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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

Retrieved on:

Thursday, May 12, 2022

NEW YORK, May 12, 2022 /PRNewswire/ -- IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica's CTV Ad Server. The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica user interface, improving the outcomes for CTV advertisers when running ads within their ad breaks.

Key Points:

NEW YORK, May 12, 2022 /PRNewswire/ --IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica's CTV Ad Server.
The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica user interface, improving the outcomes for CTV advertisers when running ads within their ad breaks.
The new partnership between IRIS.TV and Publica also represents the first-time publishers can use their IRIS-enabled video-level data for targeting direct deals from an ad server, dramatically streamlining the process of introducing contextual data for planning and targeting advertising campaigns.
"Our partnership with Publica breaks new ground in CTV advertising, making it possible for marketers to target direct deals from an ad server.

Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

Retrieved on:

Wednesday, May 11, 2022

The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart's digital assets.

Key Points:

The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart's digital assets.
Indeed, big-box retailers are taking the next steps in their digital offerings and developing metaverse equivalents of their physical venues.
Much of Hivestack's full-stack technology for digital out-of-home activation and monetization applies to retail metaverse advertising, but some important computer science gaps remain to be addressed.
Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising.

Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

Retrieved on:

Wednesday, May 11, 2022

TORONTO, May 11, 2022 /PRNewswire/ -- Hivestack, the world's leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist P. Anandan has joined Hivestack as a special advisor as part of the initiative.

Key Points:

The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart's digital assets.
Indeed, big-box retailers are taking the next steps in their digital offerings and developing metaverse equivalents of their physical venues.
Much of Hivestack's full-stack technology for digital out-of-home activation and monetization applies to retail metaverse advertising, but some important computer science gaps remain to be addressed.
Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising.

Infillion Launches ShopX, a Better Way for Brands to Deliver Shoppable Video Ads at Scale, Across the Open Web

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Wednesday, May 11, 2022

With the exponential growth of e-commerce and video consumption, publishers and platforms have rushed to intersect these trends through shoppable video ads.

Key Points:

With the exponential growth of e-commerce and video consumption, publishers and platforms have rushed to intersect these trends through shoppable video ads.
With ShopX, Infillion gives advertisers the reach they are looking for in a performance-based product via CTV and all platforms.
Infillion launched in February as the result of Gimbal's acquisition of adtech CTV pioneer true[X] from Disney in late 2020.
Both companies have been driving customer engagement with proprietary technology and first-party data since the beginning of marketing's transformation to digital.

BMO Ranked First in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark 2022

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Monday, May 9, 2022

TORONTO, May 9, 2022 /CNW/ - BMO ranked first in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark 2022.

Key Points:

TORONTO, May 9, 2022 /CNW/ - BMO ranked first in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark 2022.
The ranking reflected the strength of select emerging features offered on the BMO Mobile Banking app, with top marks in the categories of digital money management, account management and alerts.
The Insider Intelligence Canada Mobile Banking Emerging Features Benchmark 2022study ranks the seven largest Canadian financial institutions by assets according to their emerging mobile banking capabilities.Scores are weighted to reflect value to customers according to the results from a broad consumer survey of over 1,600 mobile banking users.
To learn more about BMO mobile banking or to download the BMO banking app, visit https://www.bmo.com/main/personal/ways-to-bank/get-started/mobile/ .

GIG Retail Expands Media Services to the United States

Retrieved on:

Wednesday, May 4, 2022

Architecture, GLOBE, Solution, EMarketer, Digital, Heart, Growth, Acquisition, Online shopping, Sales, Retail

NEW YORK, May 04, 2022 (GLOBE NEWSWIRE) -- GIG Retail , the Leeds, U.K.-based retail media consultancy acquired by Advantage Solutions in January 2021, is expanding its presence and impact in the United States, providing grocery retailers and brands end-to-end solutions to build out their retail media capabilities and grow their revenues.

Key Points:

NEW YORK, May 04, 2022 (GLOBE NEWSWIRE) -- GIG Retail , the Leeds, U.K.-based retail media consultancy acquired by Advantage Solutions in January 2021, is expanding its presence and impact in the United States, providing grocery retailers and brands end-to-end solutions to build out their retail media capabilities and grow their revenues.
GIG Retail, which works with some of the worlds largest retailers, provides strategy and execution across all retail media, including digital media, in-store product demos and signage, and curbside signage.
Were a proven partner in conceptualizing, operationalizing and commercializing omnichannel retail media propositions, filling the gaps left by third-party marketing service providers and large consultancies, said Gregory J. Stevens, general manager, GIG Retail U.S., based in New York.
GIG Retail provides strategy and end-to-end solutions that enable retailers to launch and grow their retail media proposition.

Digital Streaming Platforms Win Out In Major Sports Ad Experiences, IAS Research Finds

Retrieved on:

Thursday, April 28, 2022

NEW YORK, April 28, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that most U.S. consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 U.S. consumers and examined how consumer viewership and ad experience differ on traditional TV and CTV platforms. The survey also analyzed what activities and spending habits consumers have leading up to major sporting events.

Key Points:

NEW YORK, April 28, 2022 /PRNewswire/ --Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, todayreleased new research showing that most U.S. consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events.
IAS surveyed over 1,100 U.S. consumers and examined how consumer viewership and ad experience differ on traditional TV and CTV platforms.
46% of online U.S. consumers usually watch live major sporting events on digital streaming platforms, the most popular of which include Hulu, YouTube TV, and ESPN+.
90% of U.S. streaming service consumers agree that their ad experience on digital streaming platforms is better than their ad experience on traditional TV when watching major sporting events.

Leading Influencer and Social Platforms Mavrck and Later Unite to Solve Measurement and Monetization for the Creator Economy

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Wednesday, April 27, 2022

BOSTON, April 27, 2022 /PRNewswire/ -- Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it will join forces with Later, the leading social media marketing and commerce platform for small business owners and creators. The combination was funded with a $135 million strategic investment by global growth equity investor Summit Partners and represents a follow-on to the firm's December 2021 $120 million investment in Mavrck. Later will continue to operate as a standalone product and business unit, while working together with Mavrck to solve creator measurement and monetization at scale, to better serve both sides of the ecosystem — brands and creators. The Mavrck and Later technologies are positioned to capitalize on significant opportunities including social commerce and creator-based marketing through relationship management with brands of all sizes and creators of all types.

Key Points:

Later will continue to operate as a standalone product and business unit, while working together with Mavrck to solve creator measurement and monetization at scale, to better serve both sides of the ecosystem brands and creators.
Mavrck and Later unite to solve social marketing measurement and monetization for the creator economy.
The benefit extends to creators as well; with the support of data-driven insights, creators can improve their monetization and collaboration opportunities with leading global brands.
Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester's evaluation, The Forrester New Wave: Influencer Marketing Solutions, Q2 2020.

DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

Retrieved on:

Tuesday, April 19, 2022

The MRC granting accreditation for the DV reporting and calculation of video viewability with ADH is a significant achievement in independent third-party integrated reporting.

Key Points:

The MRC granting accreditation for the DV reporting and calculation of video viewability with ADH is a significant achievement in independent third-party integrated reporting.
At DV, we are proud to deliver independent YouTube viewability reporting in Ads Data Hub, and to be the first to earn MRC accreditation for our offering, said Mark Zagorski, CEO of DoubleVerify.
DVs MRC accreditation is for desktop and mobile (web and app), and covers key YouTube-buying platforms, including Google Ads, DV360 and YouTube Reserve.
DV first received MRC accreditation in February 2013 for its impression quality suite of services and desktop display viewability.

ShopLiftr Launches Dynamic Video Powered By The Largest Database of Trade Promotions in the US

Retrieved on:

Tuesday, April 19, 2022

CTV, Database, Marketing, Appetite, Collection, Industry, KPI-driven code analysis, CPG, EMarketer, Video game, Online shopping

ShopLiftr responded by bringing their dynamic capabilities driven by the largest database of trade promotions to video, a medium designed to inspire and excite the auditory and visual senses of shoppers.

Key Points:

ShopLiftr responded by bringing their dynamic capabilities driven by the largest database of trade promotions to video, a medium designed to inspire and excite the auditory and visual senses of shoppers.
ShopLiftr is unlike other dynamic video platforms, presenting engaging programmatic video ad units with an exclusive advantage and flexible messaging.
Leveraging their proprietary database of over 200,000+ monthly active trade promotions across top retailers, they dynamically inject hyper-local deals, with chain name, directly into the video ad.
ShopLiftr is a digital ad technology company that aggregates and amplifies the largest collection of trade promotions, connecting shoppers with real-time, localized deals.