AppNexus

Firsthand Emerges from Stealth to Build the AI Agent Platform for Brands and Publishers

Retrieved on: 
Wednesday, February 21, 2024
Seed, Knowledge, Marketing, Freewheel, Consumer, Algorithm, Big, DoubleClick, AI, AppNexus, Sales

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Firsthand , a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.

Key Points: 
  • NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Firsthand , a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.
  • The company's innovative platform empowers brands and publishers to create their own AI agents that are embedded with their own protected knowledge and tasked with and measured by their own goals.
  • For decades, powerful algorithms have dictated traffic, monetization, and representation, diverting value away from both brands and publishers.
  • Firsthand is currently conducting a pilot program with a select group of brands and publishers.

Collective Audience Appoints Digital Media and Technology Industry Executive, Elisabeth DeMarse, to the Board of Directors

Retrieved on: 
Thursday, November 16, 2023
Online, Sale, Anywhere Real Estate, Edward Kimbark, ZipRealty, Acquisition, Harvard Business School, B2B, Engineering, Woman, OTC Markets Group, TheStreet, Mecum Dealmakers, Information services, David Heska Wanbli Weiden, AB, Insurance, Multimedia, Most, Austin Ventures, Wellesley College, Patent, Association for Corporate Growth, Bloomberg, MBA, Partnership, Internet, AppNexus, Elisabeth DeMarse, InsWeb, Education, AT&T, NOW, Management, Cryptocurrency, Financial services, Property management, Video game, Newser, Mars, Bankrate, History

NEW YORK, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading provider of digital consumer acquisition solutions, has appointed Elisabeth DeMarse as independent member of its board of directors.

Key Points: 
  • NEW YORK, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading provider of digital consumer acquisition solutions, has appointed Elisabeth DeMarse as independent member of its board of directors.
  • "We welcome Elisabeth’s extensive executive and board experience at both private and public companies,” stated Suen.
  • She has helped transform and grow several companies, including AppNexus which was acquired by AT&T for $1.7 billion.
  • AppNexus, a global technology company with a cloud-based software platform powers and optimizes the programmatic sale and purchase of programmatic advertising.

Celebrating a Decade of Impact and Innovation: AUDIENCEX Marks its 10-Year Milestone and Unveils Vision for the Future

Retrieved on: 
Tuesday, October 31, 2023
AX, VR, Education, Health, Heart, CTV, AppNexus, Face, Entrepreneurship, Television, Data science, Creativity, DSP, DEL, Partnership, Travel, Tourism, Privacy, Algorithm, AI, AR, Sales

MARINA DEL REY, Calif., Oct. 31, 2023 (GLOBE NEWSWIRE) -- AUDIENCEX, an AI-enabled digital advertising platform, built to optimize performance for challenger brands and independent agencies, proudly celebrates a decade of pioneering achievements in the digital advertising space. Throughout this period, AUDIENCEX has consistently pushed both boundaries and expectations, establishing itself as a leader in delivering customized, data-powered marketing solutions that provide measurable value for advertisers.

Key Points: 
  • A decade later, this mission remains fully intact, at the heart of every technology innovation, every omnichannel campaign, and every strategic partnership the company delivers on behalf of its clients.
  • While we take pride in our past accomplishments, our sights are set squarely on the future.
  • Harnessing the power of connected television, the time-honored impact of TV advertising is melded with the precision of digital targeting.
  • With this adaptable strategic roadmap, AUDIENCEX has positioned themselves to continue to fulfill this need well into their next decade and beyond.

EU files antitrust charges against Google – here's how the ad tech at the heart of the case works

Retrieved on: 
Thursday, June 15, 2023
Advertising, Raphaël Confiant, Justice, Use of Free and Open-Source Software (FOSS) in the U.S. Department of Defense, Public opinion, Policy, Justice minister, Data collection, Computer, CNN, Time, Clickbait, Income, Vox, U.S. Department of Justice Office of Legislative Affairs, Misrepresentation, Rubicon, USA Today, News, Deception, AppNexus, Cryptocurrency, Online shopping, Mobile phone, Publishing, EU, Criteo, Google

The U.S. Department of Justice filed a similar civil antitrust suit against Google on Jan. 24, 2023.

Key Points: 
  • The U.S. Department of Justice filed a similar civil antitrust suit against Google on Jan. 24, 2023.
  • The online ad ecosystem is largely built around “programmatic advertising,” a system for placing advertisements from millions of advertisers on millions of websites.
  • The system uses computers to automate bidding by advertisers on available ad spaces, often with transactions occurring faster than would be possible manually.

Programmatic advertising, explained

    • Rather than each website and advertiser pairing up to run ads together, advertisers work with demand-side platforms – tech companies that let advertisers buy ads.
    • Websites work with supply-side platforms – tech companies that pay sites to put ads on their page.
    • These companies handle the details of figuring out which websites and users should be matched with specific ads.
    • And it allows websites to solicit ads from countless potential advertisers without needing to contact or reach an agreement with any of them.

Screening out bad ads

    • This means that online advertising companies have a big responsibility to prevent harmful ads from reaching users, but they sometimes fall short.
    • There are some checks against bad ads at multiple levels.
    • Ad networks, supply-side platforms and demand-side platforms typically have content policies restricting harmful ads.
    • For example, a site could block a particular advertiser that has been running scammy ads on their page, or specific ad networks that have been serving low-quality ads.
    • Despite this deception, ads like these may not have violated Google’s content policies for political content, data collection or misrepresentation, or were simply missed in the review process.

Bad ads by design

    • Lastly, some examples of “bad” ads are intentionally designed to be misleading and deceptive, by both the website and ad network.
    • Studies have shown that this is likely because users have difficulty telling the difference between native ads and the website’s content.
    • You may have seen native ads on many news and media websites, including on major sites like CNN, USA Today and Vox.

Brian Lesser Joins Ogury's Board of Directors

Retrieved on: 
Tuesday, June 13, 2023
WPP plc, AT&T, Advertising, NEXT Woman of the Year awards, AT, WPP, Microsoft, Hand, AppNexus, Mobile phone, Management, Adweek, Xandr, Oguri Kozukenosuke

NEW YORK, June 13, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its Board of Directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T.

Key Points: 
  • NEW YORK, June 13, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its Board of Directors.
  • Brian has been an active board member for other dynamic technology businesses, such as AppNexus, acquired by AT&T in 2019.
  • In this context, only companies that have put consumer privacy at the core of their model will thrive," said Brian Lesser.
  • I look forward to working with Geoffroy Martin and the Board of Directors to contribute to the company's story and success."

CareRev Announces the Appointment of Brandon Atkinson as Chief Executive Officer and Expanded Leadership Team

Retrieved on: 
Friday, June 2, 2023
Vista Equity Partners, Amazon Web Services, Travel, University, Public affairs, LBJ School, Monetate, University of Texas at Austin, History, Roivant Sciences, Rutgers University, Lyft, Atkinson, Tableau, Hospital, Patient, Machine learning, Growth, Opsware, AppNexus, Management, SoftBank Group, Amazon, Apple, Accolade, Salesforce

VENICE, Calif., June 2, 2023 /PRNewswire/ -- CareRev, a technology platform for healthcare workforce optimization, today announced that Brandon Atkinson has been named chief executive officer.

Key Points: 
  • VENICE, Calif., June 2, 2023 /PRNewswire/ -- CareRev, a technology platform for healthcare workforce optimization, today announced that Brandon Atkinson has been named chief executive officer.
  • In addition to Atkinson's appointment, CareRev made several executive leadership hires in the last eight months as part of the company's strategic growth initiatives.
  • Patty Bedard , chief people officer, joined from Amazon where she was head of executive development.
  • Ash Upreti joined CareRev as chief legal officer, previously having served as legal counsel at Optimus Ride, Lyft and Apple.

Koddi Announces Appointments to Executive Leadership

Retrieved on: 
Tuesday, May 16, 2023
AT&T, Advertising, Partnership, Travel, Meta, AT, Engineering, Marketing, DoorDash, Overalls, Microsoft, Tech, Privacy, Amazon, GM, Growth, AppNexus, Commerce, Data science, Management, Sales, Xandr

FORT WORTH, Texas, May 16, 2023 /PRNewswire/ -- Koddi, a pioneer in advertising technology, today announced the appointment of three executives to lead key areas of the business. Nanda Lella has been named Chief Technology Officer, Harsh Jiandani has been named Chief Commercial Officer, and Trevor Narayan has been named Chief of Staff. The appointments bring a wealth of experience to Koddi and will contribute to expanding on Koddi's enterprise-grade capabilities and teams.

Key Points: 
  • The appointments bring a wealth of experience to Koddi and will contribute to expanding on Koddi's enterprise-grade capabilities and teams.
  • "Commerce media is quickly evolving towards more personalized, privacy-focused advertising both onsite and offsite," said Nicholas Ward, President at Koddi.
  • At Koddi, Lella is responsible for the product strategy, roadmap, and execution across the product, engineering, and data science teams.
  • In his role at Koddi, Jiandani is responsible for the marketing, sales, and partnership strategies and teams to drive revenue growth and market expansion.

Magnite Appoints David Buonasera to Chief Technology Officer

Retrieved on: 
Tuesday, February 28, 2023
Organization, Advertising, CTV, Algorithm, AppNexus, Magnite

NEW YORK, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer.

Key Points: 
  • NEW YORK, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer.
  • Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded.
  • Most recently, Buonasera has led Magnite’s engineering efforts for CTV and served as a member of the company’s Office of the CTO.
  • "I'm honored to be leading technology at Magnite," said Buonasera.

Outbrain Adds Technology Executive Nithya B. Das to Board of Directors

Retrieved on: 
Tuesday, February 28, 2023
Ecosystem, Software as a service, Annual report, AT&T, NYSE, Acquisition, Entrepreneurship, Culture, Das, OLO, Restaurant, AT, AppNexus, General counsel, Management

NEW YORK, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Outbrain Inc. (NASDAQ: OB), a leading recommendation platform for the open web, today announced the addition of Nithya B. Das to its Board of Directors.

Key Points: 
  • NEW YORK, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Outbrain Inc. (NASDAQ: OB), a leading recommendation platform for the open web, today announced the addition of Nithya B. Das to its Board of Directors.
  • Das will be stepping down from her position at Olo effective March 31, 2023.
  • Earlier in her career, Das served as an attorney in the New York office of Goodwin Procter LLP where she represented public and private growth technology companies.
  • “Outbrain’s history matched with the team’s passion for continuing to evolve alongside the digital advertising ecosystem is an exciting proposition,” said Das.

Brian O’Kelley Joins LiveRamp Board of Directors

Retrieved on: 
Monday, February 13, 2023
Data Management, Technology, Advertising, Communications, Security, Telecommunications, Apps, Applications, Software, Networks, Internet, Mobile, Wireless, AppNexus, Tricia O'Kelley, Data science, NYSE, Engineering, Silicon, Silicon Alley, Princeton University, LiveRamp, Yahoo!, AT&T, AT, Adweek, Cryptocurrency, Tech, Science

LiveRamp ® (NYSE: RAMP), the leading data collaboration platform, today announced the appointment of Brian O’Kelley to its board of directors.

Key Points: 
  • LiveRamp ® (NYSE: RAMP), the leading data collaboration platform, today announced the appointment of Brian O’Kelley to its board of directors.
  • “I am thrilled to welcome Brian to LiveRamp’s board,” said CEO Scott Howe.
  • “Brian is an innovator in data science and programmatic advertising, with a deep understanding of the advertising technology ecosystem.
  • “I’ve long admired LiveRamp as the data collaboration platform of choice for the world’s most innovative companies, and I’m excited to join the Board,” added O’Kelley.