Brand

A new online destination for the 50+ woman

Marketing, Brand, Communication design, Graphic design, Product management, Online shopping, Articles, Business
Friday, February 26, 2021 - 1:03am

NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Alembika, the internationally acclaimed brand from Israel, known for its focus and designs tailored for the mature and experienced woman, has launched an all-comprehensive online destination in the USA.

Key Points: 
  • NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Alembika, the internationally acclaimed brand from Israel, known for its focus and designs tailored for the mature and experienced woman, has launched an all-comprehensive online destination in the USA.
  • Alembika.com is the new online destination that offers the 50+ woman everything she needs to look great inside and out.
  • The changes brought on by Covid-19 led to the online expansion and the launching of Alembika.com as a Direct-to-Consumer online store, which offers strong community supportive elements.
  • "2020 has introduced new needs and challenges for the mature woman, forcing us to stay home more.

Songtradr Hires Mike Tunnicliffe and Joe Belliotti to Lead Brand Solutions Division of B2B Music Platform

Songtradr, Paul Wiltshire, Brand, Marketing, Articles, Business
Thursday, February 25, 2021 - 10:00pm

LOS ANGELES, Feb. 25, 2021 /PRNewswire-PRWeb/ --Songtradr, the world's largest B2B music licensing marketplace, announced today that music and marketing industry leaders, Mike Tunnicliffe and Joe Belliotti, are joining the company to lead the brand solutions division of a new B2B music platform, 'Vinyl by Songtradr.'

Key Points: 
  • LOS ANGELES, Feb. 25, 2021 /PRNewswire-PRWeb/ --Songtradr, the world's largest B2B music licensing marketplace, announced today that music and marketing industry leaders, Mike Tunnicliffe and Joe Belliotti, are joining the company to lead the brand solutions division of a new B2B music platform, 'Vinyl by Songtradr.'
  • The first-of-its-kind platform will support emerging and established brands, agencies and creatives by matching brand strategies with the right music solutions.
  • Former Head of Brand Partnerships for Universal Music Group - USA, Mike Tunnicliffe has joined as EVP, Brand Solutions - 'Vinyl by Songtradr.'
  • "Mike and Joe are the perfect duo to lead the brand solutions division of 'Vinyl by Songtradr' said Paul Wiltshire, CEO of Songtradr.

Twitter and so.da Announce New Online Shopping Experience with Twitter Shops Fueled By so.da

Software, Operating systems, Marketing, Universal Windows Platform apps, Real-time web, South of Market, San Francisco, Text messaging, Twitter, Brand, Online shopping, Shopping
Thursday, February 25, 2021 - 9:04pm

TORONTO, Feb. 25, 2021 /CNW/ - Twitter Canada and so.da announced today a new online shopping experience with the launch of Twitter Shops Fueled by so.da.

Key Points: 
  • TORONTO, Feb. 25, 2021 /CNW/ - Twitter Canada and so.da announced today a new online shopping experience with the launch of Twitter Shops Fueled by so.da.
  • Building on the success of Twitter Originals Fueled by so.da, Twitter Canada and the award-winning social digital agency have once again collaborated to leverage the social platform in a new and meaningful way for brands and consumers.
  • Twitter Shops Fueled by so.da makes it easy to bring these ideas to life and deliver consumers a refined approach to shopping for the right products by putting brands front and centre.
  • Following the launch of Twitter Originals Fueled by so.da, which launched in June 2019, this program marks the second partnership between Twitter Canada and so.da.

FPFI Subsidiary Announces Agave Acquisition

Marketing, Marketing strategy, Merchandising, Retail, Tequila, Brand, Business
Thursday, February 25, 2021 - 8:17pm

Please continue to follow FPFI for the latest Company news and updates.

Key Points: 
  • Please continue to follow FPFI for the latest Company news and updates.
  • Fresh Promise Foods, Inc is a holding company that focuses on acquisition opportunities in the multi-trillion dollar spirit/adult beverage sector and related industries.
  • FPFI primarily targets companies, and/or exclusive production and supply agreements in the Tequila industry.
  • FPFI will also seek opportunities involving uniquely positioned, specialized retail/hospitality locations and brands that will be supported by our underlying business activities.

Franke+Fiorella creates new corporate brand for San Antonio-based Alamotape

Marketing, Brand management, Product management, Business, Customer experience, Touchpoint, Brand, Franke
Thursday, February 25, 2021 - 6:37pm

As confusion between the organizations grew, management determined that creating a totally unique brand would be in the business' best interest.

Key Points: 
  • As confusion between the organizations grew, management determined that creating a totally unique brand would be in the business' best interest.
  • Franke+Fiorella developed everything from the brand strategy, messaging, logo and visual identity to a brand video, corporate website, stationary and printed communications.
  • Brand guidelines were created to extend the look and feel to all touchpoints online, offline and face-to-face.
  • Franke+Fiorella is a leading brand identity consultancy specializing in brand strategy and identity design for organizations in the education, agriculture, manufacturing, oral care and healthcare industries.

Global Background Music Market 2020-2027: Walmart, Whole Foods, the Kroger Co., Costco, and Home Depot Contribute Greatly to the $2.49 Billion Industry

Marketing, Product management, Business, Brand management, Articles, Brand, Communication design, Graphic design, Sound trademark, Consultant, Customer experience
Thursday, February 25, 2021 - 4:45pm

Acoustic branding, which involves design and presentation of appropriate background music that reinforces the brand personality is gaining traction among establishments.

Key Points: 
  • Acoustic branding, which involves design and presentation of appropriate background music that reinforces the brand personality is gaining traction among establishments.
  • Within the hospitality industry, it is pivotal that the background music is in sync with brand values to create distinct and unique customer experiences.
  • Buoyancy in hospitality industries and adoption of innovative business strategies to enhance profits have positively impacted the demand for background music.
  • Hiring of music consultants by stores, restaurants, and many other businesses is rising significantly owing to their ability to provide expertise on suitable background music.

High Bar Brands, LLC, expands sales team in Latin America

Brand, Communication design, Graphic design, Product management, Marketing, Articles, Business
Thursday, February 25, 2021 - 4:51pm

High Bar Brands has hired Horacio Mendoza, Selin Flores, and Irineo De La Garza to support the efforts of its current sales team, led by Manuel Rodriguez and Jos Alanis.

Key Points: 
  • High Bar Brands has hired Horacio Mendoza, Selin Flores, and Irineo De La Garza to support the efforts of its current sales team, led by Manuel Rodriguez and Jos Alanis.
  • This is all about satisfying the needs of our customers, High Bar Brands Director of Sales Derek Quys said.
  • These moves represent significant growth for High Bar Brands and help us build an even closer relationship with Latin American distributors and end-users."
  • Its a big step for High Bar Brands and will lead to bigger and better things for our portfolio of brands.

2021 Prophet Brand Relevance Index® Features Majority New Brands in its Consumer-Ranked Top Ten

Brand management, Product management, Marketing, Brand, Communication design, Graphic design, Business, Articles
Thursday, February 25, 2021 - 3:30pm

This years study found that brand relevance scores increased over 5 percent showing that relevant brands are more important than ever.

Key Points: 
  • This years study found that brand relevance scores increased over 5 percent showing that relevant brands are more important than ever.
  • To find out which brands are the most relevant to U.S. consumers, Prophet surveyed 13,114 individuals about more than 228 brands across 25 categories.
  • Their responses were measured on four foundational brand relevance principles: Customer Obsession, Ruthless Pragmatism, Pervasive Innovation and Distinctive Inspiration.
  • This years data proved that consumers value brands more than ever, said Scott Davis, chief growth officer at Prophet.

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

Articles, Business, Business process, Marketing, Brand
Thursday, February 25, 2021 - 2:31pm

CHICAGO, Feb. 25, 2021 (GLOBE NEWSWIRE) -- BrandMuscle, the leader in integrated local marketing announced today that Robert Olivares, PhD, has joined the team as Senior Vice President of Innovation Solutions.

Key Points: 
  • CHICAGO, Feb. 25, 2021 (GLOBE NEWSWIRE) -- BrandMuscle, the leader in integrated local marketing announced today that Robert Olivares, PhD, has joined the team as Senior Vice President of Innovation Solutions.
  • Olivares brings over 20 years of executive sales and marketing experience in the alcohol, beverage and consumer goods industries.
  • As a previous BrandMuscle client, I am intimately aware of the tremendous opportunity to grow BrandMuscles world-class local marketing solutions and reach new audiences, said Olivares.
  • The BrandMuscle Intelligent Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer.

$55 Million Investment Fuels Elevate Brands’ Acquisition Strategy to Purchase and Scale Quality Amazon Marketplace Brands in 2021

Internet, Finance, Marketing, Communications, Professional services, Technology, Online Retail, Retail, Product management, 3D publishing, Amazon, Brand, Publishing, Visual arts, Retailers
Thursday, February 25, 2021 - 2:15pm

As an Amazon operator since 2016, Elevate Brands acquires, launches and operates leading consumer Amazon brands and elevates them to their full potential.

Key Points: 
  • As an Amazon operator since 2016, Elevate Brands acquires, launches and operates leading consumer Amazon brands and elevates them to their full potential.
  • While Elevate Brands is optimizing brands to scale on Amazon today, they are also building a marketplace-agnostic strategy to support each brands long-term growth.
  • Elevate Brands specializes in acquiring, launching and operating leading consumer Amazon brands.
  • The company founders previously built their own brands on Amazon, bringing valuable insight to the challenges that sellers face.