American Advertising Federation

Material Wins Seven Awards in Local 2024 American Advertising Awards

Retrieved on: 
Wednesday, March 6, 2024

Material , a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro).

Key Points: 
  • Material , a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro).
  • “Winning seven American Advertising Awards underscores the impact our work has on our clients and their customers, affirming our commitment to push boundaries to elevate brands," said Jay Suhr, Material’s Senior Vice President, Creative.
  • "This is a testament to our team's dedication to using deep human understanding as a springboard to craft campaigns within a competitive landscape that resonate with audiences and drive business.”
    The American Advertising Awards recognize and celebrate outstanding creative work in the field of advertising.
  • It is the largest and one of the industry's most respected and comprehensive competitions, attracting over 55,000 local entries from across the nation.

The American Advertising Federation of Los Angeles Hosts the Los Angeles ADDYS Gala on March 7

Retrieved on: 
Monday, March 4, 2024

Today, the American Advertising Federation of Los Angeles, a chapter of the national organization that represents 35,000 advertising professionals around the country, announced the Los Angeles ADDYS Gala will return on March 7, 2024 at its new location, the historic AVALON Hollywood.

Key Points: 
  • Today, the American Advertising Federation of Los Angeles, a chapter of the national organization that represents 35,000 advertising professionals around the country, announced the Los Angeles ADDYS Gala will return on March 7, 2024 at its new location, the historic AVALON Hollywood.
  • View the full release here: https://www.businesswire.com/news/home/20240304554499/en/
    The American Advertising Federation of Los Angeles Hosts the Los Angeles ADDYS Gala on March 7 (Graphic: AAF Los Angeles)
    This marks the first show of the newly appointed AAF LA Board , comprised of distinguished members from industry-leading agencies and brands, including Getty Images, Giant Group, Hawke Media, TBWA\Chiat\Day LA, and Walton Isaacson, with integral support in creative direction from IW Group and MOCEAN.
  • “The American Advertising Awards competition represents the spirit of creative excellence by recognizing amazing creativity across all forms.
  • We are excited to recognize the winning work from the Los Angeles competition at this year's Gala and celebrate with the LA advertising & creative communities,” said Chris Degenaars, Founder and President of the AAF Los Angeles.

Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades

Retrieved on: 
Tuesday, February 27, 2024

HOUSTON, Feb. 27, 2024 /PRNewswire/ -- Hierarchy Advertising had another golden night at the American Advertising Awards of Houston on February 15.

Key Points: 
  • HOUSTON, Feb. 27, 2024 /PRNewswire/ -- Hierarchy Advertising had another golden night at the American Advertising Awards of Houston on February 15.
  • Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades.
  • But as much as they are grateful for the accolades, Hierarchy knows this all means nothing without meeting clients' business goals first.
  • Because for Hierarchy, it's more than just blood-pumping creative; it's nurturing client relationships for lasting impacts.

Ed Rusch Joins Magaya Leadership Team as Chief Marketing Officer

Retrieved on: 
Thursday, February 1, 2024

MIAMI, Feb. 1, 2024 /PRNewswire-PRWeb/ -- Magaya, the leading provider of logistics and supply chain automation software, today announced the appointment of Ed Rusch as Chief Marketing Officer (CMO). Ed brings 20 years of growth-oriented marketing leadership experience to Magaya, with a strong track record of success in private equity-backed software companies aiming to accelerate positive momentum in complex, global industries. As CMO, Ed will lead the company's marketing organization, playing a key role in evolving its demand generation strategy, fueling-growth through customer-centric strategies, as well as enhancing brand and customer experience.

Key Points: 
  • Magaya, the leading provider of logistics and supply chain automation software, today announced the appointment of Ed Rusch as Chief Marketing Officer (CMO).
  • MIAMI, Feb. 1, 2024 /PRNewswire-PRWeb/ -- Magaya, the leading provider of logistics and supply chain automation software, today announced the appointment of Ed Rusch as Chief Marketing Officer (CMO).
  • We are thrilled to welcome him onboard as a member of the Magaya leadership team," said Gary Nemmers, Magaya CEO.
  • Previously, he served as Chief Marketing Officer at Blue Ridge Global and VP of Global Marketing at Command Alkon.

LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing

Retrieved on: 
Thursday, January 25, 2024

LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.

Key Points: 
  • LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.
  • Publishers, marketers, and the broader ecosystem can leverage and build upon LiveRamp’s solutions with confidence they will endure beyond third-party signal loss.
  • LiveRamp’s Authenticated Traffic Solution, as well as its durable, privacy-centric identifier, RampID, have been successfully reviewed and found compliant with the Digital Advertising Alliance’s (DAA) Policy Framework for Addressable Media Identifiers.
  • Through responsible data collection and use, coupled with transparency and control, AMI Certification shows a renewed commitment to high standards by responsible actors in the digital advertising ecosystem.

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

Retrieved on: 
Tuesday, January 9, 2024

Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.

Key Points: 
  • Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.
  • For 2024, panel pool members include 98 distinguished leaders from three different categories:
    A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.
  • Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A's), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs.
  • Following is the list of BBB National Programs' National Advertising Review Board panel pool members for 2024.

AAF's Most Promising Multicultural Students Named for 2024

Retrieved on: 
Tuesday, January 9, 2024

WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students. Entering its 27th year, the Most Promising program is one of the organization's premier initiatives promoting diversity, equity, and inclusion within the advertising industry.

Key Points: 
  • WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students .
  • The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024.
  • The Most Promising program gives advertising, media, communications, and tech companies the opportunity to connect with 50 top-performing and high-achieving diverse college students from across the nation.
  • "The Most Promising Multicultural Students Class of 2024 has met all criteria and vetting processes by an outstanding experienced and respected Council of Judges," said Steve Pacheco, CEO of the AAF.

Lottery.com Announces Leadership Team Appointments to Spearhead Global Expansion

Retrieved on: 
Tuesday, December 12, 2023

These leadership appointments mark a significant milestone in Lottery.com's journey towards becoming a global leader in the lottery, gaming, and sports industries.

Key Points: 
  • These leadership appointments mark a significant milestone in Lottery.com's journey towards becoming a global leader in the lottery, gaming, and sports industries.
  • Matthew McGahan, previously serving as interim CEO since July 2023, brings a wealth of diverse experience to Lottery.com.
  • His leadership experience includes being Chairman of Sports.com, Inc.; founding the Magic Automotive Group in Europe; and establishing United Capital Investments Limited (UCIL) in 2015.
  • Our innovative approach, backed by our stakeholders and leadership team, promises to transform the lottery industry and also maximize our investments in the Sports.com domain and Nexus Gaming System."

Agency Habitat Marks 50th Anniversary, with an Eye to the Future

Retrieved on: 
Tuesday, December 12, 2023

Agency Habitat, Fort Worth’s most dynamic marketing firm, is proud to commemorate its 50th anniversary.

Key Points: 
  • Agency Habitat, Fort Worth’s most dynamic marketing firm, is proud to commemorate its 50th anniversary.
  • “The old agency model doesn’t work anymore,” said Neil Foster, Habitat President and CEO.
  • “Especially with the prevalence of social media, you need to produce a lot more content than in the past.
  • So we invite change, and we are well-positioned to keep thriving and innovating, and, really, learning.”
    For more information about Agency Habitat, visit www.agencyhabitat.com and follow on LinkedIn and Instagram.

BECA Founder Jerri DeVard Announced to 2023 Advertising Hall of Fame as Organization Celebrated Its First Class of Black Marketing Future Leaders

Retrieved on: 
Thursday, December 7, 2023

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Jerri DeVard, founder of The Black Executive CMO Alliance (BECA), an alliance of Black marketing executives from iconic consumer and business-to-business brands and companies across the globe, was announced to the Advertising Hall of Fame by the American Advertising Federation on Wednesday, November 29 at the Closing Bell Ceremony of the NYSE. The announcement came just before BECA celebrated the graduation of its first class of marketing leaders from The BECA Playbook and announced initiatives for 2024.

Key Points: 
  • The announcement came just before BECA celebrated the graduation of its first class of marketing leaders from The BECA Playbook and announced initiatives for 2024.
  • As a pioneering marketing executive and one of the highest-ranking Black female leaders among others who didn't look like her, DeVard exemplifies the AAF Advertising Hall of Achievement.
  • The first class of business leaders graduated on November 30, 2023, during a celebration at Paramount HQ in Times Square.
  • For more information on BECA, visit www.blackexec.com and follow @TheofficialBECA on Twitter and Black Executive CMO Alliance on LinkedIn, Instagram and Facebook.