Search engine marketing

Searchspring Helps Hat Club Shoppers Find Their Perfect Headwear Style, Reports 13% Increase in Search Conversion Rate

Monday, July 6, 2020 - 2:00pm

Searchspring , a provider of intelligent site search and merchandising solutions for online retailers, today announced Hat Club has boosted their search conversion rate after implementing Searchsprings Search & Autocomplete and Category Merchandising solutions.

Key Points: 
  • Searchspring , a provider of intelligent site search and merchandising solutions for online retailers, today announced Hat Club has boosted their search conversion rate after implementing Searchsprings Search & Autocomplete and Category Merchandising solutions.
  • Hat Club implemented Searchsprings Search & Autocomplete and Category Merchandising solutions to support shoppers in their search for highly specific styles.
  • In the first six months of using Searchspring, Hat Club has achieved a conversion rate with search that is 52% higher than without search.
  • As well, Hat Club has increased their search conversion rate by 13% and increased revenue per visit with search by 7%.

General Mills Partners With Zyper to Build Virtual Superfan Communities

Wednesday, July 1, 2020 - 5:52pm

General Mills (NYSE: GIS), one of the worlds leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills brands.

Key Points: 
  • General Mills (NYSE: GIS), one of the worlds leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills brands.
  • At General Mills, we strive to create genuine connections through food by continuously deepening our consumer empathy, said Arjoon Bose, Europe & Australasia Head of Brand Experience and Culture at General Mills.
  • Farfetch, LVMH, and L'Oral are among the companies already using Zyper to build communities of loyal brand fans.
  • In addition, General Mills share of non-consolidated joint-venture net sales totaled U.S. $1.0 billion.

topseos.com Announces the Top One Hundred Best Search Engine Optimization Firms for July 2020

Wednesday, July 1, 2020 - 12:11pm

An independent research team conducts monthly ongoing research within the Search marketing industry to ensure exceptional SEO companies are being highlighted.

Key Points: 
  • An independent research team conducts monthly ongoing research within the Search marketing industry to ensure exceptional SEO companies are being highlighted.
  • To view the complete rankings of the best SEO companies, visit:
    topseos.com is an online provider of independent reviews and ratings.
  • The ratings of the best search engine marketing companies are released monthly to assist businesses in connecting with search engine optimization companies which feature a history of effective solutions.
  • Thousands of search engine marketing companies are put to the test while only the absolute best companies are highlighted in the ratings.

SRAX Announces Closing of Private Placement

Tuesday, June 30, 2020 - 11:20pm

SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, announced the closing of its previously announced $13 million private placement of senior secured convertible debentures at a fixed conversion price of $2.69.

Key Points: 
  • SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, announced the closing of its previously announced $13 million private placement of senior secured convertible debentures at a fixed conversion price of $2.69.
  • The Company received net proceeds of $9.1 million from the offering after deducting placement agent fees, legal fees, the repayment of loans, and other estimated offering expenses.
  • The Special Equities Group, LLC, a division of Bradley Woods & Co. Ltd., acted as placement agent for this offering.
  • SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company.

Abator Launches 360-Access Online Service to Make the World a More Disability-Inclusive Place

Tuesday, June 30, 2020 - 4:17pm

Thats why Abator, a women-owned IT consultant company, is pleased to announce the launch of 360-Access, a revolutionary next step in the natural evolution of support for the disability community.

Key Points: 
  • Thats why Abator, a women-owned IT consultant company, is pleased to announce the launch of 360-Access, a revolutionary next step in the natural evolution of support for the disability community.
  • 360-Access is an online service that allows businesses to submit dependable information regarding the accessibility of their establishment for those with disabilities to review on mobile and desktop devices prior to making personal arrangements.
  • Founded by Joanne Peterson, CEO, Abator and Madonna Long, Vice President, 360-Access, both of whom live with physical disabilities, 360-Access is the first of its kind on the market.
  • The software has been in development since 2015, and utilizes objective information directly from businesses to build its database.

CitrusAd Selects Jaclyn Nix to Lead Ecommerce Media Sales Across the Growing Network

Tuesday, June 30, 2020 - 3:43pm

CitrusAd appointed Jaclyn Nix as SVP of Media Sales.

Key Points: 
  • CitrusAd appointed Jaclyn Nix as SVP of Media Sales.
  • Now, CitrusAd is leveraging the scale of the network and its impressive ROAS to attract digital advertising budgets on a national level.
  • View the full release here: https://www.businesswire.com/news/home/20200630005713/en/
    Jaclyn Nix Leads CitrusAds Media Sales as SVP (Photo: Business Wire)
    In her previous position with Mi9 Retail (formerly MyWebGrocer), Nix led the integration of CitrusAd into Mi9s retailer software, as well as sales and operations.
  • As SVP Media Sales, Nix leads a national sales team that specializes in grocery ecommerce media, plus a sales support team that helps brands optimally activate campaigns on the platform.

Lytics View provides marketers important customer insights and recommended actions to improve business performance in less than 30 days

Tuesday, June 30, 2020 - 2:00pm

Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketers having access to AI-driven recommendations in as little as seven days.

Key Points: 
  • Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketers having access to AI-driven recommendations in as little as seven days.
  • Lytics, with Lytics View, is the first CDP that puts the power of AI within easy reach of marketers in as little as 7 days.
  • Lytics View supports the use cases that are most important for marketers today: increasing conversions, reducing churn, boosting customer engagement, and acquiring more customers.
  • Lytics , the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics powerful AI engine.

Periscope Reshapes Leadership Team in a Quest to Provide Marketers With a Preferred Alternative to the Traditional Agency Model

Tuesday, June 30, 2020 - 2:00pm

The integrated marketing agency today announced that Cari Bucci-Hulings will join as president, effective July 6, in addition to other recent high-profile hires.

Key Points: 
  • The integrated marketing agency today announced that Cari Bucci-Hulings will join as president, effective July 6, in addition to other recent high-profile hires.
  • She will report to Eric Ashworth, vice president of Agency Solutions for Quad, the creative engineering company that acquired Periscope in 2019.
  • Periscope succeeds by connecting emotions with behaviors, and Cari is a perfect fit for that pursuit, Ashworth said.
  • She understands the importance of culture, creativity and community to serve the constantly evolving needs of todays marketers.

Mamikos Partners with MoEngage to Boost Room Rentals by Over 20%

Tuesday, June 30, 2020 - 1:47pm

Mamikos, Indonesias most popular room rental app, reported a 20% boost in its overall room rental bookings as a result of its collaboration with customer engagement platform MoEngage.

Key Points: 
  • Mamikos, Indonesias most popular room rental app, reported a 20% boost in its overall room rental bookings as a result of its collaboration with customer engagement platform MoEngage.
  • With over 2 million rooms across 140 Indonesian cities and over 1 million app users, Mamikos faced two key challenges.
  • Within a fairly short period of time, Mamikos was able to see the results of this collaboration a robust 20% increase in room rentals.
  • Mamikos, Indonesias most popular room rental app, was founded in 2015 to offer easy, accurate and trusted room rental services.

Click360 Semi-Finalist in MN Cup 2020 Competition / High Tech Division

Monday, June 29, 2020 - 6:44pm

Were thrilled to announce that the nations largest statewide startup competition, the MN Cup hosted by the Carlson School of Management at the University of Minnesota, recently announced its 2020 semi-finalists in nine different categories, with Click360 earning a spot in the High Tech Division.

Key Points: 
  • Were thrilled to announce that the nations largest statewide startup competition, the MN Cup hosted by the Carlson School of Management at the University of Minnesota, recently announced its 2020 semi-finalists in nine different categories, with Click360 earning a spot in the High Tech Division.
  • The MN Cup has become the most impactful state-wide startup competition in the world giving away over $500,000 in seed funding and taking no equity in exchange.
  • We are looking forward to the great resources and mentoring the MN Cup offers and how it will help refine our go-to-market strategy.
  • For the next round of competition in July, Click360 will present a business plan, presentation, and video.