Return to sender? Only if it’s convenient
This underscores the importance of going beyond the "buy now" button and focusing on the entire retail life cycle, from delivery to return.
- This underscores the importance of going beyond the "buy now" button and focusing on the entire retail life cycle, from delivery to return.
- Ease of return is paramount: 94% of respondents find ease of return crucial, with a majority stating they'd be less likely to shop at a retailer offering only store credit (50%) or charging for return costs (57%).
- Preferred return methods vary: The top three preferred return methods are courier collection (35%), Post Office drop-off (32%), and in-store returns (26%), with return bars being the least popular (7%).
- Common reasons for return rejection: The most frequent reasons for rejected returns include exceeding the return window (13%), damaged items (12%), and returning products excluded from the policy (9%).