Product marketing

DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

Business process, Business, Articles, Marketing, Product marketing
Tuesday, January 19, 2021 - 3:05pm

The solution addresses one of the most challenging issues for B2B marketershow to assess the revenue impact of their full-funnel marketing activities.

Key Points: 
  • The solution addresses one of the most challenging issues for B2B marketershow to assess the revenue impact of their full-funnel marketing activities.
  • "The B2B buyer journey can be long and complex, making it challenging to measure the revenue impact of full-funnel marketing activities.
  • Sightline connects the dots and delivers the accurate, credible attribution data that marketers need to confidently prove marketing's impact."
  • Through connected platforms, mastered data, and aligned content, we build marketing engines that support revenue growth, business insights, and customer engagement for B2B enterprises.

SupportLogic Expands Leadership Team With Appointment of Joe Andrews as CMO

Marketing, Business, Product management, Articles, Services marketing, Business process, Customer experience, Chief marketing officer, Product marketing
Tuesday, January 19, 2021 - 2:47pm

SAN JOSE, Calif., Jan. 19, 2021 /PRNewswire/ --SupportLogic, the world's first next-gen customer experience platform for customer support and service teams, has announced the appointment of Joe Andrews as Chief Marketing Officer.

Key Points: 
  • SAN JOSE, Calif., Jan. 19, 2021 /PRNewswire/ --SupportLogic, the world's first next-gen customer experience platform for customer support and service teams, has announced the appointment of Joe Andrews as Chief Marketing Officer.
  • Andrews will accelerate market awareness of SupportLogic and help the company deliver its ambitious growth strategy in 2021 and beyond.
  • Andrews brings senior marketing leadership experience from B2B companies at different growth stages, ranging from initial launch to large-scale, public companies.
  • "SupportLogic is at a great stage for me to join," said Joe Andrews, Chief Marketing Officer, SupportLogic.

Business on Camera and Eavor Technologies Inc. Win Two Platinums and a Gold In 17th Annual MarCom Awards 2020

Marketing communications, Marcom, Product marketing
Tuesday, January 19, 2021 - 1:00pm

Everything we do at Business on Camera to support Eavor is maximum effort, says Matt Keay, Business on Camera CEO.

Key Points: 
  • Everything we do at Business on Camera to support Eavor is maximum effort, says Matt Keay, Business on Camera CEO.
  • Business on Camera (BOC) is a visual public relations firm specializing in corporate communications, video marketing, and digital marketing.
  • The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
  • Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world.

Design 1st Demonstrates Significant Momentum as Customers Seek New Hardware Product Development Expertise

Marketing, Articles, Business, Design, Systems engineering, Product development, Industrial design, New product development, Product design, Product marketing, Product management
Tuesday, January 19, 2021 - 1:00pm

Any new hardware product design comes with risk and were committed to identifying the supply, marketing and product risks early, guide clients through the entire product development lifecycle, and deliver a product that not only supports the business strategy, but wins in market.

Key Points: 
  • Any new hardware product design comes with risk and were committed to identifying the supply, marketing and product risks early, guide clients through the entire product development lifecycle, and deliver a product that not only supports the business strategy, but wins in market.
  • According to Jerry Starr, Cloud9 Technologies Co-Founder and CEO, the Design 1st team helped us navigate through the entire product development process from concept through to manufacturing.
  • Design 1st worked on a very broad range of products with successful commercialization and had all the technical expertise we needed in-house.
  • In 2020, CleanSlates mission was fast-tracked and they selected Design 1st to help develop the next generation of smartphone sanitizers.

San Diego Residents: Save Time & Order Your Favorite Wienerschnitzel Foods Online At Wienerschnitzel.com

Food and drink, Cuisine, Wienerschnitzel, Fast food, World cuisine, Hot dog, Product marketing
Monday, January 18, 2021 - 6:00pm

IRVINE, Calif., Jan. 18, 2021 /PRNewswire/ --Now you can order your favorite hot dogs online!

Key Points: 
  • IRVINE, Calif., Jan. 18, 2021 /PRNewswire/ --Now you can order your favorite hot dogs online!
  • Wienerschnitzel, the world's largest hot dog chain, is testing a new online ordering system in San Diego area that enables customers to place their food orders via their website.
  • For a limited time, online customers receive a FREE 6 pak of delicious Jalapeo Poppers with every online purchase while supplies last!
  • "Wienerschnitzel is always looking for better ways to serve our customers and improve their overall experience with us," said Doug Koegeboehn, Chief Marketing Officer for Wienerschnitzel.

RISE Announces Keynotes for February's Virtual Medicare Marketing & Sales Summit

Marketing, Product management, Product marketing, Digital marketing
Saturday, January 16, 2021 - 12:00pm

CHARLOTTE, N.C., Jan. 16, 2021 /PRNewswire/ -- RISE is excited to announce the slate of powerhouse speakers who will present keynote addresses during the 2021 Medicare Marketing & Sales Summit, a live-streamed virtual event, Feb. 22-23 with pre-conferences and a welcome reception on Feb. 19.

Key Points: 
  • CHARLOTTE, N.C., Jan. 16, 2021 /PRNewswire/ -- RISE is excited to announce the slate of powerhouse speakers who will present keynote addresses during the 2021 Medicare Marketing & Sales Summit, a live-streamed virtual event, Feb. 22-23 with pre-conferences and a welcome reception on Feb. 19.
  • He will discuss how marketing and sales professionals can ramp up customer service and member engagement and revamp their approach to consumer interaction to ensure high retention rates.
  • He joined Synclab Media, the video-centric digital marketing company, as chief marketing officer in 2016.
  • The virtual 2021 Medicare Marketing & Sales Summit will take place Feb. 22-23 with pre-conference workshops and a member reception on Friday, Feb. 19.

Matillion Appoints Ciaran Dynes as Chief Product Officer

Business, Articles, Marketing, Data management, Brand management, Product management, Chief product officer, Corporate governance, Data warehouse, Dynes, Product marketing
Thursday, January 14, 2021 - 2:00pm

DENVER and MANCHESTER, England, Jan. 14, 2021 /PRNewswire/ --Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), today announced Ciaran Dynes has joined the company as chief product officer (CPO), effective January 4, 2021.

Key Points: 
  • DENVER and MANCHESTER, England, Jan. 14, 2021 /PRNewswire/ --Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), today announced Ciaran Dynes has joined the company as chief product officer (CPO), effective January 4, 2021.
  • Dynes joins Matillion after a decade at Talend, where he most recently led product management and product marketing.
  • In this role, Dynes will head Matillion's product strategy, product management, and user experience functions.
  • Dynes will guide the team responsible for Matillion's award-winning Matillion ETL and Matillion Data Loader products to continue delivering a frictionless user experience for Matillion's customers.

Matillion Appoints Ciaran Dynes as Chief Product Officer

Management, Business, Brand management, Supply chain management, Chief product officer, Corporate governance, Product marketing, Product management, Product innovation, Dynes, Customer, Articles
Thursday, January 14, 2021 - 2:00pm

Former Talend product head joins Matillion's executive team, reaffirming the company's commitment to customer-centricity and product innovation

Key Points: 
  • Former Talend product head joins Matillion's executive team, reaffirming the company's commitment to customer-centricity and product innovation
    DENVER and MANCHESTER, England, Jan. 14, 2021 /PRNewswire/ --Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), today announced Ciaran Dynes has joined the company as chief product officer (CPO), effective January 4, 2021.
  • Dynes joins Matillion after a decade at Talend, where he most recently led product management and product marketing.
  • In this role, Dynes will head Matillion's product strategy, product management, and user experience functions.
  • Dynes has held several product leadership roles in the data space, and most recently was the senior vice president of product management and product marketing at Talend, an open source integration vendor.

CES 2021 Tresl's data intelligence platform, Segments Analytics, helps e-commerce brands on Shopify understand their customers better to optimize marketing efforts

Articles, Business, Analytics, Big data, Business intelligence, Market segmentation, Shopify, Marketing, Product marketing
Thursday, January 14, 2021 - 8:26am

Although brands are allocating increasing budgets for marketing, marketing expenditures often have a minimal impact on sales.

Key Points: 
  • Although brands are allocating increasing budgets for marketing, marketing expenditures often have a minimal impact on sales.
  • Tresl provides step-by-step marketing optimizations across complex digital customer journeys to help brands take effective steps to monetize their data.
  • Instead of spending weeks creating spreadsheets or hiring an expensive data team, Shopify brands can easily plug and play these customer segments into their marketing campaigns.
  • Best of all, Segments Analytics directly syncs targeted customer segments across various marketing channels such as email, Facebook, and Google.

CES 2021 Tresl’s Data Intelligence Platform, Segments Analytics, Helps E-Commerce Brands on Shopify Understand Their Customers Better to Optimize Marketing Efforts

Marketing, Online Retail, Data management, Retail, Communications, Technology, Software, Articles, Business, Analytics, Big data, Business intelligence, Market segmentation, Shopify, Marketing, Product marketing
Thursday, January 14, 2021 - 4:57am

Although brands are allocating increasing budgets for marketing, marketing expenditures often have a minimal impact on sales.

Key Points: 
  • Although brands are allocating increasing budgets for marketing, marketing expenditures often have a minimal impact on sales.
  • Tresl provides step-by-step marketing optimizations across complex digital customer journeys to help brands take effective steps to monetize their data.
  • Instead of spending weeks creating spreadsheets or hiring an expensive data team, Shopify brands can easily plug and play these customer segments into their marketing campaigns.
  • Best of all, Segments Analytics directly syncs targeted customer segments across various marketing channels such as email, Facebook, and Google.