The Trade Desk

Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands

Retrieved on: 
Thursday, October 19, 2023
Nexus, CPG, CTV, TTD, Beam Suntory, Commerce, The Trade Desk, Consumer, Trade, WPP plc, Growth, Instacart, Partnership, Digital marketing, Investment, SAN, Big Data Partnership, Marketing

SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, today announced a new partnership to help select CPG advertisers enrich their programmatic campaigns with the power of retail media. The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

Key Points: 
  • Pilot partners, including Beam Suntory and GroupM, will soon be able to build and activate Instacart-informed audiences across omnichannel media buys through The Trade Desk.
  • Instacart will make category-based purchase data available for brands on The Trade Desk, enabling them to build larger, high-intent audiences that reflect consumer shopping behaviors across Instacart's Marketplace of more than 1,400 retail banners in North America.
  • Now, we can help brands expand their reach to audiences off our Marketplace via our partnership with The Trade Desk.
  • "Instacart brings a wealth of valuable life stage and verified purchase data to our platform for CPG advertisers," said Ben Sylvan, Vice President, Data Partnerships, The Trade Desk.

Narrative I/O and Snowflake to Syndicate Data to The Trade Desk

Retrieved on: 
Thursday, October 12, 2023
Cloud, Multimedia, Gopuff, Trade, Organization, GM, Big Data Partnership, Data management, Digital, Audience, Rosetta Stone, Adtech (company), Snowflake, Privacy, Tag cloud, The Trade Desk, A.I, Cryptocurrency, Computer data storage, Sales, Online shopping, Narrative

NEW YORK, Oct. 12, 2023 /PRNewswire/ -- Narrative I/O, a leader in data collaboration, today announced a collaboration with Snowflake, the Data Cloud company, to allow third-party data providers to surface data within The Trade Desk via Snowflake Marketplace, creating effective and data-driven digital media campaigns. 

Key Points: 
  • NEW YORK, Oct. 12, 2023 /PRNewswire/ -- Narrative I/O, a leader in data collaboration, today announced a collaboration with Snowflake , the Data Cloud company, to allow third-party data providers to surface data within The Trade Desk via Snowflake Marketplace , creating effective and data-driven digital media campaigns.
  • Narrative I/O & Snowflake partner for fast, cost-efficient data distribution to The Trade Desk.
  • This Narrative / Snowflake initiative will give joint customers an efficient and cost-effective solution to activate and distribute audiences from Snowflake Marketplace to The Trade Desk platform.
  • "With the Snowflake and Narrative relationship, data suppliers on The Trade Desk can expect faster, more cost-effective data access, revolutionizing the way they leverage data to drive success," said Tim Mahlman, CEO of Narrative.

Found Launches New Campaign with Creative Studio CōLab to Redefine Healthy Weight Loss

Retrieved on: 
Monday, October 2, 2023
General Health, Health, Fitness & Nutrition, Marketing, Biology, Weight loss, The Trade Desk, Partnership, Multimedia, Humour, Future, Found, Roku

View the full release here: https://www.businesswire.com/news/home/20231002371566/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231002371566/en/
    The campaign, which was developed in partnership with creative studio CōLab , features a :30 hero video entitled “ Not for Every Body ” that takes a look at weight loss approaches that might work for some, but aren’t for everyone.
  • Every day, people struggle with weight loss and fitness regimes that aren’t right for them.
  • The “Not for Every Body” campaign shares how Found’s approach is tailored to an individual’s needs and biology.
  • Found worked with CōLab, a creative studio that specializes in startup marketing and design, to develop the campaign, which started with shifting Found’s marketing strategy from performance-focused to a full-funnel brand approach.

AdCellerant Enhances Partner Success Through AI-Powered Solutions

Retrieved on: 
Tuesday, September 19, 2023
Meta, Marketing, The Trade Desk, Synthetic media, Human, McKinsey & Company, Generative, Artificial intelligence, AI, System, Sales

DENVER, Sept. 19, 2023 /PRNewswire/ -- As a leader in digital marketing and technology solutions, AdCellerant is excited to share its latest whitepaper, "AI-Powered Solutions At AdCellerant: Enhancing Success Together." This comprehensive whitepaper explores Artificial Intelligence (AI) and Generative AI (GenAI) 's transformative impact on the digital advertising landscape.

Key Points: 
  • DENVER, Sept. 19, 2023 /PRNewswire/ -- As a leader in digital marketing and technology solutions, AdCellerant is excited to share its latest whitepaper, " AI-Powered Solutions At AdCellerant: Enhancing Success Together ."
  • AdCellerant is excited to share its latest whitepaper, AI-Powered Solutions At AdCellerant: Enhancing Success Together.
  • While GenAI can provide insights and solutions, AdCellerant partners will always receive dedicated account management, operations focused on campaign improvement, and a voice to express improvements for innovation with our technology and solutions.
  • If you're not a current partner of AdCellerant but would like to explore how AI is integrated seamlessly into our solutions and how our platform can be your one-stop shop for navigating the entire sales funnel, book a demo with us today.

FHN Financial Capital Markets' Explosive Municipal Growth Continues

Retrieved on: 
Thursday, September 14, 2023
Mason, FHN, First Horizon Bank, Senior, Capital market, John Thomson Mason (1787–1850), Sale, Public finance, Growth, The Trade Desk, Bookrunner, Security (finance)

John joined FHN Financial in 2017 and has been the senior national negotiated underwriter since that time.

Key Points: 
  • John joined FHN Financial in 2017 and has been the senior national negotiated underwriter since that time.
  • FHN Financial's Municipal Products team has experienced explosive growth in pricing negotiated sale transactions in 2023.
  • Since July 1, FHN Financial Capital Markets has served as Bookrunner on 19 transactions, totaling an estimated $1.58 billion in par.
  • FHN Financial Capital Markets, headquartered in Memphis, Tennessee, is a division of First Horizon Bank.

ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities

Retrieved on: 
Thursday, September 7, 2023
Software, Search Engine Marketing, Marketing, Data Management, Communications, Small Business, Professional Services, Technology, Advertising, Partnership, The Trade Desk, DSP, ABM, Thought, Publication, SSPS, ROI, SVP, Trade, ZI, Sales, B2B, ZoomInfo

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk .

Key Points: 
  • ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk .
  • Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.
  • On the back end, ZoomInfo takes users’ customized audiences and campaign information and executes campaigns programmatically via The Trade Desk’s ad auction process.
  • “ZoomInfo is leading the way for B2B and account-based marketing via their MarketingOS platform, and we’re excited to see our innovation power their capabilities that leverage data and decisioned media buying.

Invoca Celebrates 2023 Impact Award Winners Showcasing Excellence in Conversation Intelligence AI

Retrieved on: 
Wednesday, September 13, 2023
Cloud, City of Hope, Marketing, The Trade Desk, Blog, Acquisition, Patient, Investment, SVP, Rookie, Organization, Providence Health & Services, City centre, Knowledge, ROI, Customer success, Andersen, UFL Rookie of the Year, DIRECTV, Running, Four Seasons Hotels and Resorts, Google Cloud, Lunch, Season, Partnership, Intelligence, City, QA, Mutual of Omaha, Sales, Management, Online shopping, Retail, Entertainment, Pharmaceutical industry, Hope, Acadia Healthcare

SANTA BARBARA, Calif., Sept. 13, 2023 /PRNewswire/ -- Each year, Invoca, the recognized leader in conversation intelligence AI, honors select brands and partner teams for their use of conversation intelligence AI. This year, the 2023 Invoca Impact Awards recognize brands and partner teams creating significant impact in key business metrics, such as revenue growth, increased conversion rates, marketing efficiency and more. Winners this year include Four Seasons Hotels and Resorts, The Trade Desk, Google Cloud, DIRECTV and more. 

Key Points: 
  • SANTA BARBARA, Calif., Sept. 13, 2023 /PRNewswire/ -- Each year, Invoca , the recognized leader in conversation intelligence AI , honors select brands and partner teams for their use of conversation intelligence AI.
  • "At Invoca, our customers and partners are trailblazers, achieving outstanding results with conversation intelligence AI," said Jennifer Lovette, SVP of Customer Success at Invoca.
  • This year's Invoca Impact Awards winners who showcased excellence in conversation intelligence AI include:
    The Rookie of the Year is a customer who's been using Invoca for less than a year and has immediately showcased the value of conversation intelligence.
  • Learn more about the Invoca Impact Awards program: https://www.invoca.com/invoca-impact-awards
    Get inspired by Invoca Impact Award finalist stories: https://www.invoca.com/blog/invoca-impact-awards-2023
    See the results you can get with Invoca: https://www.invoca.com/customers

Court to notify Washington residents who are, or were, patients of Virginia Mason Medical Center or Virginia Mason Health System or any of their affiliates and who used www.virginiamason.org or the MyVirginiaMason patient portal, that a class action lawsu

Retrieved on: 
Monday, September 11, 2023
Defendant, Class representative, NOT, The Trade Desk, Class, Identity theft, Plaintiff, Privacy, Confidentiality, Court, Patient, Private investigator, Virginia Mason Medical Center, Signal, RCW

The Court decided that the Class includes all Washington residents who are, or were, patients of Virginia Mason Medical Center or Virginia Mason Health System or any of their affiliates and who exchanged communications at www.virginiamason.org or the MyVirginiaMason patient portal.

Key Points: 
  • The Court decided that the Class includes all Washington residents who are, or were, patients of Virginia Mason Medical Center or Virginia Mason Health System or any of their affiliates and who exchanged communications at www.virginiamason.org or the MyVirginiaMason patient portal.
  • If Class Members want to stay in the Class, THEY DO NOT HAVE TO DO ANYTHING NOW.
  • To be excluded from the Class, Class Members may visit www.virginiamasonprivacyclassaction.com for instructions or call toll-free 1-844-609-1124.
  • Class Members should not call Virginia Mason personnel, its counsel, or any Virginia Mason agent about this case.

GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President

Retrieved on: 
Wednesday, September 6, 2023
Cloud, Data management, Advertising, University, Bank of Hawaii, The Trade Desk, Moat, CTV, Multimedia, Playground, Oracle, Marketing, Wayne Gretzky, Dominoes, Oracle Advertising, Mindset, Business administration, Acquisition, Yoy, Growth, Bank, Master of Business Administration, Kellogg School of Management, Management, Northwestern

SANTA MONICA, Calif., Sept. 6, 2023 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organization with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum's global advertising business as well as drive the worldwide adoption of GumGum's platform for the future of digital advertising, The Mindset Platform™. Hulst will report to GumGum's CEO Phil Schraeder and will be based out of San Francisco.

Key Points: 
  • GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world.
  • GumGum will continue to focus on scaling the organization with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President.
  • SANTA MONICA, Calif., Sept. 6, 2023 /PRNewswire-PRWeb/ -- GumGum , a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world.
  • GumGum will continue to focus on scaling the organization with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President.

Dave Pickles to Step Down as Chief Technology Officer of The Trade Desk on September 29, 2023

Retrieved on: 
Wednesday, August 30, 2023
Technology, Content Marketing, Communications, Software, Internet, Digital Marketing, Social Media, Data Management, Search Engine Marketing, Artificial Intelligence, Advertising, TTD, The Trade Desk, Privacy, Trust, Pickles, Ecosystem, SVP, Trade, Data science, Engineering, Green

Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced that Dave Pickles will step down as Chief Technology Officer on September 29, 2023.

Key Points: 
  • Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced that Dave Pickles will step down as Chief Technology Officer on September 29, 2023.
  • Pickles will also step down from his role on the company’s Board of Directors.
  • Although he is retiring from these day-to-day roles, Pickles will continue as a long-term advisor to the company.
  • Along with the company’s CEO, Jeff Green, Pickles co-founded The Trade Desk in 2009.