Georg Friedrich Knapp

Start.io Partners with Nimbus to Maximize Mobile App Monetization with In-App Bidding Direct Integration

Retrieved on:

Monday, December 19, 2022

Ecosystem, Partnership, History, Georg Friedrich Knapp, SDK, Auction, Nimbus

Start.io is excited to partner with header bidding platform Nimbus, giving mobile publishers and developers access to first-price auction bidders, ensuring the highest possible CPMs, straight from the source.

Key Points:

Start.io is excited to partner with header bidding platform Nimbus, giving mobile publishers and developers access to first-price auction bidders, ensuring the highest possible CPMs, straight from the source.
Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.
By partnering with Nimbus, together, they can increase available inventory and empower Nimbus' demand with Start.io's audience-based demand offering.
"Partnering with Nimbus allows us to offer additional integration methods with publishers, through Nimbus in-app bidding solution.

GALE Launches Advance Party, a New Practice to Unlock Innovation for Brands

Retrieved on:

Thursday, January 5, 2023

Cloud, Partnership, CPM, CES, Pulse, Growth, GALE, Noise, RFP, Georg Friedrich Knapp, Mark Penn, Advertising, Heart, Senior, Advance Party, NBCUniversal, Assembly, Cryptocurrency, Sales

The new practice, Advance Party, will work with technology and platform partners to leverage emerging products, innovative ad formats, and audience data and targeting.

Key Points:

The new practice, Advance Party, will work with technology and platform partners to leverage emerging products, innovative ad formats, and audience data and targeting.
Led by recently appointed Chief Innovation Officer Ben James, Advance Party will act as a bridge within GALE to put these innovations at the heart of storytelling for clients.
Advance Party will address the current shortcomings in the industry where the relationship between partners and agencies has been reduced to CPMs.
Over the past year, Advance Party has been unofficially activated across the GALE client base with clear results for clients stemming from the change in conversation.

MobileFuse Unveils Latest SDK and Mediation Adapters, Provides New Premium Inventory and Advertising Solutions to Publishers and Advertisers

Retrieved on:

Thursday, December 15, 2022

NEW YORK, Dec. 15, 2022 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue.

Key Points:

NEW YORK, Dec. 15, 2022 /PRNewswire/ -- MobileFuse , one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player.
These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue.
The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive results.
"We're driving innovation, and are at the forefront of bringing new inventory options to publishers and advertisers alike.

Gamelancer Records $440,312 in Monthly Recurring Snapchat OTT Video Revenue in the Month of November, a 22% Month Over Month Increase

Retrieved on:

Monday, December 12, 2022

This constitutes a 22% increase from the previous month, as per the press release dated November 16, 2022 , where earnings were recorded as $343,045.

Key Points:

This constitutes a 22% increase from the previous month, as per the press release dated November 16, 2022 , where earnings were recorded as $343,045.
Gamelancer curates custom short-form video content which is submitted to OTT platforms, which are subsequently featured on the platform for subscribers to view.
Gamelancer receives a50%revenue share with the OTT platform hosting the Company's curated content.
Gamelancer owns the largest gaming media inventory on TikTok.Gamelanceralso monetizes across its Snapchat Discover channels in partnership with Snapchat.

EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers and Grow Value of Publisher Inventory

Retrieved on:

Tuesday, November 29, 2022

Privacy, Growth, Data collection, CBSI, Chrome, Georg Friedrich Knapp, VICE, Partnership, Maid, The Walt Disney Company, MLB, Ecosystem, CPM, Viola Group, Video game

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading self-serve video technology platform empowering publishers to own their video content and monetization strategies, today announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide its advertising partners with a privacy-compliant solution for identity targeting while increasing the value of publisher video inventory across EX.CO's platform. Since ID5's technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.

Key Points:

Since ID5's technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.
ID5's solution allows advertisers to reach users across all digital publishing environments without the use of third-party cookies, thereby increasing the addressability of video inventory and maximizing revenue for publishers.
By adding ID5 to its technology stack, EX.CO can help publishers maximize the value of their video ad inventory, drive bid requests higher, increase revenue, and future-proof their businesses for a digital world without cookies.
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.

Media and Games Invest SE reports strong revenue growth of 39% in the third quarter 2022 and raises its full-year revenue guidance for 2022

Retrieved on:

Sunday, November 27, 2022

A Word from Remco Westermann, CEO

Key Points:

A Word from Remco Westermann, CEO
I am very pleased to announce that we were able to deliver a very strong quarter with 39% revenue growth and 21% adj.
Even more importantly, we were able to continue our strong Organic Revenue Growth and realized 23% in this third quarter.
Accordingly, we saw only moderate revenue growth in our existing Software Clients with a Net Dollar Expansion Rate equaling 104%.
On February 28, 2022 Media and Games Invest SE published its initial guidance for the financial year 2022:

ViewLift Deploys Advanced Ads Solutions for Customers

Retrieved on:

Friday, November 18, 2022

Software, Other Communications, Internet, Audio, Video, Marketing, Communications, Technology, IOT (Internet of Things), OTT, Georg Friedrich Knapp, WTA, OM, Organizational founder, Video game

Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

Key Points:

Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.
Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings.
ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices.
ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real time.

Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less According to 33Across Programmatic Cookieless Trends Report

Retrieved on:

Tuesday, November 1, 2022

NEW YORK, Nov. 1, 2022 /PRNewswire/ -- 33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over August and September 2022.

Key Points:

The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over August and September 2022.
Specifically, which verticals spent the most on programmatic inventory, the investment breakdown between cookied and non-cookied inventory (SOV), and the pricing difference between cookied and cookieless impressions.
For supply, 33Across reviewed the following content categories - Cooking, Education, Entertainment, Games, Health & Wellness, Lifestyle, News, Sports, Tech, and Travel.
The findings were based on the following data points listed:
"The 33Across Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Rumble Ad Center Releases Beta Version of Pre-Roll Video Ads

Retrieved on:

Monday, October 17, 2022

GLOBE, NASDAQ, Advertising, Culture, Georg Friedrich Knapp, Internet, RAC, Television, Rumble

LONGBOAT KEY, Fla., Oct. 17, 2022 (GLOBE NEWSWIRE) -- Rumble, the video-sharing platform (NASDAQ: RUM), announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.

Key Points:

LONGBOAT KEY, Fla., Oct. 17, 2022 (GLOBE NEWSWIRE) -- Rumble, the video-sharing platform (NASDAQ: RUM), announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.
In addition to display ad formats currently available on the Rumble Advertising Center (RAC), pre-roll video ads allow advertisers a new way to access Rumble traffic directly and create pre-roll video campaigns.
For creators, combining display and video ads on the Rumble Advertising Center will translate into growing CPMs and payouts on the platform, which they will begin seeing on their Rumble dashboards.
Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture.

ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data

Retrieved on:

Monday, October 17, 2022

NEW YORK, Oct. 17, 2022 /PRNewswire/ -- ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, today announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies .

Key Points:

NEW YORK, Oct. 17, 2022 /PRNewswire/ -- ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, today announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies .
As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability.
This solution covers all the key use cases of acquisition marketing, including prospecting, site personalization, retargeting, and suppression, all by leveraging first-party data in a secure and privacy-conscious way.
ActionIQ is already partnering with Neustar, Merkle, LiveRamp, Acxiom, Data Axle and InfoSum.