Lopez Negrete Communications

Hyundai Wins Best Multicultural Marketing Award by MediaPost for "Cautionary Tales" Hispanic Campaign Featuring IONIQ 5 and IONIQ 6

Retrieved on: 
Wednesday, March 27, 2024
FC Kramatorsk, Hispanic, EV, Conference, International Auto Show, Humanity, Cautionary Tales, SUV, Hyundai Motor America, Social media, Hyundai Motor Company, Research, Strategic planning, Javits Center, Marketing, Advertising, Lopez Negrete Communications, Multimedia, Automotive industry

NEW YORK, March 27, 2024 /PRNewswire/ -- Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "Cautionary Tales" or "Viejos Cuentos ".

Key Points: 
  • NEW YORK, March 27, 2024 /PRNewswire/ -- Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "Cautionary Tales" or "Viejos Cuentos ".
  • Hyundai's "Cautionary Tales" or "Viejos Cuentos" campaign has been hailed for its innovative approach and cultural resonance.
  • "We're delighted to receive MediaPost's Best Multicultural Campaign award, which underscores Hyundai's dedication to dispelling misconceptions and promoting inclusivity within the EV landscape," stated Angela Zepeda, chief marketing officer, Hyundai Motor America.
  • "We're immensely proud of the collaborative effort that led to the success of our 'Cautionary Tales' campaign," remarked Erik Thomas, director, experiential marketing, Hyundai Motor America.

Community and Diversity Lead to Strong Showing for Lopez Negrete Communications at the 62nd Annual American Advertising Federation - Houston Awards

Retrieved on: 
Monday, February 19, 2024
Hispanic and Latino Americans, Silver, Alzheimer's disease, Emotion, FEMA, Eye, Gold, Lopez Negrete Communications, Diversity, Ad Council, Cautionary Tales, Council

HOUSTON, Feb. 19, 2024 /PRNewswire/ -- Lopez Negrete Communications, Inc ., one of the nation's premier Hispanic-owned and -operated, full-service agencies announced today they won a total of 21 awards at the 62nd Annual American Advertising Federation–Houston Chapter Awards, including the prestigious Mosaic Award for Diversity.

Key Points: 
  • HOUSTON, Feb. 19, 2024 /PRNewswire/ -- Lopez Negrete Communications, Inc ., one of the nation's premier Hispanic-owned and -operated, full-service agencies announced today they won a total of 21 awards at the 62nd Annual American Advertising Federation–Houston Chapter Awards, including the prestigious Mosaic Award for Diversity.
  • The agency's work for the "Mi Sangre" book by Roj Rodriguez won the Mosaic Award for Diversity.
  • A deeply personal and emotive project, the book chronicles the author's search of his Mexican roots and heritage.
  • "I'm incredibly proud and thankful for our team and the work we've done within the agency and alongside ZapBoomBang," says Lopez Negrete Communications' President and CEO Alex López Negrete.

FEMA's Ready Campaign Celebrates Its 20th Year, Launches New Ad Campaign with the Ad Council to Urge Older Adults to "Take Control" When It Comes to Emergency Preparedness

Retrieved on: 
Thursday, November 16, 2023
Disaster, Ad Council, Research, Self-assessment, Organization, PSA, Disability, Lopez Negrete Communications, Caregiver, Friends, United States Census Bureau, Ready, FEMA, Partnership, African Americans, Control, Council, Take Control, Family, PSAS, Bottled water, Nursing, Black

This is the first time FEMA has created a campaign to reach older adults with tailored messaging and information specifically for them.

Key Points: 
  • This is the first time FEMA has created a campaign to reach older adults with tailored messaging and information specifically for them.
  • FEMA also released an older adults guide available on Ready.gov/OlderAdults , to aid people viewing the ad creative and to ensure that the content is accessible to them.
  • FEMA's Ready Campaign PSAs were developed pro bono by Lopez Negrete Communications in coordination with the Ad Council.
  • This round of creative work is the latest in FEMA and the Ad Council's 20-year partnership of educating communities about disasters and emergency preparedness.

Hyundai Motor America and Lopez Negrete Communications Bridge Generations and Cultures in New Palisade SUV Campaign

Retrieved on: 
Monday, October 9, 2023
Lopez Negrete Communications, SUV, Parent, Hyundai Motor America, Hyundai, CMO, Child, Travel, Life, Safety, Hyundai Palisade, Bottled water, Palisade

HOUSTON, Oct. 9, 2023 /PRNewswire/ -- Hyundai Motor America with Lopez Negrete Communications will introduce the 2024 top-of-the-line midsize SUV, Palisade, to Latino consumers with "¿Viste?"

Key Points: 
  • HOUSTON, Oct. 9, 2023 /PRNewswire/ -- Hyundai Motor America with Lopez Negrete Communications will introduce the 2024 top-of-the-line midsize SUV, Palisade, to Latino consumers with "¿Viste?"
  • With its perfect blend of utility, value and luxury, the Palisade promises to transform the way Hispanic families travel.
  • Our new Palisade campaign intends to strengthen the connection between Hyundai and the Hispanic community by embedding these values and traditions in the creative messaging," said Angela Zepeda, CMO, Hyundai Motor America.
  • Campaign assets consist of a :30 and :15 TV commercial in English and Spanish, plus digital and social assets.

Hyundai Bridges Generations and Cultures in New Bilingual Campaign for the Palisade SUV

Retrieved on: 
Monday, October 9, 2023
Hyundai, SUV, Hyundai Motor Manufacturing Alabama, Advertising, Hyundai Motor America, Humanity, Strategic planning, Hyundai Motor Company, Lopez Negrete Communications, CMO, Marketing, Hyundai Palisade, Fernando, Child, Progress in Human Geography, Social media, Research, Canvas, Palisade

FOUNTAIN VALLEY, Calif., Oct. 9, 2023 /PRNewswire/ -- Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade .

Key Points: 
  • FOUNTAIN VALLEY, Calif., Oct. 9, 2023 /PRNewswire/ -- Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade .
  • ), is aimed at upwardly mobile Hispanic families striving for multigenerational validation, while highlighting the sophistication, innovation, and comfort of the Hyundai Palisade.
  • Our new Palisade campaign intends to strengthen the connection between Hyundai and the Hispanic community by embedding these values and traditions in the creative messaging," said Angela Zepeda, CMO, Hyundai Motor America.
  • "This often entails prioritizing security and assurance, and with the Hyundai Palisade, these qualities are readily available.

New Campaign from The Ad Council and Alzheimer's Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer's Disease

Retrieved on: 
Wednesday, August 16, 2023
Cognition, Council, Partnership, Hispanic and Latino Americans, PSAS, Alzheimer's Association, Ad Council, Dementia, Ageing, Equity, Lopez Negrete Communications, CDC, Ageism, Television, Radio, Diagnosis, Behavior, Disease, Residential care, Alzheimer's disease, Hispanic

NEW YORK, Aug. 16, 2023 /PRNewswire/ -- The Ad Council, in partnership with the Alzheimer's Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) "Some Things Come with Age" in an effort to increase early detection of Alzheimer's and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimer's, will be available in English and Spanish nationwide.

Key Points: 
  • The new campaign, which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimer's, will be available in English and Spanish nationwide.
  • "Hispanic and Latino Americans are disproportionately affected by Alzheimer's, but are diagnosed later in the disease or not at all.
  • Latinos are 1.5 times more likely than non-Hispanic Whites to develop Alzheimer's disease, according to the 2023 Alzheimer's Association Alzheimer's Disease Facts and Figures report .
  • "We know that for many families, it can be difficult to distinguish between early signs of Alzheimer's and normal signs of aging," said Heidi Arthur, Chief Campaign Development Officer, Ad Council.

Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6

Retrieved on: 
Tuesday, May 2, 2023
Maintenance, Advertising, EV, Progress in Human Geography, Hyundai Motor Manufacturing Alabama, Marketing, Hyundai Motor America, Hyundai Motor Company, Cautionary Tales, Research, CMO, Strategic planning, Lopez Negrete Communications, Hyundai, Car, SUV, Humanity, Hispanic, Social media, Canvas

FOUNTAIN VALLEY, Calif., May 2, 2023 /PRNewswire/ -- Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths.

Key Points: 
  • FOUNTAIN VALLEY, Calif., May 2, 2023 /PRNewswire/ -- Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths.
  • The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales.
  • "To further ease EV adoption among Hispanic audiences, Hyundai is defying electric vehicle myths in a relatable way that emotionally resonates with prospective buyers by making the electrification journey accessible, convenient and reliable," said Angela Zepeda, CMO, Hyundai Motor America.
  • "The new campaign encourages our Hispanic audiences to question and challenge long-held, popular misconceptions and confidently embrace the excitement of the next generation of automobiles with the all-electric Hyundai IONIQ 6," said Alex López Negrete, Lopez Negrete Communications CEO and president.

Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards

Retrieved on: 
Wednesday, April 19, 2023
Hellmann, Mattress Firm, Culture, Sleep, Knorr, Lopez Negrete Communications, Mattress, Beauty, Walmart, American Advertising Federation, Advertising, Humour, Diversity, Columbidae, Health, Unilever

HOUSTON, April 19, 2023 /PRNewswire/ -- The nation's largest independent Hispanic owned and operated agency, Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District.

Key Points: 
  • HOUSTON, April 19, 2023 /PRNewswire/ -- The nation's largest independent Hispanic owned and operated agency, Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District.
  • Walmart's "Together Somos Más," launched during Hispanic Heritage Month, spotlighted the voices of Latino dreamers and creators who transform the world through art and stories.
  • "We are honored to receive recognition for our efforts to shift the narrative through our work towards one that celebrates culture and diversity.
  • The District 10 Mosaic Awards recognize individuals, companies and agencies within Arkansas, Louisiana, Oklahoma, and Texas whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.

Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation - Houston Awards

Retrieved on: 
Saturday, February 18, 2023
House, Best in Show (film), AAF, Lopez Negrete Communications, Freedom, Work, Diversity, WorldFest-Houston International Film Festival, American Advertising Federation, Walmart, Advertising, Film industry

Since 1968, WorldFest-Houston has been supporting independent filmmakers and takes pride in being the oldest independent film festival in the world.

Key Points: 
  • Since 1968, WorldFest-Houston has been supporting independent filmmakers and takes pride in being the oldest independent film festival in the world.
  • In addition, Lopez Negrete Communications, Inc. was also awarded the Special Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign.
  • The Walmart Holiday House celebrated multicultural rituals happening across the nation through snackable concepts across various media channels.
  • The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

Lopez Negrete Communications and Hyundai Motor America Create First Branding Campaign Aimed at Both Hispanic and General Markets

Retrieved on: 
Thursday, January 19, 2023
Hyundai Motor America, Radio, CMO, Family, Photography, Friends, Hyundai, Faith Divides Us – Death Unites Us, Life, Lopez Negrete Communications, Toy

The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.

Key Points: 
  • The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.
  • "Our first bilingual anthemic brand campaign with Lopez Negrete transcends our vehicles to truly capture Hyundai's perspective on life, that while 'miles' are normally thought of as indicators of geographic separation, they can unite us when they are used to create experiences that bring us together," said Angela Zepeda, CMO, Hyundai Motor America.
  • "We also strongly believe this campaign crosses over cultures and emotionally connects with diverse audiences, so the broadcast and digital campaign will run in both English and Spanish, capturing today's multicultural consumers."
  • "The car becomes then a silent witness, a stage for those fun, loving, memorable miles in the journey of our lives."