Comscore

Future Celebrates Market Leading Position As Largest Tech News Publisher

Retrieved on: 
Friday, September 23, 2022

NEW YORK, Sept. 23, 2022 (GLOBE NEWSWIRE) -- Digital publishing powerhouse Future Publishing has been the worlds leading consumer technology publisher for the past 12 months, following the growth of its flagship tech sites.

Key Points: 
  • NEW YORK, Sept. 23, 2022 (GLOBE NEWSWIRE) -- Digital publishing powerhouse Future Publishing has been the worlds leading consumer technology publisher for the past 12 months, following the growth of its flagship tech sites.
  • Every year Future attracts hundreds of millions of consumers to its websites, print magazines, events, and social channels.
  • Future is now home to some of the worlds most-loved media brands: CinemaBlend, Wallpaper*, PC Gamer, and more.
  • *Source: Comscore, Media Metrix, multi-platform, Future Plc Total Audience July 2022, US
    Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams.

Dentsu and Comscore Partner to Transact on Advanced Audiences in Local TV

Retrieved on: 
Thursday, September 22, 2022

Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.

Key Points: 
  • Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
  • Comscore and dentsu will conduct test buys on behalf of two clients in top 10 local markets based on impressions delivered to advanced audiences built in dentsus proprietary audience-building platform M1, with buys planned to go live in early 2023.
  • For too long, our local TV buyers have been unable to reap the benefits of advances in data driven buying, said Jennifer Hungerbuhler, EVP, Local & Audio Investment, dentsu Media US.
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging, third-party source for reliable and comprehensive cross-platform measurement.

FOX News Digital Finishes August as Top-Performing News Brand in Multiplatform Minutes and Views

Retrieved on: 
Monday, September 19, 2022

FOX News Digital finished August 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore.

Key Points: 
  • FOX News Digital finished August 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore.
  • This marks 18 consecutive months as the number one news brand with multiplatform minutes and three consecutive months as the leading news brand with multiplatform views.
  • FOX News Digital closed out August reaching over 2.9 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 77 million multiplatform unique visitors.
  • Additionally, the business network delivered over 292 million multiplatform minutes (+53% versus the prior year) and 19.4 million multiplatform unique visitors.

The Arena Group to Expand Parade’s High-Growth Digital Business

Retrieved on: 
Friday, September 16, 2022

Using our proven playbook, we have nearly tripled the number of unique visitors to the established Parade digital assets by further investing in our rapidly growing Lifestyle vertical, said Ross Levinsohn, Chairman and Chief Executive Officer of The Arena Group.

Key Points: 
  • Using our proven playbook, we have nearly tripled the number of unique visitors to the established Parade digital assets by further investing in our rapidly growing Lifestyle vertical, said Ross Levinsohn, Chairman and Chief Executive Officer of The Arena Group.
  • "The ongoing evolution of both the media business and consumer behavior, along with macroeconomic factors contribute to this shift in strategy.
  • The Arena Group acquired AMG/Parade with brands including Parade Media, enabling the creation of the Companys new Lifestyle vertical in April 2022.
  • There are no changes to other print publications of The Arena Group.

Insider and Indeed partner on news and resource platform to help small businesses hire and retain talent to fuel business growth

Retrieved on: 
Friday, September 16, 2022

NEW YORK, Sept. 16, 2022 /PRNewswire/ -- Insider, the global news, business and lifestyle publisher, and Indeed, a leading global hiring platform, today announce the launch of Talent Insider, a new editorial destination for small and medium-sized businesses (SMB) looking to improve how they hire and support new and existing talent.

Key Points: 
  • Talent Insider features inspiring and informative stories for SMBs to improve how they do business and recruit in today's challenging marketplace.
  • Emily Canal, senior editor of entrepreneurship and careers at Insider, is editor of Talent Insider.
  • "Hiring has become one of the hardest challenges for most small businesses today," Canal said.
  • "Talent Insider wants to be a one-stop-resource for small and mid-sized businesses seeking to improve and simplify how they discover, hire, recruit and retain top talent.

Minute Media Launches Own Supply-Side Platform for Publishers and Brands

Retrieved on: 
Thursday, September 15, 2022

NEW YORK, Sept. 15, 2022 /PRNewswire-PRWeb/ -- Minute Media, a leading global technology and content company, today announced the launch of its own supply-side platform (SSP) to provide a more efficient and direct connection between publishers and brands working within the programmatic advertising ecosystem. Minute Media's SSP enables advertisers to tap into Minute Media's unique audiences while also allowing publishers to access the company's direct-sold demand to boost overall revenue.

Key Points: 
  • Minute Media announced the launch of its own supply-side platform (SSP) to provide a more efficient and direct connection between publishers and brands.
  • Minute Media's SSP enables advertisers to tap into Minute Media's unique audiences while also allowing publishers to access the company's direct-sold demand to boost overall revenue.
  • NEW YORK, Sept. 15, 2022 /PRNewswire-PRWeb/ -- Minute Media, a leading global technology and content company, today announced the launch of its own supply-side platform (SSP) to provide a more efficient and direct connection between publishers and brands working within the programmatic advertising ecosystem.
  • Minute Media's SSP enables advertisers to tap into Minute Media's unique audiences while also allowing publishers to access the company's direct-sold demand to boost overall revenue.

Mediavine Hires Michelle Peguero as Vice President of Influencer Partnerships, Sales

Retrieved on: 
Thursday, September 15, 2022

BOCA RATON, Fla., Sept. 15, 2022 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S. has recently added Michelle Peguero as its first Vice President of Influencer Partnerships, Sales.

Key Points: 
  • BOCA RATON, Fla., Sept. 15, 2022 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S. has recently added Michelle Peguero as its first Vice President of Influencer Partnerships, Sales.
  • "I'm looking forward to optimizing the many opportunities for growth and expansion in our influencer partnerships."
  • "Michelle brings a unique perspective given her dynamic experiences in influencer marketing across varying industries - ranging from B2B to B2C," said Phil Bohn, Mediavine Senior Vice President of Sales and Revenue.
  • Bringing over 13 years of experience, Peguero joins Mediavine from Branded Entertainment Network where she served as the Director, Brand + Influencer Partnerships and was responsible for connecting brands to consumers through authentic influencer marketing & product integration.

Fyllo Announces Key Regional Leader For APAC

Retrieved on: 
Tuesday, September 13, 2022

Cheng will report to Robert Woolfrey, Managing Director, APAC, who recently opened operations for the company in the region.

Key Points: 
  • Cheng will report to Robert Woolfrey, Managing Director, APAC, who recently opened operations for the company in the region.
  • "As we expand internationally, we are looking for leaders who understand how digital advertising is changing," said Chad Bronstein, Founder and CEO of Fyllo.
  • With their robust combination of technology and specialized data solutions, Fyllo was built to uniquely address the increasing demands of Asia's booming verticals.
  • "Cheng is well-known in Hong Kong and across North Asia for his leadership in data and marketing transformation," said Robert Woolfrey, Managing Director APAC of Fyllo.

Revuze Appoints Market Research Leaders to Its Board

Retrieved on: 
Tuesday, September 13, 2022

The NPD Group is the world's eighth-largest market research company and a global market research leader.

Key Points: 
  • The NPD Group is the world's eighth-largest market research company and a global market research leader.
  • "Our new board members bring impressive experience to the Revuze board, from their work building one of the world's biggest market research companies," said Revuze's CEO Boaz Grinvald.
  • These notably include the Retail Industry Leaders Association, where she sits on the board of directors, and The Resolution Project, where she sits on the advisory board.
  • He was elected to the Market Research Council Hall of Fame in 2011 and is widely published in market research publications.

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Retrieved on: 
Monday, September 12, 2022

Powered by Comscore Advanced Audiences, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.

Key Points: 
  • Powered by Comscore Advanced Audiences, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.
  • Because local television audiences have more choices than ever, measurement must evolve to include larger data sets, said Chad Roscher, Vice President, Research, Fox Television Stations.
  • As such, FOX Television Stations is excited to partner with Comscore for local TV measurement, which incorporates millions of data points from key video providers.
  • To learn more about Comscores local TV currency, please visit: https://www.comscore.com/Products/Television/Local-TV-Measurement
    The FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S.