Pluralsight

WebEngage Announces Startup Program in Indonesia and Southeast Asia; Invites Applications from Early-Stage Startups

Retrieved on: 
Thursday, October 6, 2022

JAKARTA, Indonesia, Oct. 6, 2022 /PRNewswire/ -- Early-stage B2C startups in Indonesia and Southeast Asia will now have a level playing field to up their retention game and build a growth stack at zero-cost. WebEngage, the leading full-stack retention operating system, has opened applications for the Southeast Asia cohort of the WebEngage Startup Program (WSP). The ambitious program will be helping early-stage startups improve customer retention and engagement, lay strong data foundations, drive actionable insights, increase repeat orders, and understand customers better. In short, the program will help them increase chances of aggressive yet sustainable growth.

Key Points: 
  • WebEngage, the leading full-stack retention operating system, has opened applications for the Southeast Asia cohort of the WebEngage Startup Program (WSP).
  • The ambitious program will be helping early-stage startups improve customer retention and engagement, lay strong data foundations, drive actionable insights, increase repeat orders, and understand customers better.
  • B2C Startups operating in the E-Commerce, D2C, EdTech and FinTech sectors, that have raised between seed and Series A round of funding can apply for the program.
  • Through the WebEngage Startup Program, we aim to help startups to lay the groundwork for long-term retention, in setting the right dashboards and running highly personalized engagement across channels."

Great Place to Work® Names Integrate #7 on Fortune's Best Workplaces in Advertising & Marketing™ in 2022

Retrieved on: 
Thursday, September 22, 2022

BOULDER, Colo., Sept, 22, 2022 /PRNewswire-PRWeb/ -- Great Place to Work® and Fortune have honored Integrate, the leader in Precision Demand Marketing, as one of the 2022 Best Workplaces in Advertising & Marketing™, ranking #7 on the list. This is Integrate's fourth consecutive year being awarded with the Great Place to Work certification. Earning a spot means that Integrate is one of the best companies to work for in the country.

Key Points: 
  • BOULDER, Colo., Sept, 22, 2022 /PRNewswire-PRWeb/ -- Great Place to Work and Fortune have honored Integrate, the leader in Precision Demand Marketing, as one of the 2022 Best Workplaces in Advertising & Marketing , ranking #7 on the list .
  • The Best Workplaces in Advertising & Marketing award is based on an analysis of survey responses from more than over 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry.
  • In that survey, 93% of Integrate's employees said Integrate is a great place to work.
  • Great Place to Work selected the Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry.

Pluralsight Study Finds Only 8% of Global Tech Workers Have Significant Cloud-Related Skills

Retrieved on: 
Tuesday, September 20, 2022

While the study found that 75% of tech leaders say they're building all new products and features in the cloud moving forward, only 8% of technologists have significant cloud-related skills and experience.

Key Points: 
  • While the study found that 75% of tech leaders say they're building all new products and features in the cloud moving forward, only 8% of technologists have significant cloud-related skills and experience.
  • Forty-eight percent of technologists use online tech skills development platforms to learn cloud skills.
  • Despite employee skills gaps, growing cloud skills internally was not one of the top strategies business leaders used for reaching organizational cloud maturity.
  • However, cloud skills gaps rank as the second largest cloud maturity challenge, with 43% of organizations agreeing that cloud skills gaps in their organizations affect cloud maturity.

Integrate Appoints John Gurski as New President and Chief Revenue Officer

Retrieved on: 
Monday, September 12, 2022

PHOENIX, Sept. 12, 2022 /PRNewswire-PRWeb/ -- Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced that John Gurski has joined the company as President and Chief Revenue Officer. Gurski has an extensive SaaS leadership background, including over two decades in leadership roles at SAP with experience across general management, sales, operations, customer success, business development and marketing. At Integrate, Gurski will lead a unified Revenue Organization that includes the Sales, Marketing, Customer Success & Professional Services functions.

Key Points: 
  • PHOENIX, Sept. 12, 2022 /PRNewswire-PRWeb/ -- Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced that John Gurski has joined the company as President and Chief Revenue Officer.
  • At Integrate, Gurski will lead a unified Revenue Organization that includes the Sales, Marketing, Customer Success & Professional Services functions.
  • Integrate is uniquely positioned to deliver on the promise of Precision Demand Marketing," said Gurski.
  • Gurski was most recently Chief Sales Officer at PointClickCare, a cloud-based healthcare software provider where he led sales, presales, demand generation, business development, enablement and sales operations teams.

Integrate Named to the 2022 Inc. 5000 Annual List of America's Fastest-Growing Private Companies

Retrieved on: 
Tuesday, August 16, 2022

NEW YORK, Aug. 16, 2022 /PRNewswire-PRWeb/ -- Inc. magazine today revealed that Integrate, the leader in B2B Precision Demand Marketing (PDM) is on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment—its independent small businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. Over the past three years, Integrate has more than tripled its revenue.

Key Points: 
  • NEW YORK, Aug. 16, 2022 /PRNewswire-PRWeb/ -- Inc. magazine today revealed that Integrate , the leader in B2B Precision Demand Marketing (PDM) is on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.
  • The list represents a unique look at the most successful companies within the American economy's most dynamic segmentits independent small businesses.
  • Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
  • Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021.

MarTech Breakthrough Names Integrate "Best Overall MarTech Solution" in 5th Annual MarTech Breakthrough Awards Program

Retrieved on: 
Thursday, August 11, 2022

PHOENIX, Aug. 11, 2022 /PRNewswire-PRWeb/ --

Key Points: 
  • Integrate enables B2B marketers to activate, govern, and measure their cross-channel marketing campaigns on one platform.
  • With Integrate, B2B marketers can launch cross-channel buyer experiences, ensure data integrity, measure the impact of their programs, and inform next best investments.
  • With Integrate, B2B marketers no longer have to piece this data together manually they now have it all in one platform.
  • Congratulations to the Integrate team on being our choice for 'Best Overall MarTech Solution' for 2022."

Arkose Labs Hires Visionary Marketer Prashant Nirmal as CMO; Adds 25-year Marketing Veteran Heather Zynczak to the Board of Directors and Appoints Softbank Investment Advisers CTO Wil Bolivar as Board Observer

Retrieved on: 
Thursday, August 11, 2022

SAN MATEO, Calif., Aug. 11, 2022 /PRNewswire/ -- Arkose Labs, the global leader in fraud deterrence and account security, today announced three executive-level appointments. Prashant Nirmal has joined the company as Chief Marketing Officer (CMO). He will report directly to founder and CEO Kevin Gosschalk and have a seat on the executive leadership team. Heather Zynczak former CMO of Pluralsight and Domo has been appointed to the Board of Directors, and Wil Bolivar, CTO of Softbank Investment Advisers, joins the Board of Directors in the role of Observer.

Key Points: 
  • Heather Zynczak former CMO of Pluralsight and Domo has been appointed to the Board of Directors, and Wil Bolivar, CTO of Softbank Investment Advisers, joins the Board of Directors in the role of Observer.
  • A seasoned CMO, Nirmal boasts deep security industry experience and is known for developing transformational marketing strategies combined with an innovative approach to operations.
  • He takes the helm as Arkose Labs' marketing chief to further distinguish the company's position in the marketplace and drive profitable revenue-generation opportunities that accelerate growth.
  • He is responsible for the global marketing function, including demand generation strategy, business development, brand programs, corporate communications, and product marketing.

Integrate Publishes Precision Demand Marketing Book to Tackle Today's Critical B2B Buying Shifts

Retrieved on: 
Monday, August 8, 2022

BOSTON, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Integrate, the leader in Precision Demand Marketing (PDM) announced today at B2B Sales & Marketing Exchange (B2BSMX), the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, authored by Integrate co-founder and CEO, Jeremy Bloom and Integrate CMO, Deb Wolf. The book provides a practical, hands-on approach to adopting a buyer-driven, omnichannel Precision Demand Marketing strategy that enables marketers to find and attract ideal buyers, wherever they are, right when they're ready to buy.

Key Points: 
  • Book Recognizes that Accounts Don't Buy; People Do and Provides Fresh, Buyer-Driven Approach to B2B Marketing
    BOSTON, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Integrate, the leader in Precision Demand Marketing (PDM) announced today at B2B Sales & Marketing Exchange (B2BSMX) , the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline , authored by Integrate co-founder and CEO, Jeremy Bloom and Integrate CMO, Deb Wolf.
  • The book discusses the five principles of Precision Demand Marketing to grow a buyer-driven organization: Target, activate, govern, connect, measure and govern.
  • Integrate customers and partners featured in the book include:
    David Alexander, SVP, Marketing Global Demand and Operations, F5
    Heather Berggren, Sr. Director, Strategy, Planning & Operations and Chief of Staff to the CMO, Cisco Secure
    Carrie Palin, SVP & Chief Marketing Officer, Cisco
    To learn more about the Precision Demand Marketing book and to order a copy, please read our blog, " Writing the Book on Today's Best B2B Marketing Strategy: Precision Demand Marketing ," or visit: https://events.integrate.com/precision-demand-marketing-book .
  • Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies.

Integrate Awarded B2B Marketing's Martech Vendor of the Year

Retrieved on: 
Thursday, July 14, 2022

LONDON, July 14, 2022 /PRNewswire-PRWeb/ -- Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing's Martech Vendor of the Year. The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity.

Key Points: 
  • LONDON, July 14, 2022 /PRNewswire-PRWeb/ -- Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing's Martech Vendor of the Year .
  • The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity.
  • IDC has found that B2B buyers are digital first, digital always .
  • "We are honoured to be named Martech Vendor of the Year, which reflects our commitment to supporting our customers with a buyer-driven, omnichannel and flexible Precision Demand Marketing approach," said Jeremy Bloom, co-founder and CEO of Integrate.

Integrate Named a "Top Companies to Work for in Arizona" for Fourth Year in a Row

Retrieved on: 
Tuesday, July 12, 2022

PHOENIX,  July 12, 2022 /PRNewswire-PRWeb/ -- Arizona Capitol Times, Best Companies Group and BestCompaniesAZ announced today that Integrate, the leader in Precision Demand Marketing (PDM), has earned a spot on the 10th annual list of 2022 Top Companies to Work for in Arizona for the fourth consecutive year. This list is the result of anonymous and comprehensive employee surveys measuring culture, work environment, leadership, and employee pride and satisfaction, combined with rigorous evaluations of workplace practices, policies, perks and demographics.

Key Points: 
  • "We invest heavily in our culture and ensuring Integrate is a great place to work, and we are pleased that our efforts are paying off."
  • This level of performance for Arizona companies is about three times the national average when compared to Gallup's recent reporting of US engagement at about 33% favorable.
  • Best Companies Group is dedicated to establishing Best Places to Work programs to distinguish leaders in workplace excellence.
  • Best Companies Group identifies and recognizes places of employment that lead the way in defining the employee experience of the 21st century.