National Basketball Association

BioSteel Expands its Courtside Hydration Authority as new Official Sports Drink of the Miami HEAT

Wednesday, October 20, 2021 - 12:00pm

adds to its growing sports roster, signing its sixth

Key Points: 
  • adds to its growing sports roster, signing its sixth
    MIAMI, Oct. 20, 2021 /PRNewswire/ - Today, BioSteel Sports Nutrition Inc. ("BioSteel") announced it's continuing to fan the flames of its ever-expanding courtside prowess, becoming the Official Sports Drink of the Miami HEAT.
  • to the HEAT this season as the team's official sports drink," said Michael Cammalleri, Co-CEO and Co-Founder of BioSteel.
  • Fans in the Miami area looking for the same daily hydration support as their favorite athletes can find BioSteel at Target, 7-Eleven and Daily's.
  • The HEAT Group is comprised of the National Basketball Association's Miami HEAT and the 19,600-seat FTX Arena.

Online Optimism Wins ComPsych's 2021 Health @Work Award

Tuesday, October 19, 2021 - 1:00pm

NEW ORLEANS, Oct. 19, 2021 /PRNewswire/ -- Online Optimism is excited to announce it has been selected as the Best-In-Class Gold Award winner for companies under 100 employees at ComPsych's 2021 Health @Work Award.

Key Points: 
  • NEW ORLEANS, Oct. 19, 2021 /PRNewswire/ -- Online Optimism is excited to announce it has been selected as the Best-In-Class Gold Award winner for companies under 100 employees at ComPsych's 2021 Health @Work Award.
  • Nothing is more important than the physical and mental health of our team," New Orleans Managing Director Sam Olmsted said.
  • With the addition of Operations Coordinator Sara Bandurian in 2020, Online Optimism was able to institute more programs and initiatives that addressed employee health.
  • Online Optimism, a leading digital marketing agency that helps businesses with online and offline marketing, was founded by CEO Flynn Zaiger in 2012.

NBA All-Star Chris Paul Invests in Roots Food Group

Monday, October 18, 2021 - 2:43pm

"We are excited to have Chris Paul join the Roots Food Group family and team.

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  • "We are excited to have Chris Paul join the Roots Food Group family and team.
  • He is a proven leader on and off the court and believes in Food is Medicine in his personal life and the mission of Roots Food Group," said Robert T. Jones, Founder & CEO of Roots Food Group.
  • Roots Food Foundation , the philanthropic arm of Roots Food Group, will be working with The Chris Paul Family Foundation to donate 'Food Is Medicine' products to underserved communities and individuals in need of healthy, unprocessed food.
  • ROOTS FOOD GROUPis a mission-driven technology, healthcare, philanthropic and food company that believes in creating healthy outcomes through 'Food is Medicine'.

“Say Cheese!”: Aramark Dishes Up Re-Invented Classics at NBA and NHL Arenas for Cheezin for the Season Campaign

Monday, October 18, 2021 - 1:00pm

Aramarks arena chefs and culinary teams set out to develop a variety of menu items under one, tried-and-true food category this year cheese!

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  • Aramarks arena chefs and culinary teams set out to develop a variety of menu items under one, tried-and-true food category this year cheese!
  • and the line-up of mac and cheese, perogies, and pretzel fries is sure to leave guests cheezin this season.
  • Loaded Mac and Cheese creamy mac and cheese in cheddar sauce with option to add shredded smoked brisket or barbeque pulled pork.
  • (Section 105)
    Nacho Perogies potato and cheddar perogies topped with cheese sauce, bacon, green onion, sour cream, pico de gallo, and shredded cheese.

Cue Health To Provide COVID-19 Testing For 2021-22 NBA Season

Thursday, October 14, 2021 - 2:15pm

Expanding on a relationship that began during the 2020 NBA Restart in Orlando, Cue will provide all 30 NBA teams and the league's referees with the integrated Cue platform, which features both the portable Cue Health Monitoring System and easy-to-use Cue COVID-19 tests for use during the 2021-22 NBA season.

Key Points: 
  • Expanding on a relationship that began during the 2020 NBA Restart in Orlando, Cue will provide all 30 NBA teams and the league's referees with the integrated Cue platform, which features both the portable Cue Health Monitoring System and easy-to-use Cue COVID-19 tests for use during the 2021-22 NBA season.
  • The Cue Health Enterprise Dashboard allows for test results to be shared among players, teams, doctors, and the league through a secure, web-based application.
  • After collaborating during the 2020 NBA Restart in Orlando, the NBA began distributing the Cue Health Monitoring System and Cue COVID-19 tests to support regular testing of members of the NBA community at home and while travelingduring the latter part of the 2020-21 season, following Cue Health's receipt of FDA Emergency Use Authorization (EUA) for Home and Over The Counter Use.
  • NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass.

National Science Foundation Issues Small Business Innovation Research (SBIR) Grant to The Wrightguard Innovations Corporation in Support of Novel Mouthguard Technology

Thursday, October 14, 2021 - 1:30pm

The grant, totaling $255,944, will support the company's Phase I research and development activities.

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  • The grant, totaling $255,944, will support the company's Phase I research and development activities.
  • TWGIC co-founder and UMSOD alumnus Dr. Wright said, "I am honored to receive this research grant on behalf of my team of co-developers.
  • We are confident and excited about this pivotal technology's potential to minimize injury risks to athletes at all levels."
  • The WrightGuard, the precursor to The WrightGuard Innovations Corporation (TWGIC) was established in 2011.

LegalZoom and the NBA Team Up to Provide Game-Changing Support to Small Business Owners

Thursday, October 14, 2021 - 1:00pm

According to the U.S. Chamber of Commerce , more than two-thirds of small business owners agree that minority-owned small businesses face more challenges than non-minority-owned businesses.

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  • According to the U.S. Chamber of Commerce , more than two-thirds of small business owners agree that minority-owned small businesses face more challenges than non-minority-owned businesses.
  • Black and Hispanic-owned businesses are twice as likely to be considered at risk by banks, while women receive only 4% of small business loans .
  • Our mission at LegalZoom is to democratize law in ways that help all small business owners thrive, said Dan Wernikoff, CEO of LegalZoom.
  • The Fast Break for Small Business program accelerates our ability to support both new and existing small businesses while reducing the endemic inequalities in the financial and legal systems.

Braxia Scientific CEO Dr. Roger McIntyre to Share Stage With NBA Champion Lamar Odom and 'Psychedelic Concierge' Zappy Zapolin to Discuss the Benefits of Ketamine Treatment for Mental Health

Thursday, October 14, 2021 - 12:00pm

As a world-leading depression researcher, Dr. Roger McIntyre has been named one of the world's most influential scientific minds by Clarivate for seven consecutive years.

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  • As a world-leading depression researcher, Dr. Roger McIntyre has been named one of the world's most influential scientific minds by Clarivate for seven consecutive years.
  • Lamar Odom is a two-time National Basketball Association champion, Olympic gold medalist, New York Times bestselling author, and mental health advocate.
  • Zappy Zapolin is the co-founder and executive chairman of KetaMD , a developing telemedicine platform that provides at-home medical ketamine treatments.
  • "Dr. McIntyre and I are very mission-aligned on the untapped benefits of psychedelics in the treatment of many mental health conditions," says Zappy Zapolin, co-founder of KetaMD and director of Reborn.

U.S. Polo Assn.'s E-Commerce Growth Puts Brand on the 2021 Digital Commerce 360's Prestigious Top 500 Rankings

Thursday, October 14, 2021 - 12:00pm

WEST PALM BEACH, Fla., Oct. 14, 2021 (GLOBE NEWSWIRE) -- USPA Global Licensing Inc. (USPAGL) today announced that U.S. Polo Assn.

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  • WEST PALM BEACH, Fla., Oct. 14, 2021 (GLOBE NEWSWIRE) -- USPA Global Licensing Inc. (USPAGL) today announced that U.S. Polo Assn.
  • , the official brand of the United States Polo Association (USPA), has been ranked in the 2021 Digital Commerce 360 's Top 500, a globally recognized ranking of the leading 500 online retailers headquartered in North America.U.S.
  • This is the first year the multi-billion-dollar, sport-inspired lifestyle brand has been included on the prestigious Digital Commerce 360 list that tracks dozens of metrics on thousands of online retail companies.
  • The 2021 Top 500 Report is selected and published by Digital Commerce 360based on data and analysis on the prior-year web sales of some of the largest and fastest-growing retailers.

Influential, Dynata & MediaHub NBA All-Star Campaign Wins Silver at 2021 David Ogilvy Awards

Thursday, October 7, 2021 - 11:55pm

Influential, Dynata and MediaHub joined forces to spearhead the 2021 NBA All-Star Game campaign, driving increased awareness and viewership for this event in addition to the NBA's Slam Dunk & Three-Point Contests and Skills Competition.

Key Points: 
  • Influential, Dynata and MediaHub joined forces to spearhead the 2021 NBA All-Star Game campaign, driving increased awareness and viewership for this event in addition to the NBA's Slam Dunk & Three-Point Contests and Skills Competition.
  • "We are proud to receive such a prestigious award like ARF David Ogilvy for a campaign we feel passionate about, and are looking forward to continuing our work with the NBA to effectively leverage camaraderie."
  • Said Steven Millman, Senior Vice President, Global Research for Dynata, "Measuring campaign effectiveness within the walled gardens of social media requires different approaches than traditional advertising campaign measurement.
  • In the announcement revealing the 2021 ARF David Ogilvy Awards winners today, ARF President and CEO, Scott McDonald, PhD.