Dollar General Literacy Foundation and Ad Council Launch New PSAs Empowering Adults to Get Their High School Diploma
NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Just as Americans focus on New Year's resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing today new public service advertisements (PSAs) that demonstrate how getting a high school equivalency (e.g. GED or HiSET) can have a positive, lasting impression on an entire family or community. The film was produced by Mofilm, a creative content agency that excels at authentically telling real people's real stories. Their role beyond the end-to-end production was creatively developing the concept and sourcing the talent - a recent graduate with a real story that perfectly reflected the campaign narrative and goals.
- The story encourages adults without their high school diploma to take the first step towards achieving this goal.
- The Dollar General Literacy Foundation is proud to support initiatives that help others improve their lives through literacy and education.
- Each year, the Dollar General Literacy Foundation provides financial support to schools, nonprofit organizations and libraries within a 15-mile radius of Dollar General stores and distribution centers.
- To learn more about the Dollar General Literacy Foundation or apply for a literacy grant, visit www.dgliteracy.org .