Brown-Forman Announces Launch of Own Distribution Business in Japan
Brown-Forman Corporation (NYSE: BFA, BFB), one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing the distribution in-house for the first time since the company entered the market in the 1970s.
- Brown-Forman Corporation (NYSE: BFA, BFB), one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing the distribution in-house for the first time since the company entered the market in the 1970s.
- The new Brown-Forman Japan office opened in the city center of Tokyo at the end of 2023.
- Japan is one of the world's largest premium and super premium whiskey markets with Jack Daniel’s, the world’s most valuable spirits brand, leading the premium whiskey category in Japan (IWSR 2022).
- “Japan is an important market as we drive the growth of our Jack Daniel’s family of brands, Woodford Reserve, and our broader super premium portfolio.