Trusted Media Brands

Parks Associates Addresses Streaming Services and the Multifamily Market at Future of Video and Smart Spaces Virtual Series

Retrieved on: 
Tuesday, March 19, 2024

DALLAS, March 19, 2024 /PRNewswire/ -- Parks Associates forecasts the US will have 129.6 million internet households in 2029, more than 92% of all households. These high-speed connections are the foundation for current and future services across multiple markets, including streaming video services and the multifamily market. The research firm will host Future of Video: Business of Streaming and Smart Spaces virtual sessions on March 21, addressing the transformation of multifamily and video distribution as a result of connectivity and technology advancements.

Key Points: 
  • These high-speed connections are the foundation for current and future services across multiple markets, including streaming video services and the multifamily market.
  • The research firm will host Future of Video: Business of Streaming and Smart Spaces virtual sessions on March 21, addressing the transformation of multifamily and video distribution as a result of connectivity and technology advancements.
  • "Access to high-speed internet is important in modern living – and connectivity is embedded in many everyday aspects of life at work and home," said Elizabeth Parks , President and CMO, Parks Associates.
  • Parks Associates and Future of Video sponsors, JWP (JW Player), Adeia, Bango, and FPT, invite the industry and press to join with this code: FOVVIRTUALVIP .

Veteran Digital Media Executive Greg Coleman Joins Cadent Board of Directors

Retrieved on: 
Monday, January 29, 2024

NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Cadent, the largest independent solutions provider for converged TV advertising, has named Greg Coleman to the company's Board of Directors. Coleman will work with senior leadership to advise on and help accelerate the company's expansion into digital video and programmatic advertising.

Key Points: 
  • Former Yahoo, BuzzFeed, and Criteo President, veteran media and technology entrepreneur, to advise on growth strategies for the largest independent platform for converged TV
    NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Cadent, the largest independent solutions provider for converged TV advertising, has named Greg Coleman to the company's Board of Directors.
  • Coleman will work with senior leadership to advise on and help accelerate the company's expansion into digital video and programmatic advertising.
  • "His industry relationships and decades of experience leading digital-first organizations will be a great resource to the Cadent leadership team."
  • Mr. Coleman is an Entrepreneur in Residence at Lerer Hippeau Ventures and sits on several media and tech-centric boards including BuzzFeed and Botify.

Independent Streaming Alliance (ISA) Announces New Members

Retrieved on: 
Tuesday, January 9, 2024

NEW YORK, Jan. 9, 2024 /PRNewswire/ -- The Independent Streaming Alliance (ISA) announced today its newest members, FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media. The new members join Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W. Scripps Company, Tastemade, TMB (Trusted Media Brands), and Vevo who together founded the ISA in June 2023.

Key Points: 
  • NEW YORK, Jan. 9, 2024 /PRNewswire/ -- The Independent Streaming Alliance (ISA) announced today its newest members, FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media.
  • The Independent Streaming Alliance (ISA) is an industry forum made up of independent streaming providers focused on working collaboratively with a broad range of external stakeholders, including platforms, advertisers, regulators, and other industry participants, to address the key challenges facing our membership and the CTV industry.
  • "Each new member delivers unique content offerings and illustrates the value and importance of independent content creators to its millions of viewers, which is a primary objective of the Independent Streaming Alliance."
  • The ISA will continue to recruit members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices.

MOTORTREND CELBRATES DIAMOND ANNIVERSARY WITH CALL TO VOTE FOR THE SINGLE MOST ICONIC VEHICLE OF THE PAST 75 YEARS

Retrieved on: 
Tuesday, December 12, 2023

LOS ANGELES, Dec. 12, 2023 /PRNewswire/ -- MotorTrend Group, a Warner Bros. Discovery company, today announced the brand's year-long celebration of a momentous 75th anniversary year in 2024. Kicking off with a public call to vote on the most legendary vehicle in the MotorTrend 75 Icons program, the celebration continues with special-edition collectibles, 75th anniversary merchandise, and the historically significant release of MotorTrend's full archives in digital format for the first time ever.

Key Points: 
  • As MotorTrend approaches its Diamond Anniversary, the media company and automotive industry leader is pulling out all the stops to honor its history.
  • MotorTrend's editorial team has meticulously selected 10 of the most iconic vehicles from the past 75 years, naming them 'MotorTrend 75 Icons'.
  • Now, MotorTrend invites the public to determine the single most iconic vehicle from the past 75 years, inviting active participation in this historic celebration.
  • For a limited time, MotorTrend is making the entire archive freely available to the public to celebrate the Diamond Anniversary.

Wunderkind's Publisher Growth Suite Bridges The Gap Between Ad Tech and MarTech For Media Organizations

Retrieved on: 
Thursday, November 9, 2023

NEW YORK, Nov. 9, 2023 /PRNewswire-PRWeb/ -- Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Key Points: 
  • The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.
  • The full-stack technology infrastructure bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.
  • Additionally, Wunderkind's Publisher Growth Suite now offers a unique self-sustaining financial model — whereby publishers activate WunderKIND Ads to generate a new and meaningful revenue stream that can absorb platform costs.
  • This new model allows us to scale that growth and drive additional ad revenue at no cost to us!

The Independent Streaming Alliance (ISA) Reaches nearly 15 Percent of US TV Households based on iSpotTV

Retrieved on: 
Wednesday, October 11, 2023

The Independent Streaming Alliance (ISA), which announced its formation in June, is pleased to share the results of its third-party measurement study with iSpot TV , the leading TV streaming video ad measurement provider.

Key Points: 
  • The Independent Streaming Alliance (ISA), which announced its formation in June, is pleased to share the results of its third-party measurement study with iSpot TV , the leading TV streaming video ad measurement provider.
  • The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, and other industry participants.
  • One of the goals of the ISA is to address the key challenges facing our membership and the broader CTV industry.
  • ISA's founding members include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W.

Reader's Digest Names Nicest Places in America for 2023

Retrieved on: 
Tuesday, September 19, 2023

NEW YORK, Sept. 19, 2023 /PRNewswire/ -- Reader's Digest is pleased to announce the winner of the 2023 Nicest Places in America, a national crowd-sourced effort to uncover places where stories of kindness, respect and community shine bright. "Places" range from towns, neighborhoods, businesses, and more. This year, Buffalo, New York received the top honor.

Key Points: 
  • Reader's Digest editors read thousands of stories about a kinder America than you see on the evening news — from every corner of the country they learned about places full of generosity and love.
  • Nicest Places in America is an annual initiative for Reader's Digest and this is its 7th year.
  • Each year Reader's Digest gets help from a selected panel of judges to choose the stories to be crowned "Nicest Places."
  • This year's panel of judges includes:
    Bonnie Kintzer – Chief Executive Officer, Trusted Media Brands
    Jim Rhodes – Nominator of Coulterville, California, 2022's Nicest Place in America
    Finalist cities for Nicest Places included Providence, R.I.; Red Lodge, Mont.

Babylist Expands Content Studio to Offer Full-Funnel Marketing Partnerships with Unparalleled Reach to Families

Retrieved on: 
Monday, August 21, 2023

This comes on the heels of last year’s launch of The Push, Babylist’s in house content studio, which helped double the business’ media revenue YoY.

Key Points: 
  • This comes on the heels of last year’s launch of The Push, Babylist’s in house content studio, which helped double the business’ media revenue YoY.
  • “For the last decade, Babylist has invested in developing thoughtful, informative content that drives organic growth, making us the go-to destination for parents and a valuable audience platform for brands.
  • For the campaign, Babylist developed customized content that featured Shipt across multiple channels including Babylist’s editorial guides and Hello Baby newsletters for expecting and new parents.
  • After a successful series of pop-ups last year, Babylist recently opened its permanent flagship showroom, Babylist Beverly Hills.

Money Management International Announces 2023 Financial Literacy and Education in Communities (FLEC) Awards

Retrieved on: 
Tuesday, July 18, 2023

STAFFORD, Texas, July 18, 2023 (GLOBE NEWSWIRE) -- Money Management International (MMI), one of America’s largest nonprofit credit counseling and financial wellness organizations, is pleased to announce the recipients of the 2023 Financial Literacy and Education in Communities (FLEC) Awards .

Key Points: 
  • STAFFORD, Texas, July 18, 2023 (GLOBE NEWSWIRE) -- Money Management International (MMI), one of America’s largest nonprofit credit counseling and financial wellness organizations, is pleased to announce the recipients of the 2023 Financial Literacy and Education in Communities (FLEC) Awards .
  • “We are thankful for all journalists who work hard to share stories of financial education and empowerment to support communities across the country,” said Jim Triggs , President and CEO at MMI.
  • Americans face economic challenges like rising interest rates, affordable housing, and student loan debt.
  • “Our relationships with journalists are critical to reaching Americans struggling with debt,” said Thomas Nitzsche , Sr. Director of Media & Brand at MMI.

Independent Streaming Alliance (ISA) Announces Formation

Retrieved on: 
Monday, June 12, 2023

The Independent Streaming Alliance (ISA) announced its official formation today.

Key Points: 
  • The Independent Streaming Alliance (ISA) announced its official formation today.
  • The ISA is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media.
  • Together, the ISA founding companies offer over 2,200 independent streaming touchpoints, which generate more than half a billion hours of watch time every month, representing a diverse, highly engaged audience of consumers globally.
  • “Tastemade is proud to be on the leading edge of building a sustainable streaming industry.”
    The ISA will continue to recruit members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices.