Engagement marketing

Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint

Thursday, April 15, 2021 - 4:58pm

\xe2\x80\x9cBut how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies.

Key Points: 
  • \xe2\x80\x9cBut how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies.
  • Combining technology accuracy with human intuition breathes new life into the creative process, its practitioners, and its outcomes.\xe2\x80\x9d\nThe survey includes responses from 412 marketing leaders, 63% of which were C-level executives or VPs.
  • It was fielded in France, Italy, the U.K., and the U.S., across eight industries.\nFull results for the State of AI and Creativity Survey can be found here .
  • By unlocking the power of words, companies win every customer moment, experiencing dramatic new levels of brand engagement and revenue performance.

The Independent Selects Viafoura To Foster Civil Discussion Across its Global Brands

Thursday, April 15, 2021 - 2:30pm

"\nThe Independentidentified a need to own its visitor experience and other solutions were not able to integrate that experience across its platform like Viafoura.

Key Points: 
  • "\nThe Independentidentified a need to own its visitor experience and other solutions were not able to integrate that experience across its platform like Viafoura.
  • To improve your community\'s experience, please visit viafoura.com .\nViafoura partners with over 600 media brands to engage, convert and monetize their digital audiences.
  • With best-in-class engagement and content moderation solutions including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation Viafoura helps companies create active, civil and loyal online communities.
  • Publishing from 12 countries and in six languages The Independent is a truly global news organisation.

ParentSquare Adds Edtech Industry Veteran Frank Catalano to Executive Team as Chief Marketing Officer

Thursday, April 15, 2021 - 11:00am

b'SANTA BARBARA, Calif., April 15, 2021 /PRNewswire-PRWeb/ --ParentSquare Inc., provider of the premier unified school-to-home engagement platform for K-12, announced that Frank Catalano is joining the company in the newly created role of Chief Marketing Officer.\nCatalano comes to ParentSquare with an extensive background as an education technology industry executive and consultant.

Key Points: 
  • b'SANTA BARBARA, Calif., April 15, 2021 /PRNewswire-PRWeb/ --ParentSquare Inc., provider of the premier unified school-to-home engagement platform for K-12, announced that Frank Catalano is joining the company in the newly created role of Chief Marketing Officer.\nCatalano comes to ParentSquare with an extensive background as an education technology industry executive and consultant.
  • "Frank, with his background and expertise, can help us tell that story and support all aspects of ParentSquare\'s mission of engagement and communications equity.
  • "\nCatalano starts as Chief Marketing Officer at ParentSquare in May.\nParentSquare is relied upon by millions of educators and families in over 44 states for unified, effective school communications.
  • ParentSquare provides parent engagement tools that work from the district office to the individual classroom, supported by powerful metrics and reporting.

New Study Proves that DataWise™ Enhanced Transcripts Puts More Bodies in Stores and Sells More Cars Quicker for Dealers

Tuesday, April 13, 2021 - 3:20pm

A recent joint study by ActivEngage and several hundred dealerships showed increased sales efficiency and a significantly shortened buying process for most customers.

Key Points: 
  • A recent joint study by ActivEngage and several hundred dealerships showed increased sales efficiency and a significantly shortened buying process for most customers.
  • As customer expectations for communication and responsiveness continue to rise, ActivEngage has released new customer engagement tools to help dealers meet that demand.
  • Dealers are reaping tremendous rewards of the added context and detail in the enhanced view of the journey.
  • "\nActivEngage is the premier managed messaging and customer engagement solution for car dealers, auto groups, and OEMs.

Braze Forms Third Annual Global Customer Advisory Board to Shape the Future of Customer Engagement

Tuesday, April 13, 2021 - 3:00pm

b'NEW YORK, April 13, 2021 /PRNewswire/ -- Braze , a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB).

Key Points: 
  • b'NEW YORK, April 13, 2021 /PRNewswire/ -- Braze , a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB).
  • In its third year, the Braze CAB now spans the globe, with members representing North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).
  • During CAB sessions, members provide feedback on Braze products and services, and Braze executives learn about future trends and business needs that can influence the company\'s product roadmap.
  • To learn from the leading customer engagement practitioners, join Braze Bonfire , a virtual community of over 2,000 Braze users.\nBraze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.

pc/nametag Facilitates Virtual and In-person Attendee Engagement Through Curated Kits

Tuesday, April 13, 2021 - 2:47pm

pc/nametag saw this challenge as an opportunity, pivoting to bring attendee engagement to one\'s home or office rather than a convention center or meeting space.\nCommitted to improving virtual attendee satisfaction and engagement, pc/nametag started offering custom-curated kits that can be designed to meet each event planner\'s unique needs.

Key Points: 
  • pc/nametag saw this challenge as an opportunity, pivoting to bring attendee engagement to one\'s home or office rather than a convention center or meeting space.\nCommitted to improving virtual attendee satisfaction and engagement, pc/nametag started offering custom-curated kits that can be designed to meet each event planner\'s unique needs.
  • Not only did the kits feel unique, but they also created a great impression of our organization.
  • "\n"We would like to thank pc/nametag for making our virtual event extra special," says the Utah Floodplain and Stormwater Management Association.
  • pc/nametag is equipped to handle residential, commercial, and international shipments.\nMake your next virtual or hybrid event memorable.

Connect For Education Launches New EdTech Platform

Tuesday, April 13, 2021 - 12:07pm

b'HERNDON, Va., April 13, 2021 /PRNewswire/ -- Connect For Education, Inc. (C4E), a leading provider of online learning technologies, today announced the launch of C4E Bridge an intuitive content creation and distribution platform for teachers and trainers.

Key Points: 
  • b'HERNDON, Va., April 13, 2021 /PRNewswire/ -- Connect For Education, Inc. (C4E), a leading provider of online learning technologies, today announced the launch of C4E Bridge an intuitive content creation and distribution platform for teachers and trainers.
  • "This platform gives educators a highly intuitive environment and the tools to easily build customizable, affordable, and beautiful learning materials designed to increase student engagement.
  • "\nCreatorscan build courses of any size using their own teaching assets or Open Education Resources (OER).
  • With C4E Bridge, professional organizations and businesses can also offer engaging upskilling and certificates of completion to their employees.

DivorceForce Launches an Optimized Web Page for Divorce Professionals with Digital Silk

Tuesday, April 13, 2021 - 11:45am

We\'re excited to continue this collaboration and help DivorceForcePRO grow their brand online as well as increase their presence in the marketplace.

Key Points: 
  • We\'re excited to continue this collaboration and help DivorceForcePRO grow their brand online as well as increase their presence in the marketplace.
  • "Digital Silk clearly hit it out of the park on this assignment, and we are looking forward to their expert strategy and execution on other marketing initiatives.
  • "\nDigital Silk is a creative digital agency focused on growing brands online.
  • From custom websites to digital marketing, Digital Silk creates superior digital experiences to drive higher conversions, greater brand engagement & measurable results.\nDivorceForce provides a safe and supportive community designed to assist those affected as they navigate through each stage of divorce by facilitating connections with experts in relevant professions.\n'

FlowUp Beta Launch Garners Stellar User Feedback, Founders Look Forward

Monday, April 12, 2021 - 3:00pm

FlowUp is a huge step in that direction, helping our users systematize their approach to lead nurturing and customer communication.

Key Points: 
  • FlowUp is a huge step in that direction, helping our users systematize their approach to lead nurturing and customer communication.
  • "\n"I believe this is the dawn of follow-up automation like we\'ve never known it before," Thakkar said.
  • Beta users receive a free $100 credit to use on the sales engagement and follow-up automation platform.
  • FlowUp is the newest evolution of automated lead nurturing, with multiple communication channels and features available from a single dashboard.

SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings

Thursday, April 8, 2021 - 4:10pm

WILTON, Conn., April 8, 2021 /PRNewswire/ -- One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings.

Key Points: 
  • WILTON, Conn., April 8, 2021 /PRNewswire/ -- One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings.
  • To give organizers increased opportunity to attract large numbers or viewers, grow sales and profit in uncertain times, SegMark developed the first Marketing Strategy Guide for Event & Meeting Stories That Sell .
  • The Marketing Guide presents marketers of B2B streaming events and association meetings with a proven content development process designed for effective brand communications, because if marketing doesn't communicate effectively nothing happens.
  • SegMark's Marketing Guide is written in step-by-step phases to help marketers reinvent and adapt from traditional pre-virus in-person marketing strategy and tactics to streaming, hybrid and DOD events and association meetings to achieve the desired outcomes of expanded reach, earned media, audience engagement, registration and sustained profitable growth.