AIMM

Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers' Diverse Media Spend

Retrieved on: 
Monday, April 15, 2024
Web standards, ANA, Woman, Certification, Publication, Strategic management, AIMM, Monetization, Partnership, Senior counsel, SVP, Multiculturalism, BIPOC

NEW YORK, April 15, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced a strategic partnership with diversity certification network, Sertify, to certify diverse publishers within the company's Uplift marketplace. Sertify is revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned publishers and influencers (women, BIPOC, LGBTQ+, veteran, disability). This partnership will reinforce the critical work Mediavine has done to amplify diverse publishers by proving identity and ownership and further increasing their programmatic connection to advertisers.

Key Points: 
  • Sertify is revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned publishers and influencers (women, BIPOC, LGBTQ+, veteran, disability).
  • This partnership will reinforce the critical work Mediavine has done to amplify diverse publishers by proving identity and ownership and further increasing their programmatic connection to advertisers.
  • Mediavine is dedicated to counseling brand marketers when optimizing their reach and prioritizing brand safety and alignment with their values.
  • To learn more about Uplift by Mediavine and targeting ad spend with diverse publishers, contact [email protected] .

Vensure Employer Solutions Announces Acquisition and Strategic Division Partnership with Ault International Medical Management

Retrieved on: 
Thursday, April 4, 2024
Managed Care, Software, Professional Services, Technology, Small Business, Health Insurance, Other Professional Services, Insurance, Human Resources, Practice Management, Finance, Health, Consulting, AIMM, Partnership, Culture, Acquisition, Nursing

Vensure Employer Solutions (Vensure), a leading provider of HR/HCM technology, managed services, and global business process outsourcing, today announced the acquisition of Columbus, Ohio-based Ault International Medical Management (AIMM) , the company’s 70th acquisition in six years.

Key Points: 
  • Vensure Employer Solutions (Vensure), a leading provider of HR/HCM technology, managed services, and global business process outsourcing, today announced the acquisition of Columbus, Ohio-based Ault International Medical Management (AIMM) , the company’s 70th acquisition in six years.
  • Founded in 2003, AIMM provides independent medical management for self-funded major medical health plans.
  • “Through our ongoing partnership with AIMM over recent years, they have consistently upheld the quality standards for several of our critical medical plans, benefiting both our internal operations and our clients,” stated Alex Campos, CEO of Vensure Employer Solutions.
  • “Increasing patient knowledge and improving levels of care will remain at the core of what AIMM does for its clients,” added Deborah Ault, Founder and President of Ault International Medical Management.

LATV (Latino Alternative Television) Is the #1 and Largest Hispanic-Focused Digital Ad Network for Two Consecutive Months

Retrieved on: 
Monday, February 26, 2024
Advertising, Communications, General Entertainment, Entertainment, TV and Radio, AIMM, Language, Comscore, Generation Z, SVP, Cryptocurrency

LATV (Latino Alternative Television) has retained its #1 position as the largest Hispanic-focused Digital Ad Network* according to Comscore Media Metrix.

Key Points: 
  • LATV (Latino Alternative Television) has retained its #1 position as the largest Hispanic-focused Digital Ad Network* according to Comscore Media Metrix.
  • LATV is a Minority-Owned multiplatform network, programming and creating primarily English language content with a Hispanic focus for a diverse, influential 18-49-year-old audience.
  • According to Comscore, they have accumulated an ad network with a potential reach of almost 200 million, which equates to around 70% of the total Hispanic population.
  • "Leading the Hispanic market in the scale of our digital network for December and January, two crucial months for brands, is fantastic," said Andres Palencia, CEO of LATV.

Nativo Doubles Down on DE&I Commitment, Accepts Invitation to Join ANA'S Alliance for Multicultural Marketing

Retrieved on: 
Tuesday, October 31, 2023
Measurement, Multiculturalism, Equity, Organization, Inclusion, Nativo Lopez, Creativity, AIMM, ANA, Brand, Data analysis, Growth, Marketing, Ecosystem, Diversity, Investment, Movement, Insight, Management

AIMM was established to create a movement that reflects a world of acceptance by celebrating differences and highlighting human truths that unite us.

Key Points: 
  • AIMM was established to create a movement that reflects a world of acceptance by celebrating differences and highlighting human truths that unite us.
  • They support their mission with emphasis on data transparency and minority-owned media, actively working to ensure that the multicultural ecosystem is empowered to reach conclusions for growth.
  • Nativo is also excited to announce that three team members have joined AIMM action committees.
  • "We commend ANA for their outstanding efforts with the AIMM initiative," expressed Mark Putrus, Chief People Officer at Nativo.

Minority-Owned Nativo Joins MAVEN Database As Certified Diversity Supplier

Retrieved on: 
Wednesday, June 7, 2023
Database, Multimedia, Comparative election campaign communication research, MAVEN, Human, Multiculturalism, Creativity, Certification, Open Source Media Framework, Organization, Minority business enterprise, ANA, Investment, 100 Best Companies to Work For, Diversity, Woman, AIMM, Creative industries, Poggio Nativo, Nielsen

MAVEN, launched in 2008 in collaboration with the four major advertising agency holding companies to facilitate media ownership and diversity reporting.

Key Points: 
  • MAVEN, launched in 2008 in collaboration with the four major advertising agency holding companies to facilitate media ownership and diversity reporting.
  • As more and more organizations adopt supplier diversity programs, being included in the MAVEN Diversity supplier network ensures that Nativo is accessible to advertisers, agencies and publishers actively seeking partnerships with diverse suppliers.
  • "We applaud the work that Media Framework is doing with their MAVEN database," said Justin Choi, Founder and CEO of Nativo.
  • In addition to being added to the MAVEN Diversity platform, Nativo is also certified as a Minority Business Enterprise by the National Minority Supplier Development Council (NMSDC) and was recognized by Comparably as one of its Best Companies for Diversity and Best Companies for Women in 2023.

AIMM HOSTS FIRST-EVER DIVERSE OWNED AND TARGETED MEDIA GROWTHFRONTS TO INCREASE VISIBILITY, ACCESS AND EQUITY

Retrieved on: 
Wednesday, March 1, 2023
Target, LOS, ALL, Verizon Communications, Comparison of multi-paradigm programming languages, Partnership, Multiculturalism, Black, ANA, Entrepreneurship, Intel, Nielsen, Advertising, AIMM, Radio, CMOS, P&G, Anheuser-Busch, Dotdash Meredith, MSNBC, Disability, Multimedia, AARP, Omnicom Group, Sales, Marketing, Publicis

LOS ANGELES, March 1, 2023 /PRNewswire/ -- The ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), today announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse owned and targeted media entities with buyers and advertisers, increasing visibility and access for media entities including Black, Hispanic, Asian, Indigenous, and LGBTQ+ who own video, digital, print, audio and/or content integration platforms.

Key Points: 
  • A groundbreaking event, GrowthFronts will increase visibility and access for diverse owned and diverse targeted media entities, providing a stage where they can engage and transact with leading national brands, media buyers and advertisers.
  • AIMM's goal is to increase investment into diverse owned and targeted media to a minimum of 4% by its 2025 GrowthFronts.
  • "We are thrilled to spotlight forty diverse owned and diverse targeted media entities today," says Gilbert Davila, Co-Founder, AIMM.
  • By providing industry-wide access to the event, AIMM's core objective is to achieve long-term equity and increase investment in diverse owned and targeted media.

RECKITT BRANDS LYSOL® AND AIR WICK® RECOGNIZED AS TWO OF THE TOP 25 MOST CULTURALLY INCLUSIVE BRANDS OF 2022

Retrieved on: 
Thursday, February 16, 2023
CIIM, Multiculturalism, ANA, White, AIMM, Trust, Disability, Atmosphere of Earth, Top 25 Canadian Immigrant Awards, LGBTQ, CPG, DEIB, Air Wick, Research, Culture, School, Lysol, Top, DEI, Sleeping Beauty, Sweeny&Co Architects Inc., Growth, Advertising, Nielsen, Global health, Retail, Tourism

PARSIPPANY, N.J., Feb. 16, 2023 /PRNewswire/ -- Today, global health and hygiene company, Reckitt is proud to announce that two of its brands, Lysol® and Air Wick®, were included in a list of "the Top 25 Most Culturally Inclusive Brands of 2022". Lysol also swept up awards in two distinguished categories: "Best in Ad Effectiveness" and "Overall Best-in-Culture (Top Quartile) Award."

Key Points: 
  • Lysol also swept up awards in two distinguished categories: "Best in Ad Effectiveness" and "Overall Best-in-Culture (Top Quartile) Award."
  • The top 25 brands recognized include industry leaders across retailers, CPG, automotive, fast-food, and financial and technology services.
  • "At a time when brands are looking to maximize their growth, connecting through culture should be primordial.
  • Visit this link to view a recording of "The Most Culturally Inclusive Brands" livestream on the Cultural Inclusion Accelerator™ website for public viewing anytime, anywhere.

AIMM REVEALS AMERICA'S FIRST EVER MOST CULTURALLY INCLUSIVE BRANDS AWARDS

Retrieved on: 
Tuesday, February 14, 2023
CIIM, Happiness, Multiculturalism, ANA, White, ROI, AIMM, Trust, Disability, LGBTQ, CPG, Safety, DEIB, Ad Council, Gatorade, Research, Culture, Family, Lysol, DEI, Marketing, Partnership, Growth, Walmart, Nielsen, LOS, Tourism, Retail

LOS ANGELES, Feb. 14, 2023 /PRNewswire/ -- The Cultural Inclusion Accelerator, in partnership with ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), announced today America's most culturally inclusive brands of 2022 after extensive research through its industry-leading measurement methodology Cultural Insights Impact Measure™ (CIIM™) - a metric that identifies the impact and effectiveness of cultural insights in ads and programming and the potential to affect sales lift by 66% in CPG and retail companies, and 55% in auto showroom traffic.

Key Points: 
  • New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments.
  • The top brands included key brands across retailers, CPG, automotive, fast-food, and financial and technology services.
  • The ranking of the top 50 most culturally inclusive brands across all multicultural and inclusive segments is included in the image above.
  • The top 5 culturally inclusive brands by segment are (in order):
    CIIM™ attribution studies in partnership with the Alliance for Inclusive and Multicultural Marketing (AIMM) have uncovered that cultural relevance explains 66% of campaigns' sales lift in CPG and Retail categories.

LongPath Technologies Leads in State & Federal Regulatory Approvals for Quantifying Methane Leaks from Oil and Gas

Retrieved on: 
Tuesday, January 3, 2023
Continuous monitoring, Colorado State University, United States Environmental Protection Agency, ALARM, Mining, Methane, Colorado Department of Transportation, University, OGI, Colorado Department of Public Health and Environment, GHG, EPA, Continuity, Carbon, Safety, Agriculture, Multimedia, Public health, AIMM, Air pollution, Waste management, Uranium, Natural gas, Health, Environment

LongPath also meets the Continuous Monitoring criteria outlined in the EPA's proposed supplemental methane rule standards of performance for oil and gas facilities.

Key Points: 
  • LongPath also meets the Continuous Monitoring criteria outlined in the EPA's proposed supplemental methane rule standards of performance for oil and gas facilities.
  • The draft EPA Methane Rule and Colorado's Air Quality Control Commission Regulation 7 require regular equipment inspections for methane leaks across all new and existing oil and natural gas production and compression facilities.
  • Colorado's Regulation 7 requirements are among the most stringent in the nation for identifying and repairing leaks of the potent greenhouse gas methane.
  • This technology provides Bayswater quantitative and continuous emissions data to help meet our regulatory needs at the state and federal levels."

Lopez Negrete and Hyundai Go Beyond the Vehicle in New "Coach Mom" Campaign

Retrieved on: 
Friday, December 9, 2022
Hyundai, Motiva Enterprises, Sport utility vehicle, Television, Hispanic, Multiculturalism, Mattress Firm, Club, Bank of America, Phillips, Hyundai Motor America, Humanity, AIMM, Macdonald, Hyundai Motor Company, Advertising, Bank, Radio, Research, Sam's Club, Family, Hyundai Motor Manufacturing Alabama, Hispanic and Latino Americans, Strategic planning, McDonald's, CMO, Progress in Human Geography, Safety, Lopez Negrete Communications, Marketing, ANA, Phillips 66, Toy, United Airlines

"Our inaugural campaign with Lopez Negrete opens dialogue with Hispanic segments to unite with life's most memorable moments," said Angela Zepeda, CMO, Hyundai Motor America.

Key Points: 
  • "Our inaugural campaign with Lopez Negrete opens dialogue with Hispanic segments to unite with life's most memorable moments," said Angela Zepeda, CMO, Hyundai Motor America.
  • The all-new creative allows the Hyundai brand to communicate Tucson features in a more genuine way."
  • "For Hyundai, a car is so much more than just a vehicle," stated Alex Garcia, executive creative director.
  • Our 820 dealers sold more than 738,000 vehicles in the U.S. in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama.