Interactivity

IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment

Retrieved on:

Thursday, February 8, 2024

Augmented reality, MRC, SVP, Augment, Interactivity, Digital Research, Media Rating Council, Snap Inc., IAB, Environment, Advertising, Creative industries

NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.

Key Points:

Public Comment Open Until March 9, 2024
NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns.
The guidelines are open for public comment for a 30-day period until March 9th, 2024.
The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media is delivered, and gauge how well their media achieved their business objectives within AR media campaigns.
The AR Measurement Guidelines Task Force is playing a leading role in defining the future of AR advertising, and we look forward to using these guidelines to help partners maximize their AR outcomes."

Inspired Debuts Compelling New License, Product Category, Hardware and Content at ICE 2024

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Tuesday, January 30, 2024

Virtual sports, ICE, NBA playoffs, National Basketball Association, NBA, RNG, Iconic, Interactivity, Prism (optics), Vantage, Space Invaders, NBA scoring leaders, Virtual, NBA Finals, Spin, Omnichannel, Gold, Piggy, Video game

In addition to its Virtual Sports offerings, Inspired will showcase a revolutionary new product category at ICE, Hybrid Dealer®.

Key Points:

In addition to its Virtual Sports offerings, Inspired will showcase a revolutionary new product category at ICE, Hybrid Dealer®.
This unique product offers players branded table and gameshow content for online play, eliminating the challenges of live-dealer products.
The product seamlessly blends physical and digital elements to offer operators unlimited branding and customizable possibilities that are unique from game to game.
"We always strive to make great games that wow players, and ICE patrons can see our groundbreaking innovations at the Inspired booth, along with a few surprises.”

PENN Entertainment Announces Interactive Leadership Transition Scheduled for April 2024

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Wednesday, January 31, 2024

Casino, Gaming, General Sports, Entertainment, Sports, Partnership, Plaion, Head, Penn Entertainment, Interactivity, Bet, Executive, ESPN, Organization

PENN Entertainment, Inc. (“PENN” or the “Company”) (NASDAQ: PENN) announced today that the founding family behind theScore -- John Levy, Benjie Levy, Aubrey Levy and Noah Levy – will be stepping down from their roles at PENN Interactive, with John departing in mid-February and with Benjie, Aubrey and Noah departing in April 2024.

Key Points:

PENN Entertainment, Inc. (“PENN” or the “Company”) (NASDAQ: PENN) announced today that the founding family behind theScore -- John Levy, Benjie Levy, Aubrey Levy and Noah Levy – will be stepping down from their roles at PENN Interactive, with John departing in mid-February and with Benjie, Aubrey and Noah departing in April 2024.
In conjunction with this planned leadership transition, the Company is in the final stages of its search for a new Head of Interactive.
“The Levys are a family of successful entrepreneurs and are truly pioneers in the sports media and gaming industry.
I am very proud of what we’ve been able to accomplish with them, including the development of an extremely deep and talented bench at PENN Interactive.

LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing

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Thursday, January 25, 2024

LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.

Key Points:

LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.
Publishers, marketers, and the broader ecosystem can leverage and build upon LiveRamp’s solutions with confidence they will endure beyond third-party signal loss.
LiveRamp’s Authenticated Traffic Solution, as well as its durable, privacy-centric identifier, RampID, have been successfully reviewed and found compliant with the Digital Advertising Alliance’s (DAA) Policy Framework for Addressable Media Identifiers.
Through responsible data collection and use, coupled with transparency and control, AMI Certification shows a renewed commitment to high standards by responsible actors in the digital advertising ecosystem.

Noom GLP-1 Companion to Add “Muscle Defense” to Promote Safer GLP-1 Use

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Friday, January 19, 2024

Noom GLP-1 Companion with Muscle Defense is aimed at helping GLP-1 users navigate one of the most problematic concerns surrounding GLP-1 use today — muscle mass loss.

Key Points:

Noom GLP-1 Companion with Muscle Defense is aimed at helping GLP-1 users navigate one of the most problematic concerns surrounding GLP-1 use today — muscle mass loss.
To address this major concern of lost muscle mass while taking GLP-1s, Noom today announced its partnership with FitOn to launch Muscle Defense within its most recent offering: Noom GLP-1 Companion .
Noom GLP-1 Companion with Muscle Defense provides the protein-tracking, resistance training, behavior change, and expert guidance needed to have the best outcomes while taking a GLP-1.
Noom GLP-1 Companion with Muscle Defense will begin rolling out in the spring.

DrivenIQ Sponsors IAB Annual Leadership Meeting, Championing Innovations in Data Privacy and Audience Technology

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Friday, January 26, 2024

Privacy, Interactivity, Advertising, Google Chrome, IAB, B2C, SDA, Marketing, Commerce, Working group

TOWSON, Md., Jan. 26, 2024 /PRNewswire-PRWeb/ -- DrivenIQ, a leader in audience data and advertising technologies, is proud to announce its sponsorship of the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting in Marco Island, Florida, from January 28-30, 2024. This pivotal event, renowned for initiating critical industry discussions, aligns perfectly with DrivenIQ's commitment to advancing data privacy, measurement, and addressability in the digital advertising space.

Key Points:

As the digital ecosystem evolves, we must collaborate in creating interoperable solutions that respect privacy while harnessing the power of data.
DrivenIQ's sponsorship of the IAB Annual Leadership Meeting, as well as its participation in the IAB Tech Lab's Working Groups, reflects its commitment to driving industry standards forward.
"As the digital ecosystem evolves, we must collaborate in creating interoperable solutions that respect privacy while harnessing the power of data," said Albert Thompson, Founder and CEO of DrivenIQ.
This year's IAB Annual Leadership Meeting focuses on critical topics like generative AI, responsible media, the evolution of commerce and streaming, and more.

eFormula.com Reveals Exclusive Discount for New Members Starting Today (eFormula by Aidan Booth's Review)

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Thursday, January 25, 2024

CHICAGO, Jan. 25, 2024 /PRNewswire/ -- eFormula, established by e-commerce expert Aidan Booth, has been recognized as a pivotal program in the digital marketplace. Structured as a comprehensive yet advanced mentorship solution, eFormula's primary objective is to equip individuals with the know-how, skills, and knowledge necessary for success in online retail, with a special focus on Amazon selling. The program boasts an extensive curriculum covering vital topics like market analysis, product sourcing, and sales strategies, which have been instrumental in Generating An Estimated $20 Million In Sales So Far (Read More). Its impact on the e-commerce industry is significant, providing a blend of theoretical knowledge and practical tools that have helped numerous individuals and small businesses thrive in the highly competitive digital marketplace. With the rapid growth of online shopping, eFormula has become more relevant than ever, offering up-to-date strategies and insights essential for staying ahead in today's dynamic e-commerce environment.

Key Points:

CHICAGO, Jan. 25, 2024 /PRNewswire/ -- eFormula, established by e-commerce expert Aidan Booth, has been recognized as a pivotal program in the digital marketplace.
The eFORMULA program, designed by Aidan Booth, offers a strategic pricing model to accommodate diverse financial needs while presenting an enticing secret discount.
This method not only unlocks full access to all the program's resources but also comes with a significant cost advantage.
By selecting this payment route, members effectively receive a secret discount, Realizing A Saving Of $491 To Be Claimed From Here compared to the alternative payment plan.

Lab49 and interop.io announce joint implementation partnership to deliver the future of the trader desktop

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Thursday, January 25, 2024

Organization, Partnership, Web browser, Exercise, Ecosystem, ION, Interactivity, UX, Future, UI, Online shopping

The new partnership will offer buy and sell-side firms access to the complete suite of interop.io solutions and expert professional services tailored to their needs.

Key Points:

The new partnership will offer buy and sell-side firms access to the complete suite of interop.io solutions and expert professional services tailored to their needs.
In the near term, Lab49 will expand its desktop integration offering and certify its team as an interop.io implementation partner.
To discuss how the partnership can help your firm evaluate your desktop maturity level and provide you with a practical route to achieving successful desktop integration, contact [email protected] .
As part of the Future of Desktop initiative and the partnership, Lab49 provides additional UX and UI technology assessment engagements to help you understand and drive progress on your modernization journey.

Lab49 and interop.io announce joint implementation partnership to deliver the future of the trader desktop

Retrieved on:

Thursday, January 25, 2024

Organization, Partnership, Web browser, Exercise, Ecosystem, ION, Interactivity, UX, Future, UI, Online shopping

The new partnership will offer buy and sell-side firms access to the complete suite of interop.io solutions and expert professional services tailored to their needs.

Key Points:

The new partnership will offer buy and sell-side firms access to the complete suite of interop.io solutions and expert professional services tailored to their needs.
In the near term, Lab49 will expand its desktop integration offering and certify its team as an interop.io implementation partner.
To discuss how the partnership can help your firm evaluate your desktop maturity level and provide you with a practical route to achieving successful desktop integration, contact [email protected] .
As part of the Future of Desktop initiative and the partnership, Lab49 provides additional UX and UI technology assessment engagements to help you understand and drive progress on your modernization journey.

Seekr Introduces Align Brand Safety and Suitability Platform to Drive Doubling of Podcast Industry Beyond $4 Billion in 24 Months

Retrieved on:

Tuesday, January 23, 2024

SimpliSafe, Interactivity, Advertising, Civility, Oxford Road, IAB, Align, Language, Risk, Safety, Constant Contact, Babbel, Confusion, Patent, Nature, Global Alliance, MasterClass

VIENNA, Va., Jan. 23, 2024 /PRNewswire/ -- Seekr, an artificial intelligence company specializing in transparent content evaluation and generation, announced today the release of Seekr Align, an advanced brand safety and suitability tool that unlocks new audience reach by giving brands and ad agencies unprecedented visibility into hundreds of thousands of podcast episodes whose brand safety and suitability is largely unknown. Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

Key Points:

Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.
"Seekr Align unlocks more brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate," said Rob Clark, President and Chief Technology Officer of Seekr.
The volume of content scored by the platform will increase five-fold by the end of the year, far outpacing competitive offerings."
Seekr Align is redefining how podcast content is evaluated to align with brand objectives because of its ability to truly understand the nuances of language in audio.