Market Research Society

Fiverr Industry Report Reveals that 90% of Tech Executives Hire Freelancers for High-Stress Periods

Retrieved on: 
Tuesday, March 26, 2024
Organization, Growth, Communication, MRS, Partnership, Integration, Acquisition, Software, Workforce, Market Research Society, Investment, Computer security, Creativity, Strategic Insights, Machine learning, ESOMAR, Medical device

The report offers a granular analysis of executives’ pain points, including in which quarter they feel the most stressed (Q3).

Key Points: 
  • The report offers a granular analysis of executives’ pain points, including in which quarter they feel the most stressed (Q3).
  • “When researching this report, we wanted to create a robust analysis of the problems that tech executives are facing, to provide them with tangible and actionable solutions.
  • Tech executives are responding to the industry’s growing demands by honing in on desired skills – specifically around emerging technologies.
  • How Tech Companies Leverage Freelance Talent to Build a Flexible Workforce:
    Nearly 90% of executives are open to leveraging freelancers during peak stress periods.

NEW SURVEY FROM TRUE LEMON REVEALS THAT HYDRATION IS ONE KEY TO HAPPINESS

Retrieved on: 
Tuesday, April 9, 2024
Research, Eating, Health, Taste, Powder, Opinion, Marketing, Market Research Society, Happiness, Water, Habit, OnePoll, ESOMAR, Hand, Public opinion, Drinking water, Watermelon, Soft drink

BALTIMORE, April 9, 2024 /PRNewswire/ -- While it's no secret that hydration is essential for health, a new survey commissioned by True Lemon and conducted by OnePoll uncovered its impact on overall happiness for Americans. Among the 2,000 respondents, 46% who drank the most water (10+ glasses a day) said they were very happy compared to only 22% of those who drank the least water (1-3 glasses a day).

Key Points: 
  • BALTIMORE, April 9, 2024 /PRNewswire/ -- While it's no secret that hydration is essential for health, a new survey commissioned by True Lemon and conducted by OnePoll uncovered its impact on overall happiness for Americans.
  • Those that drank the most water also reported finding happiness and appreciating the little things in their days.
  • "Adding a packet of True Lemon to your water allows you to reap all the hydration benefits of drinking water by making it delicious."
  • **This random double-opt-in survey of 2,000 general population Americans was commissioned by True Lemon between Feb. 16 and Feb. 22, 2024.

Economic Uncertainty Isn’t Stopping Canadians From Planning Major Purchases in 2024, According to New Survey

Retrieved on: 
Wednesday, April 3, 2024
Banking, Personal Finance, Technology, Professional Services, Payments, Asset Management, Other Professional Services, Networks, Fintech, Mobile, Wireless, Finance, Research, Growth, Apple, Amazon, Browns Shoes, Opinion, Travel, Marketing, Market Research Society, Samsung, Generation Z, OnePoll, ESOMAR, Public opinion, Gen, Baby boomers, Online shopping

Affirm’s survey polled 2,000 Canadians on their priorities and expectations for their personal finances and found stark differences across age groups.

Key Points: 
  • Affirm’s survey polled 2,000 Canadians on their priorities and expectations for their personal finances and found stark differences across age groups.
  • Vacations were by far the most likely big purchase for Canadians (45%), followed by a car (25%) and furniture or decor (23%).
  • Younger Canadians were more optimistic about their finances, according to the survey.
  • This random double-opt-in survey of 2,000 general population Canadians was commissioned by Affirm between Feb. 1 and Feb. 5, 2024.

Global Businesses Estimate Poor Mobile App Quality Costs Up to $2.49M in Lost Revenue

Retrieved on: 
Tuesday, March 19, 2024
Mobile, Wireless, Technology, Apps, Applications, Artificial Intelligence, Software, Automation, Organization, MRS, Intelligence, Ageing, App Store (iOS/iPadOS), Luigi, Artificial intelligence, AI, Market Research Society, IOS, ESOMAR, Android, Medical device

Tricentis, a global leader in continuous testing and quality engineering, today released the findings of a new global survey on the importance of mobile application quality and testing, with emphasis on the potential impact of artificial intelligence (AI), and low-code/no-code automation.

Key Points: 
  • Tricentis, a global leader in continuous testing and quality engineering, today released the findings of a new global survey on the importance of mobile application quality and testing, with emphasis on the potential impact of artificial intelligence (AI), and low-code/no-code automation.
  • Nearly all of those surveyed (86%) deem testing important to the quality and success of their organization’s mobile app development, however, just over a quarter (27%) believe their organization’s current mobile app development and testing strategy exceeds expectations.
  • This may be explained by the fact that nearly half (47%) of those surveyed also state they currently use manual testing for mobile applications.
  • Respondents also expect to achieve increased revenue (31%), improved productivity (32%), increased user retention (28%), and increased compatibility across devices (28%) through improved mobile application quality and testing.

5W Consumer Culture Report Reveals Rising Interest in Spending on Travel and Experiences

Retrieved on: 
Thursday, March 28, 2024
PR, Ageing, 5WPR, Market Research Society, Travel, Perception, Research, ESOMAR, Communication, MRS, Overalls, Retail

Travel and experiences rank as the third most splurge-worthy category for consumers in 2024 (45%), with a notable 7% increase over last year.

Key Points: 
  • Travel and experiences rank as the third most splurge-worthy category for consumers in 2024 (45%), with a notable 7% increase over last year.
  • "Travel and experiences are big-ticket items, so it's not surprising for consumers to be looking to save when and where they can," said 5WPR Co-CEO, Dara A. Busch.
  • When shifting their attention to overall spending, consumers ranked travel and experiences as the third category where they spent most of their disposable income in 2023 (30%).
  • Consumers under the age of 34 are those who report they believe they are likely to spend most of their income this year on travel and experiences.

Survey Finds: Over Three-quarters of Americans Urge "Big Food" to Prioritize Health Impact

Retrieved on: 
Wednesday, March 13, 2024
Research, Baby boomers, Silent Generation, Health, Millennials, Obesity, Opinion, Public, Michelle, Marketing, Market Research Society, Diet, Empowerment, European, Generation Z, Label, Habit, Optimism, OnePoll, ESOMAR, Gen, Public opinion, Bottled water

NEW YORK, March 13, 2024 /PRNewswire/ -- Over three-quarters of Americans, 77% to be exact, believe food manufacturers should be held accountable for the health impact their products have on consumers, emphasizing a growing demand for higher-quality ingredients and increased transparency amidst concern of corporate greed.

Key Points: 
  • In response, Yuka launched a new in-app feature in February 2024 able to alert consumers of recalled products.
  • Only 30% of those surveyed also found food manufacturers to be transparent with their product labeling.
  • Over 70% of respondents, in fact, expressed concern about the negative health impact of consuming processed or ultra-processed foods regularly.
  • This random double-opt-in survey of 2,000 general population Americans was commissioned by Yuka between Feb. 16 and Feb. 21, 2024.

New Research from TruGreen Highlights Social Media as a Primary Inspiration Driver for Homeowners' Yards

Retrieved on: 
Monday, March 11, 2024
Research, Health, Opinion, HGTV, Social media, Better Homes and Gardens, Marketing, Plant, Market Research Society, Investment, Tree, OnePoll, ESOMAR, Public opinion

MEMPHIS, Tenn., March 11, 2024 /PRNewswire/ -- TruGreen, the largest provider of lawn care services in the U.S., has announced the results of a new survey conducted in collaboration with OnePoll to understand the impact of social media on homeowners' lawn care decisions, including what is currently trending, how consumers are adding these trends to their home and more.

Key Points: 
  • "89% of respondents agree that the foundation of an attractive yard is a healthy lawn, and that's where we come in.
  • Key findings of the survey include:
    Social media serves as primary source of inspiration for homeowners' yards.
  • When homeowners aren't searching on social, they're turning to popular sources, such as HGTV and Better Homes & Gardens for inspiration.
  • This random double-opt-in survey of 2,000 Americans with a yard/lawn was commissioned by TruGreen between January 30 and February 5, 2024.

BILENDI: 2023 annual revenues: 62,7 M€, Organic growth at constant exchange rates: +4.5% in Q4, +2.7% over the full year

Retrieved on: 
Wednesday, March 13, 2024
TISP, Quantitative research, AI, Intelligence, Growth, Language, Harvard University, ChatGPT, University, Trust, Data collection, Market Research Society

Annual revenues for 2023 recorded a rise of +2.0%, after two record years in 2021 and 2022:

Key Points: 
  • Annual revenues for 2023 recorded a rise of +2.0%, after two record years in 2021 and 2022:
    Cumulated sales for 2023 amounts to €62.7m, an increase of +2.0% when compared to 2022.
  • After two record-breaking years of growth, 2021 (+29%) and 2022 (+39.5%), Bilendi’s strong performance in 2023 is even more remarkable.
  • Outside France (77% of total revenues), revenues amount to €48.6m, up 1.1% (2.0% at a constant exchange rate).
  • France registered three quarters of consecutive growth and ends 2023 with revenues of €14.1m, leading to a +5.2% growth in annual revenues when compared to 2022.

Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals

Retrieved on: 
Wednesday, February 28, 2024
Comfort, AI, Gen, Work, Generation Z, Travel, ESOMAR, Market Research Society, Ageing, Face, MRS, Partnership, Tobacco

Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.

Key Points: 
  • Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.
  • Nearly 40% of Gen Z freelancers are currently or willing to work full-time while 30% in a part-time capacity.
  • Among Gen Z respondents in the U.S., specifically, data showed:
    More Gen-Zers are pursuing stability through freelancing following a string of corporate layoffs.
  • Nearly 25% of Gen Z respondents now believe that freelancing is more stable than a traditional full-time job.

Global Checkmarx Study Finds Vulnerabilities in Applications Developed In-house Were the Cause of Breaches at 92% of Companies Surveyed

Retrieved on: 
Thursday, February 29, 2024
Internet, Security, Data Management, Technology, Software, Multimedia, Investment, Infrastructure as code, ESOMAR, CISO, Organization, Market Research Society, Research

View the full release here: https://www.businesswire.com/news/home/20240229446209/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240229446209/en/
    Business pressures to speed time-to-deployment are a primary reason for the release of vulnerable applications (Photo: Business Wire)
    The study reveals that 92% of companies surveyed had experienced a breach in the prior year due to vulnerabilities of applications developed in-house.
  • In recent years the responsibility for application security has shifted away from dedicated security teams and is now shared between AppSec managers and developers.
  • With more software to secure that has been deployed in more environments with less time available to secure it, a remarkable 91% of companies have knowingly released vulnerable applications.
  • The composition of applications has become more complex, increasing to include source code, open source packages, infrastructure-as-code (IaC), containers and more.