Fitness

Xponential Fitness Debuts Five Boutique Fitness Brands in Saudi Arabia

Wednesday, September 23, 2020 - 4:32pm

IRVINE, Calif., Sept. 23, 2020 /PRNewswire/ --As part of a major multi-brand deal, Xponential Fitness , the largest curator of boutique fitness brands in the world, opened its first studios in Saudi Arabia today.

Key Points: 
  • IRVINE, Calif., Sept. 23, 2020 /PRNewswire/ --As part of a major multi-brand deal, Xponential Fitness , the largest curator of boutique fitness brands in the world, opened its first studios in Saudi Arabia today.
  • "These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness," said John Kersh, Chief International Development Officer for Xponential Fitness.
  • "Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development.
  • Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals - including Pilates, indoor cycling, stretch, rowing, dance, running and yoga.

The Sky’s the Limit: AD4M Fitness

Friday, September 18, 2020 - 9:10pm

Based on Monikas deep manufacturing and distribution background, AD4M Fitness has built an incredible and unusual manufacturing process.

Key Points: 
  • Based on Monikas deep manufacturing and distribution background, AD4M Fitness has built an incredible and unusual manufacturing process.
  • While gyms have been hit by membership drops while being affected by equipment shortages (since manufacturers have closed their doors), AD4M Fitness has dominated a desperate market.
  • (Source: https://medium.com/@vincentbriatore/ad4m-fitness-beginners-luck-or-calcu... )
    The saying the sky's the limit can sound like a cliche when describing a successful company.
  • For AD4M Fitness, it seems more like a basic truth about who they are.

CFA Asks Court to Restore Reasonable and Equitable Statewide Access to Fitness

Tuesday, September 15, 2020 - 10:17pm

The California Fitness Alliance (CFA) today announced it has filed legal action in Los Angeles County Superior Court seeking to restore reasonable access to indoor fitness.

Key Points: 
  • The California Fitness Alliance (CFA) today announced it has filed legal action in Los Angeles County Superior Court seeking to restore reasonable access to indoor fitness.
  • CFA believes that government should not continue preventing Californians from having equitable and safe access to indoor fitness centers and the proven benefits, including maximizing their resilience to COVID-19, that exercise provides to their physical and mental health.
  • Minority communities are particularly disadvantaged, said Cory Brightwell, CFA Advisory Board Member and CEO of Chuze Fitness.
  • The California Fitness Alliance is the united voice of fitness professionals in California advocating for access to fitness for all to create a healthier California.

Evolution Wellness Launches Global Licensing Programme For FIRE Fitness, Asia's Hottest Boutique Gym Brand

Monday, September 14, 2020 - 1:00pm

- Premium boutique gym brand FIRE Fitness takes on the global stage through its asset-light, digitally enabled model, with attractive licensing proposition

Key Points: 
  • - Premium boutique gym brand FIRE Fitness takes on the global stage through its asset-light, digitally enabled model, with attractive licensing proposition
    - Backed by Evolution Wellness, Asia's leading health club operator
    KUALA LUMPUR, Sept 14, 2020 - (Media OutReach) - Evolution Wellness, Asia's leading health club operator whose portfolio of brands also includes Celebrity Fitness and Fitness First, today announced the launch of a competitive licensing programme for its premium boutique gym brand, FIRE Fitness.
  • "FIRE Fitness's Signature programmes are designed to deliver engaging and uplifting results-driven fitness experiences in an intimate boutique environment.
  • For more information about FIRE Fitness licensing opportunities, please contact Evolution Wellness Director for Growth & Innovation Nad Myan (nad.myan@evolutionwellness.com) or visit http://bit.ly/FIREFitnessInvest.
  • For more information about Evolution Wellness and our portfolio brands, please visit www.evolutionwellness.com.

Life Fitness Introduces Axiom Series: A New, Comprehensive Line of Strength Equipment

Tuesday, September 8, 2020 - 1:00pm

ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire/ --Life Fitness today unveiled Axiom Series , a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley, and 12 benches and racks.

Key Points: 
  • ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire/ --Life Fitness today unveiled Axiom Series , a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley, and 12 benches and racks.
  • "We are thrilled to expand our industry-leading strength portfolio with the Axiom Series to offer fitness facilities a single, complete solution for strength training," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.
  • Simple, reliable, and aesthetically designed, the Life Fitness Axiom Series will elevate the strength training experience for any facility with its breadth and versatility.
  • Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings.

Life Fitness Introduces Axiom Series: A New, Comprehensive Line of Strength Equipment

Tuesday, September 8, 2020 - 1:00pm

ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire/ --Life Fitness today unveiled Axiom Series , a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley, and 12 benches and racks.

Key Points: 
  • ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire/ --Life Fitness today unveiled Axiom Series , a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley, and 12 benches and racks.
  • "We are thrilled to expand our industry-leading strength portfolio with the Axiom Series to offer fitness facilities a single, complete solution for strength training," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.
  • Simple, reliable, and aesthetically designed, the Life Fitness Axiom Series will elevate the strength training experience for any facility with its breadth and versatility.
  • Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings.

Chuze Fitness Pioneers a New Path in The Digital Industry with Launch of iChuze Fitness

Tuesday, August 25, 2020 - 6:35pm

SAN DIEGO, Aug. 25, 2020 /PRNewswire-PRWeb/ --Chuze Fitness, a community-oriented gym, self-care advocate and leader in the fitness industry, is excited to announce the launch of its very own digital wellness platform, iChuze Fitness (I Choose Fitness).

Key Points: 
  • SAN DIEGO, Aug. 25, 2020 /PRNewswire-PRWeb/ --Chuze Fitness, a community-oriented gym, self-care advocate and leader in the fitness industry, is excited to announce the launch of its very own digital wellness platform, iChuze Fitness (I Choose Fitness).
  • As the world becomes more immersed in the digital sphere, iChuze Fitness is pioneering the way for the digital fitness industry.
  • Giving As the world becomes more immersed in the digital sphere, iChuze Fitness is pioneering the way for the digital fitness industry.
  • "The downtime due to COVID-19 presented a unique opportunity to dive headfirst into the digital fitness industry," said Billy Grenham, CMO of Chuze Fitness.

ProctorU & Health and Fitness Education Team Up To Deliver Remote Invigilation for Fitness Industry Professionals

Monday, August 24, 2020 - 12:00pm

HOOVER, Ala., Aug. 24, 2020 /PRNewswire-PRWeb/ -- ProctorU, the world's largest provider of online invigilation services, and Health and Fitness Education (HFE), a UK-based licensure program for fitness industry professionals, today announced a partnership to remotely invigilate HFE's OFQUAL-certified examinations.

Key Points: 
  • HOOVER, Ala., Aug. 24, 2020 /PRNewswire-PRWeb/ -- ProctorU, the world's largest provider of online invigilation services, and Health and Fitness Education (HFE), a UK-based licensure program for fitness industry professionals, today announced a partnership to remotely invigilate HFE's OFQUAL-certified examinations.
  • "We are thrilled to provide health and fitness professionals in the UK with a convenient way to become HFE-certified," said Scott McFarland, ProctorU CEO.
  • HFE is one of the UK's leading fitness industry education providers with a portfolio of over 30 different exercise, fitness and nutrition qualifications, including personal trainer, Pilates and Yoga.
  • ProctorU provides a full suite of online proctoring and identity management solutions for education, professional development and credentialing organizations.

The Future of Fitness: Americans Embrace a Hybrid of Home Exercise and Gym Workouts

Monday, August 17, 2020 - 4:00pm

The Beachbody Company Future of Fitness Survey asked 1,000 U.S. adults who exercise regularly how they have embraced the new normal of fitness since the start of the COVID-19 pandemic and how they plan to stay fit in the future.

Key Points: 
  • The Beachbody Company Future of Fitness Survey asked 1,000 U.S. adults who exercise regularly how they have embraced the new normal of fitness since the start of the COVID-19 pandemic and how they plan to stay fit in the future.
  • Surprisingly, a staggering 87% of respondents who already or will feel comfortable working out in a gym said that they would continue pumping and burning from their living rooms.
  • As more Americans have opened up to the idea of working out at home, their perceptions of the experience have changed drastically.
  • The Beachbody Company's formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers.

Online/Virtual Fitness Market to Reach $59.23 Billion, Globally, by 2027 at 33.1% CAGR: Allied Market Research

Thursday, August 13, 2020 - 2:00pm

According to the report, the global online/virtual fitness industry was estimated at $6.04 billion in 2019, and is anticipated to hit $59.23 billion by 2027, registering a CAGR of 33.1% from 2020 to 2027.

Key Points: 
  • According to the report, the global online/virtual fitness industry was estimated at $6.04 billion in 2019, and is anticipated to hit $59.23 billion by 2027, registering a CAGR of 33.1% from 2020 to 2027.
  • On the other hand, interruptions in the flow of the sessions due to several tech glitches impede the growth to some extent.
  • Nevertheless, growing popularity of online fitness programs among elderly population is expected to create lucrative opportunities in the industry.
  • Based on geography, North America held the highest share in 2019, garnering nearly two-fifths of the global online/virtual fitness market.