Mind share

BOOKING.COM UNVEILS NEW AD CAMPAIGN, FEATURING TINA FEY, ENCOURAGING TRAVELERS TO EMBRACE THE BOOKING.YEAH FEELING AND 'BOOK WHOEVER YOU WANT TO BE'

Retrieved on: 
Friday, February 2, 2024

NEW YORK, Feb. 2, 2024 /PRNewswire/ -- Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can "book whoever you want to be" on vacation. The campaign, featuring award-winning American actor, producer and writer Tina Fey marks the continuation of the successful Booking.yeah campaign that will debut live during the "big game" on February 11. A sneak peek of the ad can be found on YouTube.com/Bookingcom.

Key Points: 
  • The campaign, featuring award-winning American actor, producer and writer Tina Fey marks the continuation of the successful Booking.yeah campaign that will debut live during the "big game" on February 11.
  • A sneak peek of the ad can be found on YouTube.com/Bookingcom .
  • The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way that resonates with American travelers."
  • For more information on travel offerings, including Early 2024 Deals with discounts starting at 15%, visit Booking.com or download the Booking.com app.

Institute for Real Growth and Oxford Saïd FOMI Publish First Global C-Suite Study on Stakeholder Impact

Retrieved on: 
Wednesday, January 10, 2024

NEW YORK, Jan. 10, 2024 /PRNewswire/ -- The Institute for Real Growth (IRG) today released the findings from the first global study to identify best practices on businesses' pivot from shareholder primacy to value creation for all stakeholders. Known as 'Humanized Growth,' this model seeks to benefit employees, consumers, the community, the environment, and investors. The study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics, and cross-functional C-suite practitioners.

Key Points: 
  • Known as 'Humanized Growth,' this model seeks to benefit employees, consumers, the community, the environment, and investors.
  • The study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics, and cross-functional C-suite practitioners.
  • The IRG Impact Study findings build on 450 in-depth vision interviews conducted with C-suite executives, experts, and academics and a survey of global business leaders.
  • The study findings also identify the characteristics that C-suite leaders need to possess to lead their companies to more Humanized Growth.

DENNY'S APPOINTS NEW AGENCY PARTNERS TO ELEVATE BRAND STORYTELLING

Retrieved on: 
Tuesday, November 28, 2023

Spartanburg, SC, Nov. 28, 2023 (GLOBE NEWSWIRE) -- Denny’s Corporation (NASDAQ: DENN) today announced the appointment of two new agency partners.

Key Points: 
  • Spartanburg, SC, Nov. 28, 2023 (GLOBE NEWSWIRE) -- Denny’s Corporation (NASDAQ: DENN) today announced the appointment of two new agency partners.
  • FINN Partners, the full-service marketing and communications company, was named as public relations and brand communications agency of record, effective August 1, 2023.
  • Mindshare, the media services company that is part of GroupM and WPP, was named as U.S. media agency of record, effective October 1, 2023.
  • “We benefit from the expertise of FINN Partners and Mindshare across storytelling, data, marketing, and media.

UPS and Advance Local to join expert panel on marketing & advertising in a post-cookie world

Retrieved on: 
Tuesday, December 12, 2023

BOSTON, Dec. 12, 2023 /PRNewswire-PRWeb/ -- Market-leading customer data platform BlueConic has assembled a stellar lineup of speakers to discuss the urgency to prepare for a post-third-party cookie future. The virtual roundtable discussion is taking place on Tuesday, December 19 at 1pm ET and will feature influential brand marketers, publishers, agency executives, and experts in adtech and martech sharing valuable tips for future-proofing your business and ensuring success in a post-cookie landscape.

Key Points: 
  • The verdict is in on third-party cookies: they are a liability to consumer privacy.
  • Companies can't afford to wait to take action if they want to deliver on the transparency and trust that consumers demand.
  • Companies can't afford to wait to take action if they want to deliver on the transparency and trust that consumers demand.
  • Why attend: Industry experts will discuss the future state of marketing and advertising and the steps you can take to future-proof your business.

Unlocking the Power of Social Platforms: New Snapchat and Mindshare Research Reveals How to Maximize Audience Resonance

Retrieved on: 
Thursday, November 16, 2023

NEW YORK, Nov. 16, 2023 /PRNewswire/ -- Mindshare, the media services company that is a part of WPP, and technology company Snapchat, have partnered on new research on how consumers engage across different social platforms—and the subconscious associations with each one.

Key Points: 
  • The first part, developed by Mindshare's Worldwide Data Strategy and Insight team examined consumers' daily social media behaviors.
  • This knowledge is the key to unlocking the true power of social media," says Glen Parker, Head of Data Strategy and Insights, Mindshare Worldwide.
  • Mindshare and Snapchat also correlated these need states with generational preferences and social platforms, offering invaluable insights into engaging diverse audiences.
  • The tests included qualitative questions about social media use with research platform Audience Origin and Implicit Association Tests (IAT) run by Mindshare's NeuroLab.

CMI Media Group Hires Danielle Koffer as Executive Vice President, Group Client Director

Retrieved on: 
Thursday, November 2, 2023

PHILADELPHIA, Nov. 2, 2023 /PRNewswire-PRWeb/ -- CMI Media Group, a leading global healthcare media strategy, planning, innovation and buying agency and part of WPP (NYSE: WPP), announced it has hired Danielle Koffer as Executive Vice President, Group Client Director. Koffer has deep experience in strategic brand development to consumer audiences, including healthcare, retail and CPG. This highly valuable experience will bolster CMI Media Group's patient/consumer offerings with a complement to their healthcare provider offerings. Her strategic vision will help the company continue to deliver on excellence in meaningful connections with key audiences for their healthcare clients.

Key Points: 
  • CMI Media Group, a leading global healthcare media strategy, planning, innovation and buying agency and part of WPP (NYSE: WPP), announced it has hired Danielle Koffer as Executive Vice President, Group Client Director.
  • PHILADELPHIA, Nov. 2, 2023 /PRNewswire-PRWeb/ -- CMI Media Group, a leading global healthcare media strategy, planning, innovation and buying agency and part of WPP (NYSE: WPP), announced it has hired Danielle Koffer as Executive Vice President, Group Client Director.
  • This highly valuable experience will bolster CMI Media Group's patient/consumer offerings with a complement to their healthcare provider offerings.
  • Those looking to join the CMI Media Group team can visit the company's career page for more information and a link to apply: https://cmimediagroup.com/careers/

Andela Launches An Integrated, End-to-End Platform to Bolster Global Remote Tech Hiring

Retrieved on: 
Monday, October 16, 2023

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Andela, the world's largest private marketplace for technical talent, announced today Andela Talent Cloud, an integrated, end-to-end platform to match global technologists with companies seeking to bolster capacity and skill sets. The Andela platform is an all-in-one, AI-driven solution that provides IT executives with complete transparency of talent profiles and skills assessment results, enabling informed and secure hiring decisions.

Key Points: 
  • "Market leading organizations realize that rewriting their workforce strategies to include global, remote tech talent offers a distinct competitive advantage," said Jeremy Johnson, Andela CEO and Co-Founder.
  • By combining the world's preeminent private talent marketplace with an AI-driven platform, Andela helps companies scale their teams and deliver projects faster."
  • Andela Talent Cloud delivers clients greater speed, flexibility, performance, and trust, unlike other approaches to hiring such as in-house recruiting, consulting firms, and outsourcing.
  • The platform streamlines the complete hiring lifecycle, helping companies source, qualify, hire, manage, and pay global technologists in one integrated platform.

Talkiatry Launches Mindshare Partner Program to Extend High Quality and Affordable Outpatient Psychiatric Care to Healthcare Provider Networks

Retrieved on: 
Thursday, October 5, 2023

Derek Wilson will lead the partner program as Talkiatry's Vice President of Strategic Partnerships, leveraging his extensive healthcare network and deep expertise in building and growing programs and services that strengthen provider networks and improve access to care.

Key Points: 
  • Derek Wilson will lead the partner program as Talkiatry's Vice President of Strategic Partnerships, leveraging his extensive healthcare network and deep expertise in building and growing programs and services that strengthen provider networks and improve access to care.
  • Healthcare organizations are searching for new ways to address the growing number of people needing mental health care.
  • Talkiatry works directly with each organization's EMR, leveraging existing referral workflows to deliver a seamless experience for any referring provider.
  • Talkiatry also conducts active outreach to referred patients, easing the patient path to high quality psychiatric care.

Empower Media Hires Global Executives From Meta and GroupM

Retrieved on: 
Thursday, September 7, 2023

Empower Media, the largest woman-owned media agency in America, has hired two widely respected industry veterans, Yating Sun and Art Zambianchi.

Key Points: 
  • Empower Media, the largest woman-owned media agency in America, has hired two widely respected industry veterans, Yating Sun and Art Zambianchi.
  • Her expertise was instrumental in the development of Meta's real-time media mix modeling platform, Robyn, which has garnered accolades for its cutting-edge approach to optimizing media strategies.
  • Of Sun, Ashlee Clarke, CEO of Empower Media, said, "We are excited to welcome Yating to Empower.
  • With a history of pioneering achievements and a focus on nurturing a diverse and talented workforce, Empower Media continues to set the standard.

IAB Announces Two Executive Additions: Amanda Richman, Former CEO of Mindshare and Wavemaker, Joins as Executive in Residence and Piya Mehra Joins as Chief of Staff

Retrieved on: 
Wednesday, August 16, 2023

said David Cohen, Chief Executive Officer, IAB "She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital.

Key Points: 
  • said David Cohen, Chief Executive Officer, IAB "She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital.
  • At Mindshare, she directed an agency-wide transformation, expanding the client portfolio and diversifying revenue through enhanced commerce and data solutions.
  • As the newest member of the IAB Executive Leadership Team and Chief of Staff, Piya Mehra brings experience from both media agencies and management consulting.
  • "Being an integral part of a team that accomplishes so much vital work for the industry is truly fulfilling," said Piya Mehra, Chief of Staff, IAB.