Search engine optimization

PR Club Honors New England Communications Professionals During 53rd Bell Ringer Awards

Friday, June 11, 2021 - 2:00pm

The PR Club , the regions leading communications trade organization, yesterday completed its 53rd annual Bell Ringer Awards .

Key Points: 
  • The PR Club , the regions leading communications trade organization, yesterday completed its 53rd annual Bell Ringer Awards .
  • "The strength of the New England PR community is evident in this year's Bell Ringer Awards," said Amanda Fountain, PR Club president and social media director of March Communications.
  • Get additional information about monthly PR Club programs, social and networking events, the Bell Ringer blog, and the Bell Ringer Awards Ceremony at www.PRClub.org .
  • Open to all New England practitioners, the program, now in its 53rd year, celebrates the extraordinary work of the regions communications professionals.

TechTarget Named a Global Leader in Account-Based Marketing in New Report from Independent Analyst Firm Research In Action

Thursday, June 10, 2021 - 8:03pm

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a global leader in Account-Based Marketing (ABM) by Research In Action, a leading independent analyst firm based in Europe.

Key Points: 
  • TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a global leader in Account-Based Marketing (ABM) by Research In Action, a leading independent analyst firm based in Europe.
  • According to Research In Actions 2021 Vendor Selection Matrix Account-Based Marketing report, TechTarget is the top global ABM vendor exclusively serving enterprise technology.
  • Centered around its core ABM product, Priority EngineTM, TechTarget is a true end-to-end ABM provider with Global Scale.
  • Research In Action is a leading analyst firm based in Germany that studies and provides independent insights on strategy, investments and innovation in technology, sales and marketing.

Kite Hill PR Appoints Jason Keller as Senior Director of Growth & Digital Strategy

Thursday, June 10, 2021 - 3:47pm

Kite Hill PR , an award-winning agile tech PR agency, has expanded its core public relations and thought leadership services to include robust digital audit and earned media amplification offerings.

Key Points: 
  • Kite Hill PR , an award-winning agile tech PR agency, has expanded its core public relations and thought leadership services to include robust digital audit and earned media amplification offerings.
  • The agency has appointed veteran performance marketing professional Jason Keller as Senior Director of Growth and Digital Strategy, reporting to Jeanne Meyer, Chief Client Officer.
  • I am beyond thrilled to join Kite Hill PR and to work with Jeanne, Tiffany and the team.
  • Kite Hill PR has been recognized as one of the Top Specialist PR Agencies by the New York Observer and a Top Place to Work in PR by PR News.

New Dental Marketing Agency Focuses Exclusively on SEO for Dental Practice Growth

Thursday, June 10, 2021 - 3:00pm

DENVER, June 10, 2021 /PRNewswire-PRWeb/ --Dental marketing agency Denterica is now helping more dental offices grow their business exclusively with industry-specific search engine optimization.

Key Points: 
  • DENVER, June 10, 2021 /PRNewswire-PRWeb/ --Dental marketing agency Denterica is now helping more dental offices grow their business exclusively with industry-specific search engine optimization.
  • The agency works with dental offices across the United States to multiply new patient volume based on improved Google rankings.
  • Denterica works solely with U.S. dental practices interesting in optimizing their websites and growing their patient base with SEO, content marketing and custom website design.
  • Denterica focuses exclusively on the dental industry and SEO for effective results.

Nature Nate’s Honey Co. Partners with IRI to Grow Honey Category, Increase Household Penetration and Strengthen Customer Loyalty

Thursday, June 10, 2021 - 2:05pm

While the honey category achieved outstanding 30% growth in 2020, Nature Nates outpaced the category with 45% growth in dollar sales for the 52 weeks ending Feb. 21, 2021.

Key Points: 
  • While the honey category achieved outstanding 30% growth in 2020, Nature Nates outpaced the category with 45% growth in dollar sales for the 52 weeks ending Feb. 21, 2021.
  • Data and insights are key to unlocking our consumers shopping behaviors and purchase decisions, said Nathan Sheets, founder and chief executive officer of Nature Nates.
  • Investment in IRIs in-depth consumer decision tree analysis empowered us to best assist our retail partners in elevating their honey sets.
  • Since 1972, Nature Nates Honey Co. has been dedicated to offering honey as nature intended 100% Pure, Raw & Unfiltered.

RWS: Tridion Customers Can Fine-tune Digital Experiences With Siteimprove Add-on

Thursday, June 10, 2021 - 8:01am

Tridion customers can see how visitors navigate each page and track user journeys to create logical paths to the most important destinations on the website.

Key Points: 
  • Tridion customers can see how visitors navigate each page and track user journeys to create logical paths to the most important destinations on the website.
  • Diagnostics and a score are provided to help Tridion customers improve the quality of web pages.
  • A new web accessibility feature enables Tridion customers to easily follow and adhere to international Web Content Accessibility Guidelines (WCAG).
  • Outstanding digital experiences are what define todays most successful brands explains Thomas Labarthe, President of RWSs Language Services and Technology division.

Franchise Direct Digital Builds on Franchise Direct’s Ability to Help Franchise Businesses Succeed

Wednesday, June 9, 2021 - 3:46pm

Franchise Direct Digital is building on our long track record of success, working with clients to provide them with the full benefits of our franchise lead generation experience, according to Franchise Direct CEO Ben Wrafter.

Key Points: 
  • Franchise Direct Digital is building on our long track record of success, working with clients to provide them with the full benefits of our franchise lead generation experience, according to Franchise Direct CEO Ben Wrafter.
  • That dedication to serving franchisors has taken the Franchise Direct name around the world.
  • Franchise Direct Digital is a digital marketing and website development company servicing the franchise industry.
  • In addition to visiting the website , you can follow Franchise Direct Digital on Facebook: @FranchiseDirectDigital , Twitter: @FDD_Agency , and LinkedIn: Franchise Direct Digital .

Allbound Becomes A HubSpot App Partner With A Certified Integration

Wednesday, June 9, 2021 - 3:00pm

ATLANTA, June 9, 2021 /PRNewswire/ --Today,Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot's App Partner Program as an app partner with a certified integration.

Key Points: 
  • ATLANTA, June 9, 2021 /PRNewswire/ --Today,Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot's App Partner Program as an app partner with a certified integration.
  • The integration allows users to extend the features of HubSpot by using them natively alongside Allbound.
  • To create an amazing partner experience, the integration with Allbound allows HubSpot customers to engage with partner organizations, such as resellers, referral partners, affiliate partners and tech integrated partners.
  • "We're very excited to have Allbound as a part of the App Partner Program," said Scott Brinker, VP of platform ecosystem at HubSpot.

Allbound Becomes A HubSpot App Partner With A Certified Integration

Wednesday, June 9, 2021 - 3:00pm

ATLANTA, June 9, 2021 /PRNewswire/ --Today,Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot's App Partner Program as an app partner with a certified integration.

Key Points: 
  • ATLANTA, June 9, 2021 /PRNewswire/ --Today,Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot's App Partner Program as an app partner with a certified integration.
  • This enhances the channel sales capacity by merging the HubSpot CRM with the #1 Partner Relationship Management (PRM) platform.
  • To create an amazing partner experience, the integration with Allbound allows HubSpot customers to engage with partner organizations, such as resellers, referral partners, affiliate partners and tech integrated partners.
  • "We're very excited to have Allbound as a part of the App Partner Program," said Scott Brinker, VP of platform ecosystem at HubSpot.

H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences

Wednesday, June 9, 2021 - 2:00pm

In addition to bolstering multicultural marketing initiatives, B Code provides digital publishers with growth resources and access to increased ad revenue.

Key Points: 
  • In addition to bolstering multicultural marketing initiatives, B Code provides digital publishers with growth resources and access to increased ad revenue.
  • B Code serves as a partner and resource as strategies are defined and expanded to better engage with Black audiences.
  • The industry has work to do to help audiences feel seen and engaged, says Damian Benders, General Manager of B Code.
  • B Code is a data-backed digital media entity focused on understanding Black audiences in order to authentically reach, inform and connect with them in the digital spaces they embrace most.