Product marketing

Decision Lens Expands Executive Team, Hires Josh Martin as Executive Vice President, Marketing

Articles, Business intelligence, Business, Economy, Logi Analytics, Analytics, Decision Lens, Product marketing, Marketing, Strategist
Monday, September 21, 2020 - 1:15pm

This is a key role for both the growth and strategy of the business as Decision Lens new Decision Lens Accelerate platform gains a lead position in the Strategic Portfolio Management (SPM) market.

Key Points: 
  • This is a key role for both the growth and strategy of the business as Decision Lens new Decision Lens Accelerate platform gains a lead position in the Strategic Portfolio Management (SPM) market.
  • Josh has a proven track record as an outstanding strategist and product marketing expert with a wealth of knowledge in analytics and customer marketing said John Saaty, CEO.
  • We are thrilled to have Josh join the Decision Lens Executive team.
  • Prior to joining Decision Lens, Josh served as the Vice President of Marketing at Brightspot after leading the Product Marketing team at Logi Analytics.

RevTrax Launches Predictive Purchase Data Product Offering

Technology, Women, Marketing, Advertising, MEN, Communications, Software, Consumer, Data management, Marketing, Product management, Information science, Microeconomics, Human–computer interaction, Personalization, World Wide Web, Customer experience, Touchpoint, Consumer behaviour, Brand, Product marketing
Thursday, September 17, 2020 - 2:43pm

RevTrax , the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, today announced the launch of its newest product, Predictive Purchase Data (PPD).

Key Points: 
  • RevTrax , the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, today announced the launch of its newest product, Predictive Purchase Data (PPD).
  • With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers.
  • PPD can support a whole breadth of personalization use cases across every consumer digital touchpoint, said Jonathan Treiber, Chief Executive Officer of RevTrax.
  • Founded in 2008, RevTrax has been rated as one of Crains Top 100 Best places to work in New York City.

Reveal Mobile Launches New Product that Uncovers Customer Journey for Consumer Brands

Marketing, Product management, Brand management, Customer experience, Customer service, Services marketing, Product marketing
Thursday, September 17, 2020 - 1:00pm

RALEIGH, N.C., Sept. 17, 2020 /PRNewswire-PRWeb/ --Reveal Mobile, a leader in location-based marketing software, analytics and attribution, today announced the launch of VISIT Match 360, a new product that helps consumer marketing and product leaders map the customer journey and more effectively design optimal customer experiences.

Key Points: 
  • RALEIGH, N.C., Sept. 17, 2020 /PRNewswire-PRWeb/ --Reveal Mobile, a leader in location-based marketing software, analytics and attribution, today announced the launch of VISIT Match 360, a new product that helps consumer marketing and product leaders map the customer journey and more effectively design optimal customer experiences.
  • VISIT Match 360 enables marketers to understand the customer journey through foot traffic.
  • "Brand managers, marketers and product leaders now have a better way to understand and optimize the customer experience," said Handly.
  • Reveal Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification.

CleverTap Appoints Jasmeet Gandhi as Head of Business Development and Alliances

Marketing, Advertising, Communications, Technology, Mobile, Wireless, Software, Internet, Activism, Activists, Articles, Strategic alliance, Mahatma Gandhi, Marketing, Product marketing
Thursday, September 17, 2020 - 4:35am

CleverTap , the leading AI-powered customer lifecycle and user retention platform, today announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances.

Key Points: 
  • CleverTap , the leading AI-powered customer lifecycle and user retention platform, today announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances.
  • Mr. Gandhi brings over 20 years of product marketing, sales, and strategic alliances experience which he will leverage as he builds on CleverTaps momentum in the competitive mobile marketing technology market.
  • Todays business climate fosters an increasingly competitive marketplace, and finding exceptional leaders is more important than ever, said Supratim Biswas, chief revenue officer at CleverTap.
  • As the market continues to evolve during this time of change, CleverTaps unique ability to foster individualized experiences and convert those experiences to lifetime value is key to long-term success for all organizations, both large and small, said Jasmeet Gandhi, head of business development and Alliances at CleverTap.

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

Marketing, Communications, Data management, Technology, Software, Articles, Marketing, Business intelligence, Economy, Analytics, Mixpanel, Omnichannel, Product marketing, Customer engagement, Personalization
Wednesday, September 16, 2020 - 2:00pm

MoEngage, the worlds fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, today announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights.

Key Points: 
  • MoEngage, the worlds fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, today announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights.
  • View the full release here: https://www.businesswire.com/news/home/20200916005168/en/
    MoEngage and Mixpanel partner to enable highly personalized customer engagement (Graphic: Business Wire)
    MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space.
  • MoEngages pre-built integrations help marketers and product owners access all actionable customer data across multiple systems when they execute omnichannel customer marketing campaigns.
  • Mixpanel is a leader in Product Analytics; our integration with Mixpanel will enable our joint customers to improve data-driven personalization capabilities and maximize marketing ROI.

1Password: Strong growth drives 70% increase in headcount

Marketing, Business, Articles, Business process, Customer experience, Customer success, Product marketing, Go to market, Product management, Telecommuting
Wednesday, September 16, 2020 - 2:00pm

Since May, with the massive transition to remote work, the company has hired 90 employees to expand key areas such as customer satisfaction, product development, security and revenue growth.

Key Points: 
  • Since May, with the massive transition to remote work, the company has hired 90 employees to expand key areas such as customer satisfaction, product development, security and revenue growth.
  • There are currently 80 open positions across functions such as design, product management and go-to-market strategy.
  • He has also added three executives to his go-to-market team to lead enterprise, SMB engagement and customer success.
  • Moreover, adoption is strong among business customers, with nearly two-thirds of IT departments say more than half of employees are using EPMs where deployed.

Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership

Marketing, Business, Product management, Articles, Services marketing, Brand management, Customer experience, Customer success, Dwane, Product marketing
Tuesday, September 15, 2020 - 8:51pm

Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveos best-in-class customer experience

Key Points: 
  • Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveos best-in-class customer experience
    REDWOOD CITY, Calif., Sept. 15, 2020 (GLOBE NEWSWIRE) -- Joveo ,the global leader in programmatic recruitment advertising technology, announced today the appointment of Dwane Lay as Global Head of Customer Success.
  • Dwane will be responsible for driving recruitment marketing success and leadership for Joveos global customer base, including direct employers, staffing and advertising agencies, RPOs, and job boards.
  • Nothing is more important for us than our customers success and experience, said Kshitij Jain, Joveos Founder and CEO.
  • Prior to joining Joveo, Dwane led the customer experience, professional services, and technical support functions at Dovetail Software and served as the voice of the customer for the companys product design.

SOLiD and K-C Marketers Establish an Exclusive Sales and Business Development Agreement

Science and technology, Articles, Technology, 5G, Technology forecasting, Product marketing, Internet of things
Tuesday, September 15, 2020 - 5:02pm

K-C Marketers will perform sales and business development activities on behalf of SOLiD in the Rocky Mountains and Desert Southwest region.

Key Points: 
  • K-C Marketers will perform sales and business development activities on behalf of SOLiD in the Rocky Mountains and Desert Southwest region.
  • The partnership combines K-C Marketers' sales expertise with SOLiD's exceptional solutions for 5G wireless communications.Through the partnership, K-C Marketers will represent SOLiD inArizona, Utah, Colorado, New Mexico, Wyoming, Montana, and Idaho.
  • "K-C Marketers' regional knowledge and proven success in sales and business development expand SOLiD's reach to more customers.Through this partnership, SOLiD will address the growing demand for disruptive in-building technology solutions," saidScott Deweese, Sr. Vice President, Sales, SOLiD Americas.
  • K-C Marketers is experienced in market sales and business development of wireless macro infrastructure, small cell, DAS, and IOT in North America.

Total Expert Welcomes Allison Netzer as its Chief Marketing Officer

Financial services, Financial technology, Product marketing
Tuesday, September 15, 2020 - 3:00pm

MINNEAPOLIS, Sept. 15, 2020 (GLOBE NEWSWIRE) -- Total Expert , the fintech company behind the first fully-integrated marketing and customer experience platform for the mortgage and financial services industries, recently announced Allison Netzer as its new Chief Marketing Officer.

Key Points: 
  • MINNEAPOLIS, Sept. 15, 2020 (GLOBE NEWSWIRE) -- Total Expert , the fintech company behind the first fully-integrated marketing and customer experience platform for the mortgage and financial services industries, recently announced Allison Netzer as its new Chief Marketing Officer.
  • At Total Expert, Allison will continue to accelerate the rapid adoption of the companys marketing and experience platform used by the nations top banks and lenders to better communicate and engage with customers.
  • Allison joins Total Expert following a series of senior executive hires on the technology, customer success, and product teams, and following the achievement of a number of major milestones.
  • Total Expert is a fintech software company that built the first enterprise-grade experience platform purpose-built for modern financial institutions.

ORBCOMM Appoints Rick Ochsendorf as Senior Vice President of Customer Operations for Its North America Transportation Business

Marketing, Brand management, Product management, Articles, Telecommunications, Orbcomm, Satellite Internet access, Internet of things, IOT, Product marketing, Customer experience
Tuesday, September 15, 2020 - 1:30pm

ROCHELLE PARK, N.J., Sept. 15, 2020 (GLOBE NEWSWIRE) -- ORBCOMM Inc. (Nasdaq: ORBC), a global provider of Internet of Things (IoT) solutions, today announced that Rick Ochsendorf has joined its executive leadership team as Senior Vice President of Customer Operations for its North America transportation business.

Key Points: 
  • ROCHELLE PARK, N.J., Sept. 15, 2020 (GLOBE NEWSWIRE) -- ORBCOMM Inc. (Nasdaq: ORBC), a global provider of Internet of Things (IoT) solutions, today announced that Rick Ochsendorf has joined its executive leadership team as Senior Vice President of Customer Operations for its North America transportation business.
  • In this role, Ochsendorf will lead ORBCOMMs team responsible for enhancing customer relationships as well as the implementation and execution of all IoT products and services provided to North America transportation customers.
  • Ochsendorf is a transportation industry veteran with 34 years of experience in leading teams responsible for operations, customer experience, product management, technology and sales across multiple platforms, including product strategy, positioning and marketing.
  • The Company undertakes no obligation to publicly revise any forward-looking statements or cautionary factors, except as required by law.