Online advertising

Antiprohense Research: Digital Hologram ARAdvertising vs. Traditional Advertising in 5G Era

Friday, November 27, 2020 - 2:00pm

Traditional Advertising in 5G Era'.Digital advertising is challenging the traditional advertising industry.

Key Points: 
  • Traditional Advertising in 5G Era'.Digital advertising is challenging the traditional advertising industry.
  • WIMI's holographic advertising platform will overturn traditional advertising.
  • The current application fields: holographic indoor advertising, holographic outdoor advertising, high-altitude holographic advertising, holographic airport/subway advertising, holographic in-store (outside) display of well-known brands, and holographic event advertising display, etc.
  • WIMI Hologram Cloud's advertising business is divided into online and offline AR holographic advertising.

The 9 Best Facebook Video Ad Examples in 2020 - Plus, the Top Social Media Marketing Agencies, According to BestDesigns.co

Thursday, November 26, 2020 - 12:50pm

NEW YORK, Nov. 26, 2020 /PRNewswire-PRWeb/ --87% of marketers view Facebook ads as an effective marketing tool for their business.

Key Points: 
  • NEW YORK, Nov. 26, 2020 /PRNewswire-PRWeb/ --87% of marketers view Facebook ads as an effective marketing tool for their business.
  • BestDesigns.co, an online resource for designers and marketers, identified nine of the best Facebook video ads from 2020 that showcased creativity and engaged brands' target audiences.
  • BestDesigns.co also recognized the leading agencies for social media marketing that can help businesses create their own marketing content for platforms like Facebook.
  • The top social media marketing agencies are:
    Brands can view the top examples of design and marketing work as well as the best agencies on BestDesigns.co.

New Industry Research: "97% of businesses say improving digital experience for users is a priority, but 71% doesn't know where to start"

Thursday, November 26, 2020 - 9:00am

In this study , conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality.

Key Points: 
  • In this study , conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality.
  • Businesses have blind spots when it comes to customer behavior - While 97% of businesses see improving the digital experience for users is a priority, 71% said they don't know exactly where to start when it comes to understanding their users' behaviors and 38% said they don't know what to do to improve their digital experience.
  • Customer retention on digital platforms continues to plague the majority of businesses - 69% of businesses said they don't know where to start when it comes to retaining customers on digital platforms.
  • Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth.

Internet Advertising Market to Reach $1.08 Trillion, Globally, by 2027 at 17.2% CAGR: Allied Market Research

Wednesday, November 25, 2020 - 1:50pm

"According to the report, the global internet advertising industry was estimated at $319 billion in 2019, and is expected to hit $1.08 trillion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

Key Points: 
  • "According to the report, the global internet advertising industry was estimated at $319 billion in 2019, and is expected to hit $1.08 trillion by 2027, registering a CAGR of 17.2% from 2020 to 2027.
  • Increase in adoption of smartphones, emergence of high speed internet, proliferation of social media, growing expenditure on digital media across various industries, and surge in popularity of streaming platforms fuel the growth of the global internet advertising market.
  • On the other hand, rising adoption of ad-blockers to avoid online advertising impedes the growth to some extent.
  • Based on geography, North America garnered the highest share in 2019, holding around two-fifths of the global internet advertising market, owing to surge in advertisers' expenditure on digital advertising.

Internet Advertising Market to Reach $1.08 Trillion, Globally, by 2027 at 17.2% CAGR: Allied Market Research

Wednesday, November 25, 2020 - 1:50pm

"According to the report, the global internet advertising industry was estimated at $319 billion in 2019, and is expected to hit $1.08 trillion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

Key Points: 
  • "According to the report, the global internet advertising industry was estimated at $319 billion in 2019, and is expected to hit $1.08 trillion by 2027, registering a CAGR of 17.2% from 2020 to 2027.
  • Increase in adoption of smartphones, emergence of high speed internet, proliferation of social media, growing expenditure on digital media across various industries, and surge in popularity of streaming platforms fuel the growth of the global internet advertising market.
  • Get detailed COVID-19 impact analysis on the internet advertising market:
    Based on platform type, the mobile segment contributed to nearly two-thirds of the global internet advertising market share in 2019 and is expected to retain its dominance by the end of 2027.
  • Based on geography, North America garnered the highest share in 2019, holding around two-fifths of the global internet advertising market, owing to surge in advertisers' expenditure on digital advertising.

ARIA Treatment Center Receives LegitScript Certification and Blue Cross Provider Number

Wednesday, November 25, 2020 - 1:45pm

ARIA has programmed a large portion of its marketing spend on Google PPC advertising.

Key Points: 
  • ARIA has programmed a large portion of its marketing spend on Google PPC advertising.
  • ARIA engaged the services of Dreamscape Marketing in June 2020 to build its website, manage the website SEO and manage the PPC advertising spend.
  • ARIA has made significant progress on this front and ARIA recently received a provider number from Blue Cross, which it received much sooner than expected, allowing ARIA to admit Blue Cross insured clients.
  • Ethema developed a unique style of treatment over the last eight years and has had much success with in-patient treatment for adults.

The Influence Agency presents its annual publication, “The Yearbook,” discussing influential digital marketing trends for 2021

Wednesday, November 25, 2020 - 2:00pm

The Yearbook reflects on COVID-19s impact on businesses, the rise of social activism and the desire for greater corporate responsibility.

Key Points: 
  • The Yearbook reflects on COVID-19s impact on businesses, the rise of social activism and the desire for greater corporate responsibility.
  • It comes with the territory and we have all been tested this year, said Tom Yawney, Partner and Director of Business Development at The Influence Agency.
  • With 2.14 billion people expected to become global digital buyers in 2021 , The Yearbook covers the importance of this digital transition and how it will continue to influence consumer spending and marketing strategies going forward.
  • The Influence Agency is an award-winning digital marketing agency based in Toronto, Canada.

USA Technologies Elyssa Steiner to Speak at madconNYC Digital Marketing Summit

Tuesday, November 24, 2020 - 4:15pm

(NASDAQ: USAT) (USAT or the Company), a cashless payments and software services company that provides end-to-end technology solutions for the self-service retail market today announced its participation in the madconNYC Digital Marketing Summit.

Key Points: 
  • (NASDAQ: USAT) (USAT or the Company), a cashless payments and software services company that provides end-to-end technology solutions for the self-service retail market today announced its participation in the madconNYC Digital Marketing Summit.
  • Elyssa Steiner, USATs vice president of Marketing will be a featured speaker on the Whats Working in Content Now panel, which takes place virtually on December 1, 2020 at 12 PM ET.
  • Panelists include: Gary J. Nix, founder and chief strategist, BRANDarchist; Shachar Orren, chief marketing officer, EX.CO; and Joel Montagne, founder and CEO, Trivver.
  • The madconNYC Digital Marketing Summit is a unique event for brand marketers who want to learn about the latest tools, technologies, and trends that they can use to more effectively reach their target audience members and promote their business or products.

Shutterstock Announces First Ever Integration with Dynamic Creative Technology Partner, Spirable

Tuesday, November 24, 2020 - 2:00pm

New integration with Spirable, a dynamic video advertising platform, makes it easy to insert Shutterstock assets directly into any video project

Key Points: 
  • New integration with Spirable, a dynamic video advertising platform, makes it easy to insert Shutterstock assets directly into any video project
    NEW YORK, Nov. 24, 2020 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an integration with Spirable, a global leader in dynamic data-driven video advertising.
  • Unlike traditional Media Asset Management platforms, Spirable is Dynamic Creative technology that enables users to create personalized, real-time video ads based on live and contextual data.
  • The dynamic creative integration is the first of its kind for Shutterstock, allowing Shutterstock Premier users to search their library from within the Spirable platform, and then easily insert content directly into video projects.
  • "We're thrilled to partner with a global leader like Spirable to help users access Shutterstock content and quickly produce dynamic videos that will excite and inspire their audiences."

Amazon Advertising Demand Side Platform Agency Clear Ads Brings Powerful Advertising Opportunities to Businesses

Tuesday, November 24, 2020 - 1:34pm

LONDON, Nov. 24, 2020 /PRNewswire/ --Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses.

Key Points: 
  • LONDON, Nov. 24, 2020 /PRNewswire/ --Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses.
  • Director of Clear Ads, George Meressa, points out an interesting fact for businesses looking to boost their advertising efforts.
  • For businesses searching for ways to grow their Amazon sales, Clear Ads recommends Amazon DSP as the ideal solution.
  • To read more about the Amazon demand side platform and to connect with Meressa and his expert advertising team, please visit the official Clear Ads website.