CIIM

RECKITT BRANDS LYSOL® AND AIR WICK® RECOGNIZED AS TWO OF THE TOP 25 MOST CULTURALLY INCLUSIVE BRANDS OF 2022

Retrieved on: 
Thursday, February 16, 2023

PARSIPPANY, N.J., Feb. 16, 2023 /PRNewswire/ -- Today, global health and hygiene company, Reckitt is proud to announce that two of its brands, Lysol® and Air Wick®, were included in a list of "the Top 25 Most Culturally Inclusive Brands of 2022". Lysol also swept up awards in two distinguished categories: "Best in Ad Effectiveness" and "Overall Best-in-Culture (Top Quartile) Award."

Key Points: 
  • Lysol also swept up awards in two distinguished categories: "Best in Ad Effectiveness" and "Overall Best-in-Culture (Top Quartile) Award."
  • The top 25 brands recognized include industry leaders across retailers, CPG, automotive, fast-food, and financial and technology services.
  • "At a time when brands are looking to maximize their growth, connecting through culture should be primordial.
  • Visit this link to view a recording of "The Most Culturally Inclusive Brands" livestream on the Cultural Inclusion Accelerator™ website for public viewing anytime, anywhere.

AIMM REVEALS AMERICA'S FIRST EVER MOST CULTURALLY INCLUSIVE BRANDS AWARDS

Retrieved on: 
Tuesday, February 14, 2023

LOS ANGELES, Feb. 14, 2023 /PRNewswire/ -- The Cultural Inclusion Accelerator, in partnership with ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), announced today America's most culturally inclusive brands of 2022 after extensive research through its industry-leading measurement methodology Cultural Insights Impact Measure™ (CIIM™) - a metric that identifies the impact and effectiveness of cultural insights in ads and programming and the potential to affect sales lift by 66% in CPG and retail companies, and 55% in auto showroom traffic.

Key Points: 
  • New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments.
  • The top brands included key brands across retailers, CPG, automotive, fast-food, and financial and technology services.
  • The ranking of the top 50 most culturally inclusive brands across all multicultural and inclusive segments is included in the image above.
  • The top 5 culturally inclusive brands by segment are (in order):
    CIIM™ attribution studies in partnership with the Alliance for Inclusive and Multicultural Marketing (AIMM) have uncovered that cultural relevance explains 66% of campaigns' sales lift in CPG and Retail categories.

NEW REPORT SHOWS THAT HISPANICS FEEL INVISIBLE AND STEREOTYPED IN TELEVISION AND MOVIES, MORE THAN ANY OTHER MULTICULTURAL GROUP

Retrieved on: 
Tuesday, September 20, 2022

LOS ANGELES, Sept. 20, 2022 /PRNewswire/ -- As National Hispanic Heritage Month kicks off, a time of celebration, culture and pride, a new report by the Cultural Insights Impact Measure (CIIM)™, released by the Alliance for Inclusive and Multicultural Marketing (AIMM) shows that Hispanics feel more invisible and stereotyped than any other group when it comes to their representation in television programs and movies.

Key Points: 
  • 59% of Hispanics said that they felt invisible or under-represented in media.
  • 10 networks scored a C grade (Below Average Culture): Bravo, Fox, HBO, YouTube, OWN, FX, Hulu, Showtime, Disney+, and BET.
  • The most culturally relevant genres are Live Sports, Novelas, News, Game Shows, Talk Shows, Reality, and Comedy/Drama.
  • Beyond simply identifying where growth potential lies, AIMM shows its members (and the industry) how to best maximize this potential towards positive bottom-line impact.

Today's Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

Retrieved on: 
Thursday, March 17, 2022

LOS ANGELES, March 17, 2022 /PRNewswire/ -- Today, Oppside and ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences. The research draws upon Oppside's analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM™). Learnings indicate that while the film industry has come a long way over the past several years when it comes to authentic depictions of culture in its body of work, there is still more to be done when it comes to the award industry recognizing these efforts.

Key Points: 
  • The research draws upon Oppside's analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM) .
  • Only five of the 33 nominated movies, Encanto, Lost Daughter, Luca, Raya and the Last Dragon and Tick, TickBoom!, were perceived as highly culturally relevant by five or more audience segments.
  • Animated films performed best for all segments, proving it is possible to tell stories and integrate settings that have the power to engage all audiences.
  • "CIIM analysis indicates that movie-goers want to see more than people that look like themselves on-screen.

Promises Kept: ANA's AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers

Retrieved on: 
Friday, February 11, 2022

To learn more about CIIM and how to integrate it into brand strategy, or for more information about AIMM, visit https://www.anaaimm.net .

Key Points: 
  • To learn more about CIIM and how to integrate it into brand strategy, or for more information about AIMM, visit https://www.anaaimm.net .
  • To date, it has gathered more than 500,000 ad evaluations across over 1,500 ads from more than 500 brands.
  • To determine the best in culture rankings, CIIM experts analyzed ad evaluations for brands with five or more CIIM tested 2021 ads.
  • Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

ANA's AIMM Teams Up With Nielsen And Media Framework To Launch Long Awaited List Of Minority Owned Media And Provide Understanding Of Investment And Reach

Retrieved on: 
Friday, October 1, 2021

"Identifying, documenting, and tracking diverse media ownership is the most challenging part of what we do at Media Framework, but it is also the most rewarding."

Key Points: 
  • "Identifying, documenting, and tracking diverse media ownership is the most challenging part of what we do at Media Framework, but it is also the most rewarding."
  • ANA AIMM will evaluate current advertising spend on diverse-owned media and establish industry investment benchmarks, informed by Nielsen AdIntel, the company's advertising monitoring service.
  • To get involved in ANA AIMM or learn more about the diverse-owned media collaboration and/or accessing the list, please visit https://www.anaaimm.net/ .
  • The special list offer consisting multicultural and inclusive minority owned media will be exclusive to ANA and AIMM members by subscription.