Online advertising

Digital Marketers Expect to Double Messaging Volume by 2024

Tuesday, April 13, 2021 - 2:00pm

A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they\'re sending, with one-third saying they would double their number of messages sent by the end of 2021, and 53% saying their total would double by 2024.

Key Points: 
  • A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they\'re sending, with one-third saying they would double their number of messages sent by the end of 2021, and 53% saying their total would double by 2024.
  • But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects.
  • Meanwhile, 58% said that at least 60% of their organization\'s sales come from digital messaging efforts.\n61% spent at least 20 hours per week on digital marketing strategy and execution in 2020, and 80% expect that number to increase in 2021.
  • Smart messaging can launch a company into the stratosphere of the biggest brands, while poor messaging habits can be a company\'s death knell.

DivorceForce Launches an Optimized Web Page for Divorce Professionals with Digital Silk

Tuesday, April 13, 2021 - 11:45am

We\'re excited to continue this collaboration and help DivorceForcePRO grow their brand online as well as increase their presence in the marketplace.

Key Points: 
  • We\'re excited to continue this collaboration and help DivorceForcePRO grow their brand online as well as increase their presence in the marketplace.
  • "Digital Silk clearly hit it out of the park on this assignment, and we are looking forward to their expert strategy and execution on other marketing initiatives.
  • "\nDigital Silk is a creative digital agency focused on growing brands online.
  • From custom websites to digital marketing, Digital Silk creates superior digital experiences to drive higher conversions, greater brand engagement & measurable results.\nDivorceForce provides a safe and supportive community designed to assist those affected as they navigate through each stage of divorce by facilitating connections with experts in relevant professions.\n'

World-famous SEO Expert Bruce Clay Launches His Online SEO Training Course for CMO's and Marketers Worldwide

Monday, April 12, 2021 - 2:28pm

The membership makes it easier than ever to learn and stay current with how to maximize online visibility for long-term SEO success.

Key Points: 
  • The membership makes it easier than ever to learn and stay current with how to maximize online visibility for long-term SEO success.
  • He is credited for helping to pioneer SEO, writing the first webpage-analysis tool, and creating the Search Engine Relationship Chart in 2001.
  • "\nThe annual membership is $1,795 and includes a full year of unlimited access to the online course and many additional resources.
  • One of the earliest innovators in helping websites rank in search engines, Bruce Clay also believed in freely giving away information in order to educate others.

L2T is Offering Three Additional Lead Capturing Ad Formats for Automotive Dealers

Monday, April 12, 2021 - 11:00am

"By continuing to add solutions to our current products, we are able to leverage best-in-class-technology and add value to our dealer\'s marketing campaigns to continue to meet and exceed their sales goals.

Key Points: 
  • "By continuing to add solutions to our current products, we are able to leverage best-in-class-technology and add value to our dealer\'s marketing campaigns to continue to meet and exceed their sales goals.
  • "\nFor more information on L2T\'s digital marketing products or to learn more about our new ad format offerings, contact us .\nEstablished in 2007, L2TMedia brings more than a decade of automotive digital experience to retailers.
  • L2T has a robust suite of digital products and has become one of the premier service providers of digital marketing solutions in the automotive industry.
  • We partner with a range of dealership groups and OEM certified programs to help dealers build awareness, engage customers and generate leads.\n'

Mediaplanet and Tionne Watkins Partner to Improve the Conversation Around Blood Health

Friday, April 16, 2021 - 11:30pm

b'NEW YORK, April 16, 2021 /PRNewswire-PRWeb/ --Mediaplanet today announces the launch of its cross-platform campaign "Living With Blood Disorders."

Key Points: 
  • b'NEW YORK, April 16, 2021 /PRNewswire-PRWeb/ --Mediaplanet today announces the launch of its cross-platform campaign "Living With Blood Disorders."
  • The digital component is distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets.
  • To explore the digital version of the campaign, visit http://www.futureofpersonalhealth.com/campaign/blood-health .\nGrammy-winning singer, songwriter, and dancer Tionne Watkins is featured on the cover of the print publication.
  • Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse.

IWCO Direct Wins International ECHO Award for Medica Campaign

Friday, April 16, 2021 - 3:00pm

b'CHANHASSEN, Minn., April 16, 2021 /PRNewswire-PRWeb/ --IWCO Direct, a leading provider of data-driven direct marketing solutions, announced it has received a Bronze International ECHO Award in the Health, Wellness and Pharmaceutical sector from the Association of National Advertisers (ANA) for driving key business results for Medica through a multichannel 2020 New to Medicare integrated direct marketing campaign.

Key Points: 
  • b'CHANHASSEN, Minn., April 16, 2021 /PRNewswire-PRWeb/ --IWCO Direct, a leading provider of data-driven direct marketing solutions, announced it has received a Bronze International ECHO Award in the Health, Wellness and Pharmaceutical sector from the Association of National Advertisers (ANA) for driving key business results for Medica through a multichannel 2020 New to Medicare integrated direct marketing campaign.
  • Direct mail was the catalyst for the campaign effort that included social media, display advertising, and search along with direct response TV and print advertising.
  • Digital marketing performance also contributed significantly to achieving the overall objectives.\n"Receiving this ECHO Award highlights the talent and expertise of our marketing services team and recognizes the key business results IWCO Direct is able to drive for our clients," stated John Ashe, CEO of IWCO Direct.
  • "\nANA hosted an ECHO Awards Virtual Gala on April 15, 2021, during which IWCO Direct received this award.

SpotX Expands Privacy-Compliant Audience Data Technology for CTV

Friday, April 16, 2021 - 1:00pm

However, CTV media owners have significantly more premium inventory than ever before and are deeply concerned with protecting their associated data.

Key Points: 
  • However, CTV media owners have significantly more premium inventory than ever before and are deeply concerned with protecting their associated data.
  • In 2020, SpotX saw a 313% increase YoY in impressions trading with data and 118 media owners activated audience data-based campaigns utilizing both first- and third-party data.\nFor media owners wary of data leakage, SpotX\'s technology can preemptively refine video ad inventory against audience data and content signals on the supply side in a privacy-compliant manner.
  • This method of data sharing moves away from pixels and beacons to ensure there is no unintended data leakage.
  • Advertisers that leverage SpotX\'s audience data technology can access customized log-level data and reporting to build valuable insights, signals, and audience data sets, thereby increasing advertisers\' ROAS while supporting supply path optimization.

Boston Scott Golf to Utilize New Digital Advertising Strategy During Golf's Biggest Week

Thursday, April 8, 2021 - 5:15pm

PHILADELPHIA, April 8, 2021 Emerging golf apparel brand, Boston Scott Golf ( https://www.bostonscottgolf.com/ ), will activate Source Digital's new ad units to engage purchases via video banner ads during golf's biggest week.

Key Points: 
  • PHILADELPHIA, April 8, 2021 Emerging golf apparel brand, Boston Scott Golf ( https://www.bostonscottgolf.com/ ), will activate Source Digital's new ad units to engage purchases via video banner ads during golf's biggest week.
  • This will be the first ad campaign of its kind utilizing a new digital ad unit between Source and Mobiquity that will allow Boston Scott Golf to generate higher ROI on their ad spend, during the most important week in golf.
  • Mobiquity Technologies, Inc. is a leading provider in next generation advertising technology, and Source Digital provides a patented interactive video technology and advanced commerce platform.
  • Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience, but now they want to help emerging brands such as Boston Scott Golf.

Cannabis Creative Wins 2021 Internet Advertising Competition (IAC) Award for Best Advertising Online

Thursday, April 8, 2021 - 4:34pm

BOSTON, April 8, 2021 /PRNewswire/ -- Cannabis Creative Group , a leading web design and digital cannabis marketing agency, today announced it is the winner of the 2021 Internet Advertising Competition (IAC) Award for Best Advertising online for a CBD Consumer Brand.

Key Points: 
  • BOSTON, April 8, 2021 /PRNewswire/ -- Cannabis Creative Group , a leading web design and digital cannabis marketing agency, today announced it is the winner of the 2021 Internet Advertising Competition (IAC) Award for Best Advertising online for a CBD Consumer Brand.
  • "Despite the surge in demand for CBD products, many traditional advertising channels still restrict brands from promoting their products online.
  • The goal of the campaign was to drive online traffic to Wisdom Essentials' e-commerce website, which sells innovative wellness products with CBD.
  • "We want to thank the Web Marketing Association and the Internet Advertising Competition for recognizing Wisdom Essentials.

SCCG Management and Shank Marketing announce Partnership for iGaming and Sports Betting Markets

Thursday, April 8, 2021 - 2:31pm

LAS VEGAS, NV, Apr 8, 2021 - (ACN Newswire) - SCCG Management and Shank Marketing are pleased to announce a strategic partnership to create a bridge between land-based casino marketing strategies and sports betting, online gambling, and social casino products available in the SCCG Management suite of services.

Key Points: 
  • LAS VEGAS, NV, Apr 8, 2021 - (ACN Newswire) - SCCG Management and Shank Marketing are pleased to announce a strategic partnership to create a bridge between land-based casino marketing strategies and sports betting, online gambling, and social casino products available in the SCCG Management suite of services.
  • Shank Marketing will work with our affiliate marketing partners, SEO digital marketing providers and clients to ensure successful product launches and marketing strategies.
  • Justin Shank, Principal at Shank Marketing, said of the announcement, "We are excited to work with Stephen and the team at SCCG.
  • SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry.