Network Advertising Initiative

LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing

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Thursday, January 25, 2024
Security, Legal, Software, Internet, Data Management, Professional Services, Technology, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Digital Marketing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Media, Apps, Applications, American Advertising Federation, Privacy, AMI, Interactivity, Interactive Advertising Bureau, CIPP, AAAA, Policy, Data collection, Ecosystem, Digital, Network Advertising Initiative, DAA, TrustArc, Sales

LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.

Key Points: 
  • LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.
  • Publishers, marketers, and the broader ecosystem can leverage and build upon LiveRamp’s solutions with confidence they will endure beyond third-party signal loss.
  • LiveRamp’s Authenticated Traffic Solution, as well as its durable, privacy-centric identifier, RampID, have been successfully reviewed and found compliant with the Digital Advertising Alliance’s (DAA) Policy Framework for Addressable Media Identifiers.
  • Through responsible data collection and use, coupled with transparency and control, AMI Certification shows a renewed commitment to high standards by responsible actors in the digital advertising ecosystem.

DeepIntent Joins the Network Advertising Initiative (NAI)

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Tuesday, November 14, 2023
Research, Organization, Interactivity, International Association, Privacy, GPP, IAB, NAI, DAA, Interactive Advertising Bureau, Data collection, Health, Digital, IAPP, AdChoices, Health care, TAG, Network, Network Advertising Initiative

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States.
  • As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.
  • Given the current privacy landscape, DeepIntent believes supporting a unified industry standard is more important than ever.
  • "These new NAI guidelines are well-aligned with DeepIntent's vision of privacy-safe targeting," said Yashina Burns, Vice President of Legal and Privacy at DeepIntent.

LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance

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Wednesday, August 23, 2023
Marketing, Data Management, Advertising, Digital Marketing, Communications, Technology, Artificial Intelligence, Exercise, Network, Privacy, NAI, Network Advertising Initiative, Certification, Collection, European, Artificial intelligence, Digital, Policy, Legislation, Online shopping

LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative ( NAI ), the leading self-regulatory association comprised exclusively of third-party digital advertising companies.

Key Points: 
  • LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative ( NAI ), the leading self-regulatory association comprised exclusively of third-party digital advertising companies.
  • LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that protect the collection, storage, and use of consumer data.
  • “We are delighted to join the NAI with its hugely respected independent seal of approval that companies increasingly look for when selecting advertising business partners,” said Paolo Cerroni, VP of Legal, LoopMe.
  • The NAI membership adds a US-focused data privacy certification alongside LoopMe’s other global external certifications and validations.

Life Sciences Brands Reach Clinically Relevant Audiences with New Veeva Crossix Prime Segments

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Thursday, April 20, 2023
Network Advertising Initiative, HMG, NAI, Privacy, Veeva Systems, Patient, Government, Health, NYSE, HIPAA, Marketing

PLEASANTON, Calif., April 20, 2023 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced Veeva Crossix Prime Segments, a new solution helping life sciences brands improve media efficiency and better target patients by reaching more highly-qualified health audiences. Used with Veeva Crossix Reach Segments, marketers can connect with patients at any stage of the patient journey in a privacy-safe way. By leveraging Veeva Crossix Prime Segments, more efficient campaigns are delivered across channels and devices with the data to reach the right patient at the right time.

Key Points: 
  • PLEASANTON, Calif., April 20, 2023 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced Veeva Crossix Prime Segments , a new solution helping life sciences brands improve media efficiency and better target patients by reaching more highly-qualified health audiences.
  • By leveraging Veeva Crossix Prime Segments, more efficient campaigns are delivered across channels and devices with the data to reach the right patient at the right time.
  • With data privacy embedded at its core, patented Veeva Crossix SafeMine technology ensures that Veeva Crossix Prime and Reach Segments protect patient privacy and are compliant with all laws and regulations.
  • "Our machine learning models for Veeva Crossix Prime Segments will help brands maximize impact and engagement with smaller patient populations most in need of a specific therapy," said Jeremy Mittler, head of Veeva Crossix Audience Segments.

Track afield: What the FTC's Google case means for your company

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Wednesday, April 19, 2023
Federal Trade Commission Act of 1914, Industry, Network, Marketing, Olympic Games, Federal Trade Commission, Policy, Data collection, Record, Leg, NAI, Blog, Privacy, Thought, FTC, Comment, System, Fraud, Ill, Network Advertising Initiative, Safari, Google

Track afield: What the FTC's Google case means for your companyIt’s a decathlon, not a dash.

Key Points: 

Track afield: What the FTC's Google case means for your company

    • It’s a decathlon, not a dash.
    • Members only.
    • Relay race.
    •  Many recent FTC privacy cases suggest a disconnect between what companies say they’re doing and what’s actually happening behind the scenes.
    • (We'll stop with the sports metaphors for now.)

Reveal Mobile Releases Enhanced Advertising Attribution Reports in Geofencing Platform

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Wednesday, November 2, 2022
Foot, Network Advertising Initiative, Marketing, Network, NEW, CCPA, Blog, Social media, Restaurant, Advertising, NAI, Mobile phone, Online shopping

RALEIGH, N.C. and NEW YORK, Nov. 2, 2022 /PRNewswire-PRWeb/ -- Reveal Mobile, the location intelligence, geofencing, and marketing attribution software company, announced today the release of enhanced attribution reports available in its geofencing platform, VISIT Local.

Key Points: 
  • RALEIGH, N.C. and NEW YORK, Nov. 2, 2022 /PRNewswire-PRWeb/ -- Reveal Mobile, the location intelligence, geofencing, and marketing attribution software company, announced today the release of enhanced attribution reports available in its geofencing platform, VISIT Local.
  • Marketers can use both of the enhanced attribution reports to estimate in-store sales and return on ad spend, giving them greater insights into the value of their ad campaigns.
  • Reveal Mobile provides location intelligence, geofencing marketing, and campaign attribution solutions to ad agencies, retailers, restaurants, media and out of home companies.
  • Reveal Mobile is CCPA compliant and adheres to the Network Advertising Initiative (NAI) code of conduct.

Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio

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Thursday, June 30, 2022
Content Marketing, Other Communications, Technology, Public Relations, Investor Relations, Marketing, Advertising, Communications, General Entertainment, General Health, TV and Radio, Artificial Intelligence, Media, Entertainment, Digital Marketing, Health, Network Advertising Initiative, Artificial intelligence, Patient, Adult, NAI, IHeartMedia, Intelligence, Population, Radio, Health, Compliance, Partnership, IHeartRadio, Nasdaq, Â, Machine learning, Nature, Network, Public relations, Pharmaceutical industry, Swoop

Swoop, the leader in privacy-safe AI-generated audiences for healthcare marketing, today announced a strategic partnership with iHeartMedia, the leading audio media company in the U.S., that makes its custom patient audiences available for broadcast radio planning, activation and measurement.

Key Points: 
  • Swoop, the leader in privacy-safe AI-generated audiences for healthcare marketing, today announced a strategic partnership with iHeartMedia, the leading audio media company in the U.S., that makes its custom patient audiences available for broadcast radio planning, activation and measurement.
  • With the industrys highest audience quality (AQ), Swoop patient segments can be used to more effectively plan radio media strategy, optimizing channel performance and outcomes.
  • Applying the same audiences they already use for digital activation to broadcast radio will help advertisers optimize their reach and frequency, and develop the most beneficial media mix for their brand.
  • iHeartMedia has been leading the way in data driven media planning and delivery for all forms of audio including streaming, podcast and broadcast radio, said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia.

Datonics Joins Unified ID 2.0 Initiative

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Thursday, June 16, 2022
Advertising, Digital, Unified, Industry, The Trade Desk, Network Advertising Initiative, NAI, Technology, GM, CEO, Big Data Partnership, LinkedIn, YouTube, Ecosystem, CA, API, Twitter, Network, ID, Trade, CTV, Online shopping, Datone Jones, Facebook

NEW YORK, June 16, 2022 /PRNewswire-PRWeb/ -- Digital data pioneer Datonics has joined the Unified ID 2.0 initiative, an identity solution and open-source digital framework developed by The Trade Desk. The integration allows Datonics to associate Unified ID 2.0 values with its data, thereby allowing media buyers within The Trade Desk to use Datonics data to reach specific audiences for their campaign needs.

Key Points: 
  • NEW YORK, June 16, 2022 /PRNewswire-PRWeb/ -- Digital data pioneer Datonics has joined the Unified ID 2.0 initiative, an identity solution and open-source digital framework developed by The Trade Desk.
  • The integration allows Datonics to associate Unified ID 2.0 values with its data, thereby allowing media buyers within The Trade Desk to use Datonics data to reach specific audiences for their campaign needs.
  • Datonics is aligning with leading identity solutions such as Unified ID 2.0 to expand the availability of its data to marketers beginning to operate within the cookieless ecosystem.
  • Datonics joining the Unified ID 2.0 initiative is one example of our commitment."

Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First 'DAA Privacy Icon' Award

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Wednesday, May 4, 2022
Compliance, Interactivity, Senior, EMEA, Consumer Bankers Association, NEW, American Advertising Federation, Policy, Network Advertising Initiative, Internet Advertising Bureau, United States Chamber of Commerce, Public policy, Association of National Advertisers, Association, CIPP, Program, DAA, ANA, Consumer Data Industry Association, Industry, Commerce, Consumer protection, Leadership, Advertising, Interactive Advertising Bureau, 4A, Digital Advertising Alliance of Canada, American Financial Services Association, Hadley, Digital, Experian, Privacy

NEW YORK, May 4, 2022 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, Experian's Senior Vice President of Public Policy, with its first annual "DAA Privacy Icon" award. The award recognizes Hadley for his career of contributions to the DAA's work and industry efforts to strengthen consumer protection, self-regulation, and responsible data use, as well as Experian's ongoing support of the DAA's Self-Regulatory Principles and program.

Key Points: 
  • Award Recognizes Hadley's Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use
    NEW YORK, May 4, 2022 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, Experian's Senior Vice President of Public Policy, with its first annual "DAA Privacy Icon" award.
  • "We are honored to recognize Tony and Experian with this award for their leadership and support for thework of the DAA and other important initiatives in our field."
  • In his role at Experian, Hadley has led the regulatory agenda relating to consumer reporting, financial markets, direct marketing and advertising, e-commerce, and privacy for 15 years.
  • The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive.

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

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Tuesday, May 3, 2022
EMX, Compliance, Policy, NEW, Partnership, American Advertising Federation, Adtech (company), Certification, Solution, CEO, Framework, Policy framework, Ecosystem, SVP, AMI, ATS, EVP, Program, ANA, Industry, Approved, Advertising, Criteo, 4A, AdChoices, Amis, Digital Advertising Alliance of Canada, Interactivity, Network Advertising Initiative, PAF, Association of National Advertisers, Association, TrustArc, Responsibility, Interactive Advertising Bureau, Digital, Privacy, Addressability, PMC, Review, CIPP, DAA, LiveRamp, Health, Public relations, Online shopping, Audit

NEW YORK, May 3, 2022 /PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). AMIs are used to enable relevant advertising, optimized outcomes, measurement tools, and other important functionality with new privacy safeguards for the ad-supported digital content and services enjoyed by millions of consumers worldwide.

Key Points: 
  • AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software Service
    NEW YORK, May 3, 2022 /PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).
  • Companies undergoing the initial certification process will receive an interim six-month certification after which companies will receive a full certification, pending successful completion of their requirements.
  • The Policy Framework for Addressable Media Identifiers was released by the Partnership for Responsible Addressable Media in February 2022, prior to it transitioning the implementation of ongoing AMI certification and oversight to the DAA.
  • The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive.