Lay's Partners with Soccer Icons David Beckham and Thierry Henry, to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game'
PURCHASE, N.Y., Feb. 22, 2024 /PRNewswire/ -- Do you have Lay's? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay's, the world's number one chip brand and official snack partner of the UEFA Champions League (UCL), has launched No Lay's, No Game 2024, rewarding fans who are game day ready with Lay's throughout the tournament. Through an ambitious "Chip Cam" stunt featuring soccer superstars David Beckham and Thierry Henry, as well as an immersive digital experience with the Lay's Detector, Lay's is delivering joy to football fans around the globe who watch the beautiful game with Lay's in hand.
- "This year, No Lay's, No Game is giving fans even more reasons to have Lay's in hand.
- This year, Lay's took a bold approach to its campaign and invited Beckham and Henry to ask, "Do you have Lay's?"
- Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.
- To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram .