Air Wick

RECKITT BRANDS LYSOL® AND AIR WICK® RECOGNIZED AS TWO OF THE TOP 25 MOST CULTURALLY INCLUSIVE BRANDS OF 2022

Retrieved on: 
Thursday, February 16, 2023

PARSIPPANY, N.J., Feb. 16, 2023 /PRNewswire/ -- Today, global health and hygiene company, Reckitt is proud to announce that two of its brands, Lysol® and Air Wick®, were included in a list of "the Top 25 Most Culturally Inclusive Brands of 2022". Lysol also swept up awards in two distinguished categories: "Best in Ad Effectiveness" and "Overall Best-in-Culture (Top Quartile) Award."

Key Points: 
  • Lysol also swept up awards in two distinguished categories: "Best in Ad Effectiveness" and "Overall Best-in-Culture (Top Quartile) Award."
  • The top 25 brands recognized include industry leaders across retailers, CPG, automotive, fast-food, and financial and technology services.
  • "At a time when brands are looking to maximize their growth, connecting through culture should be primordial.
  • Visit this link to view a recording of "The Most Culturally Inclusive Brands" livestream on the Cultural Inclusion Accelerator™ website for public viewing anytime, anywhere.

Revealed: Top Ads Resonating Among Younger Black Consumers

Retrieved on: 
Tuesday, December 13, 2022

A recent study examining more than 80 commercials determined which advertisements resonated the best among younger Black consumers aged 18-42.

Key Points: 
  • A recent study examining more than 80 commercials determined which advertisements resonated the best among younger Black consumers aged 18-42.
  • The findings show that New Wave Black consumers gravitated the most to 10 ads from these brands: Band-Aid, Dove, Walmart (twice), Air Wick, Target, Silk, Snickers, Little Caesars, and Folgers.
  • “When Black consumers see authentically drawn Black characters in a commercial, they’re prone to take notice and pay closer attention,” says Belton.
  • The advertisement proved quite popular among young Black consumers, as 75% of Black New Wavers say they would react to the spot on social media.

Reckitt Selects Amperity to Maximize the Value of First-Party Data at Scale

Retrieved on: 
Monday, December 12, 2022

SEATTLE, Dec. 12, 2022 /PRNewswire/ -- Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.

Key Points: 
  • Global consumer products company behind Lysol, Air Wick and Enfamil deploys customer data platform to build long-term customer loyalty and drive revenue
    SEATTLE, Dec. 12, 2022 /PRNewswire/ -- Amperity , the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt , a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.
  • Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers, and deliver highly-relevant experiences throughout the customer lifecycle.
  • By embracing a first-party data strategy, Reckitt now has access to accurate customer profiles that will exponentially strengthen their reach."
  • Amperity is the leading customer data platform (CDP) provider that helps companies put data to work to improve marketing performance, build long-term customer loyalty and drive revenue.

Reckitt Selects Amperity to Maximize the Value of First-Party Data at Scale

Retrieved on: 
Monday, December 12, 2022

SEATTLE, Dec. 12, 2022 /PRNewswire/ -- Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.

Key Points: 
  • Global consumer products company behind Lysol, Air Wick and Enfamil deploys customer data platform to build long-term customer loyalty and drive revenue
    SEATTLE, Dec. 12, 2022 /PRNewswire/ -- Amperity , the leading Enterprise Customer Data Platform (CDP) for consumer brands, today announced Reckitt , a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.
  • Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers, and deliver highly-relevant experiences throughout the customer lifecycle.
  • By embracing a first-party data strategy, Reckitt now has access to accurate customer profiles that will exponentially strengthen their reach."
  • Amperity is the leading customer data platform (CDP) provider that helps companies put data to work to improve marketing performance, build long-term customer loyalty and drive revenue.

Delsym Uncovers the Key for Families this Cold & Flu Season: Cozying Up and Watching Your Favorite Feel-Better Movie

Retrieved on: 
Wednesday, November 16, 2022

PARSIPPANY, N.J., Nov. 16, 2022 /PRNewswire/ -- Any parent knows that as soon as one person in the house comes down with something, odds are the rest of the family is next. It's just a matter of who and when. And if there's one thing we've learned over the past few years, it's that nothing rallies a family like being sick…and getting well together. This cough & cold season, Delsym – a Reckitt brand and the #1 pediatrician recommended 12-hour cough medicine – is reminding families about the importance of feeling better together, and that sometimes all you really need is a cozy blanket, a cup of warm soup and your favorite feel good… no, make that feel better movie.

Key Points: 
  • To launch the brand's "Feel Better Together" campaign, Delsym conducted a nationwide OnePoll survey* to uncover what Americans turn to for comfort when they're home sick.
  • But these flicks aren't the only go-to sick day essentials; about 40% shared that snuggling up with their favorite blanket on the living room couch also helps them feel better.
  • Delsym is working with the Boys & Girls Clubs of Union County in New Jersey to identify 12 families who will receive an exclusive sick day care package from Delsym.
  • In fact, Children's Delsym is the #1 pediatrician recommended children's 12-hour cough suppressant for*** as well as the most recommended children's cough medication by pharmacists.

Reckitt Launches Nationwide Case-Finding Initiative to Help Primary Care Providers Identify Millions of Undiagnosed COPD Patients

Retrieved on: 
Monday, November 7, 2022

PARSIPPANY, N.J., Nov. 7, 2022 /PRNewswire/ -- Chronic obstructive pulmonary disease, commonly referred to as COPD, affects 16 million adults nationwide, with another 16 million or more remaining undiagnosed*. A progressive disease with a poor prognosis, COPD diminishes quality of life, causes chronic respiratory symptoms and increases mortality. November is National COPD Awareness Month, and Reckitt – the leading hygiene, health and nutrition company behind household brands Mucinex, Delsym, and Lysol – is launching a nationwide education program to help raise awareness of the importance of early diagnoses of COPD and the vital role primary care physicians can play.

Key Points: 
  • A progressive disease with a poor prognosis, COPD diminishes quality of life, causes chronic respiratory symptoms and increases mortality.
  • November is National COPD Awareness Month, and Reckitt the leading hygiene, health and nutrition company behind household brands Mucinex, Delsym, and Lysol is launching a nationwide education program to help raise awareness of the importance of early diagnoses of COPD and the vital role primary care physicians can play.
  • "Our purpose at Reckitt is to protect, heal and nurture; and everything we do and make helps advance that purpose," said Tina Terraciano, Associate Director, Medical Marketing at Reckitt.
  • Guaifenesin has a professional indication for thinning and loosening mucus in patients with stable chronic bronchitis, one of the common conditions that contribute to COPD.

Combined impact of flu and COVID-19 expected to continue to plague U.S. businesses this winter

Retrieved on: 
Thursday, November 3, 2022

PARSIPPANY, N.J., Nov. 3, 2022 /PRNewswire/ -- Analysis by Reckitt's Lysol Pro Solutions, a science-led business to business offering, in partnership with BlueDot Inc., the leading artificial and human intelligence organization for detecting, assessing, and responding to global infectious diseases, indicates a potentially severe season of respiratory viruses this winter in the U.S.

Key Points: 
  • Continued increase in air travel following the pandemic is likely to increase the spread of both cold and flu as well as COVID-19.
  • It's important that everyone - both businesses and citizens - play a role in helping to combat the spread of respiratory diseases.
  • "U.S. businesses are likely to be hit hard by the impact of a severe respiratory virus season, impacting worker productivity.
  • It is reasonable to expect that the timing of flu peaks throughout the rest of this season will be similarly unpredictable.

RECKITT SIGNS PLEDGE TO ADVANCE SUSTAINABILITY EFFORTS AS A PROUD MEMBER OF AD NET ZERO

Retrieved on: 
Wednesday, October 19, 2022

PARSIPPANY, N.J., Oct. 19, 2022 /PRNewswire/ -- In an effort to make operations more sustainable and protect our planet, Reckitt, a global consumer products company, today signed a pledge with Ad Net Zero to further industry alignment in decarbonising ad operations. This pledge is the advertising industry's drive to reduce the carbon impact of developing, producing and running advertising to real net zero. As a member of Ad Net Zero, Reckitt intends to continue leading the way to promote practical steps in combatting climate change.

Key Points: 
  • This pledge is the advertising industry's drive to reduce the carbon impact of developing, producing and running advertising to real net zero.
  • As a member of Ad Net Zero, Reckitt intends to continue leading the way to promote practical steps in combatting climate change.
  • Signing this pledge with Ad Net Zero recognises the breadth of our carbon footprint.
  • John Osborn, Ad Net Zero USA Director, said:"As Ad Net Zero expands internationally, it's vitally important to have the collective support of significant advertisers, agencies and media owners in the US market.

Lysol® Pro Solutions Launches Disinfecting Wipes 800 ct. Bucket and Refill Packs

Retrieved on: 
Monday, October 3, 2022

PARSIPPANY, N.J., Oct. 3, 2022 /PRNewswire/ -- Reckitt's Lysol Pro Solutions, a science-led, business-to-business offering, has launched Lysol® Disinfecting Wipes in an 800-count bucket – a high-capacity solution for high volume disinfection. The 800-count wipes format will help empower cleaning teams to deliver heightened expectations around hygiene, enable businesses to realize cost savings,1 optimize resource use, and help reduce packaging waste.

Key Points: 
  • PARSIPPANY, N.J., Oct. 3, 2022 /PRNewswire/ -- Reckitt's Lysol Pro Solutions, a science-led, business-to-business offering, has launched Lysol Disinfecting Wipes in an 800-count bucket a high-capacity solution for high volume disinfection.
  • "Lysol Pro Solutions is a proud partner of businesses nationwide in the fight against the spread of germs," said Max Shearwood, General Manager for Reckitt's Lysol Pro Solutions.
  • Reckitt's Lysol Pro Solutions harnesses the power of Lysol to help protect businesses and public spaces from the spread of germs.
  • The comprehensive approach from Lysol Pro Solutions incorporates science-backed protocols and training, EPA-approved Lysol products and Lysol branded marketing materials and signage.

Reckitt, the Maker of Lysol, Emphasizes Commitment to Community Health with Product Donation to the University of California, Davis

Retrieved on: 
Wednesday, September 28, 2022

PARSIPPANY, N.J., Sept. 28, 2022 /PRNewswire/ -- Reckitt, the maker of Lysol, is donating one million packs of Lysol Disinfecting Wipes to UC Davis Health, which will in turn distribute the wipes to community partners in Yolo and Sacramento counties, promoting health equity in Northern California and helping to educate community members on proper hygiene habits.

Key Points: 
  • The donation comes at a time of continued spread of COVID-19, monkeypox being declared a public health emergency in the U.S., and the onset of cold and flu season.
  • "As an anchor institution, UC Davis Health is committed to supporting community health and wellbeing, even beyond the care that we give at our hospital and clinics.
  • We're proud to be able to share much-needed sanitizing products with groups in our community who need them," said Hendry Ton, Associate Vice Chancellor for Health Equity, Diversity and Inclusion.
  • That's why we're so proud to work with UC Davis to promote health equity in local communities and give people the tools to maintain strong health and hygiene habits."