U.S. Joint Industry Committee Awards Certification to Comscore for National Currency
RESTON, Va., April 03, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
- RESTON, Va., April 03, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
- This announcement by the JIC follows Comscore’s recent accreditation by the Media Rating Council for both National and Local TV measurement.
- Comscore was found to be transactable across both traditional metrics (ACM/AMA) and cross-platform Exact Spot across both Advanced Audiences and Households.
- Comscore will continue to work with the JIC for the certification of cross-platform Personified Demos.