EMarketer

Finance Influencers Footprint Growing: Posting 2x More on Instagram and 5x More on YouTube vs All Other Influencers

Retrieved on: 
Thursday, October 20, 2022
Technology, Professional Services, Marketing, Communications, Social Media, Search Engine Marketing, Digital Marketing, Apps, Applications, Blogging, Software, Finance, Gartner, Macdonald, EMarketer, Growth, YouTube, Research, Delta Air Lines, Ford Motor Company, CX, McDonald's, Internet, Publishing, Marketing, XS, Social data analysis, Commerce, Public relations, Online shopping, Instagram, Emplify

Finance influencers on Instagram experienced similar growth, gaining more followers than all other influencers and publishing more than double the number of posts as other influencers.

Key Points: 
  • Finance influencers on Instagram experienced similar growth, gaining more followers than all other influencers and publishing more than double the number of posts as other influencers.
  • The number of videos published by finance influencers on YouTube was vastly greater than the number of videos published by other influencers.
  • Same as YouTube, finance influencers on Instagram are experiencing tremendous growth compared to other influencers on the platform, with median growth rates considerably higher for finance influencers compared to influencers outside of the financial space.
  • While finance influencers are posting considerably more content than other influencers on Instagram, non-finance influencers garnered more median post interactions than finance influencers every quarter so far this year.

Rich Gardner Of Klaviyo On Getting To Know Customers [DesignRush Spotlight]

Retrieved on: 
Friday, October 21, 2022
Marketing, Communication, EMarketer, Automation

MIAMI, Oct. 21, 2022 /PRNewswire-PRWeb/ -- According to eMarketer, 63% of marketers claim that data-driven personalization is the most difficult digital strategy to execute.

Key Points: 
  • DesignRush interviewed Rich Gardner of Klaviyo about the benefits of marketing automation in personalizing client communications.
  • MIAMI, Oct. 21, 2022 /PRNewswire-PRWeb/ -- According to eMarketer, 63% of marketers claim that data-driven personalization is the most difficult digital strategy to execute.
  • DesignRush , a B2B marketplace connecting businesses with agencies, interviewed Rich Gardner of Klaviyo to learn how businesses can use marketing automation to personalize client communication.
  • DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

Karta.io Introduces a Financial Platform for E-commerce on the US Market

Retrieved on: 
Thursday, October 20, 2022
Advertising, NEW, Software, Frustration, EMarketer, Budget, Growth, Financial management, CEO, E-commerce, Solution, Facebook, Language, Automation, Online shopping, Amazon, Shopify

NEW YORK, Oct. 20, 2022 /PRNewswire-PRWeb/ -- Karta.io, a financial ecosystem for e-commerce businesses, officially released on the US market today. The service is now available to new customers and is expected to help e-commerce teams simplify financial management and gain complete control over finances. This means businesses can get the flexibility to reach financial oversight, eliminate manual work and focus on growth.

Key Points: 
  • Karta.io introduces a full-service financial platform for e-commerce to simplify financial management and expense control.
  • NEW YORK, Oct. 20, 2022 /PRNewswire-PRWeb/ -- Karta.io , a financial ecosystem for e-commerce businesses, officially released on the US market today.
  • This means businesses can get the flexibility to reach financial oversight, eliminate manual work and focus on growth.
  • With the global e-commerce market projected to reach $6 trillion by 2024 , according to eMarketer, maintaining financial records has become increasingly challenging.

Andromo, No-code Mobile App Builder, Launches an eCommerce package for Shopify store owners to increase sales and customer interaction.

Retrieved on: 
Thursday, October 13, 2022
Handicraft, Firebase, API, Jewellery, Behavior, EMarketer, Instagram, Growth, Small business, Software as a service, Mail order, Online shopping, Beauty, Shopify, Statista

GRAYS, England, Oct. 13, 2022 /PRNewswire-PRWeb/ --  Andromo, a global SaaS platform, is a leading mobile app builder. It has created a simple solution using which users can turn their Shopify stores into mobile apps with a few simple clicks without a single line of code and bring the shopping experience for customers to a new level.

Key Points: 
  • Shopify store owners can now create mobile apps for their stores using Andromo mobile app builder.
  • GRAYS, England, Oct. 13, 2022 /PRNewswire-PRWeb/ -- Andromo, a global SaaS platform, is a leading mobile app builder.
  • In this way, Andromo declared its plans to develop in the direction of mobile e-commerce apps, along with its rich experience in creating content and small business apps.
  • The new product is a type of subscription (monthly and annual) by purchasing which the user gets a unique opportunity to create a mobile app for his Shopify store at Andromo mobile app builder.

UniComm Media Group Partners with Influential to Authentically Connect Brands with Hispanic Audiences

Retrieved on: 
Thursday, October 13, 2022
LinkedIn, Marketing, Macdonald, UMG, Watson (computer), EMarketer, Growth, E-commerce, Twitter, Instagram, NFL, NBA, Facebook, McDonald's, Fortune 500, General Mills, Partnership, Pepsi, Fortune 1000, CEO, Ford Motor Company, Ecosystem, Social media, WME, Advertising, TikTok, Social intelligence, Public relations, Oracle, Influence

LOS ANGELES, Oct. 13, 2022 /PRNewswire/ -- Influential, the world's largest influencer marketing company by revenue, today announced a partnership with UniComm Media Group (UMG), a Hispanic-owned agency that helps brands craft creative to reach Hispanic audiences through deep cultural knowledge and insights. The partnership will enable brands to leverage UMG's multi-step creative ideation process and Influential's best-in-class influencer marketing tools to ensure that content resonates with Hispanic consumers.

Key Points: 
  • Influential, is an AI-powered Social Intelligence platform (backed by IBM Watson) with massive platform partnerships with TikTok, Instagram and more.
  • This partnership between Influential and UMG comes at an important time when the social media use of the Hispanic audience has never been higher.
  • UniComm Media Group, based in Greenville, SC, is the first full-service Hispanic marketing, advertising and event management firm in South Carolina.
  • Leveraging a network of over 3 million social media influencers, Influential platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement.

Bidtellect Predicts Top 10 Holiday Campaign Trends for Brands and Advertisers

Retrieved on: 
Wednesday, October 5, 2022
Advertising, Aardvark, Goal, GLOBE, DSP, KPI-driven code analysis, Video, EMarketer, CEO, Solution, Tourism, Public relations, Risk management, Sales

DELRAY BEACH, Fla., Oct. 05, 2022 (GLOBE NEWSWIRE) -- Holiday shopping and consumer spending creep forward every year; Bidtellect , a leading demand-side platform and advertising technology company, urges brands to get holiday campaign strategies in place early.

Key Points: 
  • DELRAY BEACH, Fla., Oct. 05, 2022 (GLOBE NEWSWIRE) -- Holiday shopping and consumer spending creep forward every year; Bidtellect , a leading demand-side platform and advertising technology company, urges brands to get holiday campaign strategies in place early.
  • In their newest resource for performance marketers, Bidtellect predicts the top 10 trends for the 2022 holiday season.
  • "2021 saw the biggest jump in holiday spending in 20 years, according to eMarketer," said Lon Otremba, CEO of Bidtellect.
  • "We're excited for brands and advertisers in what is sure to be a successful holiday season, and we're eager to support our Bidtellect clients in achieving their performance goals," concluded Otremba.

Publica to Provide CTV Unified Auction Solution for Atresmedia, the Leading Broadcaster in Spain

Retrieved on: 
Friday, September 16, 2022
Burrell Communications Group, Europa, Nova, Atresplayer Premium, Mega, Philo, Advertising, Entrepreneurship, EMarketer, Internet, Onda Cero, Comparison of multi-paradigm programming languages, Connected, Integral Ad Science, Partnership, Insertion, Environment, USD, IGN, Fox, CEO, Samsung, Radio, Antena 3, Solution, ETC, Ecosystem, MLB, LaSexta, SSPS, CTV, Atreseries, Smart TV, Budget, Communication, Television, Cable television, Auction, Marketing, Crunchyroll, Atresmedia, VEB Typoart, Paramount

Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV.

Key Points: 
  • Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV.
  • "We are thrilled to collaborate with Atresmedia and help maximize their CTV ad revenues," said Ben Antier, Co-Founder and CEO, Publica.
  • "Leveraging Publica's Unified Auction for CTV, Atresmedia can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences."
  • Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and streaming apps.

Bidtellect Offers CTV/OTT Advertising Solutions for Improved Bidding, Targeting and Optimization

Retrieved on: 
Wednesday, September 7, 2022
Aardvark, CEO, OTT, Advertising, EMarketer, CTV, DSP, Solution, Smart TV, Goal, GLOBE, KPI-driven code analysis, Population, ROI, Algorithm, Industry, Context, Metadata, Comparison of multi-paradigm programming languages, SSPS, Mobile phone, Sales

Users will be able to leverage Bidtellect's unique and unmatched performance bidding and optimization technology to seamlessly incorporate CTV/OTT into their media buying strategy.

Key Points: 
  • Users will be able to leverage Bidtellect's unique and unmatched performance bidding and optimization technology to seamlessly incorporate CTV/OTT into their media buying strategy.
  • Benefits of Bidtellect's solution include:
    Leveraging the company's cost-efficient bidding capabilities, especiallyAutomatic Algorithmic Rate Determination (AARDvark), which is now available in CTV/OTT.
  • Our range of proprietary contextual, targeting and optimization technology drives KPIs for more efficient delivery of ads."
  • Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic.

Simpli.fi Launches CTV Advertising Solution That Provides 100% Incremental Reach to Linear Buys

Retrieved on: 
Tuesday, August 23, 2022
Advertising, EMarketer, View, Budget, Blackstone, Solution, SVP, Linearity, Organization, Multimedia, Population, Automation, ROI, Adult, Marketing, GTCR, Comparison of multi-paradigm programming languages, Television, Online shopping, CTV

FT WORTH, Texas, Aug. 23, 2022 /PRNewswire/ -- Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced today the release of its new capability to exclusively target households that do not have a linear TV subscription, providing linear buyers with 100% incremental reach with CTV. With this capability, TV advertisers can eliminate duplication of linear and CTV advertising efforts, and extend reach into streaming-only households no longer reachable by linear TV advertising.

Key Points: 
  • With this capability, TV advertisers can eliminate duplication of linear and CTV advertising efforts, and extend reach into streaming-only households no longer reachable by linear TV advertising.
  • Simpli.fi's Linear TV Subscriber Exclusion tool allows linear advertisers to maximize budget by avoiding serving both linear and CTV ads to the same household.
  • "We're excited to be able to offer advertisers the ability to achieve 100% incremental reach with CTV advertising," said Ryan Horn, SVP of Marketing at Simpli.fi.
  • "This new offering will enable linear TV advertisers to maximize the incremental reach of their CTV advertising buys, minimizing impression waste and maximizing performance."

PPC Agency, PPC.co, Expands Services to Include Amazon Ads Management

Retrieved on: 
Saturday, August 20, 2022
Google, Algorithm, ROI, Advertising, PPC, SEO, EMarketer, Marketing, Google Shopping, CMO, Budget, Online shopping, Distribution (marketing), Sales, Facebook, Amazon

SEATTLE, Aug. 20, 2022 /PRNewswire-PRWeb/ -- Leading PPC agency, PPC.co is pleased to announced that it is expanding its services to include Amazon advertising management services. The move comes as Amazon increasingly becomes a key player in the digital advertising landscape. eMarketer estimates that Amazon will account for 4.61% of all US purchases will flow through Amazon and its affiliate websites.

Key Points: 
  • PPC.co, a leading pay-per-click (PPC) management agency, announced today that it has expanded its services to include Amazon advertising management.
  • SEATTLE, Aug. 20, 2022 /PRNewswire-PRWeb/ -- Leading PPC agency , PPC.co is pleased to announced that it is expanding its services to include Amazon advertising management services .
  • PPC.co's ad management services include advanced and tested campaign guidelines, ensuring our clients can develop a clear and effective strategy for managing their Amazon advertising.
  • PPC.co's PPC Management Services is a PPC management company with more than 10 years of experience.