Gatorade

Chomps Appoints Jason Dols as Senior Vice President of Operations

Retrieved on: 
Wednesday, March 6, 2024

CHICAGO, March 6, 2024 /PRNewswire/ -- The fastest–growing U.S. meat snack brand, Chomps, announces today the appointment of Jason Dols as Senior Vice President of Operations. On the heels of Chomps' explosive growth, in both retail and e-commerce, the strategic addition of Dols to Chomps' executive team supports an increased need for operations management, signaling long-term success for the better-for-you snack brand.

Key Points: 
  • Indicating Continued Momentum for the Better-For-You Snack Brand, Dols Joins Chomps Executive Team To Support Supply Chain and Operations Strategy
    CHICAGO, March 6, 2024 /PRNewswire/ -- The fastest–growing U.S. meat snack brand, Chomps , announces today the appointment of Jason Dols as Senior Vice President of Operations.
  • On the heels of Chomps' explosive growth, in both retail and e-commerce, the strategic addition of Dols to Chomps' executive team supports an increased need for operations management, signaling long-term success for the better-for-you snack brand.
  • In his new role as Senior Vice President of Operations with Chomps, Dols is charged with the development and implementation of long-term operations and supply chain strategies by leading planning, procurement, manufacturing, quality, logistics, and continuous improvement teams.
  • "I've always been intrigued to work on brands and products that I enjoy as a consumer, and Chomps is exactly that,"  said Jason Dols, the new SVP of Operations for Chomps.

GATORADE WATER SPLASHES ONTO SHELVES NATIONWIDE, ENTERING A NEW CATEGORY

Retrieved on: 
Wednesday, February 28, 2024

CHICAGO, Feb. 28, 2024 /PRNewswire/ -- Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle.

Key Points: 
  • CHICAGO, Feb. 28, 2024 /PRNewswire/ -- Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle.
  • "Today's athletes are more wellness-minded than ever, and they expect Gatorade to meet all of their hydration needs, 24/7," said Anuj Bhasin, chief brand officer at Gatorade.
  • Gatorade Water will also be featured in linear television commercials that are made to move people in inspiring ways.
  • Gatorade Water will also be inspiring those following the Gatorade social handles to keep making moves through hype content and more.

Super Bowl LVIII Sponsor Media Value and Brand Visibility Sees 7% Boost from Prior Years in Relo Metrics Analysis of Broadcast, Streaming and Social

Retrieved on: 
Friday, February 16, 2024

As the most-watched sports league in the United States, the NFL stands head and shoulders above the other leagues. With a new record this year with more than 123 million broadcast and streaming viewers -- the most-watched telecast of all time -- the Super Bowl provided sponsor brands with solid exposure and ROI during the event.

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240216427521/en/
    Relo Metrics shows that Sponsor Media Value per exposure was $457.4K, which is 7% higher than it was during the 2023 Super Bowl.
  • Some of the main takeaways from Relo Metric’s data that are found in the report:
    Nike’s jersey partnership accounted for 60% of sponsored exposures during Super Bowl LVIII.
  • Of the 272 live matches analyzed, there were 92.2 billion social impressions with brand value and $2.3 billion In Total Sponsor Media Value.
  • Social media platform growth in 2023, total Sponsor Media Value and average Sponsor Media Value per exposure by platform.

Could flag football one day leapfrog tackle football in popularity?

Retrieved on: 
Wednesday, February 7, 2024

Once a casual activity played at family reunions, the competitive sport of flag football is “soaring,” “exploding” and “skyrocketing in popularity nationwide,” according to mainstream news outlets.

Key Points: 
  • Once a casual activity played at family reunions, the competitive sport of flag football is “soaring,” “exploding” and “skyrocketing in popularity nationwide,” according to mainstream news outlets.
  • There’s some data behind the breathless headlines: According to the NFL’s official flag football program, since 2015 the number of kids ages 6 to 12 who play flag football has risen by 38%, to more than 1.5 million.
  • In my recent book, “Emerging Sports as Social Movements,” I explore nontraditional sports like flag football and disc golf.

A fun, fast, safer alternative

  • Though its rules are similar to tackle football, flag football is currently gaining attention for what makes it different.
  • A “tackle” involves snatching one of two flags that hang from the hips of the ball carrier.
  • While players face injury risks, they sustain far fewer head impacts than athletes who play tackle football.
  • With the public’s concerns about brain injuries on the rise, many parents are opting for flag football instead of tackle for their kids.

The NFL cultivates the grassroots

  • Although it may come as a surprise, the NFL is embracing flag football and taking its growth seriously.
  • In 2021, the NFL and Nike committed US$5 million in equipment to support high school flag football teams across the nation.
  • Most NFL teams are currently supporting the grassroots of flag football with summer camps, clinics and regional tournaments.

By the numbers

  • According to figures collected annually by the National Federation of High Schools, 21,980 students played high school flag football in 2023.
  • To put this number in context, however, tackle football attracted 47 times more students – roughly 1 million players – the same year.
  • Though high school participation in flag football has increased steadily since 2007, almost all the growth comes from the girls’ side.
  • A nationwide sports participation survey finds that the number of casual players of flag football is up, but core participation is down.

Red sport, blue sport

  • Over the past decade, several studies have found a link between repeated head impacts and the risk for serious brain injuries, including chronic traumatic encephalopathy, or CTE.
  • Yet recent efforts to make tackle football safer for young athletes have been met with fierce resistance from families, fans and organizers.
  • In many regions of the U.S., tackle football is deeply ingrained in the culture, leading to strong opposition to any changes.
  • As beliefs about the dangers of tackle football become polarized, the perceived benefits of flag football will likely follow suit.
  • As I showed in a recent study of sport popularity in 207 areas of the U.S., flag football is more popular in regions that tend to vote Democratic, with tackle football more popular in Republican areas.


Josh Woods does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Chamberlain Group Adds Two New Leaders to Executive Team to Continue Growth Trajectory

Retrieved on: 
Wednesday, January 24, 2024

OAK BROOK, Ill., Jan. 24, 2024 /PRNewswire/ -- Chamberlain Group (CG), global leader in intelligent access solutions and Blackstone portfolio company, welcomes two new executive leaders this month to accelerate the company's transformation.

Key Points: 
  • OAK BROOK, Ill., Jan. 24, 2024 /PRNewswire/ -- Chamberlain Group (CG), global leader in intelligent access solutions and Blackstone portfolio company, welcomes two new executive leaders this month to accelerate the company's transformation.
  • During his time at DJO, he navigated the sale of the company to a strategic buyer for $3 billion.
  • "Chamberlain Group is defining the intelligent access industry, and the transformation it's undergoing is incredible," said Mike Eklund.
  • "I look forward to working with the team to continue driving the company's impressive growth and momentum."

Project Worldwide Expands Sports, Web3 & Entertainment Capabilities with Investment in Talisman

Retrieved on: 
Monday, December 11, 2023

Recognized for creativity, data utilization, and innovation, Talisman’s expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment.

Key Points: 
  • Recognized for creativity, data utilization, and innovation, Talisman’s expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment.
  • Talisman has over 100 years of combined industry experience with a high-caliber advisory team including Tom Fox , Javier Villamizar and Kenneth Berger .
  • He launched Sports Marketing Japan (SMJ) which in 2009 was sold to Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency.
  • It not only provides Talisman with the resources to accelerate our presence in the United States, but also enhances our capabilities to offer clients and partners a more complete service portfolio.

Project Worldwide Expands Sports, Web3 & Entertainment Capabilities with Investment in Talisman

Retrieved on: 
Thursday, December 7, 2023

Recognized for creativity, data utilization, and innovation, Talisman's expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment.

Key Points: 
  • Recognized for creativity, data utilization, and innovation, Talisman's expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment.
  • Talisman has over 100 years of combined industry experience with a high-caliber advisory team including Tom Fox , Javier Villamizar and Kenneth Berger .
  • He launched Sports Marketing Japan (SMJ) which in 2009 was sold to Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency.
  • It not only provides Talisman with the resources to accelerate our presence in the United States, but also enhances our capabilities to offer clients and partners a more complete service portfolio.

Evolving Sports Drink Market in the U.S. to 2027: Focus on Leading Brands Powerade, BodyArmor, Prime Hydration, Electrolit and Biolyte - ResearchAndMarkets.com

Retrieved on: 
Thursday, November 16, 2023

It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data.

Key Points: 
  • It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data.
  • Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
  • Coverage includes PepsiCo (Gatorade and Gatorade Zero), Coca-Cola (Powerade, Powerade Zero and BodyArmor), Prime Hydration, Electrolit, G2, Kill Cliff, All Sport and Capri Sun Sport.
  • Five-year projections for the sports drink market and its sub-segments.

The Women's Sports Foundation Announces its 2023 Sports 4 Life Grant Recipients - Using the Power of Sport for Girls of Color to Play and Thrive

Retrieved on: 
Wednesday, December 13, 2023

NEW YORK, Dec. 13, 2023 /PRNewswire/ -- The Women's Sports Foundation (WSF) announced the 2023 grant recipients for the Sports 4 Life Program – a national initiative, co-founded with ESPN, and supported by Gatorade – that utilizes the power of sport to build a solid foundation for girls of color to thrive on and off the field of play. Celebrating its 10th anniversary in 2024, this powerful initiative continues to fill in the gaps to access and opportunity to sport by increasing participation and retention of Black, African-American, Hispanic and Native American girls throughout the country. This year, a total of $280,000 has been awarded to 40 organizations – 27 of these organizations serving girls with disabilities – across 23 states, and Washington, D.C., helping to fuel and diversify sports opportunities for more than 5,300 girls across 25 traditional, non-traditional, and adaptive sports.

Key Points: 
  • This year's grant recipients cover a gamut of traditional, non-traditional and adaptive sports opportunities for girls, including basketball, volleyball, squash, figure skating, cheerleading, and more.
  • Seventeen of the 40 community organizations are new to Sports 4 Life funding - further expanding the reach of this powerful initiative.
  • "Sports 4 Life is a proven game changer that instills important life skills that transform young lives."
  • "Together, we've seen firsthand the power sport has to change lives, and we're energized to continue the work so more girls can get in the game."

A Look Back at 2023: US Major Pro Sports Teams Hit $6.7 Billion in Total Sponsorship Revenue

Retrieved on: 
Wednesday, November 8, 2023

STAMFORD, Conn., Nov. 8, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 330,000 brands, today released its 2023 Year in Review, Sports & Entertainment Marketing Partnerships Report, analyzing a year filled with unprecedented growth and unique partnerships. 

Key Points: 
  • Major US sports teams secured a record-breaking $6.7 billion in sponsorship sales, marking a 17.5% year-over-year (YoY) increase across MLB, NFL, NBA, NHL, and MLS.
  • The NHL was not far behind at 21%, thanks to innovations such as digitally enhanced dasherboards (DEDs).
  • 550 ambitious brands—including Shake Shack, Hey Dude, and Universal Pictures—ventured into NIL partnerships for the first time, collaborating with top collegiate athletes.
  • Coca-Cola also reigned supreme in celebrities & influencers brand deals with 41, as well as music artists brand deals with 17.