Search engine marketing

NielsenIQ and J.D. Power Enter Strategic Alliance to Bring Unparalleled Automotive Research to Major Growth Markets

Monday, April 19, 2021 - 2:00am

Power, a global leader in data analytics and consumer intelligence, today announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East.\nThis press release features multimedia.

Key Points: 
  • Power, a global leader in data analytics and consumer intelligence, today announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East.\nThis press release features multimedia.
  • View the full release here: https://www.businesswire.com/news/home/20210418005017/en/\nDrawing on the strong market presence of NielsenIQ and the deep industry expertise of J.D.
  • Power benchmark automotive studies, recognized as the gold standard in the automotive industry, complemented by NielsenIQ\xe2\x80\x99s new digital and technology-based platforms and value-added services like social listening analysis.\nCombining NielsenIQ and J.D.
  • Power capabilities will allow automotive sector clients to strategize for the future based on data-driven tools and insights.

soona Raises $10.2M Series A to Scale its Virtual Content Creation Platform, Transforming How Brands Shoot Photos and Videos for E-Commerce

Friday, April 16, 2021 - 5:35pm

b'Today, soona , the world\xe2\x80\x99s first virtual content creation platform for e-commerce, announced it has raised $10.2M in Series A funding, led by Union Square Ventures.

Key Points: 
  • b'Today, soona , the world\xe2\x80\x99s first virtual content creation platform for e-commerce, announced it has raised $10.2M in Series A funding, led by Union Square Ventures.
  • soona\xe2\x80\x99s technology powers virtual photo and video shoots, transforming the way brands create content for e-commerce and marketing.
  • Content is essential for brands to compete online and soona is the first product to combine quality, speed and price,\xe2\x80\x9d said Liz Giorgi, co-founder and CEO of soona.
  • For more information on how soona can help your brand, visit: soona.co .\nsoona is a casual content platform that helps brands make professional-quality photos and videos.

Veterans United Home Loans and Realtor.com® Launch Stars, Stripes and Summer $100K Veteran Homebuyer Giveaway

Friday, April 16, 2021 - 6:27pm

b'Veterans United Home Loans and realtor.com \xc2\xae have launched the Stars, Stripes and Summer $100K Veteran Homebuyer Giveaway.

Key Points: 
  • b'Veterans United Home Loans and realtor.com \xc2\xae have launched the Stars, Stripes and Summer $100K Veteran Homebuyer Giveaway.
  • Helping Veterans and service members achieve the American Dream of home ownership while providing the highest level of customer service is at the foundation of what we do at Veterans United.
  • The Veterans United Home Loans and Realtor.com\xc2\xae Stars, Stripes and Summer:\n$100K Veteran Homebuyer Giveaway Sweepstakes starts 4/13/2021 (12:01 p.m., Eastern Time) and ends 6/15/2021(11:59 a.m., Eastern Time).
  • Veterans United was the highest-ranked mortgage lender to make the list.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210416005385/en/\n'

Marketplacer Takes Another Step in Growth Strategy

Thursday, April 15, 2021 - 7:52pm

\xe2\x80\x9cFor many customers, this requires a suite of integrations made possible by our partners.

Key Points: 
  • \xe2\x80\x9cFor many customers, this requires a suite of integrations made possible by our partners.
  • To date, Marketplacer has helped over 90 businesses execute their own successful marketplace strategies and connected over 20,000 businesses worldwide.
  • Salesforce Ventures, the global investment arm of Salesforce, invests in the next generation of enterprise technology that extends the power of the Salesforce Platform.
  • Salesforce Ventures is building the world's largest ecosystem of enterprise cloud companies and extending that technology to customers.

Kantar Launches New Digital Acceleration Offer: Dx Analytics

Thursday, April 15, 2021 - 7:15pm

b'Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance.

Key Points: 
  • b'Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance.
  • The opportunity now exists to use digital data to capture category trends faster than humanly possible and identify novel ideas, brand perceptions and digital performance factors to accelerate business growth.
  • The launch of our Dx Analytics solutions is how Kantar can help our partners achieve that.\xe2\x80\x9d\nThrough Dx Analytics solutions, Kantar can analyze large datasets like search engine results, social media conversations, and online reviews to help brands understand what consumers think and how their digital marketing is cutting through.
  • Dx Analytics delivers a robust understanding of brands and people, to access a range of new insights that will help our clients steer their way through this fast-changing landscape.\xe2\x80\x9d\nThe Dx Analytics solution will be formally launched with a webinar session hosted by the Marketing Science Institute on April 15.

ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm

Thursday, April 15, 2021 - 2:00pm

b'ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that the ZoomInfo platform has been named a Leader by Forrester Research in The Forrester Wave\xe2\x84\xa2: B2B Marketing Data Providers, Q2 2021.

Key Points: 
  • b'ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that the ZoomInfo platform has been named a Leader by Forrester Research in The Forrester Wave\xe2\x84\xa2: B2B Marketing Data Providers, Q2 2021.
  • \xe2\x80\x9cCompanies of all sizes rely on ZoomInfo\xe2\x80\x99s powerful B2B intelligence to identify, engage, and close business more efficiently and effectively.
  • The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage , accuracy, and depth of company and contact information.
  • For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales , marketing , and recruiting professionals, please visit www.zoominfo.com .\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210415005344/en/\n'

Feel the Rush and Live the Drama in F1® 2021 – A Next-Gen Experience From Codemasters®

Thursday, April 15, 2021 - 4:00pm

Each driver has complete control over their assists, allowing players of all levels to come together and compete.

Key Points: 
  • Each driver has complete control over their assists, allowing players of all levels to come together and compete.
  • Real-Season Start allows players to align their career to the F1\xc2\xae season,\xe2\x80\x9d said Paul Jeal, F1\xc2\xae Senior Franchise Director at Codemasters.
  • See https://www.ea.com/games/f1/f1-2021/buy and retailer sites for details.\nElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment.
  • Join in the conversation with @codemasters on Twitter or Like us on Facebook at www.facebook.com/codemasters .\nCodemasters is an Electronic Arts studio (NASDAQ: EA)\n'

The Rise of Fractionalized Ownership in the Reg A+ World – The Dalmore Group

Wednesday, April 14, 2021 - 4:02pm

b'Business has been booming for The Dalmore Group\xe2\x80\x99s private and public Reg A+ business.

Key Points: 
  • b'Business has been booming for The Dalmore Group\xe2\x80\x99s private and public Reg A+ business.
  • Several clients have already raised their full goal amounts, and some are now publicly traded and listed in the US and Canada.
  • That\xe2\x80\x99s the world of fractionalized ownership in assets that has been unlocked by Reg A+ investing.
  • And, along with that opportunity, Dalmore has also helped Series Issuers build secondary trading solutions for their investors.

Matter’s Open Door Presents: PR in the New Normal

Wednesday, April 14, 2021 - 1:35pm

b'Matter Communications \xe2\x80\x94 a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy \xe2\x80\x94 announces its free live Open Door series webinar, \xe2\x80\x9cPR in the New Normal \xe2\x80\x94 How Communications Have Evolved in Times of Great Change.\xe2\x80\x9d This webinar will launch a series of informative, virtual sessions for entrepreneurs, business leaders and marketing managers to learn evolving public relations strategies and tactics required to drive results for their brands.

Key Points: 
  • b'Matter Communications \xe2\x80\x94 a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy \xe2\x80\x94 announces its free live Open Door series webinar, \xe2\x80\x9cPR in the New Normal \xe2\x80\x94 How Communications Have Evolved in Times of Great Change.\xe2\x80\x9d This webinar will launch a series of informative, virtual sessions for entrepreneurs, business leaders and marketing managers to learn evolving public relations strategies and tactics required to drive results for their brands.
  • The first event will be streamed live from Matter\xe2\x80\x99s in-house video production studio on April 28th from 12:00PM - 1:00PM ET.\nMatter Account Directors and former journalists Claire Papanastasiou and Emily Quirk will discuss how communications practices have changed since the beginning of 2020.
  • Founded in 2003, with seven offices spanning North America, Matter works with the world\xe2\x80\x99s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets.
  • For more information, visit https://www.matternow.com .\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210414005152/en/\n'

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Wednesday, April 14, 2021 - 3:00pm

For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

Key Points: 
  • For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
  • The company\xe2\x80\x99s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies.
  • Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
  • With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.