Dotdash Meredith

IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024

Retrieved on: 
Sunday, January 28, 2024

NEW YORK, Jan. 28, 2024 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization's Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair. 

Key Points: 
  • Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith.
  • Borsa will continue to remain on the IAB Board and on the Executive Committee.
  • "The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board.
  • For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors .

a360media Announces Addition of Senior Executives Including Liz Vaccariello as Editor in Chief of Its Women's Group, Cece Ryan as SVP Women's Group, and Lorraine Goldberg as VP of Audience

Retrieved on: 
Thursday, December 7, 2023

Liz Vaccariello has been named Editor in Chief of the Women's Group overseeing First for Women and Woman's World; Cece Ryan has been named Senior Vice President of the Women's Group; and Lorraine Goldberg joins the company as Vice President of Audience.

Key Points: 
  • Liz Vaccariello has been named Editor in Chief of the Women's Group overseeing First for Women and Woman's World; Cece Ryan has been named Senior Vice President of the Women's Group; and Lorraine Goldberg joins the company as Vice President of Audience.
  • "This is an exciting time for a360media as we add three impressive leaders to our leadership team," said Olson.
  • Liz Vaccariello was named the Editor in Chief of the Women's Group, overseeing content across all platforms for First for Women and Woman's World.
  • Lorraine Goldberg was named Vice President of Audience, where she will lead digital growth for all a360media brands across search, social media, and email.

Sovrn Hires Carla Holtze Cell for Newly-Created Role of Managing Director of Commerce

Retrieved on: 
Tuesday, November 28, 2023

BOULDER, Colo., Nov. 28, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that it has hired Carla Holtze Cell as its first-ever Managing Director of Commerce. In this new role, Cell will be responsible for setting the strategy and executing the go-to-market plan for Sovrn's suite of commerce products. She will report directly to Chris George, President of Sovrn. 

Key Points: 
  • In this new role, Cell will be responsible for setting the strategy and executing the go-to-market plan for Sovrn's suite of commerce products.
  • "Commerce is an important growth area for publishers who are focused on diversifying their advertising businesses.
  • At Sovrn, we uniquely bring together commerce, advertising, and data solutions, creating powerful opportunities to help our customers grow," said George.
  • "Bringing Carla on board positions Sovrn to accelerate its innovation in the commerce space in ways that will benefit our partners.

Alida to Host 2023 Innovation Day Showcasing Global Brands Leading the Way with Insight-Driven Experiences

Retrieved on: 
Thursday, November 9, 2023

Alida, the pioneer in community-centred experience research, today announced that it will host its annual Innovation Day , a global event showcasing top insights teams that have earned a 2023 Delta Award for leading the way with customer feedback strategies that create better experiences for their customers.

Key Points: 
  • Alida, the pioneer in community-centred experience research, today announced that it will host its annual Innovation Day , a global event showcasing top insights teams that have earned a 2023 Delta Award for leading the way with customer feedback strategies that create better experiences for their customers.
  • “Innovation Day is all about showcasing brands who are going above and beyond for their customers.
  • Attendees will gain insights into how these leaders are driving ROI with customer insights, improving customer experiences, and infusing feedback into their organisations.
  • Alida’s Innovation Day takes place at 10-11 am PT | 1-2 pm ET on Thursday, December 7, 2023.

Mundial Media Secures $2.0 Million in Pre Seed Funding to Launch First AI-enabled Contextual Platform for Multicultural Audiences

Retrieved on: 
Thursday, September 21, 2023

Mundial Media , the first media platform uniting multicultural voices, today announces $2.0 million in pre seed funding led by a syndicate of family office investors, including New Day Industries, a family office focused on breakthrough software technologies.

Key Points: 
  • Mundial Media , the first media platform uniting multicultural voices, today announces $2.0 million in pre seed funding led by a syndicate of family office investors, including New Day Industries, a family office focused on breakthrough software technologies.
  • Mundial Media was born out of the need for an end-to-end marketing platform that marries best-in-class multicultural learnings with a data-driven platform to create emotional connections.
  • Given the market’s turn to privacy-first, Mundial Media targets audiences through first-party contextual technology rather than third-party cookies.
  • With this investment, Mundial Media will scale its AI-enabled technology to meet the needs of diverse audiences and brands.

DatChat's Habytat Metaverse Enters Marketing Partnership with Cloud Water Brands

Retrieved on: 
Monday, August 28, 2023

DatChat (Nasdaq: DATS), a private messaging, social media, and metaverse company, announced today it has signed a marketing Memorandum of Understanding with Cloud Water Brands to promote their line of Cloud Water + Immunity and Cloud Water CBD within the Habytat Virtual World through product placements, Interactive 3D displays and NPC advertising.

Key Points: 
  • DatChat (Nasdaq: DATS), a private messaging, social media, and metaverse company, announced today it has signed a marketing Memorandum of Understanding with Cloud Water Brands to promote their line of Cloud Water + Immunity and Cloud Water CBD within the Habytat Virtual World through product placements, Interactive 3D displays and NPC advertising.
  • Additionally, Habytat has launched Its Brand Marketing Partnership Program making the Habytat metaverse platform accessible to companies that wish to engage new audiences within the Habytat metaverse.
  • Founded in 2019, Cloud Water Brands is an NYC-based beverage brand offering health and wellness products with a range of functional benefits.
  • www.cloudwaterbrands.com
    DatChat CEO Darin Myman commented, "Our partnership with Cloud Water Brands is unique, as it introduces a distinct facet and value proposition for our members.

Cole Haan And Byrdie Golf Social Wear Collaborate On Limited-Edition Women's Golf Collection

Retrieved on: 
Monday, June 26, 2023

NEW YORK, June 26, 2023 /PRNewswire/ -- Today, Cole Haan debuts a limited-edition women's golf collection in partnership with women's golf and lifestyle brand, Byrdie Golf Social Wear .

Key Points: 
  • NEW YORK, June 26, 2023 /PRNewswire/ -- Today, Cole Haan debuts a limited-edition women's golf collection in partnership with women's golf and lifestyle brand, Byrdie Golf Social Wear .
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9151052-cole-haan-byrdie-womens-...
    Together, Cole Haan and Byrdie Golf Social Wear designed this Coastal Collection, which features stripes, seashell prints and crisp light blue and vivid green hues that are contrasted against neutral earth tones.
  • "We are thrilled to work alongside the creatives at Cole Haan as we debut our first women's golf shoe with the limited edition Coastal Collection," said Rachelle Wates, Co-founder and CEO of Byrdie Golf Social Wear.
  • The Cole Haan x Byrdie Golf Social Wear golf shoes are available now on ColeHaan.com and select US, Japan and International stores.

Agoro Carbon Makes $15 Million in Payments to U.S. Farmers and Ranchers in First Two Years

Retrieved on: 
Thursday, June 8, 2023

TAMPA, Fla., June 8, 2023 /PRNewswire/ -- Agoro Carbon Alliance, a global business created for farmers and ranchers to earn additional revenue through farming and ranching practice changes that improve soil health, today celebrates the company's second anniversary by sharing its latest results. In just two years, Agoro Carbon has boosted farmer and rancher incomes, bringing the total to more than $15 million in payments made to farmers and ranchers since the company began. With growers across 24 states enrolled in the program, Agoro Carbon estimates that 5 million tons of carbon will be sequestered over the course of 10 years.

Key Points: 
  • In just two years, Agoro Carbon has boosted farmer and rancher incomes, bringing the total to more than $15 million in payments made to farmers and ranchers since the company began.
  • With growers across 24 states enrolled in the program, Agoro Carbon estimates that 5 million tons of carbon will be sequestered over the course of 10 years.
  • Together with farmers and ranchers, Agoro Carbon estimates they will sequester more than 5 million tons of carbon over the next 10 years.
  • From measuring soil organic carbon to developing a customized contract to getting paid for practice changes that will pay dividends to the land, Agoro Carbon makes carbon farming and ranching easy.

Dotdash Meredith Launches D/Cipher, a Transformative Intent-Targeting Tool for Advertising

Retrieved on: 
Tuesday, May 16, 2023

NEW YORK, May 16, 2023 /PRNewswire/ -- Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale a reality, without cookies.

Key Points: 
  • NEW YORK, May 16, 2023 /PRNewswire/ -- Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale a reality, without cookies.
  • Critically, D/Cipher unlocks Apple (iOS) audiences that have been unreachable by advertising cookies for the past two years, estimated at more than 50% of U.S. digital users.
  • As part of the launch, DDM is also announcing the new Dotdash Meredith Performance Guarantee.
  • "The biggest problem with online advertising today is that cookies don't work and are going away," said Neil Vogel, CEO at DDM.

Positec names industry luminary Hanna Huffman as new senior vice president of marketing and e-commerce

Retrieved on: 
Monday, April 24, 2023

CHARLOTTE, N.C., April 24, 2023 /PRNewswire/ -- Positec Tool Corporation today announced that Hanna Huffman has been appointed senior vice president of marketing and e-commerce, effective April 24.

Key Points: 
  • CHARLOTTE, N.C., April 24, 2023 /PRNewswire/ -- Positec Tool Corporation today announced that Hanna Huffman has been appointed senior vice president of marketing and e-commerce, effective April 24.
  • Huffman joins Positec after serving as senior vice president of marketing at Dotdash Meredith where she developed market and sales strategies for service acquisition revenue across a portfolio of forty unique domains.
  • "Hanna's expertise in marketing, strategy and e-commerce will surely usher in a new era of advancement for the Positec family of brands," stated Michael Jones, president and CEO of Positec North America.
  • At Positec, Huffman will work to accelerate and improve the digital experience across the portfolio and strengthen overall marketing strategy for all Positec brands.