ESOMAR

Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals

Retrieved on: 
Wednesday, February 28, 2024

Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.

Key Points: 
  • Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.
  • Nearly 40% of Gen Z freelancers are currently or willing to work full-time while 30% in a part-time capacity.
  • Among Gen Z respondents in the U.S., specifically, data showed:
    More Gen-Zers are pursuing stability through freelancing following a string of corporate layoffs.
  • Nearly 25% of Gen Z respondents now believe that freelancing is more stable than a traditional full-time job.

Global Checkmarx Study Finds Vulnerabilities in Applications Developed In-house Were the Cause of Breaches at 92% of Companies Surveyed

Retrieved on: 
Thursday, February 29, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240229446209/en/
    Business pressures to speed time-to-deployment are a primary reason for the release of vulnerable applications (Photo: Business Wire)
    The study reveals that 92% of companies surveyed had experienced a breach in the prior year due to vulnerabilities of applications developed in-house.
  • In recent years the responsibility for application security has shifted away from dedicated security teams and is now shared between AppSec managers and developers.
  • With more software to secure that has been deployed in more environments with less time available to secure it, a remarkable 91% of companies have knowingly released vulnerable applications.
  • The composition of applications has become more complex, increasing to include source code, open source packages, infrastructure-as-code (IaC), containers and more.

Location, Location...Price? Coldwell Banker Survey Rewrites Real Estate's Oldest Advice

Retrieved on: 
Wednesday, March 6, 2024

MADISON, N.J., March 6, 2024 /PRNewswire/ -- Price (56%) is more important than location (50%) to surveyed consumers when choosing a home, according to the latest nationwide survey from Coldwell Banker Real Estate, an AnywhereSM (NYSE: HOUS) brand. It also finds that women value price more than men – 60% to 48%, respectively. This bucks the real estate industry's oldest advice, setting new stakes for this year's market.

Key Points: 
  • This bucks the real estate industry's oldest advice, setting new stakes for this year's market.
  • The Coldwell Banker® brand stands as a steadfast partner in this journey, ready to navigate the currents of the real estate market.
  • The future of American real estate is dynamic to say the least, and Coldwell Banker Real Estate remains a constant, ensuring that dreamers find their dream home in an ever-evolving market.
  • Coldwell Banker collaborated with Censuswide to provide insights into real estate trends, market sentiment, property investment and luxury spending preferences.

New Study Shows Healthcare Professionals' Current Student Loan Debt is at Least Half of Their Salary

Retrieved on: 
Monday, February 26, 2024

NEW YORK, Feb. 26, 2024 /PRNewswire/ -- As conversations around federal student loan forgiveness continue and repayment has resumed for most, borrowers have begun to feel the steady impact on their finances. A new survey released today by Laurel Road, a digital banking platform of KeyBank with specialized offerings for healthcare and business professionals, analyzes the unique financial reality faced by healthcare professionals.

Key Points: 
  • The survey found that for both nurses and doctors, their current student debt equals more than half of their current annual salary, highlighting a significant debt-to-income ratio in the healthcare industry.
  • Nurses reported an average income before taxes of $80,695 with an average student loan debt of $40,611, while doctors have an average income before taxes of $323,693 with an average student loan debt of $188,317.
  • Notably, Gen Z doctors at the beginning of their careers earn an average of $183,873 annually while facing $117,206 in student loan debt – nearly 64% of their salary.
  • Despite feeling stress caused by their student loan debt, not all healthcare professionals are eager to seek help from a financial professional.

5W Consumer Culture Report Reveals Consumers Prioritizing Health & Wellness as a Top Splurge Category for First Time in Survey's History

Retrieved on: 
Wednesday, February 21, 2024

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., reveals electronics and technology no longer hold the majority share of consumer interest to splurge for the first time in five years, now sharing the top spot alongside health & wellness (52%). 

Key Points: 
  • Since the report's launch in 2020, Electronics & Technology has reigned consistent as the category consumers are most interested in splurging on until now.
  • This marks the third consecutive year health & wellness falls into the top two categories consumers report interest in splurging on, with a notable 9% increase over last year.
  • These are insights brands in the health and wellness industry should be excited by," said 5WPR Co-CEO, Dara A. Busch.
  • All survey panelists are double opted-in, in line with the MRS code of conduct and ESOMAR standards

Zocdoc Introduces Guided Search, Helping Patients More Confidently Connect with the Right Providers

Retrieved on: 
Tuesday, February 13, 2024

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Zocdoc, the leading healthcare marketplace that makes it easy for patients to find and book in-person or virtual care across over 250 specialties and more than 18,000 insurance plans, today introduced Guided Search. This new search experience intuitively provides patients with a more tailored set of results based on their unique care needs so they can select the right provider and book with greater confidence.

Key Points: 
  • Guided Search aims to take the guesswork out of the decision-making process for patients, and it improves the fit of new patients coming to a provider's practice.
  • With Guided Search, patients no longer need to know whether they're seeking, for example, a psychologist versus psychiatrist, or an optometrist versus ophthalmologist.
  • In particular, Guided Search:
    Increases bookings from patients that providers are able to treat by highlighting all of a providers' areas of care, helping practices reach the patients they want.
  • Zocdoc directly invited healthcare providers on its marketplace to participate in a survey, and nearly 1,000 providers (971) responded.

Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles

Retrieved on: 
Tuesday, February 6, 2024

Deception Detector™ uses Artificial Intelligence (AI) to help identify spam, scam and fake profiles , aiming to take action before members even see them.

Key Points: 
  • Deception Detector™ uses Artificial Intelligence (AI) to help identify spam, scam and fake profiles , aiming to take action before members even see them.
  • Within the first two months of the technology’s introduction, Bumble saw member reports of spam, scam, and fake accounts reduced by 45%.
  • View the full release here: https://www.businesswire.com/news/home/20240206911584/en/
    Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles (Graphic: Business Wire)
    Research from Bumble Inc. shows that globally, respondents cited fake profiles and the risk of scams as their top concerns when online dating*.
  • Deception Detector™ introduces a fast, reliable machine learning-based model to assess the authenticity of profiles and connections on Bumble Inc.’s platforms.

Research Finds America's Biggest Cities Are Holding on to Reminders of Ex Lovers, But Toilet Paper Brand Who Gives A Crap Offers a Way to Flush Them for Good

Retrieved on: 
Tuesday, February 6, 2024

With it, the brand provides a cathartic way to dispose of mementos ahead of a holiday that can pull at the heartstrings and leave the brokenhearted ruminating on the past.

Key Points: 
  • With it, the brand provides a cathartic way to dispose of mementos ahead of a holiday that can pull at the heartstrings and leave the brokenhearted ruminating on the past.
  • In fact, 41% of respondents expect a partner to dispose of old letters and notes from their ex with no questions asked.
  • Flush Your Ex offers an alternative to simply tossing keepsakes in the trash, the method 40% of respondents have used in the past.
  • Who Gives A Crap Head of Brand Management Maria Chilewicz is hopeful the Flush Your Ex initiative will give people the closure they need to move on.

Three-Quarters of IT Managers Expect Big Game Monday to Be Busiest Day of the Year for Remote IT Issues, Warns Atera

Retrieved on: 
Thursday, February 1, 2024

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- The 58th championship football game is set to take place on Sunday, February 11th, and is sure to inspire an American tradition of cheering, drinking, eating, and tailgating, leaving workers exhausted for the week ahead. In fact, new research of American workers from AI-powered IT management platform Atera shows 41% of hybrid workers are planning to stay at home and work remotely the Monday after the Big Game. Of those planning to work remotely, 27% plan to tell their manager they are not feeling well and don't want to get others sick, and 1 in 4 (25%) plan to tell their manager they have an "appointment."

Key Points: 
  • What's more, 31% expect to be groggy, 28% expect to be hungover, and 25% expect to be cranky.
  • With all these concerns, a whopping 64% agreed "it is unacceptable" for IT professionals to be slow to respond on Big Game Monday.
  • IT managers predict the top issues plaguing them will be:
    "Life in IT is always busy, but Big Game Monday will be the next level.
  • Atera is working with a cast of NFL all-stars to send personalized messages of thanks to teams stepping up after the Big Game.

Xperi Launches First UK In-Car Entertainment Report, Consumers Call for a Personalised Entertainment Dash

Retrieved on: 
Wednesday, January 24, 2024

This underscores the growing significance of vehicle entertainment systems for those looking to purchase or lease a new car in the near future.

Key Points: 
  • This underscores the growing significance of vehicle entertainment systems for those looking to purchase or lease a new car in the near future.
  • Delving deeper, The Evolution of In-Car Experiences report finds that the in-car entertainment experience must go beyond mirroring a smartphone.
  • For 42% of respondents, vehicle entertainment needs to offer them personalised preferences, the highest quality audio, and easily discoverable content.
  • These findings highlight the increasing significance of tailored personalisation and seamless discovery mechanisms, underlining the evolving expectations of users.