ABM

Survey Finds Executional Gap Between Marketing and Sales is Hindering Personalization at Scale for Account-Based Marketing Success

Thursday, October 21, 2021 - 4:30pm

Further, 76% of salespeople believe marketing is doing all they can to support sales teams.

Key Points: 
  • Further, 76% of salespeople believe marketing is doing all they can to support sales teams.
  • The operational silos between sales and marketing only pose further disconnects on the amount of personalization being executed on each account and touchpoint.
  • Personalization is time-consuming: On average, each salesperson is spending 16 hours a week just on researching prospects for personalization.
  • Conversica is the leading provider of Conversational AI solutions that help enterprise marketing, sales, and customer success teams attract, acquire and grow customers at scale across the customer revenue lifecycle.

Integrate and Heinz Marketing Research Finds that 60% of B2B Marketers Believe Their Current Marketing Strategy Misses the Mark

Wednesday, October 20, 2021 - 2:00pm

A further breakdown of that data finds that number jump to 87% for ABM teams and 73% for revenue marketing teams.

Key Points: 
  • A further breakdown of that data finds that number jump to 87% for ABM teams and 73% for revenue marketing teams.
  • "It's clear that B2B marketers today are languishing under their current organizational structures, tangled tech stacks, and misguided lead-centric focus," said Jeremy Bloom, co-founder and CEO of Integrate.
  • "The most successful B2B marketing teams are constantly evolving and adapting their team structures, technologies and strategies," said Matt Heinz, President and Founder of Heinz Marketing.
  • The "Integrate State of MarketingMaturity: The Future of Marketing" report surveyed 223 B2B marketing leaders across marketing operations, customer marketing, ABM, digital marketing, demand generation, and revenue generation in Q2 2021.

OnShift's Peter Corless Elected NCAL Associate Business Member Representative

Thursday, October 14, 2021 - 2:46pm

OnShift, a leader in human capital management software for post-acute care and senior living , today announced that Peter Corless, Executive Vice President of Enterprise Development at OnShift, has been elected the Associate Business Member (ABM) Representative for the National Center For Assisted Living (NCAL).

Key Points: 
  • OnShift, a leader in human capital management software for post-acute care and senior living , today announced that Peter Corless, Executive Vice President of Enterprise Development at OnShift, has been elected the Associate Business Member (ABM) Representative for the National Center For Assisted Living (NCAL).
  • Corless will represent the NCAL vendor partner community for a two-year term as an ex-officio on the NCAL Board of Directors.
  • I am thrilled to have Peter serve on our Board of Directors and represent the business partner community that is essential in helping assisted living communities serve their residents, stated LaShuan Bethea, Executive Director of NCAL.
  • I am humbled the Associate Business Member community has elected me as their representative for the NCAL Board of Directors, said Corless.

New Research Underscores Importance of Content Experience Platforms in Engaging Buyers; Scaling Demand & ABM Programs

Thursday, October 14, 2021 - 1:00pm

The research was commissioned by leading cloud-based content experience platform (CEP) Uberflip and was conducted by Forrester Consulting in September 2021.

Key Points: 
  • The research was commissioned by leading cloud-based content experience platform (CEP) Uberflip and was conducted by Forrester Consulting in September 2021.
  • Consistently scaling content for ABM programs was listed as the top content marketing challenges leaders are struggling with.
  • They identified that the ability to curate relevant content for specific buyers improves the overall purchase experience and makes ABM more effective.
  • Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey.

Showa Denko Announces Number of Shares to be Issued under Third-Party Allotment

Friday, October 8, 2021 - 8:00am

The Third-Party Allotment described above was resolved by the Company's board of directors on August 23, 2021 concurrently with the resolution on the issuance of new shares by way of public offering and the secondary offering of shares (secondary offering by way of over-allotment).

Key Points: 
  • The Third-Party Allotment described above was resolved by the Company's board of directors on August 23, 2021 concurrently with the resolution on the issuance of new shares by way of public offering and the secondary offering of shares (secondary offering by way of over-allotment).
  • For the details of the Third-Party Allotment, please refer to the "Announcement Regarding Issuance of New Shares and Secondary Offering of Shares" announced on August 23, 2021 and the "Announcement Regarding Determination of Issue Price, Selling Price, etc."
  • For more information regarding the use of proceeds, please refer to the press release "Announcement Regarding Issuance of New Shares and Secondary Offering of Shares" dated August 23, 2021.
  • Showa Denko K.K., CSR & Corporate Communication Office, Tel: 81-3-5470-3235

RollWorks' New Integrated Capabilities Provide Deeper Insights into the Account Buying Journey for the Highest Return on ABM Investment

Wednesday, October 6, 2021 - 5:00pm

ABM has quickly become table stakes in B2B marketing, yet marketers struggle to understand and show the impact of their account-based efforts.

Key Points: 
  • ABM has quickly become table stakes in B2B marketing, yet marketers struggle to understand and show the impact of their account-based efforts.
  • Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs.
  • These combined insights are a powerful way to enable the building and refinement of stage-specific campaigns to drive pipeline progression."
  • With RollWorks Journey Stages and Journey Events you can:
    Discover where accounts are in their buying journey:See the distribution of your accounts on a dashboard, or drill down into account-level information.

Terminus Lands in New Tech B2B Customer Data Platforms, Q3 2021 Report

Wednesday, October 6, 2021 - 3:00pm

Terminus , the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.

Key Points: 
  • Terminus , the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.
  • To be included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is incredibly validating, said Tim Kopp, Terminus CEO.
  • But according to Forresters 2021 Global Marketing Survey, B2B marketers say that 'quality of customer data' is the number-two challenge to achieving their goals over the next two years, behind only 'changing economic conditions,' stated Forrester in its New Tech B2B Customer Data Platforms, Q3 2021 Report.
  • The Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging B2B CDP market.

MCMK Launches Agile Marketing Agency to Build Brands for B2B Technology Startups, High-growth Scaleups, Private Equity-owned Portfolio Companies, and VC-funded Enterprises

Wednesday, October 6, 2021 - 12:00pm

TORONTO, Oct. 6, 2021 /PRNewswire-PRWeb/ -- MCMK , a global agile marketing agency for B2B information and technology startups and scaleups, today announced its Agile Marketing Solutions and comprehensive outsourced marketing department model.

Key Points: 
  • TORONTO, Oct. 6, 2021 /PRNewswire-PRWeb/ -- MCMK , a global agile marketing agency for B2B information and technology startups and scaleups, today announced its Agile Marketing Solutions and comprehensive outsourced marketing department model.
  • It's full suite of agile marketing solutions include:
    Strategy is the foundation of any marketing plan.
  • MCMK works with B2B organizations to develop value propositions and brand messaging, define the target audience(s) and buyer profiles.
  • MCMK is a marketing agency that provides B2B hypergrowth tech startups, emerging-growth scaleups, Private equity-owned portfolio companies and venture capital-funded enterprises with a complete outsourced, white-gloved marketing solution using its Agile Growth Marketing as a Service expertise.

G2 Powers New Era of Buyer Intent Intelligence with Market-Leading Number of ABM Technology Integrations

Tuesday, October 5, 2021 - 2:00pm

By adding these new integrations to their existing ABM integration stack (LinkedIn Matched Audiences, Terminus, and Metadata), G2 is now able to offer a total of seven ABM integrations available exclusively to G2 Buyer Intent customers.

Key Points: 
  • By adding these new integrations to their existing ABM integration stack (LinkedIn Matched Audiences, Terminus, and Metadata), G2 is now able to offer a total of seven ABM integrations available exclusively to G2 Buyer Intent customers.
  • The new ABM integrations enable software sellers to automate G2 buyer intent data directly into their ABM platforms, helping bridge a critical gap in identifying which accounts are most likely to purchase software.
  • G2 Buyer Intent within ABM platforms also enables more efficient workflows, accurate targeting and optimal, timely outreach to potential customers.
  • "With G2 Buyer Intent integrations, ABM strategies are turbocharged by first-party data giving marketing professionals the ability to deliver targeted, personalized campaigns like never before."

HubSpot Named a Leader in 2021 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms*

Tuesday, October 5, 2021 - 1:30pm

CAMBRIDGE, Mass., Oct. 5, 2021 /PRNewswire/ -- HubSpot ,the customer relationship management (CRM) platform for scaling companies, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms for its offering, Marketing Hub.

Key Points: 
  • CAMBRIDGE, Mass., Oct. 5, 2021 /PRNewswire/ -- HubSpot ,the customer relationship management (CRM) platform for scaling companies, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms for its offering, Marketing Hub.
  • View a complimentary copy of the Magic Quadrant report to learn more about Marketing Hub's strengths and cautions, among other providers' offerings, here .
  • *Source: Gartner, "Magic Quadrant for B2B Marketing Automation," Noah Elkin, Julian Poulter, Christy Ferguson, Ilona Hansen, Jeffrey Cohen, 20 September 2021.
  • Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission.