The Trade Desk

Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform

Retrieved on: 
Tuesday, December 12, 2023
Technology, Content Marketing, Advertising, Communications, Software, Digital Marketing, Social Media, Search Engine Optimization, Search Engine Marketing, EBITDA, Dentsu, Acquisition, ROI, WPP plc, Uber, Xandr, Clear channel, Jefferies Group, Growth, LATAM, Tokyo Disney Resort, The Trade Desk, SSP, DOOH, TASE, Cryptocurrency, Sales, Video game, Perion Network

DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time.

Key Points: 
  • DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time.
  • It harnesses cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go.
  • With the acquisition of Hivestack, a programmatic DOOH technology innovator since 2017, Perion is entering an exciting market at its nascent stage, positioning the company to capitalize on its anticipated growth.
  • This global footprint will enable Perion to capitalize on economic trends impacting advertising budgets globally, and offer a variety of solutions in these additional markets.

The Trade Desk Reports Third Quarter 2023 Financial Results

Retrieved on: 
Thursday, November 9, 2023
Data Management, Technology, Advertising, Communications, Social Media, Search Engine Marketing, Digital Marketing, Software, Artificial Intelligence, Internet, Content Marketing, Maker, Trade, EBITDA, ID, Disclosure, Adtech (company), Aller Media, OneFootball, NBCUniversal, Telephone, Woman, Forward, Privacy, Warner Bros. Discovery, Depreciation, Bacardi, EPS, DSP, GAAP, Adjustment, CTV, HP, Regulation Fair Disclosure, Regulation, Walmart, Dilution, Sport, News, Support, The Trade Desk, Kimberly-Clark, Video game, Broadcasting

Walmart Connect announced it is testing the integration of UID2 to inform decisioning across the open internet within the Walmart DSP.

Key Points: 
  • Walmart Connect announced it is testing the integration of UID2 to inform decisioning across the open internet within the Walmart DSP.
  • We expect the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.
  • Management believes these non-GAAP measures allow investors to evaluate the Company’s financial performance using some of the same measures as management.
  • Accordingly, investors should monitor these channels in addition to The Trade Desk’s press releases, SEC filings, public conference calls and webcasts.

UPS and Advance Local to join expert panel on marketing & advertising in a post-cookie world

Retrieved on: 
Tuesday, December 12, 2023
Online, UPS, Advance Publications, Mind share, Privacy, Marketing, Advertising, Ecosystem, The Trade Desk, Martech, UID, Online shopping

BOSTON, Dec. 12, 2023 /PRNewswire-PRWeb/ -- Market-leading customer data platform BlueConic has assembled a stellar lineup of speakers to discuss the urgency to prepare for a post-third-party cookie future. The virtual roundtable discussion is taking place on Tuesday, December 19 at 1pm ET and will feature influential brand marketers, publishers, agency executives, and experts in adtech and martech sharing valuable tips for future-proofing your business and ensuring success in a post-cookie landscape.

Key Points: 
  • The verdict is in on third-party cookies: they are a liability to consumer privacy.
  • Companies can't afford to wait to take action if they want to deliver on the transparency and trust that consumers demand.
  • Companies can't afford to wait to take action if they want to deliver on the transparency and trust that consumers demand.
  • Why attend: Industry experts will discuss the future state of marketing and advertising and the steps you can take to future-proof your business.

DriveLine Unlocks The Power of the 'Swifties' and 'BeyHive' Fan Bases; Creating Exclusive Target Audience Segments of The Eras and Renaissance Tour Attendees for Advertisers

Retrieved on: 
Tuesday, November 28, 2023
LiveRamp, AMC Theatres, Kansas City metropolitan area, Beyoncé, Love, Olympic Games, Kansas City Chiefs, Eras, Drivetrain, NFL, AMC, The Eras Tour, The Trade Desk, Football, PII, Marketing, Swifty

TAMPA, Fla., Nov. 28, 2023 /PRNewswire/ -- DriveLine, a bleeding-edge audience provider, announces the availability of their new custom Swifties and BeyHive audience segments. These curated audiences will allow advertisers to reach two of the most influential and powerful fanbases in the world.

Key Points: 
  • These curated audiences will allow advertisers to reach two of the most influential and powerful fanbases in the world.
  • Both custom audience segments are based on attendee visitation to the arenas Taylor Swift and Beyoncè performed at during the U.S. legs of their record-breaking 2023 world tours.
  • DriveLine's ability to create custom audience segments of precise geo-behavioral instances empowers marketers to achieve marketing objectives with unparalleled precision and effectiveness.
  • To learn more or gain access to DriveLine's Swifties and BeyHive audience segments, email their strategy team at: [email protected] .

IAB Tech Lab Announces Changes to OpenRTB Specification Update Cadence

Retrieved on: 
Thursday, November 9, 2023
MFA, Advertising, Commit, Ecosystem, CTV, The Trade Desk, Cryptocurrency, Video game, Auction, Risk management

NEW YORK, Nov. 9, 2023 /PRNewswire/ -- Focusing on being more responsive to the fast-paced, dynamic changes in the digital advertising ecosystem, IAB Tech Lab, the global digital advertising technical standards-setting body, announced a significant shift in its release cadence at the end of 2022. The OpenRTB specification transitioned from a single annual release to a more agile and responsive approach with multiple, smaller releases based on industry needs, resulting in two full releases and one additional release planned for December of 2023

Key Points: 
  • Historically, IAB Tech Lab released a comprehensive, nearly 100-page OpenRTB specification update once a year.
  • In 2023, IAB Tech Lab made significant strides in enhancing the OpenRTB specification to serve the advertising community better.
  • To streamline the integration of new attributes into the OpenRTB specification, IAB Tech Lab is introducing a provisional attribute mechanism.
  • For more information about these changes or to stay updated on the OpenRTB specification, please visit https://iabtechlab.com/standards/openrtb/ .

Wunderkind's Publisher Growth Suite Bridges The Gap Between Ad Tech and MarTech For Media Organizations

Retrieved on: 
Thursday, November 9, 2023
TMB, Adtech (company), Prodigy (rapper), Trusted Media Brands, Attention, Digest, Child prodigy, The Trade Desk, Advertising, News, Martech, Growth, Reader's Digest, Associated Press, CNN, Video game

NEW YORK, Nov. 9, 2023 /PRNewswire-PRWeb/ -- Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Key Points: 
  • The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.
  • The full-stack technology infrastructure bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.
  • Additionally, Wunderkind's Publisher Growth Suite now offers a unique self-sustaining financial model — whereby publishers activate WunderKIND Ads to generate a new and meaningful revenue stream that can absorb platform costs.
  • This new model allows us to scale that growth and drive additional ad revenue at no cost to us!

LiveRamp Announces Second Quarter Results

Retrieved on: 
Wednesday, November 8, 2023
Technology, Mobile, Wireless, Marketing, Advertising, Communications, Software, Internet, Hardware, Data Management, Cloud, DSPS, SSPS, CTV, Microsoft, GAAP, The Trade Desk, Google Cloud, Adobe, Comscore, Martech, Freewheel, Interest, LiveRamp, ATS, Partnership, Xandr, Yahoo!, Leaf Group, Cryptocurrency, Video game, Burda

A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.

Key Points: 
  • A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.
  • Joint customers of Sendbird and LiveRamp can now power personalized marketing and consumer experiences using LiveRamp's identity solutions.
  • LiveRamp ended the quarter with 99 customers whose subscription contracts exceed $1 million in annual revenue, compared to 92 in the prior year period.
  • LiveRamp ended the quarter with 895 direct subscription customers, compared to 920 in the prior year period.

Programmatic Advertising Spending Market size to increase by USD 433.7 billion between 2022 to 2027, Adform AS, Adobe Inc., Alphabet Inc. and more among key companies - Technavio

Retrieved on: 
Tuesday, November 7, 2023
Sale, Microsoft, The Trade Desk, Verizon Communications, Adobe Inc., DSP, Advertising, Magnite Inc, Growth, Mobile, Adform, USD, Alphabet Inc., Amazon (company), Auction, Pharmaceutical industry, Geography

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027.

Key Points: 
  • NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027.
  • In addition, the growth momentum of the market will progress at a CAGR of 32.23% during the forecast period, according to Technavio.
  • High penetration of digital advertising is notably driving the programmatic advertising spending market.
  • The growth of the programmatic advertising spending market in North America is due to the mature technological market in the region that drives the market.

Comscore Launches AI-Powered Political Audience Targeting Solutions Ahead of 2024 Election Season, Initially Exclusive to Media Buyers on The Trade Desk

Retrieved on: 
Tuesday, October 24, 2023
Senate, Human, Business development, Trade, Comscore, House, Internet, The Trade Desk, SCOR, GM, Marketing, Proximic

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local TV exposure. The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.

Key Points: 
  • The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
  • Heading into the 2024 election year that's forecasted to exceed a record $10 billion in political ad spend1, these new segments allow marketers to reach political audiences in a privacy-centric way, using Comscore's unique, customizable political TV ad exposure segments.
  • "As more political advertisers look for ways for greater reach with right audiences, digital advertising becomes a critically important component to media campaigns.
  • "Media buyers will now have the ability to extend reach and drive incrementality over linear, to effectively compete in this hyper-competitive race."

The Trade Desk Announces Date of Third Quarter 2023 Financial Results and Conference Call

Retrieved on: 
Thursday, October 19, 2023
Technology, Mobile, Wireless, Marketing, Advertising, Communications, Software, Internet, Digital Marketing, Data Management, TTD, The Trade Desk, Trade, Telephone, ID, Webcast

The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the third quarter ended Sept 30, 2023 after the market closes on Thursday, November 9, 2023.

Key Points: 
  • The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the third quarter ended Sept 30, 2023 after the market closes on Thursday, November 9, 2023.
  • The Trade Desk will host a webcast and conference call to discuss third quarter financial results at 2:00 P.M. Pacific Time.
  • Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ .
  • The audio replay will be available via telephone until November 16, 2023.