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CHEMISTRY NAMED FINALIST FOR MULTIPLE INDUSTRY MEDIA AWARDS INCLUDING INDEPENDENT MEDIA AGENCY OF THE YEAR

Retrieved on:

Monday, April 1, 2024

Partner, Growth, Goodby, Silverstein & Partners, Media, Partnership, Insurance, McDonald's, Apollo Global Management, PMG, Creativity, FrontDoor, Doritos, Georgia Power, PPG Industries, American Home Shield, Starcom

ATLANTA, April 1, 2024 /PRNewswire/ -- Independent full-service advertising agency Chemistry has been named a finalist for three Digiday Media Buying & Planning Awards as well as MediaPost's Planning & Buying Awards. This comes following a year of significant growth for Chemistry's media department, with the agency tripling its media revenue (+150M) in 2023.

Key Points:

ATLANTA, April 1, 2024 /PRNewswire/ -- Independent full-service advertising agency Chemistry has been named a finalist for three Digiday Media Buying & Planning Awards as well as MediaPost's Planning & Buying Awards.
The Digiday Media Buying & Planning Awards highlight companies, campaigns, and technology that have been most successful in today's media landscape.
Chemistry is a finalist for Independent Media Agency of the Year, alongside finalists Apollo Partners, Known, Mediaplus, and PMG.
Chemistry is also a finalist for MediaPost's Planning & Buying Awards, which recognizes the creativity involved in the strategy, planning, and buying of media.

Dollar General Literacy Foundation and Ad Council Launch New PSAs Empowering Adults to Get Their High School Diploma

Retrieved on:

Thursday, January 4, 2024

Unilever, Starcom, Marketing, PSAS, Finish, Literacy, Work, Family, Dream, Multimedia, GED, Ad Council, Student, Friends, School, Language, Mofilm, Love, Smokey Bear, Education, Head, Mental health, Council, New Year's, Library, Coca-Cola, Unemployment, Advertising, Television, Radio, Safety, Organization, Yearbook, Nursing

NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Just as Americans focus on New Year's resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing today new public service advertisements (PSAs) that demonstrate how getting a high school equivalency (e.g. GED or HiSET) can have a positive, lasting impression on an entire family or community. The film was produced by Mofilm, a creative content agency that excels at authentically telling real people's real stories. Their role beyond the end-to-end production was creatively developing the concept and sourcing the talent - a recent graduate with a real story that perfectly reflected the campaign narrative and goals.

Key Points:

The story encourages adults without their high school diploma to take the first step towards achieving this goal.
The Dollar General Literacy Foundation is proud to support initiatives that help others improve their lives through literacy and education.
Each year, the Dollar General Literacy Foundation provides financial support to schools, nonprofit organizations and libraries within a 15-mile radius of Dollar General stores and distribution centers.
To learn more about the Dollar General Literacy Foundation or apply for a literacy grant, visit www.dgliteracy.org .

Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers

Retrieved on:

Wednesday, November 15, 2023

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Key Points:

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.
Available exclusively through the Yahoo DSP, Yahoo Backstage facilitates a direct line to curated, premium publisher inventory, enhancing engagement, brand visibility, and ROI.
Yahoo Backstage also offers a more sustainable buying practice by reducing the number of technology participants within a buy and supporting MFA-free inventory.
We’re interested to test Yahoo Backstage to drive efficient and sustainable programmatic media,” said Kristy Conrad, Head of Programmatic at Starcom.

Ancestry Inspires People to Discover, Preserve and Represent All That They Are With "It's a Family Thing" Integrated Brand Campaign

Retrieved on:

Monday, October 2, 2023

RFP, DNA, Partnership, Life, Parent, Wieden, Research, Starcom, History, NBC, CNN, Ancestry.com, LSU, A Family Thing, Tiger, Medialink, Bleeding, Wieden+Kennedy, EyeQ, ABC, Sport, Growth, Family, Hulu, Tourism, Entertainment, Toy, LEHI, Ancestor

LEHI, Utah, Oct. 2, 2023 /PRNewswire/ -- Ancestry®, the global leader in family history, today unveiled a new integrated brand campaign designed to help consumers understand Ancestry is so much more than family trees. The powerful creative shows how Ancestry not only helps people understand their family history and DNA, but to do something even more powerful – represent it.

Key Points:

LEHI, Utah, Oct. 2, 2023 /PRNewswire/ -- Ancestry®, the global leader in family history, today unveiled a new integrated brand campaign designed to help consumers understand Ancestry is so much more than family trees.
The powerful creative shows how Ancestry not only helps people understand their family history and DNA, but to do something even more powerful – represent it.
The campaign was developed in partnership with Ancestry, Wieden+Kennedy and the Blackstone Portfolio Operations Brand Transformation team.
The Karam Family: A family of 70+ LSU tailgaters that bleed Tiger purple and used Ancestry to compare and contrast their DNA and traits, and document their family traditions.

Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting

Retrieved on:

Wednesday, September 27, 2023

NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Ipsos MMA, Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Charlie Hinton has joined the company as Vice President, Analytic Consulting.

Key Points:

Highly respected executive brings 25-years of experience in media planning, analytics and brand building to Ipsos MMA
NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Ipsos MMA , Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Charlie Hinton has joined the company as Vice President, Analytic Consulting.
Hinton joins Ipsos MMA from Comcast where she led media strategists, insights & performance analysts for 4 years
Hinton joins Ipsos MMA from Comcast where she led an integrated team of media strategists, insights and performance analysts for four years.
Prior to her tenure at Comcast, Hinton built and led the Marketing ROI Analytics function at AT&T for its wireless, internet and video products.
"We are thrilled that Charlie has joined Ipsos MMA," said Patrick Cummings, CEO of Ipsos MMA.

Empower Media Hires Global Executives From Meta and GroupM

Retrieved on:

Thursday, September 7, 2023

Empower Media, the largest woman-owned media agency in America, has hired two widely respected industry veterans, Yating Sun and Art Zambianchi.

Key Points:

Empower Media, the largest woman-owned media agency in America, has hired two widely respected industry veterans, Yating Sun and Art Zambianchi.
Her expertise was instrumental in the development of Meta's real-time media mix modeling platform, Robyn, which has garnered accolades for its cutting-edge approach to optimizing media strategies.
Of Sun, Ashlee Clarke, CEO of Empower Media, said, "We are excited to welcome Yating to Empower.
With a history of pioneering achievements and a focus on nurturing a diverse and talented workforce, Empower Media continues to set the standard.

Tracer Closes $18.1M Oversubscribed Series A Funding, Names John Sheehy to Board

Retrieved on:

Thursday, August 10, 2023

NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Tracer, the leading data intelligence platform, announced today the completion of an oversubscribed Series A fundraise co-led by NewRoad Capital Partners, Progress Ventures, and BDMI, part of Bertelsmann's corporate venture arm Bertelsmann Investments. S4S Ventures and Arbour Way Investors also participated in the series. The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.

Key Points:

The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.
With more than three decades of marketing and consulting experience, Sheehy will provide valuable guidance to the fast-growing company.
This oversubscribed round is a testament to the value we've proven our platform can deliver, and we look forward to working with John [Sheehy], our Board, and the industry giants who have joined as investors to catapult Tracer forward."
Tracer was also honored in 2022 for its work with Sanofi by the Association of National Advertisers' Genius Award for Marketing Analytics Storytelling.

Verigent, Inc. And StarCom Communications, Inc. Sued by Verigent, Inc. Employee For Allegedly Creating A Racially Hostile Work Environment

Retrieved on:

Friday, August 4, 2023

E pluribus unum, USDC, Starcom, Foreman, Pain, District court, Douglas v. U.S. District Court ex rel Talk America, Feliciano, Verige bridge, PLLC

CORNWALL, N.Y., Aug. 4, 2023 /PRNewswire-PRWeb/ -- On July 31, 2023, Mr. Seth Felciano, an African-American employee of Verigent, Inc., filed an action in the U.S. District Court for the Southern District of New York (the "Southern District") against his employer, Verigent, Inc., another contractor, StarCom Communications, Inc., and two individuals. In his lawsuit (Feliciano v. Verigent, Inc., et al, USDC, SDNY Civil Action No. 23-CV-06692), Mr. Feliciano alleges that, while working on a project assigned to him by Verigent, Inc., along with a contractor employed by StarCom Communications, Inc., ("StarCom"), he was subjected to a racially hostile work environment and retaliation for complaining about it.

Key Points:

In his lawsuit (Feliciano v. Verigent, Inc., et al, USDC, SDNY Civil Action No.
23-CV-06692), Mr. Feliciano alleges that, while working on a project assigned to him by Verigent, Inc., along with a contractor employed by StarCom Communications, Inc., ("StarCom"), he was subjected to a racially hostile work environment and retaliation for complaining about it.
Mr. Feliciano further alleges that, after he complained of the May 3rd incident to a more upper-level employee of Verigent, he has been subjected to unlawful retaliation by Verigent.
Mr. Feliciano is seeking substantial punitive damages and damages for pain and suffering and emotional/ physical distress.

Playwire Wins Digiday Media Award for Best Use of Emerging Tech, And Joins Roblox Partner Program

Retrieved on:

Wednesday, July 12, 2023

Lunchables, Mechanics, Food, Partnership, Survival, Research, Starcom, Associate, Creativity, Disaster, Brand community, Pet, Ecosystem, Platform economy, Roblox

Playwire also announced that the company would be an inaugural member of the new Roblox Partner Program .

Key Points:

Playwire also announced that the company would be an inaugural member of the new Roblox Partner Program .
“This recognition from Digiday is a testament to the innovative technology and out-of-the-box thinking we bring to all our client engagements,” said Jayson Dubin, CEO of Playwire.
Brands and talent that want to create a successful presence on Roblox can turn to Roblox Partner Program members for help with creating visibility in the platform, while also delivering value to Roblox users.
“Extending our mission into the virtual world of Roblox is another exciting frontier we are thrilled to be a part of.”

STAGWELL'S (STGW) DONER PARTNERS NETWORK LAUNCHES NEW IN-HOUSE MEDIA STUDIO

Retrieved on:

Friday, June 30, 2023

Epsilon, The Many, Allstate, Head, CPG, Tide, Publicis, B2B, Cramer-Krasselt, Starcom, Strategic planning, Creativity, Walmart, Shorty Awards, AbbVie, NASCAR, Doner, P&G, SVP, DPN, PR, Stagwell

DETROIT, June 30, 2023 /PRNewswire/ -- Today, the Doner Partners Network (DPN), part of Stagwell (NASDAQ: STGW), has announced the launch of Doner Media, the network's integrated media offering to deliver clients effective and engaging solutions at the intersection of data and creativity. The DPN, which was recently named to the Ad Age A-List, has appointed Jennifer Villamil as Executive Vice President, Managing Director, to lead the new practice. Villamil brings 18 years of media expertise, most recently serving as Head of Media at The Many.

Key Points:

Villamil brings 18 years of media expertise, most recently serving as Head of Media at The Many.
This next iteration of Doner Media is the integrated media solution more clients are seeking today.
With the new Doner Media, The Doner Partners Network now offers clients services across consumer research, strategic planning, creative, production, PR, influencer marketing, diversity marketing and B2B, all from a single engagement and point of contact.
Doner Media is the latest addition to the DPN, which acquired Los Angeles-based agency Wolfgang in October 2022.