Brand

Nebula Brands - China's First Amazon Aggregator Joins Race with Thrasio

Thursday, July 29, 2021 - 6:53am

Investors have been expecting Chinese aggregators to join the game given nearly half of third-party sellers on Amazon are from China.

Key Points: 
  • Investors have been expecting Chinese aggregators to join the game given nearly half of third-party sellers on Amazon are from China.
  • It would be a strategic play for a local aggregator to consolidate Amazon business in China given the country is famous for its global supply chain network.
  • Recently, Nebula Brands, the first Chinese aggregator joined the game with over 100 million dollars in the war chest.
  • Started from supply chain financing and fintech, Nebula Brands is well prepared and financed to join the race.

CANOPY Management Helps FILE-EZ Increase B2B Sales on Amazon by 117%

Wednesday, July 28, 2021 - 3:00pm

AUSTIN, Texas, July 28, 2021 (GLOBE NEWSWIRE) -- Business-to-business sellers who sell on Amazon or want to should talk with CANOPY Management .

Key Points: 
  • AUSTIN, Texas, July 28, 2021 (GLOBE NEWSWIRE) -- Business-to-business sellers who sell on Amazon or want to should talk with CANOPY Management .
  • Thats according to FILE-EZ , which saw its April sales on Amazon increase 117% month-over-month compared with January.
  • CANOPY Management helps medium and large brands increase sales on Amazon in a number of ways.
  • A full-service Amazon marketing agency, CANOPY Management is the driving force behind many of the most successful brands on Amazon.

DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution

Wednesday, July 28, 2021 - 2:41pm

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DVs Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.

Key Points: 
  • DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DVs Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.
  • Since launch, the majority of DV clients have adopted Brand Suitability Tiers, and are actively making refinements to their preferences.
  • DoubleVerifys Brand Suitability Tiers enable brands to align their advertising dollars with suitable content, which improves performance, said Mark Zagorski, CEO of DoubleVerify.
  • Our new enhancements further empower advertisers to proactively manage their safety and suitability preferences.

Fueled by Celebrity and Consumer Excitement, Food Tech Startup Better Brand Launches into a Frenzy

Wednesday, July 28, 2021 - 3:05pm

The round was led by large food tech player VERSO capital, placing Better Brand in a portfolio amongst unicorns Impossible Foods and Eat JUST.

Key Points: 
  • The round was led by large food tech player VERSO capital, placing Better Brand in a portfolio amongst unicorns Impossible Foods and Eat JUST.
  • Per Schwarzenegger, who serves as an investor and advisor to the company, Better Brand represents the true future of food.
  • Better Brand has since scaled its operations and has relaunched The Better Bagel via its website www.eatbetter.com this week.
  • Better Brand is a food tech startup marking a new era of nutrition by driving innovation in the multi-trillion-dollar refined carb industry and designing a Better future of food.

Trax and Storecheck Join Forces to Provide CPG Companies in Mexico with Comprehensive, Store-Level Data

Wednesday, July 28, 2021 - 2:00pm

Together, Trax and Storecheck will refine the source and quality of execution data to give brands a clearer understanding of the market in order to make strategic and cost-effective decisions.

Key Points: 
  • Together, Trax and Storecheck will refine the source and quality of execution data to give brands a clearer understanding of the market in order to make strategic and cost-effective decisions.
  • Our partnership with Storecheck lays the foundation for CPGs in Mexico to truly understand how their products and categories are performing at the shelf, said David Gottlieb, managing director, Americas at Trax.
  • Together, Trax and Storecheck will provide brands with enhanced visibility of SKU performance in traditional mom-and-pop retailers prevalent throughout the region.
  • The decision to partner with Trax exemplifies the retail innovation, commitment, and quality Storecheck believes in, said Rodrigo Sola, CEO of Storecheck.

Falls & Co. Named Agency of Record for American Greetings SmashUps™ Brand of Personalized Digital Greetings

Wednesday, July 28, 2021 - 8:06pm

CLEVELAND, July 28, 2021 /PRNewswire/ --Falls & Co. today announced it has been named the agency of record for American Greetings digital business unit, AGInteractive.

Key Points: 
  • CLEVELAND, July 28, 2021 /PRNewswire/ --Falls & Co. today announced it has been named the agency of record for American Greetings digital business unit, AGInteractive.
  • Falls & Co. will use its expertise in media relations, advertising, social media, and influencer marketing to successfully enhance brand awareness of SmashUps as a refreshed brand and product line to new audiences.
  • Shortly after the launch, American Greetings collaborated with Grammy winning artist Michael Bolton to create the first celebrity SmashUp.
  • Our popular digital brands include American Greetings, Blue Mountain, SmashUps, justWink, and Creatacard.

SitusAMC Further Unifies Offering With Integration Of String

Wednesday, July 28, 2021 - 6:36pm

The integration streamlines SitusAMC's offering and enhances the breadth of services provided under the SitusAMC brand.

Key Points: 
  • The integration streamlines SitusAMC's offering and enhances the breadth of services provided under the SitusAMC brand.
  • String was acquired by SitusAMC in March of 2019 and has operated as a wholly owned subsidiary of the firm.
  • "The integration of String into SitusAMC further enhances our offering and streamlines our clients' ability to engage and benefit from the breadth of all we offer."
  • The integration also serves to unify SitusAMC's global workforce, bringing together India-based employees of SitusAMC and String under the newly formed SitusAMC India division.

Marketing Strategist Elizabeth Marks Joins Brown Parker & DeMarinis As V.P. Of Brand Planning

Wednesday, July 28, 2021 - 5:00pm

BOCA RATON, Fla., July 28, 2021 /PRNewswire/ --Brown Parker & DeMarinis Advertising ("BPD") announced today the addition of Elizabeth Marks as Vice President of Brand Planning.

Key Points: 
  • BOCA RATON, Fla., July 28, 2021 /PRNewswire/ --Brown Parker & DeMarinis Advertising ("BPD") announced today the addition of Elizabeth Marks as Vice President of Brand Planning.
  • Ms. Marks has led Brand Strategy, Marketing and Business Development functions throughout her 34-year career across creative and media agencies worldwide.
  • During her storied career as a marketer and strategist, Marks was Senior Vice President of Brand Strategy at McCann Worldgroup, Chief Marketing Officer at Havas Media, and Senior Vice President of Business Development at Initiative Media.
  • Brown Parker & DeMarinis (BPD) is a full-service advertising agency that represents healthcare systems, and other major companies in the health space, throughout the United States.

MassMutual Unveils New Brand Campaign

Wednesday, July 28, 2021 - 4:56pm

NEW YORK, July 28, 2021 /PRNewswire/ -- Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign.

Key Points: 
  • NEW YORK, July 28, 2021 /PRNewswire/ -- Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign.
  • "We used data to uncover insights that we believe give us a distinctive voice and platform in the industry," said Jennifer Halloran, MassMutual Head of Marketing & Brand.
  • MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policy owners.
  • With a focus on delivering long-term value, MassMutual offers a wide range of protection, accumulation, wealth management, and retirement products and services.

WOWorks Fast-Casual Restaurant Brands on Track for Impressive Growth in 2021 with New Store Openings, Signed Franchise Agreements and Non-Traditional Growth Opportunities

Wednesday, July 28, 2021 - 3:23pm

In June, Frutta Bowls' signed a franchise agreement with SteelCraft, a trendy outdoor eatery concept that uses shipping containers as a restaurant space.

Key Points: 
  • In June, Frutta Bowls' signed a franchise agreement with SteelCraft, a trendy outdoor eatery concept that uses shipping containers as a restaurant space.
  • 7 on the 2021 list of the Fast Casual Top 100 Movers & Shakers, while WOWorks CEO Kelly Roddy claimed the No.
  • WOWorks is also fielding inquiries from potential investors around the country for co-branded concepts where one location will house two WOWorks brands.
  • Garbanzo Mediterranean Fresh is part of WOWorks, a parent company family of restaurant brands that also includes Saladworks, Frutta Bowls and The Simple Greek.