Lay's

Lay's Partners with Soccer Icons David Beckham and Thierry Henry, to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game'

Retrieved on: 
Thursday, February 22, 2024

PURCHASE, N.Y., Feb. 22, 2024 /PRNewswire/ -- Do you have Lay's? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay's, the world's number one chip brand and official snack partner of the UEFA Champions League (UCL), has launched No Lay's, No Game 2024, rewarding fans who are game day ready with Lay's throughout the tournament. Through an ambitious "Chip Cam" stunt featuring soccer superstars David Beckham and Thierry Henry, as well as an immersive digital experience with the Lay's Detector, Lay's is delivering joy to football fans around the globe who watch the beautiful game with Lay's in hand.

Key Points: 
  • "This year, No Lay's, No Game is giving fans even more reasons to have Lay's in hand.
  • This year, Lay's took a bold approach to its campaign and invited Beckham and Henry to ask, "Do you have Lay's?"
  • Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.
  • To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram .

LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton

Retrieved on: 
Wednesday, February 21, 2024

PLANO, Texas, Feb. 21, 2024 /PRNewswire/ -- Everyone knows opposites attract when it comes to love, but Lay's® is proving the theory also stands true when it comes to food with the debut of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips. During the month of love, America's favorite potato chip brand is celebrating what happens when sweet and spicy flavors come together in perfect harmony – a combo coined as Swicy™.

Key Points: 
  • To bring this marriage of flavors to life, Lay's is teaming up with a couple known for their sweet and spicy dynamic – reality TV stars Cameron Hamilton and Lauren Speed-Hamilton.
  • But this time, they're adding a Swicy twist to the viral "Marry Me" meal trend by featuring Lay's Sweet & Spicy Honey flavored chips as the main ingredient.
  • Sweet and spicy snackers alike can get their hands on Lay's Sweet & Spicy Honey flavored chips at Snacks.com and at retailers nationwide now.
  • Lay's Sweet and Spicy Honey flavored chips can be found in 7.75 oz bags for $4.79 or 2.625 oz bags for $2.49.

Casey’s and Pepsi® Honor Military Veterans and Their Families with Annual Giving Campaign

Retrieved on: 
Wednesday, November 1, 2023

Casey’s has been a long-time partner of Hope For The Warriors, a national nonprofit dedicated to restoring stability, strength and community for veterans, service members and their families.

Key Points: 
  • Casey’s has been a long-time partner of Hope For The Warriors, a national nonprofit dedicated to restoring stability, strength and community for veterans, service members and their families.
  • Casey’s also works with Children of Fallen Patriots, which provides scholarships and educational counseling to military children who have lost a parent in the line of duty.
  • “Through our annual PepsiCo Rolling Remembrance relay and Casey’s annual giving campaign, we are proud to raise funds for organizations that support veterans and their families across our communities for nearly a decade.”
    Casey’s is committed to make life better for communities every day.
  • To learn more about how Casey’s contributions have made a positive impact on veterans, active service members and their families, visit Casey’s blog .

Highdive Names Megan Lally CEO

Retrieved on: 
Thursday, August 17, 2023

CHICAGO, Aug. 17, 2023 /PRNewswire/ -- Highdive , the highly-awarded, fast-growing, sought-after independent advertising agency, announced today that its leader and co-owner, Megan Lally , has been elevated from managing partner to CEO.

Key Points: 
  • CHICAGO, Aug. 17, 2023 /PRNewswire/ -- Highdive , the highly-awarded, fast-growing, sought-after independent advertising agency, announced today that its leader and co-owner, Megan Lally , has been elevated from managing partner to CEO.
  • "Megan has always been the leader of this company, and now we're making it official," said Chad Broude, co-chief creative officer and co-owner at Highdive.
  • As CEO, Lally sets the vision for the agency and drives its operations, overseeing growth, account management and strategy with her direct and human leadership style.
  • Her positivity, enthusiasm and drive make her a joy to work with, and under her leadership, Highdive will continue to soar to new heights."

LAY'S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY'S® FLAVOR SWAP® Fan Favorites

Retrieved on: 
Tuesday, August 8, 2023

PLANO, Texas, Aug. 8, 2023 /PRNewswire/ -- Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere. Now, Lay's is introducing Lay's Kettle Cooked Ruffles All Dressed flavored potato chips. Inspired by the number one Ruffles chip flavor in Canada, Ruffles All Dressed, the new mashup with Lay's Kettle Cooked potato chips creates an extraordinary new flavor experience certain to be an instant international sensation.

Key Points: 
  • Now, Lay's is introducing Lay's Kettle Cooked Ruffles All Dressed flavored potato chips.
  • Inspired by the number one Ruffles chip flavor in Canada, Ruffles All Dressed, the new mashup with Lay's Kettle Cooked potato chips creates an extraordinary new flavor experience certain to be an instant international sensation.
  • The Ruffles All Dressed potato chip flavor first captured Americans' hearts and stomachs with its U.S. debut in 2015 before leaving shelves in 2021.
  • Lay's Cheetos Cheese, Lay's Doritos Cool Ranch and Lay's Kettle Cooked Ruffles All Dressed flavored potato chips will be available while supplies last and Lay's Wavy Funyuns Onion flavored potato chips are here to stay.

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Frito-Lay North America signs on as Tournament Supporter for FIFA Women's World Cup Australia & New Zealand 2023™

Retrieved on: 
Tuesday, May 30, 2023

NEW YORK, May 30, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming FIFA Women's World Cup Australia & New Zealand 2023™, the company's largest-ever investment in women's sports.

Key Points: 
  • "We are thrilled to be among the first Tournament Supporters in North America to announce our involvement with this year's FIFA Women's World Cup," said Steven Williams, CEO, Frito-Lay and Quaker Foods North America.
  • Frito-Lay made history last year as the first salty-snack brand collaboration in FIFA and FIFA World Cup history during the FIFA World Cup 2022™.
  • Now, Frito-Lay brands Lay's, Doritos and Cheetos will offer FIFA Women's World Cup-branded packaging just in time for the tournament.
  • "FIFA is delighted to welcome Frito-Lay as a Tournament Supporter for the FIFA Women's World Cup Australia & New Zealand 2023™ - a tournament that promises to drive the women's game to all new highs," said Romy Gai, FIFA's Chief Business Officer.

PepsiCo and UEFA Unveil a Series of Innovative Sustainable Food & Beverage Practices at the 2023 UEFA Champions League Finals

Retrieved on: 
Monday, May 22, 2023

PURCHASE, N.Y., May 22, 2023 /PRNewswire/ -- PepsiCo, in partnership with UEFA (Union of European Football Association), is finding innovative ways to achieve the goal of making UEFA Champions League Finals zero waste to landfill by 2026, through the power of its brands, Pepsi, Lay's, Doritos and Gatorade. At the Women's UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul's Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are implementing circular economy practices centered around the 3Rs (reduce, reuse, recycle), to minimize the impact of football on the environment and drive resource efficiencies. 

Key Points: 
  • Thanks to PepsiCo's reuse solutions, this year's UEFA Women's Champions League Final will be the first to implement returnable packaging for food and drinks.
  • All PepsiCo food and beverage packaging supplied at events throughout the finals will be 100% recyclable.
  • "We are honored to play a key role in both the men's and women's UEFA Champion's League Finals.
  • "UEFA is delighted to continue the collaboration with PepsiCo to deploy circular economy practices across these two important Finals.

PepsiCo and UEFA Unveil a Series of Innovative Sustainable Food & Beverage Practices at the 2023 UEFA Champions League Finals

Retrieved on: 
Monday, May 22, 2023

PURCHASE, N.Y., May 22, 2023 /PRNewswire/ -- PepsiCo, in partnership with UEFA (Union of European Football Association), is finding innovative ways to achieve the goal of making UEFA Champions League Finals zero waste to landfill by 2026, through the power of its brands, Pepsi, Lay's, Doritos and Gatorade. At the Women's UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul's Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are implementing circular economy practices centered around the 3Rs (reduce, reuse, recycle), to minimize the impact of football on the environment and drive resource efficiencies. 

Key Points: 
  • Thanks to PepsiCo's reuse solutions, this year's UEFA Women's Champions League Final will be the first to implement returnable packaging for food and drinks.
  • All PepsiCo food and beverage packaging supplied at events throughout the finals will be 100% recyclable.
  • "We are honored to play a key role in both the men's and women's UEFA Champion's League Finals.
  • "UEFA is delighted to continue the collaboration with PepsiCo to deploy circular economy practices across these two important Finals.