Doritos

Unpacking Super Bowl LVIII Ads - Latinos nearly absent again

Retrieved on: 
Tuesday, February 20, 2024

Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.

Key Points: 
  • Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.
  • Seven more (He Gets Us, Lindt, Poppi, Toyota, Dunkin, Copilot and Wells Fargo) featured Latinos in protagonist ensembles.
  • "The majority of the nearly 64 million Latinos living in the U.S. are darker skinned, indigenous looking.
  • Dr. Poza continues, "While Black representation is up from last year, Asians are even more invisible than Latinos with only two ads featuring Asian protagonists."

Report: Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities

Retrieved on: 
Thursday, February 15, 2024

Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.

Key Points: 
  • Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.
  • Usher drives major engagement across multiple appearances: Super Bowl LVIII was the Usher show — and not just during halftime.
  • All three appearances landed in our top 25 most engaging celebrity activations, with Usher’s halftime show generating 539% more engagement than the median Super Bowl celebrity.
  • Viewers were moved by FanDuel’s tribune to the late, great Carl Weathers: Beloved Rocky, Happy Gilmore, and Arrested Development actor Carl Weathers sadly passed away before his planned appearance in FanDuel’s Super Bowl ad.

Doritos is adding a bold new twist to the Canadian Big Game experience with its latest campaign starring Gerry Dee & Amrit Kaur

Retrieved on: 
Wednesday, February 7, 2024

The campaign features actor Amrit Kaur and comedian Gerry Dee 're-enacting' Super Bowl commercials as best they can, in a hilarious effort to give Canadians the full game day experience.

Key Points: 
  • The campaign features actor Amrit Kaur and comedian Gerry Dee 're-enacting' Super Bowl commercials as best they can, in a hilarious effort to give Canadians the full game day experience.
  • With a long-standing history, Doritos has always shown up in a bold way during the Big Game.
  • This year, we're bringing Canadian fans a special Super Bowl experience, delivering the Big Game ads in an unexpected way.
  • commented Amrit Kaur, "The campaign is all about elevating Canadians' game day experience by giving fans a fun, light-hearted ad to watch during the game.

New Flavor Icons - Dina & Mita - Heat Up Super Bowl LVIII in First-Ever Doritos® Dinamita® In-Game Commercial

Retrieved on: 
Monday, February 5, 2024

PLANO, Texas, Feb. 5, 2024 /PRNewswire/ -- Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, flavorful heat of Doritos Dinamita propels them through any obstacle that stands between them and their new favorite snack.

Key Points: 
  • "I wasn't expecting Dina and Mita to be so committed to getting their hands on Doritos Dinamita.
  • Encouraging fans to "Go Ahead, Try Us," Doritos Dinamita is getting in front of intense flavor seekers all year leading up to Super Bowl LVIII.
  • To keep up with Doritos Dinamita, tune in to Super Bowl LVIII this Sunday, February 11 and follow @Dinamita on TikTok.
  • As the Official Chip & Dip of the NFL, Tostitos is headed back to the Super Bowl with Tost by Tostitos .

Doritos® Shines Super Bowl Spotlight on Dinamita® as the Brand Launches Exciting Flavors and New Sticks Ahead of the Big Game

Retrieved on: 
Wednesday, January 10, 2024

Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.

Key Points: 
  • Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.
  • Doritos Dinamita Tangy Fiery Lime bursts with sour spice, zesty lime and crispy chomp in the new sticks form.
  • Doritos Dinamita Hot Honey Mustard combines bold, tangy mustard flavors and a hot honey kick in the new sticks form.
  • Doritos Dinamita's relaunch ahead of the big game follows Doritos' inclusion in the launch of " Taste of Super Bowl ," Frito-Lay's 2024 NFL Playoff campaign.

DORITOS® and EMPIRICAL Launch First-Ever Nacho Cheese Spirit

Retrieved on: 
Tuesday, December 12, 2023

PLANO, Texas, Dec. 12, 2023 /PRNewswire/ -- Doritos today unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos® Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.

Key Points: 
  • PLANO, Texas, Dec. 12, 2023 /PRNewswire/ -- Doritos today unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos® Nacho Cheese Spirit.
  • The iconic flavor of Doritos Nacho Cheese Chips now in the spirits aisle with Empirical x Doritos Nacho Cheese Spirit.
  • Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65.00 (42% ABV, 750ml) online and in select New York and California markets.
  • The spirit opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note.

'DORITOS SILENT' BRINGS CRUNCH-CANCELLING TECH TO PC GAMERS AROUND THE WORLD

Retrieved on: 
Tuesday, November 7, 2023

In the UK, 46 percent of gamers dislike the sound of other people eating.

Key Points: 
  • In the UK, 46 percent of gamers dislike the sound of other people eating.
  • With this new 'crunch-cancellation technology,' Doritos gives gamers the ability to continue enjoying the crunch without disrupting their fellow players' performance.
  • 'Doritos Silent' recognizes this bond and demonstrates the brand's continued commitment to innovation and elevating the experience for gamers who choose Doritos."
  • "We all know that gamers love Doritos, but that unmistakable crunch can often disrupt those intense gaming moments.

'DORITOS SILENT' BRINGS CRUNCH-CANCELLING TECH TO PC GAMERS AROUND THE WORLD

Retrieved on: 
Wednesday, November 1, 2023

In the UK, 46 percent of gamers dislike the sound of other people eating.

Key Points: 
  • In the UK, 46 percent of gamers dislike the sound of other people eating.
  • With this new 'crunch-cancellation technology,' Doritos gives gamers the ability to continue enjoying the crunch without disrupting their fellow players' performance.
  • 'Doritos Silent' recognizes this bond and demonstrates the brand's continued commitment to innovation and elevating the experience for gamers who choose Doritos."
  • By expanding this new technology to all PC gamers, Doritos hopes its silence can benefit the 80 percent of millennials and Gen Z who classify themselves as gamers1.

The Best of What's New CSP Announces Winners of 2023 Retailer Choice Best New Product Contest

Retrieved on: 
Wednesday, October 4, 2023

CHICAGO, Oct. 4, 2023 /PRNewswire/ -- CSP is excited to announce the winners of its 20th annual Retailer Choice Best New Product Contest.

Key Points: 
  • CHICAGO, Oct. 4, 2023 /PRNewswire/ -- CSP is excited to announce the winners of its 20th annual Retailer Choice Best New Product Contest.
  • Hundreds of convenience retailers voted in this year's competition, choosing winners from CPG manufacturers large and small.
  • Awards will be presented to the contest winners during the NACS Show convention and tradeshow Oct. 3-6 in Atlanta.
  • Hershey Co.'s Reese's Dipped Animal Crackers are bite-sized animal crackers covered in peanut butter candy and dipped in milk chocolate.

JACK HARLOW NAMED SONGWRITER OF THE YEAR FOR THIRD CONSECUTIVE YEAR AT 2023 SESAC MUSIC AWARDS

Retrieved on: 
Wednesday, September 20, 2023

LOS ANGELES, Sept. 20, 2023 /PRNewswire/ -- SESAC celebrated songwriters and music publishers behind the most-performed songs of 2022 across a variety of genres at The Highlight Room in Hollywood last night, September 19, marking the second year the awards took place in Los Angeles.

Key Points: 
  • The event was attended by several top music industry executives, artists, songwriters, and publishers including Bryan-Michael Cox, Dixson, Papiyerr, Dontae Winslow, and Kenyon Dixon, among others.
  • Jack Harlow was this year's top honoree for the third consecutive year, taking home both Songwriter of the Year and Song of the Year with his smash hit "First Class".
  • "We are honored to celebrate our songwriters and publishers across multiple genres," shared Sam Kling, Chief Creative Officer, SESAC Performing Rights.
  • SESAC Performing Rights is a division of SESAC Music Group , a global multi-line music company.