Analysis of Receipt Data Shows the Super Bowl Can Have a Significant Impact on Sales and Consumer Behaviors
This latest installment of Veryfi Insights used shopper receipt data to identify factors that contribute to the success of snack brands during the Super Bowl, and what strategies brands can employ to improve their sales in the future.
- This latest installment of Veryfi Insights used shopper receipt data to identify factors that contribute to the success of snack brands during the Super Bowl, and what strategies brands can employ to improve their sales in the future.
- “Veryfi's analysis of supermarket shopper receipts in the week leading up to the Super Bowl is a powerful demonstration of the potential of cross-basket analytics in understanding consumer behavior,” said Ernest Semerda, co-founder and CEO, Veryfi.
- In the chip category, PepsiCo's Lays and Doritos brands emerged as clear leaders, indicating the popularity of salty snacks during the Super Bowl.
- It helps transform unstructured documents into structured data – tapping into data that was previously unavailable for analysis.