RTB | Jotup

Mediavine Announces First Advancement in Privacy Sandbox Testing

Retrieved on:

Tuesday, March 26, 2024

SSPS, SVP, History, Activation, Privacy Sandbox, Engineering, RTB, Privacy, Workflow, Ecosystem, API, Identity, OpenX, S2S, Advertising, Online shopping

NEW YORK, March 26, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI. This was achieved via component auctions through server-to-server communications, resulting in efficient, cookieless advertising.

Key Points:

Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI.
With Google Chrome's upcoming third-party cookie deprecation, the advertising industry is currently experiencing the biggest shift in the history of programmatic.
"Mediavine is dedicated to crafting innovative solutions within the Privacy Sandbox that prioritize both publisher well-being and buyer achievements as we enter a new era of programmatic advertising."
For more information on Mediavine's PAAPI testing or to work with us, please contact [email protected] .

Programmatic Display Market to Reach $825.1 Billion by 2032 at 33.6% CAGR: Allied Market Research

Retrieved on:

Wednesday, February 14, 2024

PMP, Adobe, Internet, RTB, PDF, Table, Chart

NEW CASTLE, Del., Feb. 14, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Programmatic Display Market by Type (Online Display, Online Video Mobile Video, and Mobile Display) and Channel (Real-time Bidding (RTB), Private Marketplaces (PMP), and Automated Guaranteed (AG)): Global Opportunity Analysis and Industry Forecast, 2023-2032." According to the report, the global programmatic display market generated $46.7 billion in 2022 and is estimated to reach $825.1 billion by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Key Points:

By channel, the RTB segment accounted for nearly three-fourths of the global programmatic display market share in 2022 and is expected to dominate by the market 2032, owing to the simplified ad space allotment in private marketplaces.
The PMP segment is projected to display the fastest CAGR of 48.4% throughout the forecast period, owing to surge in demand for de-centralized and independent ad spaces.
Region wise, North America garnered the highest share in 2022, holding nearly one-third of the global programmatic display market revenue in 2022, and is projected to retain its dominance by 2032, owing to the strong presence of programmatic display advertising vendors such as Google Inc., Adobe, and AppNexus Inc.
However, Asia-Pacific is expected to register the highest CAGR of 36.9% during the forecast period, owing to rapid economic and technological developments.

Programmatic Display Market to Reach $825.1 Billion by 2032 at 33.6% CAGR: Allied Market Research

Retrieved on:

Wednesday, February 14, 2024

PMP, Adobe, Internet, RTB, PDF, Table, Chart

NEW CASTLE, Del., Feb. 14, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Programmatic Display Market by Type (Online Display, Online Video Mobile Video, and Mobile Display) and Channel (Real-time Bidding (RTB), Private Marketplaces (PMP), and Automated Guaranteed (AG)): Global Opportunity Analysis and Industry Forecast, 2023-2032." According to the report, the global programmatic display market generated $46.7 billion in 2022 and is estimated to reach $825.1 billion by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Key Points:

By channel, the RTB segment accounted for nearly three-fourths of the global programmatic display market share in 2022 and is expected to dominate by the market 2032, owing to the simplified ad space allotment in private marketplaces.
The PMP segment is projected to display the fastest CAGR of 48.4% throughout the forecast period, owing to surge in demand for de-centralized and independent ad spaces.
Region wise, North America garnered the highest share in 2022, holding nearly one-third of the global programmatic display market revenue in 2022, and is projected to retain its dominance by 2032, owing to the strong presence of programmatic display advertising vendors such as Google Inc., Adobe, and AppNexus Inc.
However, Asia-Pacific is expected to register the highest CAGR of 36.9% during the forecast period, owing to rapid economic and technological developments.

EQS-News: Photon Energy Group Announces Project Sale and Development Partnership with INWE Group

Retrieved on:

Tuesday, January 30, 2024

Photon, PGE, PV, Partnership, AC, RTB, Sale, Investment, Acquisition, PM, Plant, O&M, FSX, Renewable energy

Photon Energy Group has sold the project development rights to its PV Project in Złoczew, Poland (2.3 MW AC) to INWE Group’s subsidiary PM PV 7.

Key Points:

Photon Energy Group has sold the project development rights to its PV Project in Złoczew, Poland (2.3 MW AC) to INWE Group’s subsidiary PM PV 7.
Photon Energy Group and INWE Group are in advanced negotiations regarding a comprehensive partnership for the sale and development of Photon Energy Group’s small- and mid-sized Polish PV projects, which have a total capacity of up to 11.5 MW AC.
Amsterdam/Warsaw – 25 January 2024 – Photon Energy N.V. (WSE&PSE: PEN, FSX: A1T9KW) (‘Photon Energy Group’, the ‘Company’ or the ‘Seller’), a leading international renewable energy services provider, recently announced the signing of a sale and development agreement with PM PV 7 Sp.
What started with INWE Group entrusting their already operating PV power plants to Photon Energy Operations Polska for O&M services, is growing into a more comprehensive partnership,’ said Georg Hotar, CEO of Photon Energy Group.

Real-Time Bidding (RTB) Market to Surge, Hitting $16.81 Billion by 2024 with Asia-Pacific Showing Rapid Growth - Long-term Forecast to 2033 - ResearchAndMarkets.com

Retrieved on:

Thursday, January 18, 2024

This comprehensive analysis delves into the core sectors contributing to the expanding global RTB market, forecasted to reach a value of $16.81 billion by 2024.

Key Points:

This comprehensive analysis delves into the core sectors contributing to the expanding global RTB market, forecasted to reach a value of $16.81 billion by 2024.
It encompasses in-depth evaluations across multiple regions, including North America's established RTB market and the substantial potential within emerging economies.
Entities driving the real-time bidding market are identified and examined through their contributions to the market's vibrancy and innovation.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Collective Audience Appoints Technology Visionary, Investor, and Executive Leader, Peter Bordes, as Chief Executive Officer

Retrieved on:

Monday, December 11, 2023

“I have experienced Peter’s guidance and leadership on the executive, operational and board level to be unparalleled.

Key Points:

“I have experienced Peter’s guidance and leadership on the executive, operational and board level to be unparalleled.
It will deliver long sought-after visibility, complementary technology, and unique audience data that drives our focus on performance, brand reach, traffic and transactions.
Logiq, Inc. (OTC: LGIQ), a U.S.-based advertising technology company and significant stockholder of Collective Audience.
The vesting of shares of common stock underlying the restricted stock grant are subject to Bordes’ continuous service with Collective Audience through each such vesting date.

Emeren Group Purchases an 86 MWp Solar Portfolio in Spain

Retrieved on:

Thursday, December 28, 2023

Investment, BESS, RTB, CO2, GWS, Renewable energy

STAMFORD, Conn., Dec. 28, 2023 /PRNewswire/ -- Emeren Group Ltd ("Emeren" or the "Company") ( www.emeren.com ) (NYSE: SOL), a leading global solar project developer, owner, and operator, today announced the successful purchase of an 86 MWp utility-scale solar project portfolio in Spain from Negratin Global Services, an industrial and service group that operates in energy, industry and installations within the renewable energy space.

Key Points:

STAMFORD, Conn., Dec. 28, 2023 /PRNewswire/ -- Emeren Group Ltd ("Emeren" or the "Company") ( www.emeren.com ) (NYSE: SOL), a leading global solar project developer, owner, and operator, today announced the successful purchase of an 86 MWp utility-scale solar project portfolio in Spain from Negratin Global Services, an industrial and service group that operates in energy, industry and installations within the renewable energy space.
This various state-of-the art portfolio comprises 13 utility-scale solar projects ranging from 6MW DC to 14 MW DC.
Emeren Spain has an advanced-stage portfolio of over 300MW in solar and 100 MWh of storage, with a 2024/2025 pipeline of over 4 GWs.
Yumin Liu, CEO of Emeren Group, commented, "We are excited to acquire the portfolio of projects from Negratin Global Services as they fit well with Emeren's strategic vision for advancing renewable energy in Spain and globally.

EQS-News: ENCAVIS acquires the ready-to-build (RTB) solar park project Pozzolo (30 megawatts) in Italy. Acquisition of further generation capacities in wind and solar parks is expected by February 2024.

Retrieved on:

Thursday, December 21, 2023

PPA, O&M, Wind, RTB, Electricity, ECV, MDAX, Kilowatt-hour, Acquisition, CIO, Deutsch, Renewable energy, Lonate Pozzolo

ENCAVIS acquires the ready-to-build (RTB) solar park project Pozzolo (30 megawatts) in Italy.

Key Points:

ENCAVIS acquires the ready-to-build (RTB) solar park project Pozzolo (30 megawatts) in Italy.
Acquisition of further generation capacities in wind and solar parks is expected by February 2024.
ENCAVIS acquires the ready-to-build (RTB) solar park project Pozzolo (30 megawatts) in Italy.
“This recent acquisition of the Pozzolo solar park and further acquisitions will contribute to achieve the announced targets”, said Mario Schirru, CIO/COO of Encavis AG, welcoming the acquisition in Northern Italy.

Viamedia Secures Exclusive Sales-Representation Partnership With Perpetual Media

Retrieved on:

Thursday, December 7, 2023

Marketing, Advertising, Digital Marketing, Communications, Technology, Software, Content Marketing, Media, DMA's, RTB, DOOH, Partnership, Viamedia, Inc.

Viamedia , the leading fully-integrated independent cross-media local advertising company, today announced an exclusive partnership with digital-out-of-home (DOOH) advertising platform Perpetual Media .

Key Points:

Viamedia , the leading fully-integrated independent cross-media local advertising company, today announced an exclusive partnership with digital-out-of-home (DOOH) advertising platform Perpetual Media .
Viamedia will be the exclusive local and regional direct advertising sales firm in all its more than 60 DMAs for Perpetual Media and in all of Perpetual Media’s locations beyond the Viamedia DMAs.
Perpetual Media has cracked the code for delivering personalized video messaging to consumers via place-based, out-of-home networks.
“Joining forces with Viamedia marks a pivotal moment for Perpetual Media.

Demand Side Platform (DSP) System Market to Reach $228.4 Billion by 2032 at 27.3% CAGR: Allied Market Research

Retrieved on:

Wednesday, December 13, 2023

Investment, PDF, Chart, DSPS, Page, DSP, Table, Virtual reality, CTV, Consumer, PPB, RTB, Video game

NEW CASTLE, Del., Dec. 13, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "Demand Side Platform (DSP) System Market by Type (Real Time Bidding (RTB) and Programmatic Premium Buying (PPB)), End User (Retail, Automotive, Financial, Healthcare, Telecom, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022-2032" According to the report, the global generated $21 billion in 2022, and is estimated to reach $228.4 billion by 2032, witnessing a CAGR of 27.3% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Key Points:

Many advertisers reduced their budgets or halted campaigns due to economic uncertainty and changes in consumer habits.
Advertisers started redirecting their budgets toward channels that showed resilience and adaptability, such as connected TV (CTV), streaming services, and digital content platforms.
In addition, the pandemic accelerated the digital transformation across various industries.
Companies, realizing the importance of online presence, increased their investments in digital marketing and e-commerce, driving the demand for ad tech services.