Verizon Media

Streaming Video Technology Alliance Announces Recipients of Sixth Annual Membership Grant Program

Retrieved on: 
Tuesday, January 10, 2023

The Streaming Video Technology Alliance (SVTA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, today announced the recipients of its 2023 Membership Grant Program as well as extended support for all existing grant members.

Key Points: 
  • The Streaming Video Technology Alliance (SVTA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, today announced the recipients of its 2023 Membership Grant Program as well as extended support for all existing grant members.
  • Now in its sixth year, the Membership Grant Program sponsors select companies, who meet the financial requirements, with a one-year Principal membership.
  • “We are grateful and excited to be selected as a recipient of the Streaming Video Technology Alliance’s 2023 Membership Grant Program.
  • “We are thrilled to be selected as a recipient of the Streaming Video Technology Alliance's 2023 Membership Grant Program.

Advocado Taps Corporate Leaders to Help Build Industry Strategies and Partnerships

Retrieved on: 
Wednesday, December 21, 2022

They bring to Advocado a deep expertise and guidance in corporate finance and intellectual property strategy and large corporate commercial partnerships.

Key Points: 
  • They bring to Advocado a deep expertise and guidance in corporate finance and intellectual property strategy and large corporate commercial partnerships.
  • Most recently Scott served as Senior Vice President, Corporate Controller and Assistant Treasurer for Yahoo.
  • “Jaime and Brian bring a depth of intellectual property and enterprise partnership experience that will help Advocado truly scale while maximizing the value of its IP portfolio.
  • Scott’s expertise is the missing piece that brings Advocado to that next level,” said Jeff Linihan, Co-Founder and President at Advocado.

Real Time Bidding (RTB) Global Market Report 2022: Ukraine-Russia War Impact

Retrieved on: 
Friday, December 9, 2022

The global real time bidding market is expected to grow from $8.46 billion in 2021 to $10.93 billion in 2022 at a compound annual growth rate (CAGR) of 29.16%.

Key Points: 
  • The global real time bidding market is expected to grow from $8.46 billion in 2021 to $10.93 billion in 2022 at a compound annual growth rate (CAGR) of 29.16%.
  • The real time bidding market is expected to grow to $28.87 billion in 2026 at a compound annual growth rate (CAGR) of 27.47%.
  • The regions covered in the real time bidding market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
  • The real time bidding market research report is one of a series of new reports that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with an real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry.

GoDigital Media Group Taps Craig Greiwe as Global Chief Strategy Officer and President of Marketing

Retrieved on: 
Thursday, November 10, 2022

LOS ANGELES , Nov. 9, 2022  /PRNewswire-PRWeb/ -- Craig Greiwe has been named Global Chief Strategy Officer and President of Marketing at GoDigital Media Group. The announcement was made by GDMG CEO Jason Peterson. GoDigital currently consists of AdShare, Cinq Music, ContentBridge, Latido Networks, mitu-NGL, Sound Royalties, YogaWorks, Bobs Stores and Eastern Mountain Sports.

Key Points: 
  • Craig Greiwe has been named Global Chief Strategy Officer and President of Marketing at GoDigital Media Group.
  • LOS ANGELES, Nov. 9, 2022 /PRNewswire-PRWeb/ -- Craig Greiwe has been named Global Chief Strategy Officer and President of Marketing at GoDigital Media Group.
  • He was most recently the Chief Strategy Officer of Rogers & Cowan PMK, a division of global giant IPG.
  • GoDigital Media Group (GDMG) is a privately held multi-national conglomerate founded in 2006 by Jason Peterson to address the convergence of media and technology.

A Look at What ISPs Know About You: A must-read report from the FTC

Retrieved on: 
Monday, November 7, 2022

Under Section 6(b) of the FTC Act, the agency may require companies to file reports or answers in writing to specific questions about their business practices.

Key Points: 
  • Under Section 6(b) of the FTC Act, the agency may require companies to file reports or answers in writing to specific questions about their business practices.
  • The FTC also sent 6(b) orders to three advertising companies affiliated with those ISPs: AT&Ts Appnexus (now Xandr), Verizons Verizon Online, and Oath Americas (now Verizon Media).
  • Several ISPs and affiliates collect significant amounts of consumer information across a broad range of products.
  • Several ISPs in the study gather and use data in ways consumers dont expect and could cause them harm.
  • Despite ISPs relative size in a market dominated by Google, Facebook, and Amazon, the privacy implications of ISPs are amplified.
  • Read A Look at What ISPs Know About You: Examining the Privacy Practices of Six Major Internet Service Providers for key details.

Advertisers grow ad spending in Q3 to find customers in a challenging economy

Retrieved on: 
Thursday, October 27, 2022

SAN FRANCISCO, Oct. 27, 2022 /PRNewswire/ -- Today, Skai, an omnichannel platform for performance marketing, is publishing its Q3 2022 Digital Marketing Quarterly Trends Infographic, an in-depth analysis of the digital marketing trends that defined the last quarter (Q3), with a full report to follow next week. Overall, spending increased in retail media, search, and social channels compared to both last quarter and last year, even as the external environment became more challenging.

Key Points: 
  • All the while, the number of ad impressions and clicks have grown, suggesting shoppers are still out there shopping, but they're a bit harder to find and a bit harder to convert into customers.
  • "Meanwhile, shopping ads on social media seem to be way out in front of the overall channel performance, increasing in both price and volume.
  • This may signal increasing confidence in commerce activity as we continue to regain the signals lost when Apple revamped privacy policies last year.
  • Ad spending and pricing have been translated to USD at the time the spending was incurred, where applicable.

JLL Partners Announces Recent Hires

Retrieved on: 
Wednesday, October 19, 2022

Dan Agroskin, Managing Partner, JLL Partners, said, We are thrilled to welcome Marley and James to the Firm two exciting hires for our team.

Key Points: 
  • Dan Agroskin, Managing Partner, JLL Partners, said, We are thrilled to welcome Marley and James to the Firm two exciting hires for our team.
  • JLL Partners is a middle market private equity firm with over three decades of experience transforming businesses in the healthcare, specialty industrials, and business services sectors.
  • The JLL Partners team is comprised of seasoned investment professionals and operating partners who are focused on driving long-term value creation across its portfolio.
  • For more information about JLL Partners, please visit www.jllpartners.com .

Streaming Video Technology Alliance Gathers in Charleston, South Carolina for Q3/Q4 2022 Member Meeting

Retrieved on: 
Tuesday, October 18, 2022

The Streaming Video Technology Alliance (SVTA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, kicked off the Q3/Q4 Member Meeting today in Charleston, South Carolina.

Key Points: 
  • The Streaming Video Technology Alliance (SVTA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, kicked off the Q3/Q4 Member Meeting today in Charleston, South Carolina.
  • The full meeting agenda and registration details can be found here: https://www.svta.org/meeting/q3-q4-2022-october-18-and-19/ The SVTA also welcomes new member Qualabs.
  • We are ecstatic to be back in-person with our members for the final meeting of 2022, spending two days together immersed in industry discussions and networking, said Jason Thibeault, Executive Director at the Streaming Video Technology Alliance.
  • The Streaming Video Technology Alliance is a global technical association addressing critical challenges in streaming video.

TripleLift Appoints James Evans as Chief Privacy Officer

Retrieved on: 
Monday, September 26, 2022

NEW YORK, Sept. 26, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced they have hired James Evans to serve as Chief Privacy Officer and Vice President of Legal. In this role, Evans assumes responsibility for the execution of TripleLift's strategic approach to privacy matters globally, including evaluating risks and opportunities. Additionally, Evans will lead a team of attorneys supporting TripleLift's go-to-market (GTM) product and commercial initiatives. He reports to TripleLift's General Counsel, Kama Ostoya.

Key Points: 
  • NEW YORK, Sept. 26, 2022 /PRNewswire/ -- TripleLift , the advertising technology company reinventing ad placement, today announced they have hired James Evans to serve as Chief Privacy Officer and Vice President of Legal.
  • In this role, Evans assumes responsibility for the execution of TripleLift's strategic approach to privacy matters globally, including evaluating risks and opportunities.
  • As Chief Privacy Officer and Vice President of Legal, Evans is responsible for ensuring that privacy remains at the forefront of TripleLift's global technology platforms.
  • "I have been familiar with TripleLift and its excellent reputation in the market for a number of years, and I am delighted to join this exceptionally talented team at an exciting time in the company's growth," said James Evans, Chief Privacy Officer and Vice President, Legal, TripleLift.

TripleLift Appoints James Evans as Chief Privacy Officer

Retrieved on: 
Monday, September 26, 2022

NEW YORK, Sept. 26, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced they have hired James Evans to serve as Chief Privacy Officer and Vice President of Legal. In this role, Evans assumes responsibility for the execution of TripleLift's strategic approach to privacy matters globally, including evaluating risks and opportunities. Additionally, Evans will lead a team of attorneys supporting TripleLift's go-to-market (GTM) product and commercial initiatives. He reports to TripleLift's General Counsel, Kama Ostoya.

Key Points: 
  • NEW YORK, Sept. 26, 2022 /PRNewswire/ -- TripleLift , the advertising technology company reinventing ad placement, today announced they have hired James Evans to serve as Chief Privacy Officer and Vice President of Legal.
  • In this role, Evans assumes responsibility for the execution of TripleLift's strategic approach to privacy matters globally, including evaluating risks and opportunities.
  • As Chief Privacy Officer and Vice President of Legal, Evans is responsible for ensuring that privacy remains at the forefront of TripleLift's global technology platforms.
  • "I have been familiar with TripleLift and its excellent reputation in the market for a number of years, and I am delighted to join this exceptionally talented team at an exciting time in the company's growth," said James Evans, Chief Privacy Officer and Vice President, Legal, TripleLift.