Digital Marketers Expect to Double Messaging Volume by 2024
A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they\'re sending, with one-third saying they would double their number of messages sent by the end of 2021, and 53% saying their total would double by 2024.
- A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they\'re sending, with one-third saying they would double their number of messages sent by the end of 2021, and 53% saying their total would double by 2024.
- But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects.
- Meanwhile, 58% said that at least 60% of their organization\'s sales come from digital messaging efforts.\n61% spent at least 20 hours per week on digital marketing strategy and execution in 2020, and 80% expect that number to increase in 2021.
- Smart messaging can launch a company into the stratosphere of the biggest brands, while poor messaging habits can be a company\'s death knell.