EMarketer

Blue Hour Studios Launches the 2022 Infronts, the Industry’s First-Ever Influencer Upfronts

Retrieved on: 
Thursday, April 14, 2022
Travel, TikTok, Marketing, Â, Equity, Comparison of multi-paradigm programming languages, Infront Sports & Media, Music, Creativity, Leadership, Publishing, GLOBE, Human, Goal, EVP, Review, Method, Internet, EMarketer, Partnership, Industry, Sport, Digitas NewFront, Pharmaceutical industry, Public relations

Reflecting the importance of this evolving channel, Blue Hour Studios , the creative services affiliate of Horizon Media, is launching the industrys first influencer marketing upfront the 2022 Infronts.

Key Points: 
  • Reflecting the importance of this evolving channel, Blue Hour Studios , the creative services affiliate of Horizon Media, is launching the industrys first influencer marketing upfront the 2022 Infronts.
  • The virtual two-day event is open exclusively to brand advertisers and will take place on April 19 and 21.
  • Influencer marketing is a fast-growing marketing channel, but when you consider the reach, potential and creativity available to brands, we are highly under-invested as an industry, said Sarah Bachman, EVP, Blue Hour Studios.
  • Tapping into influencers who are a trusted voice in their communities is a critical aspect of any comprehensive media plan.

Publica Announces Hire of Sean Galligan as Chief Revenue Officer

Retrieved on: 
Wednesday, April 13, 2022
Samsung, CEO, Advertising, GTM, Technology, AOL, Cornell University, IGN, Insertion, Adoption, OTT, MBA, Sales (accounting), Twitter, AVOD, Comparison of multi-paradigm programming languages, Economics, MLB, Entrepreneurship, FAST, Growth, Telecom, Fox, Verizon Media, Philo, Solution, CRO, Connected, ViacomCBS, EMarketer, CTV, Partnership, Smart TV, Acquisition, Purdue University, Software as a service, Integral Ad Science, Television, Online shopping, Video game, VEB Typoart, Crunchyroll, Yahoo!

NEW YORK, April 13, 2022 /PRNewswire/ -- Publica, a leading connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced the appointment of Sean Galligan as Chief Revenue Officer (CRO) to further expand its global growth.

Key Points: 
  • NEW YORK, April 13, 2022 /PRNewswire/ -- Publica, a leading connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced the appointment of Sean Galligan as Chief Revenue Officer (CRO) to further expand its global growth.
  • Galligan will be tasked with growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products.
  • Galligan recently led Twitter's Enterprise Sales and Partnerships org for their developer platform business.
  • Commenting on his addition, Co-Founder and CEO of Publica, Ben Antier said: "We're thrilled to welcome Sean to Publica.

Publica Announces Hire of Sean Galligan as Chief Revenue Officer

Retrieved on: 
Wednesday, April 13, 2022
Samsung, CEO, Advertising, GTM, Technology, AOL, Cornell University, IGN, Insertion, Adoption, OTT, MBA, Sales (accounting), Twitter, AVOD, Comparison of multi-paradigm programming languages, Economics, MLB, Entrepreneurship, FAST, Growth, Telecom, Fox, Verizon Media, Philo, Solution, CRO, Connected, ViacomCBS, EMarketer, CTV, Partnership, Smart TV, Multimedia, Acquisition, Purdue University, Software as a service, Integral Ad Science, Television, Online shopping, Video game, VEB Typoart, Crunchyroll, Yahoo!

NEW YORK, April 13, 2022 /PRNewswire/ -- Publica, a leading connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced the appointment of Sean Galligan as Chief Revenue Officer (CRO) to further expand its global growth.

Key Points: 
  • NEW YORK, April 13, 2022 /PRNewswire/ -- Publica, a leading connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced the appointment of Sean Galligan as Chief Revenue Officer (CRO) to further expand its global growth.
  • Galligan will be tasked with growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products.
  • Galligan recently led Twitter's Enterprise Sales and Partnerships org for their developer platform business.
  • Commenting on his addition, Co-Founder and CEO of Publica, Ben Antier said: "We're thrilled to welcome Sean to Publica.

MOCA Adds In-App Card Provisioning for Digital Wallets to its Advanced Digital Account Featuring its Digital-First NextGen Card-Based Payment Platform

Retrieved on: 
Tuesday, April 12, 2022
Professional Services, Data Management, Technology, Mobile, Wireless, Software, Finance, Banking, Samsung, CEO, Google Pay, YOY, Growth, Apple Pay, Smartphone, Science and technology in Asia, Coffee, Digital, Samsung Pay, Visa, EMarketer, Industry, Cryptocurrency

MOCA , a provider of advanced digital accounts with unlimited rewards and a digital-first next-generation card-based payment platform, announced it has added in-app card provisioning to its system, enabling MOCA account holders to add MOCA Cards to their favorite digital wallet with the push of a button.

Key Points: 
  • MOCA , a provider of advanced digital accounts with unlimited rewards and a digital-first next-generation card-based payment platform, announced it has added in-app card provisioning to its system, enabling MOCA account holders to add MOCA Cards to their favorite digital wallet with the push of a button.
  • MOCAs in-app card provisioning, also called push provisioning, supports all the popular digital wallets, including Apple Pay, Google Pay, and Samsung Pay.
  • MOCA is proud to be one of the first companies to leverage Visas technology that makes adding a card to a digital wallet quick and seamless.
  • Fueled by the pandemic, digital wallet usage has been growing for the last several years with no abatement in sight.

Paved Introduces the Paved Ad Network and Native Ad Editor, enabling email newsletter publishers to monetize with premium native advertising

Retrieved on: 
Tuesday, April 12, 2022
Multimedia, B2B, Advertising, EMarketer, NEW, B2C, CEO, AppNexus, Mail, Video game, Public relations

NEW YORK, April 12, 2022 /PRNewswire/ -- Paved (paved.com), a leading platform for email newsletter sponsorships and native advertising, today announced the launch of the new Paved Ad Network and Native Ad Editor to enable global content creators to easily monetize their newsletters.

Key Points: 
  • The creators of the Newsletter Sponsorship Marketplace launch a native ad network for email, with a built-in editor for native email ads
    NEW YORK, April 12, 2022 /PRNewswire/ -- Paved (paved.com), a leading platform for email newsletter sponsorships and native advertising, today announced the launch of the new Paved Ad Network and Native Ad Editor to enable global content creators to easily monetize their newsletters.
  • As part of the Paved platform, a publisher can use the Native Ad Editor to create sponsorship templates that match the style of their newsletters.
  • The platform underneath the Paved Ad Network supports content creators globally, with infrastructure distributed across 200 data centers around the world.
  • Built for Email Data Privacy: The Paved Ad Network was built for a post-GDPR world and post-Apple iOS 15 update with Mail Privacy Protection.

Paved Introduces the Paved Ad Network and Native Ad Editor, enabling email newsletter publishers to monetize with premium native advertising

Retrieved on: 
Tuesday, April 12, 2022
B2B, Advertising, EMarketer, NEW, B2C, CEO, AppNexus, Mail, Public relations

NEW YORK, April 12, 2022 /PRNewswire/ -- Paved (paved.com), a leading platform for email newsletter sponsorships and native advertising, today announced the launch of the new Paved Ad Network and Native Ad Editor to enable global content creators to easily monetize their newsletters.

Key Points: 
  • The creators of the Newsletter Sponsorship Marketplace launch a native ad network for email, with a built-in editor for native email ads
    NEW YORK, April 12, 2022 /PRNewswire/ -- Paved (paved.com), a leading platform for email newsletter sponsorships and native advertising, today announced the launch of the new Paved Ad Network and Native Ad Editor to enable global content creators to easily monetize their newsletters.
  • Global Publisher Platform: To date Paved has paid out newsletter publishers in 80 countries for sponsorship campaigns.
  • The platform underneath the Paved Ad Network supports content creators globally, with infrastructure distributed across 200 data centers around the world.
  • Built for Email Data Privacy: The Paved Ad Network was built for a post-GDPR world and post-Apple iOS 15 update with Mail Privacy Protection.

InMobi and Anzu Announce Preferred Programmatic In-Game Ad Partnership for Asia-Pacific Region

Retrieved on: 
Wednesday, April 6, 2022
Electronic Games, Technology, Entertainment, Marketing, Advertising, Communications, Mobile Entertainment, Software, Data Management, WPP, Commercial management, Roposo, Unity, Comscore, Marketing, 3D, Adtech (company), HTC, Growth, Advertising, PC, Xbox, General manager, CEO, NBCUniversal, Senior, Entrepreneurship, Anzu, EMarketer, COVID-19, Goal, Nielsen, Solution, Commerce, Partnership, Video game, Video game console, Lumen, Moat, InMobi

Anzu and Moat have also just enabled the first-to-market viewability measurement for in-game ads meaning InMobis advertisers can now request in-view metrics when programmatically running in-game ads.

Key Points: 
  • Anzu and Moat have also just enabled the first-to-market viewability measurement for in-game ads meaning InMobis advertisers can now request in-view metrics when programmatically running in-game ads.
  • Im excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents, '' says Itamar Benedy, Co-Founder and CEO, Anzu.
  • Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams.
  • The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.

Infillion Launches AttnX, the First CTV Value-Exchange Ad Experience Built for Brands of Any Size

Retrieved on: 
Tuesday, April 5, 2022
Budget, Next (2020 TV series), Marketing, Advertising, CTV, Digital video, Privacy, TrueX, Technology, Acquisition, EMarketer, Time, GLOBE, Ipsos, Attention, Xgraph, Gimbal, The Walt Disney Company

Built to bring the benefit of value-exchange consumer engagement to brands of any size, AttnX is the first of several products to be launched under the company's new brand name, Infillion.

Key Points: 
  • Built to bring the benefit of value-exchange consumer engagement to brands of any size, AttnX is the first of several products to be launched under the company's new brand name, Infillion.
  • "AttnX builds on the company's decade-long success delivering consumer preference through value-exchange experiences that have come of age in the era of CTV," said Christa Carone, President, Infillion Media.
  • Infillion launched in February as the result of Gimbal's acquisition of adtech CTV pioneer true[X] from Disney in late 2020.
  • Infillion deeply values consumers' time, attention, and privacy, and puts a premium on employee satisfaction, talent development, and exemplary leadership.

AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market

Retrieved on: 
Monday, April 4, 2022
Technology, Mobile, Wireless, Entertainment, Advertising, Communications, Audio, Video, Software, TV and Radio, Data Management, Company, Amazon, LLP, AMC Networks, NASDAQ, Sony Studios, Marketing, Forward-looking statement, Growth, Rakuten, Advertising, CNN International, CTV, Roku, Capital Connection (TV programme), Bloomberg, CEO, A&E Networks, Software, AppLovin, Technology, VIZIO, EMarketer, Securities Exchange Act of 1934, Ecosystem, Connected, Securities Act of 1933, Wilson Sonsini Goodrich & Rosati, Television, Solution, AMC, BBC Studios, Reuters, Annual report, Acquisition, LG, Partnership, Mobile phone, Video game, WURL, APPLOVIN, WURL

The acquisition extends AppLovins software platform capabilities into the Connected TV (CTV) market.

Key Points: 
  • The acquisition extends AppLovins software platform capabilities into the Connected TV (CTV) market.
  • We are excited to complete the acquisition of Wurl and provide advertisers with a seamless way to enter the rapidly growing CTV market, said Adam Foroughi, CEO and co-founder of AppLovin.
  • Wurl enables content companies to distribute streaming video content to more than 300 million TVs and reach 30 million users globally each month.
  • This is a pivotal moment in our company history and for Wurl customers, said Sean Doherty Sr., CEO and co-founder of Wurl.

SSR Emerges a Market Leader as Empathy Applied Methodology™ Fuels Brand Strategy, Design, Activation and Organizational Change for Deeper Connections With Target Audiences

Retrieved on: 
Thursday, March 31, 2022
Data Management, Technology, Consumer, Mobile, Wireless, Other Communications, Publishing, Marketing, Fashion, Advertising, Communications, Retail, Social Media, Search Engine Optimization, Search Engine Marketing, Consulting, Professional Services, Online Retail, Luxury, Other Consumer, Home Goods, Software, Internet, Microsoft, Heart, Adobe, Organizational culture, Gaps, Marketing, Growth, Consumer, Lucid, Delta, Thought, Industry, EMarketer, SSR, Time, Empathy, Solution, Tiger Woods, Awareness, Eye, Ford Motor Company, Nike, History, Brand, Public relations, Google, Design

SSR delivers brand strategy, design, activation, and organizational cultural transformation solutions, via their trademarked Empathy Applied Methodology, which puts empathy at the heart of everything they do.

Key Points: 
  • SSR delivers brand strategy, design, activation, and organizational cultural transformation solutions, via their trademarked Empathy Applied Methodology, which puts empathy at the heart of everything they do.
  • The outcome is a deeper, more empathic understanding of a brands target audience that enables brands to form meaningful, lasting connections with their target audiences.
  • Not only does it drive deeper engagement and form deeper customer connections, it also helps to develop greater brand awareness, customer understanding, advocacy and loyalty towards your brand.
  • SSR's Empathy Applied methodology helps brands uncover insights into the thoughts, feelings and motivations of their consumers and employees.