Engagement marketing

AMP EMERGES AS AN IMPACT AGENT IN A NEW ERA OF INTEGRATED MARKETING EXCELLENCE

Retrieved on: 
Thursday, March 7, 2024
IRL, Engagement marketing, Marketing, Smalltalk, Thomson Reuters, Data analysis, Amp, Human, Creativity, Pressure

BOSTON, March 7, 2024 /PRNewswire/ -- Advantage Solutions announced today the unification of AMP Agency, Upshot, Hatch, Genome and SmallTalk to create a new integrated marketing agency that will operate as Amp. As a unified agency, Amp aims to redefine the marketing landscape through this transformation by delivering world-class services with a renewed vision to catalyze brand momentum through creativity, data, media, technology and experiences.

Key Points: 
  • BOSTON, March 7, 2024 /PRNewswire/ -- Advantage Solutions announced today the unification of AMP Agency, Upshot, Hatch, Genome and SmallTalk to create a new integrated marketing agency that will operate as Amp.
  • The newly enhanced Amp combines digital marketing, brand creative and design, content production, performance media and digital product capabilities.
  • Amp is poised to forge more meaningful connections between brands and their audiences, seamlessly connecting digital and physical touchpoints across the entire marketing funnel.
  • A refreshed Amp logo symbolizes the merger, mirroring the agency's forward-thinking ethos and commitment to dynamically impacting the creative marketing industry.

RHODE ISLAND COMMERCE GARNERS TWO INTERNATIONAL MARKETING AWARDS

Retrieved on: 
Monday, February 5, 2024
Biophysical environment, ESG, Marketing, Travel, Wind, History, Heart, Engagement marketing, RSVP, Unique, CHBA, QR, Tourism, Love, Commerce, Acquisition, Creativity, Seafood, Artificial intelligence, Advertising, Eye, Silver, Experience, Industrial design

"These honors celebrate the innovative work being done at Rhode Island Commerce and highlight Rhode Island as an excellent year-round destination."

Key Points: 
  • "These honors celebrate the innovative work being done at Rhode Island Commerce and highlight Rhode Island as an excellent year-round destination."
  • Rhode Island Commerce will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International ( HSMAI ) at the annual Adrian Awards Celebration, at the New York Marriott Marquis, Feb.13, 2024.
  • Bronze Adrian Award, Experiential Marketing – "Stuffie" from Rhode Island Campaign:
    Rhode Island Commerce executed a fun and fresh activation to drive awareness for the Ocean State as a travel destination while building Commerce's leads database.
  • We focused on unique experiences and travel trends to tailor our efforts and drive creativity," said Anika Kimble-Huntley, Chief Marketing Officer for Rhode Island Commerce.

Hair Care Brand amika Launches "the amikaverse" on Roblox in Partnership with Obsess

Retrieved on: 
Wednesday, January 17, 2024
Garden, Partnership, Engagement marketing, PCR, Friends, Bestie, Life

NEW YORK, Jan. 17, 2024 /PRNewswire-PRWeb/ -- amika, the Brooklyn-based, B Corp–certified hair care brand, launched its first immersive virtual experience, "the amikaverse," on Roblox today in partnership with experiential e-commerce company Obsess. As one of the first Roblox experiences by a US-based premium hair care brand, "the amikaverse" allows users to learn about the brand as they create and share their own digital hair care products, engage in unique challenges, and interact with other characters throughout the amikaverse environment.

Key Points: 
  • NEW YORK, Jan. 17, 2024 /PRNewswire-PRWeb/ -- amika , the Brooklyn-based, B Corp–certified hair care brand, launched its first immersive virtual experience, " the amikaverse ," on Roblox today in partnership with experiential e-commerce company Obsess .
  • As one of the first Roblox experiences by a US-based premium hair care brand, "the amikaverse" allows users to learn about the brand as they create and share their own digital hair care products, engage in unique challenges, and interact with other characters throughout the amikaverse environment.
  • The name "amika" means "friend," and the experience on Roblox is designed to support amika's core brand values around inclusivity, responsibility and sustainability.
  • "amika is a leader in the premium hair care space, pioneering new experiences that meet young consumers on their own terms," said Neha Singh, Founder and CEO of Obsess.

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

Retrieved on: 
Tuesday, January 9, 2024
National Football League, American Advertising Federation, AAF, Associate, Communications officer, ANA, Interactive Advertising Bureau, Northwell Health, Better Business Bureau, Advertising, Public affairs, IAB, Business, University, Molson Coors, BBB National Programs, Engagement marketing, Wells Fargo, Alabama A&M University, Public sector, Marketing, SVP, Management

Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.

Key Points: 
  • Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.
  • For 2024, panel pool members include 98 distinguished leaders from three different categories:
    A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.
  • Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A's), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs.
  • Following is the list of BBB National Programs' National Advertising Review Board panel pool members for 2024.

Constellation Brands Announces New Leadership Appointments

Retrieved on: 
Friday, December 8, 2023
Constellation, Marketing, Financial management, Enterprise risk management, Digital, Constellation Brands, Trade marketing, Strategy, Experience, Engagement marketing, Corona, Transformation, Grupo Modelo, ESG, Wine, Beer, McGrew, Nebraska, Becka, Controller, Innovation, E-commerce, Transport, SVP, Finance, Corporate development, Field, Acceleration, EVP, Corporate finance, Financial plan, Management

VICTOR, N.Y., Dec. 08, 2023 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, today announced a number of new leadership appointments designed to position the company for sustained and industry-leading performance over the long term.

Key Points: 
  • VICTOR, N.Y., Dec. 08, 2023 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, today announced a number of new leadership appointments designed to position the company for sustained and industry-leading performance over the long term.
  • “One of the hallmarks of our company’s success over many years has been our relentless focus on continuing to find ways to position Constellation Brands for sustained and industry-leading performance,” said Bill Newlands, Constellation Brands’ President and Chief Executive Officer.
  • Since joining Constellation in 2016, she has held a number of leadership roles with increasing responsibility, helping to accelerate Constellation’s innovation capabilities and driving portfolio growth through consumer-focused insights.
  • Dominach has held a number of Finance leadership roles in Treasury, Financial Planning, and Enterprise Risk Management since joining Constellation in 2003.

US Multicultural Media Spend to Grow at Accelerated 8.3% to 45.8B in 2024, as Hispanic, African & Asian American Markets Benefit from Influx of Political & Sports Dollars

Retrieved on: 
Tuesday, December 19, 2023
Marketing, Map, Partnership, Content marketing, University, Movement, Research, Engagement marketing, Target, World cup, News, Football, Influencer marketing, Recession, Hispanic and Latino Americans, Advertising, Growth, Overalls, Asian Americans, TelevisaUnivision, Branded, Video game

STAMFORD, Conn., Dec. 19, 2023 /PRNewswire-PRWeb/ -- United States multicultural advertising and marketing spending, including Hispanic, African and Asian American markets, is expected to surge 8.4% to a record $45.83 billion in 2024, following decelerating growth of 5.7% in 2023 compared with the strong upswing in 2022, according to new research released today by PQ Media, the world's leading provider of media econometrics.

Key Points: 
  • As a result, many of PQ Media's diverse Global Opinion Leader Panelists reported that multicultural media budgets were reduced in 2023, particularly by newer emerging brands.
  • Nevertheless, the strong positive momentum in these growing markets is outweighing the negative events occurring on the perimeter.
  • For example, multicultural media financial investments have begun to increase in late 2023 and into 2024, such as The Pivot Fund aimed at expanding minority news sources.
  • Additionally, political media buying – both advertising and marketing – on multicultural media outlets is projected to surge in 2024.

Sensi.AI Recognized in Two 2023 Gartner® Hype Cycle™ Reports

Retrieved on: 
Wednesday, December 6, 2023
Alzheimer's disease, Research, Organizational founder, Engagement marketing, Caregiver, Health, Analytics, Dementia, Standard of care, Software as a service, Affective computing, AI, Gartner hype cycle, Gartner, Sensi

AUSTIN, Texas, Dec. 6, 2023 /PRNewswire/ -- Sensi.AI , the leader in AI-native, data and analytics SaaS companies in senior care, today announced Gartner's recognition of the company and its predictive analytics platform in two reports: the Hype Cycle for Healthcare Data, Analytics and AI, 2023 and the Hype Cycle for Consumer Engagement and Experience in Healthcare and Life Sciences, 2023.

Key Points: 
  • AUSTIN, Texas, Dec. 6, 2023 /PRNewswire/ -- Sensi.AI , the leader in AI-native, data and analytics SaaS companies in senior care, today announced Gartner's recognition of the company and its predictive analytics platform in two reports: the Hype Cycle for Healthcare Data, Analytics and AI, 2023 and the Hype Cycle for Consumer Engagement and Experience in Healthcare and Life Sciences, 2023.
  • In the first Gartner report, Hype Cycle for Healthcare Data, Analytics and AI, 2023, Sensi.AI is mentioned as a Sample Vendor for "Emotion AI in HCLS."
  • Gartner notes, "Emotion AI is considered transformational as it turns human behavioral attributes into data."
  • To learn more about the Sensi's capabilities, book a meeting to speak to our experts.

Fill Up Your Belly and Your Tank: The Fuel Rewards® Program Introduces Exclusive Offer for Grubhub and Grubhub+ Members

Retrieved on: 
Tuesday, December 5, 2023
Engagement marketing, Shell, Fuel, PDI, Food delivery, Grubhub

ATLANTA and CHICAGO, Dec. 5, 2023 /PRNewswire/ -- PDI, the convenience retail technology company powering the Fuel Rewards® program, and Grubhub, a leading online and mobile food ordering and delivery platform, announced today a new offer for Grubhub customers. Anyone who uses Grubhub can link their Fuel Rewards® account to their Grubhub account and save 5 cents per gallon on their next fill-up at participating Shell stations for every $50 spent on Grubhub.

Key Points: 
  • Anyone who uses Grubhub can link their Fuel Rewards® account to their Grubhub account and save 5 cents per gallon on their next fill-up at participating Shell stations for every $50 spent on Grubhub.
  • Grubhub+ members can stack both offers, with a total Fuel Rewards® savings of 10 cents per gallon.
  • "Now, customers can stay fed and fueled with Grubhub, and our Grubhub+ members can stack both savings for a rich offer that delivers even greater value."
  • To access the offer, Grubhub customers can link their Fuel Rewards® account to their Grubhub account—or sign up for the Fuel Rewards® program if they are not already a member.

LOUISE ULRICK WINS POKERSTARS x POKER POWER WOMEN'S BOOTCAMP SHOWDOWN IN CYPRUS

Retrieved on: 
Friday, October 20, 2023
Ulricke Seidemann, Research, Mentorship, Lemon Demon, The Ultimate Showdown of Ultimate Destiny, Thought, Isle of Man, PokerStars, Engagement marketing, EPT, Light, Learning, Katie Hopkins, Boot, European Poker Tour, Travel, Isle, Woman, Showdown, PR, Boot camp

ONCHAN, Isle of Man, Oct. 20, 2023 /PRNewswire/ -- There was a thrilling conclusion to the PokerStars x Poker Power Women's Bootcamp Showdown at European Poker Tour (EPT) Cyprus with British player Louise Ulrick emerging victorious, winning a full package to EPT Prague this December.

Key Points: 
  • ONCHAN, Isle of Man, Oct. 20, 2023 /PRNewswire/ -- There was a thrilling conclusion to the PokerStars x Poker Power Women's Bootcamp Showdown at European Poker Tour (EPT) Cyprus with British player Louise Ulrick emerging victorious, winning a full package to EPT Prague this December.
  • "Anybody who is thinking about learning poker, it is such a good game to play," continued Ulrick.
  • Erin Lydon, President of Poker Power said, "Our innovative bootcamp program with PokerStars provides women with the platform and opportunity to go from zero to hero in an inclusive and supportive environment.
  • In response, PokerStars teamed up with Poker Power to launch their second female-focused bootcamp to help women build their confidence and skills in poker, as well as provide a safe space for them to learn and play.

LOUISE ULRICK WINS POKERSTARS x POKER POWER WOMEN'S BOOTCAMP SHOWDOWN IN CYPRUS

Retrieved on: 
Friday, October 20, 2023
Ulricke Seidemann, Research, Mentorship, Lemon Demon, The Ultimate Showdown of Ultimate Destiny, Thought, Isle of Man, PokerStars, Engagement marketing, EPT, Light, Learning, Katie Hopkins, Boot, European Poker Tour, Travel, Isle, Woman, Showdown, PR, Boot camp

ONCHAN, Isle of Man, Oct. 20, 2023 /PRNewswire/ -- There was a thrilling conclusion to the PokerStars x Poker Power Women's Bootcamp Showdown at European Poker Tour (EPT) Cyprus with British player Louise Ulrick emerging victorious, winning a full package to EPT Prague this December.

Key Points: 
  • ONCHAN, Isle of Man, Oct. 20, 2023 /PRNewswire/ -- There was a thrilling conclusion to the PokerStars x Poker Power Women's Bootcamp Showdown at European Poker Tour (EPT) Cyprus with British player Louise Ulrick emerging victorious, winning a full package to EPT Prague this December.
  • "Anybody who is thinking about learning poker, it is such a good game to play," continued Ulrick.
  • Erin Lydon, President of Poker Power said, "Our innovative bootcamp program with PokerStars provides women with the platform and opportunity to go from zero to hero in an inclusive and supportive environment.
  • In response, PokerStars teamed up with Poker Power to launch their second female-focused bootcamp to help women build their confidence and skills in poker, as well as provide a safe space for them to learn and play.