Brand

The Top Public Relations Trends of 2020 and Case Study - Plus, the Top PR Agencies, According to DesignRush

Communication design, Articles, Cision, Public relations, Business, Brand, Marketing
Wednesday, August 12, 2020 - 12:15pm

NEW YORK, Aug. 12, 2020 /PRNewswire-PRWeb/ --The global public relations (PR) market was worth $63.8 billion in 2018 and is expected to surpass a value of $93 billion by the end of 2022.

Key Points: 
  • NEW YORK, Aug. 12, 2020 /PRNewswire-PRWeb/ --The global public relations (PR) market was worth $63.8 billion in 2018 and is expected to surpass a value of $93 billion by the end of 2022.
  • DesignRush , a B2B marketplace connecting brands with agencies, outlined the key trends driving the market growth, an example of a successful campaign amid current global challenges and the top PR agencies that help brands manage their reputation.
  • The top public relations trends of 2020 are:
    The following case study showcases an example of how to successfully execute public relations campaigns during the global crisis:
    First Coast Home Pros, a home services company in Jacksonville, was facing a decrease in business due to the spread of the global virus.
  • The top public relations agencies are:
    Brands can explore the top public relations agencies by location, size, average hourly rate and portfolio on DesignRush.

HERE Studio Launches Framework

Modular programming, Brand, Marketing strategy, Articles, Marketing, Business
Wednesday, August 12, 2020 - 12:07pm

Developed from over a decade of launching brands and working alongside multiple teams, HERE Framework offers a highly customizable range of comprehensive modules to engage in.

Key Points: 
  • Developed from over a decade of launching brands and working alongside multiple teams, HERE Framework offers a highly customizable range of comprehensive modules to engage in.
  • Brands complete the selected Framework modules and emerge with tailored, action-oriented toolkits that they may apply to their specific business case.
  • The Framework modules include Immersive Discovery, Go-To-Market Strategy, Research & Development, Branding and Creative, Supply Chain, Financials, Investment and Framework Retention.
  • Brands will complete the selected Framework modules and emerge with tailored, action-oriented toolkits that they may apply to their specific business case.

TopMarketingCompanies.com Agency Rating Platform Merges with DesignRush to Expand Marketplace Connecting Brands with Agencies

Marketing, Digital marketing, Online advertising, Cision, Brand
Wednesday, August 12, 2020 - 10:15am

NEW YORK, Aug. 12, 2020 /PRNewswire-PRWeb/ -- The B2B marketplace TopMarketingCompanies.com, connecting businesses with digital marketing agencies, will be integrated into the DesignRush agency rating platform.

Key Points: 
  • NEW YORK, Aug. 12, 2020 /PRNewswire-PRWeb/ -- The B2B marketplace TopMarketingCompanies.com, connecting businesses with digital marketing agencies, will be integrated into the DesignRush agency rating platform.
  • The addition of TopMarketingCompanies.com to the platform will expand the range of agencies DesignRush enables brands to connect with for services including digital marketing, software development, logo design, branding, website design, eCommerce web design and more.
  • "At DesignRush, we continue to focus on our mission of connecting brands with professional agencies specialized in various competencies."
  • DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

Brooks Brothers to Seek Approval of Sale to Authentic Brands Group and SPARC Group for $325 Million

Fashion, Supply chain management, Marketing, Retail, Luxury, Communications, Marketing, Brand management, Authentic Brands Group, Nautica, Lifestyle brand, Brand, Retail, Brooks Brothers
Wednesday, August 12, 2020 - 1:45am

As part of the agreement, SPARC has committed to continue operating at least 125 Brooks Brothers retail locations.

Key Points: 
  • As part of the agreement, SPARC has committed to continue operating at least 125 Brooks Brothers retail locations.
  • The bidders intend to preserve the iconic Brooks Brothers brand and to continue to serve the Companys loyal customers.
  • SPARC provides design, manufacturing, distribution, and marketing expertise to other American heritage brands, including Aropostale and Nautica.
  • Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands.

The Best Hemp Oils Right Now: 40% Off Smilyn Wellness Tinctures

Crops, Domesticated plants, Biofuels, Hemp, Herbs, Wellness, Brand, Agronomy
Tuesday, August 11, 2020 - 10:00pm

SAN DIEGO, Aug. 11, 2020 /PRNewswire-PRWeb/ -- California hemp oil brand, Smilyn Wellness , is offering 40 percent off sitewide through August including its popular hemp-derived tinctures.

Key Points: 
  • SAN DIEGO, Aug. 11, 2020 /PRNewswire-PRWeb/ -- California hemp oil brand, Smilyn Wellness , is offering 40 percent off sitewide through August including its popular hemp-derived tinctures.
  • As you enter the Carlsbad, California headquarters of Smilyn Wellness, you enter a modern, colorful space.
  • The Smilyn brand is more than just a modern logo and a rainbow spectrum of hemp-derived, broad-spectrum products.
  • Smilyn Wellness in California is a hemp-wellness brand simplifying the benefits of premium hemp extract.

Defense Brand Evolves Into Raptic

Brand, Communication design, Graphic design, Product management, Articles, Marketing, Business
Tuesday, August 11, 2020 - 8:11pm

LOS ANGELES, Aug. 11, 2020 /PRNewswire/ --Defense Brand, an industry leader in protective tech accessories, has rebranded as Raptic to reflect the company's expanded offerings.

Key Points: 
  • LOS ANGELES, Aug. 11, 2020 /PRNewswire/ --Defense Brand, an industry leader in protective tech accessories, has rebranded as Raptic to reflect the company's expanded offerings.
  • Defense Brand Launched in 2012 with a collection of protective phone cases featuring military-grade drop protection.
  • To move beyond its initial foundation and evolve with customer demand, Defense has now changed their name to Raptic to reflect their expanded product lines and ever-growing vision of well-designed lifestyle accessories.
  • Raptic continues forward in crafting strong device protection and lifestyle accessories built with unique materials and relying on honest, simplistic design.

Standlee Premium Western Forage Awarded U.S. Design Patent for Grab & Go® Package

Marketing, Premium, Brand, Forage, Articles
Tuesday, August 11, 2020 - 3:52pm

Kimberly, Idaho, Aug. 11, 2020 (GLOBE NEWSWIRE) -- Standee Premium Products, manufacturer of Standlee Premium Western Forage products, recently was awarded a U.S. Design Patent (US D885,929 S) for their Grab & Go compressed bale packaging.

Key Points: 
  • Kimberly, Idaho, Aug. 11, 2020 (GLOBE NEWSWIRE) -- Standee Premium Products, manufacturer of Standlee Premium Western Forage products, recently was awarded a U.S. Design Patent (US D885,929 S) for their Grab & Go compressed bale packaging.
  • Standlee Premium Products is a family-owned forage company located in Southern Idaho.
  • Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products including bales, cubes, and pellets under the Standlee Premium Western Forage brand.
  • Standlee Premium Western Forage products are sold throughout the United States and the World.

Clayton Home Building Group® Announces Product Partnership with Spectrum Brands

Kwikset, Companies, Pfister, Spectrum Brands, Clayton, Manchester, Clayton's, Brand, Clayton, Business, Articles
Tuesday, August 11, 2020 - 3:00pm

MARYVILLE, Tenn., Aug. 11, 2020 /PRNewswire/ -- Clayton Home Building Group will include two new leading brands, Kwikset door hardware and Pfister Faucets, in all off-site Clayton Builthomes through its partnership with Spectrum Brands Hardware & Home Improvement (HHI) division.

Key Points: 
  • MARYVILLE, Tenn., Aug. 11, 2020 /PRNewswire/ -- Clayton Home Building Group will include two new leading brands, Kwikset door hardware and Pfister Faucets, in all off-site Clayton Builthomes through its partnership with Spectrum Brands Hardware & Home Improvement (HHI) division.
  • As trusted brands in the home building industry, the partnership is a demonstration of Clayton's dedication to investing in quality while providing more value to its off-site built homes.
  • "We are thrilled to partner with two of the home building industry's leading brands to continue our commitment of providing our customers with quality, innovative products in their Clayton Built homes," said Keith Holdbrooks, President of Clayton Home Building Group.
  • "Each component of a Clayton Built home is carefully selected to ensure quality, durability and innovation are ever-present, and our partnership with Spectrum Brands is representative of that commitment."

Global Communication Works & TwinEngine Launch ‘OH SH*T!’: Crisis Communication and Brand Growth Agencies Partner to Take Businesses from That “Oh, Sh*t!” Moment to “No Sh*t!”

Consulting, Communications, Professional services, Public relations, Investor relations, Articles, Marketing, Communication design, Product management, Communication, Nuclear command and control, Strategic communication, Reputation, Brand
Tuesday, August 11, 2020 - 2:07pm

Global Communication Works (GCW), a strategic communications agency, and TwinEngine, a brand growth agency, have joined forces to launch a collaborative crisis communications, reputation management and brand growth agency, OH SH*T , to take businesses large and small from that Oh, Sh*t!

Key Points: 
  • Global Communication Works (GCW), a strategic communications agency, and TwinEngine, a brand growth agency, have joined forces to launch a collaborative crisis communications, reputation management and brand growth agency, OH SH*T , to take businesses large and small from that Oh, Sh*t!
  • You know the truth; our team knows how to tell your story to diverse audiences from media and stakeholders to employees, and clients.
  • When trouble comes knocking and your Oh Sh*t!
  • Combined, GCW and TwinEngine have 60 years of media relations, crisis and reputation management, strategic planning, execution, and brand-building experience to help ensure the success of every client.

LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

Internet, Advertising, Communications, Audio, Video, Technology, Communication design, Marketing, Articles, Brand management, Business, Flighting, Brand, CTV Television Network, CTV 2, Advertising
Tuesday, August 11, 2020 - 2:00pm

With artificial intelligence (AI)-powered technology that closes the loop on brand outcomes, this latest innovation ties brand awareness, consideration and purchase intent actions to CTV and digital campaigns, delivering accountability and measurement for CTV investments.

Key Points: 
  • With artificial intelligence (AI)-powered technology that closes the loop on brand outcomes, this latest innovation ties brand awareness, consideration and purchase intent actions to CTV and digital campaigns, delivering accountability and measurement for CTV investments.
  • With the launch of this new capability, LoopMes PurchaseLoop Brand product amplifies and extends CTV advertising effectiveness in-flight, reducing the time between campaign flighting and brand impact results.
  • At LoopMe, weve always been focused on closing the loop on brand advertising, creating better consumer experiences through innovation and data, says Stephen Upstone, LoopMes CEO and founder.
  • LoopMes award-winning PurchaseLoop is 2x more effective than traditional advertising optimization, using cutting-edge AI to optimize video advertising to real-world brand outcomes.