Oxford Road

Seekr Introduces Align Brand Safety and Suitability Platform to Drive Doubling of Podcast Industry Beyond $4 Billion in 24 Months

Retrieved on: 
Tuesday, January 23, 2024
SimpliSafe, Interactivity, Advertising, Civility, Oxford Road, IAB, Align, Language, Risk, Safety, Constant Contact, Babbel, Confusion, Patent, Nature, Global Alliance, MasterClass

VIENNA, Va., Jan. 23, 2024 /PRNewswire/ -- Seekr, an artificial intelligence company specializing in transparent content evaluation and generation, announced today the release of Seekr Align, an advanced brand safety and suitability tool that unlocks new audience reach by giving brands and ad agencies unprecedented visibility into hundreds of thousands of podcast episodes whose brand safety and suitability is largely unknown. Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

Key Points: 
  • Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.
  • "Seekr Align unlocks more brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate," said Rob Clark, President and Chief Technology Officer of Seekr.
  • The volume of content scored by the platform will increase five-fold by the end of the year, far outpacing competitive offerings."
  • Seekr Align is redefining how podcast content is evaluated to align with brand objectives because of its ability to truly understand the nuances of language in audio.

Rise of the Chief Audio Officer --�Four Leading Brands Tout Missing Ingredient to Unlock Power of Audio Advertising

Retrieved on: 
Wednesday, July 26, 2023
Advertising, Marketing, Media planning, Jobs and Growth Act, CMO, Linux, Trust, Champion, Center of excellence, Growth, Oxford Road, Radio, Mobile phone

SHERMAN OAKS, Calif., July 26, 2023 /PRNewswire-PRWeb/ -- Oxford Road, the leading independent audio advertising agency, has just released its latest thought-leadership white paper, "Chief Audio Officer: The Champion Every Brand Needs to Win in Audio."

Key Points: 
  • SHERMAN OAKS, Calif., July 26, 2023 /PRNewswire-PRWeb/ -- Oxford Road, the leading independent audio advertising agency, has just released its latest thought-leadership white paper, "Chief Audio Officer: The Champion Every Brand Needs to Win in Audio."
  • "A Chief Audio Officer functions like an internal Center of Excellence.
  • The white paper argues that the rise of the Chief Audio Officer is the next step in giving audio marketing the energy it deserves to unlock transformative growth for brands and the industry.
  • In order to get the most from those host-to-audience connections, you need a Chief Audio Officer to bring it all together.

Seekr and Oxford Road Launch Groundbreaking Civility Score for Podcasts

Retrieved on: 
Thursday, July 13, 2023
Heart, Advertising, Subjectivity, Golden Rule, Business rules engine, Aggression, National Election Pool, Ad hominem, Oxford Road, AI, Mobile phone, Life insurance, Online shopping, Retail

VIENNA, Va., July 13, 2023 /PRNewswire/ -- Seekr, a revolutionary artificial intelligence company specializing in transparent content evaluation, and Oxford Road, the leading independent ad agency in audio, today announced the launch of the first-ever Civility Score for podcasts. Seekr's Civility Score harnesses proprietary AI to offer brand marketers a highly actionable way to measure brand suitability in podcast advertising, maximizing brand affinity and return on investment.

Key Points: 
  • Seekr released Civility Score ratings for the top ten non-exclusive U.S. podcasts, as compiled by Edison Research.
  • Seekr's Civility Score will use AI to objectively measure the volume and intensity of personal attacks within the nation's top podcasts – a key contributor to societal polarization and aggression.
  • As part of today's announcement, Seekr released Civility Score ratings for the top ten non-exclusive U.S. podcasts , as compiled by Edison Research.
  • Initially, the Civility Score will focus on podcasts, with plans to expand its scope to provide broader applications in all forms of media.

Study Unveils New Method to Increase Attribution Visibility for Brands in Audio by 700%

Retrieved on: 
Wednesday, April 12, 2023
Manchester Oxford Road railway station, Pressure, Advertising, Software as a service, URL, Bonfire, Friction, Vanity, Achilles, Oxford Road, Radio, LOS, Mobile phone, Music, Business, Desirée Sparre-Enger

LOS ANGELES, April 12, 2023 /PRNewswire-PRWeb/ -- Oxford Road, the leading independent audio advertising agency, today announced the release of "Solving Audio Ad Attribution: The Bonfire of the Vanity URLs," an in-depth exploration of what works and what doesn't when advertising on audio channels. The title of the study alludes to the fact that while most experienced advertisers understand tactics like sharing a special website URL on an episode in order to drive traffic don't work well, many are still underutilizing better approaches.

Key Points: 
  • Part I of "Solving Audio Ad Attribution" exposes readers to clear illustrations of what doesn't work when advertising on audio.
  • Part II of the report then provides prescriptive information about what has proven to work – zoning in on the two-tiered customer surveys to increase attribution visibility.
  • It also points out that the method for audio attribution can be applied across all audio channels – including podcasts, streaming audio, terrestrial and satellite radio – as well as forms of TV, streaming video and print.
  • To download Oxford Road's complete report, "Solving Audio Ad Attribution: The Bonfire of the Vanity URLs," please visit: https://oxfordroad.com/solving-audio-ad-attribution .

Barometer and Oxford Road Roll Out Two New Brand Safety and Suitability Solutions for Audio Advertisers

Retrieved on: 
Tuesday, December 13, 2022
Social media, Perception, Hotel manager, D2C, API, Television, LOS, DSPS, Internet, Partnership, Barometer question, Radio, Intelligence, Natural language processing, Investment, Thomas Edison, News, IAB, Safety, Movement, Global Alliance, Barometer, Oxford Road, Acquisition, Mobile phone, Cryptocurrency, Marketing

CHATTANOOGA, Tenn. and LOS ANGELES, Dec. 13, 2022 /PRNewswire-PRWeb/ -- Barometer, an AI company building a brand suitability and contextual targeting solution for audio, and Oxford Road, the leading independent advertising agency for audio, today announced two new milestones in their strategic partnership – the launches of Barometer Host Intelligence™, a new host-specific brand safety and suitability intelligence solution for audio advertisers and Barometer's Podcast Suitability Spotlight™, a free monthly listing of podcast content scores that all advertisers can reference.

Key Points: 
  • Both solutions were designed to help audio advertisers align their media investments with their purpose and give them greater intelligence and control over advertising choice, brand safety, suitability and outcomes.
  • Solutions like Barometer Host Intelligence and Barometer's Podcast Suitability Spotlight save brands hundreds upon hundreds of hours of manual work through the combination of nuanced content analysis and host reporting.
  • Powerful insights that go beyond the transcript level to ensure brand suitability and safety and drive superior outcomes when engaged in podcast advertising.
  • As a result, in addition to transcript-level brand suitability and safety data, advertisers also have host-related news and sentiment data going back over time.

Oxford Road's Contribution to Children's Hospital Los Angeles Will Fund its Cuddler Program for the Next Three Years

Retrieved on: 
Thursday, August 4, 2022
Hospital, Children's Hospital Los Angeles, National Grange of the Order of Patrons of Husbandry, Industry, Senior, IHeartRadio, Oldsmobile Cutlass Ciera, Life, Attention, Affection, Acquisition, Program, LA, Oxford Road, Reading, Smart speaker, CHLA, Podcast, Oxford Road, Tutoring, Health insurance, Radio, Child

SHERMAN OAKS, Calif., Aug. 4, 2022   /PRNewswire-PRWeb/ -- Oxford Road, the leading independent audio agency, today announced that its Koala Corps program has raised the funds needed to afford a full-time professional to oversee the cuddler program at Children's Hospital Los Angeles (CHLA) for the next three years. The agency's Koala Corps initiative was designed to support critical newborn infants to be held through this service. With this milestone under its belt, Oxford Road is now pursuing ways to establish Koala Corps as an endowment.

Key Points: 
  • With this milestone under its belt, Oxford Road is now pursuing ways to establish Koala Corps as an endowment.
  • Shae ultimately spent six months in Children's Hospital Los Angeles, where she underwent a dozen surgeries and procedures.
  • The funds Koala Corps raises for Children's Hospital Los Angeles come primarily from its chief contributor, Oxford Road.
  • Rosby Lamm, Manager of Volunteer Resources at Children's Hospital Los Angeles, oversees the Hospital's Cuddler Program.

After A Year of Significant Growth, Leading Audio Agency, Oxford Road, Adds Three Key Hires to its Leadership Team

Retrieved on: 
Wednesday, April 27, 2022
Mediacom, American, Oxford Road Halt railway station, Radio, Private, GLOBE, SVP, Television, B2C, COO, Advertising, Philosophy, Finance, Oxford Road, Advertising agency, Technology, Real estate, Data, Strategy, EVP, Climate Data Operators, Jacobs Engineering Group, Industry, Business intelligence, Sherman Oaks, Los Angeles, Management

We are delighted to add this stellar talent to the growing agency says Oxford Roads President, Steven Abraham.

Key Points: 
  • We are delighted to add this stellar talent to the growing agency says Oxford Roads President, Steven Abraham.
  • COO/CFO, Mark Piazza, joins the Oxford Road family with an impressive background.
  • Luceys key focus as EVP is on ensuring the quality and output of Oxford product is of the highest standard.
  • Oxford Road is the leading privately-owned audio ad agency.

Barometer and Oxford Road Introduce World's Preeminent AI-Powered Brand Safety and Suitability Solution for Podcasts at SXSW

Retrieved on: 
Wednesday, March 9, 2022
Attention, Industry, Safety, Risk, Podcast, Television, Advertising, Bias, AI, Natural language processing, API, Acquisition, Adult, Obscenity, Radio, Technology, Interactivity, Manchester Oxford Road railway station, Solution, Oxford Road, Interactive Advertising Bureau, Love, B2C, CEO, Barometer, IAB, SXSW, Public relations, Marketing

Powered by natural language processing, and built for the needs of media buyers, Barometer and Oxford Road's first-of-its-kind solution is informed by the Global Advertisers for Responsible Media's (GARM) Brand Safety Floor and Suitability Framework .

Key Points: 
  • Powered by natural language processing, and built for the needs of media buyers, Barometer and Oxford Road's first-of-its-kind solution is informed by the Global Advertisers for Responsible Media's (GARM) Brand Safety Floor and Suitability Framework .
  • For the industry to achieve a sustainable solution, impartiality is critical," said Dan Granger, founder, and CEO of Oxford Road.
  • Barometer and Oxford Road's new brand safety and suitability solution for podcasts will be unveiled at SXSW on March 14t at Audio House, a private event that will bring.
  • To learn more about Barometer and Oxford Road's new brand safety and suitability solution, please contact [email protected] .

PodcastOne Crowns True Crime Podcast Knock Knock The Winner Of Self Made Podcast Edition - Audio Competition To Find The Next Big Podcast Star

Retrieved on: 
Friday, October 1, 2021
Cold Case Files, Pulse, IOS, STIRR, Private Securities Litigation Reform Act, Dancing with the Stars, Crime, OZY (media company), TikTok, Casefile True Crime Podcast, Netflix, Program, Smart TV, Entrepreneurship, Evil genius, True Crime, HBO, Non-fungible token, LiveXLive, SEC, Industry, Cheating, MLB Network Radio, Guinness, Compliance, Oxford Road, Sala Radio, U.S. Securities and Exchange Commission, Issues relating to social networking services, Android, Twitter, Guinness World Records, Technology, The Adam Carolla Show, VIP, Apple TV, Radio, Dance, Music, Annual report, NASDAQ, Sport, Television, Carolla, OTT, Acquisition, Company, Woman, Internationalization, NFT, Roku, Social media, Baby Did a Bad Bad Thing, A&E, Instagram, Advertising, COVID-19, Bachelorette, Amazon Fire tablet, Family, Labour, Video game

LOS ANGELES, Sept. 30, 2021 /PRNewswire/ -- PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media (NASDAQ: LIVX), announce today, on International Podcast Day, that Knock Knock, hosted by Jason B. Jones has been selected as the first-ever winner of Self Made Podcast Edition, an audio competition to find the next big podcast star for the network giant and was hosted on PodcastOne's independent podcasting platform LaunchpadOne. In addition to being crowned the inaugural winner, Jones was awarded a PodcastOne podcasting contract and a total prize package worth over $100,000  including promotion across PodcastOne's network.

Key Points: 
  • The true crime podcast, Knock Knock featuries real stories of families and communities that have lived through the horror of an unsolved murder.
  • "We had an overwhelming response to the competition and the content for the submissions ranged from true crime and sports to pop culture and gossip.
  • The quality and excitement around the Self Made Podcast competition exemplifies that independent podcasting is thriving.
  • We can't wait for Self Made Podcast 2nd Edition," said Kit Gray, president of PodcastOne.

AngloGold Ashanti Signs Definitive Agreement to Acquire Corvus and Consolidate the Beatty District of Nevada

Retrieved on: 
Monday, September 13, 2021
AND, Cravath, Swaine & Moore, Mineral, LLP, Jerritt Elliott, Report of the Special Committee on the Termination of the National Emergency, Corvus (boarding device), Resource management, AngloGold Ashanti, U.S. Securities and Exchange Commission, Gold, Shareholder, Minority, Canada Business Corporations Act, A Feasibility Study, Annual report, Communication, RBC Capital Markets, Dorsey, Name, GLOBE, AS, Transaction, Dorsey & Whitney, Security (finance), Committee, Proxy, Blackwell, THE, TSX, SEC, Goal, Oxford Road, Multilateral, Reading, Feasibility study, Toronto Stock Exchange, Schedule, SEDAR, Valuation, Review, BMO Capital Markets, WHEN, Beatty, ANY, MI, EDGAR, Special, Stikeman Elliott, Cryptocurrency, Health insurance, Renewable energy, Management, Bank, Mining, Audit

Alberto Calderon, AngloGold Ashantis Chief Executive Officer and Executive Director, said:

Key Points: 
  • Alberto Calderon, AngloGold Ashantis Chief Executive Officer and Executive Director, said:
    We are pleased to reach an agreement with Corvus that we believe is value enhancing for all stakeholders.
  • This transaction delivers a compelling, district-wide consolidation in Nevada, which allows for the Beatty District to become a potential Tier 1 asset for AngloGold Ashanti.
  • AngloGold Ashanti has been a supportive shareholder of Corvus since its inception and has supported us in our capital raising needs along the way.
  • An early warning report will be filed by AngloGold Ashanti with applicable Canadian securities regulatory authorities and will be available on Corvus SEDAR profile at www.sedar.com or may be obtained from the AngloGold Ashanti by contacting AngloGold Ashanti Investor Relations at [email protected] .