The Trade Desk

Harvest Group Transforms into an Integrated Commerce Agency

Retrieved on: 
Wednesday, January 31, 2024
Technology, Discount, Variety, Electronic Commerce, Professional Services, Data Analytics, Other Retail, Supermarket, Other Technology, Business, Software, Retail, Data Management, Supply Chain Management, Convenience Store, Online Retail, Consulting, Artificial Intelligence, Cloud, Partnership, Growth, The Trade Desk, Albertsons, AI, POS, Commerce, Costco, Investment, API, MSI, Marketing, Sales

Harvest Group , a full-service retail sales agency, has unveiled its new identity as an integrated commerce agency.

Key Points: 
  • Harvest Group , a full-service retail sales agency, has unveiled its new identity as an integrated commerce agency.
  • As brands face increasing fragmentation among service providers, Harvest Group’s transformation integrates all commerce solutions in-house, creating efficiencies and generating strategic insights to unlock growth.
  • By removing the siloes and integrating all commerce solutions under one roof, we can deliver meaningful growth across their business.”
    At the heart of this new approach is Harvest Group’s proprietary commerce technology platform.
  • We are creating the connection needed to succeed in this complex retail environment.”
    For more information about Harvest Group and its best-in-class integrated commerce services, please go to https://harvestgroup.com .

DISH MEDIA ADOPTS UNIFIED ID 2.0, ENHANCING FIRST-PARTY DATA AUDIENCES FOR ADVERTISERS ACROSS DISH TV AND SLING TV

Retrieved on: 
Tuesday, January 30, 2024
OTT, Advertising, Partnership, DISH TV, Ecosystem, The Trade Desk, Unified, CTV, MVPD, ID, Sling TV, Television

DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.

Key Points: 
  • DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.
  • "Over the past decade we have invested heavily in harnessing the power of our first party data," said Kevin Arrix, senior vice president, DISH Media.
  • The adoption of UID2 across Sling TV and DISH Connected™ enables advertisers to build their media buys around DISH Media's valuable first-party data.
  • For more information about Unified ID 2.0, please visit the Unified ID solution site .

The Trade Desk Announces Date of Fourth Quarter and Fiscal Year 2023 Financial Results and Conference Call

Retrieved on: 
Wednesday, January 24, 2024
Software, Digital Marketing, Internet, Marketing, Advertising, Data Management, Communications, Technology, Telephone, The Trade Desk, Trade, ID, TTD, Webcast

The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the fourth quarter and fiscal year ended December 31, 2023 after the market closes on Thursday, February 15, 2024.

Key Points: 
  • The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the fourth quarter and fiscal year ended December 31, 2023 after the market closes on Thursday, February 15, 2024.
  • The Trade Desk will host a webcast and conference call to discuss fourth quarter and fiscal year financial results at 2:00 P.M. Pacific Time.
  • Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ .
  • Audio replay: An audio replay of the call will be available beginning about two hours after the call.

The Trade Desk’s Chief Strategy Officer, Samantha Jacobson, Joins the Company’s Board of Directors

Retrieved on: 
Wednesday, January 17, 2024
Marketing, Data Management, Advertising, Digital Marketing, Communications, Technology, Publishing, Entrepreneurship, Pinterest, TTD, Microsoft, Trade, Oracle Advertising, Business administration, University, The Trade Desk, Harvard Business School, Unified, Master of Business Administration, Internet, Management

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced that Samantha Jacobson has joined its board of directors.

Key Points: 
  • Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced that Samantha Jacobson has joined its board of directors.
  • "I’m thrilled to have Samantha join our board of directors," said Jeff Green, CEO and Co-Founder, The Trade Desk.
  • "Samantha has played an important role in advancing key strategic initiatives for The Trade Desk over the last three years, including Unified ID 2.0.
  • Jacobson joined The Trade Desk after six years at Oracle where she managed the global business development and strategy team.

The Trade Desk Announces Changes on Senior Leadership Team

Retrieved on: 
Wednesday, January 17, 2024
Technology, Content Marketing, Advertising, Communications, Software, Internet, Digital Marketing, Social Media, Data Management, Search Engine Marketing, Entrepreneurship, The Trade Desk, Senior, Trade, TTD, History

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced changes to its senior leadership team to further advance the company’s growth strategy globally.

Key Points: 
  • Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced changes to its senior leadership team to further advance the company’s growth strategy globally.
  • Both Sims and Dederick will report to Jeff Green, The Trade Desk’s Co-Founder and CEO.
  • “The Trade Desk has grown more rapidly and gained more market share in the last four years than at any point in our history, and these leadership appointments ensure that we are well positioned to continue on that high-growth trajectory,” said Jeff Green, CEO and Co-Founder, The Trade Desk.
  • A 10-year veteran of The Trade Desk, Sims has risen through the organization, most recently serving as the company’s Chief Revenue Officer, and prior to that as Senior Vice President, Inventory Partnerships.

DeepIntent Names Lisa Kopp Johnson as Chief Revenue Officer and Adam Kapel as Chief Marketing Officer

Retrieved on: 
Tuesday, January 16, 2024
Health care, Advertising, IAS, Business, FlexE, Business development, The Trade Desk, Organization, Marketing, Kapel, Integral Ad Science, Microsoft Advertising, SVP, Growth

NEW YORK, Jan. 16, 2024 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced today the appointment of Lisa Kopp Johnson as its Chief Revenue Officer and Adam Kapel as its Chief Marketing Officer.

Key Points: 
  • NEW YORK, Jan. 16, 2024 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced today the appointment of Lisa Kopp Johnson as its Chief Revenue Officer and Adam Kapel as its Chief Marketing Officer.
  • Kopp Johnson joins DeepIntent, bringing more than a decade of media and advertising sales leadership experience.
  • "I'm delighted to step into the role of leading the sales organization at a pivotal moment in the company's growth," said Kopp Johnson.
  • Previously, he led sales and marketing as the Chief Growth Officer for Flexe, a logistics technology company, where he delivered over 7X revenue growth in three years.

Telly Premieres Groundbreaking New AI Capabilities At CES; Releases Study Showing Advertising on Telly Tops All Platforms in Recall

Retrieved on: 
Tuesday, January 9, 2024
Software, Internet, TV and Radio, Advertising, Communications, Consumer Electronics, Technology, Entertainment, The Walt Disney Company, Family, NBCUniversal, Kia, VS, Music, Privacy, Video, Roku, Multimedia, Partnership, Friends, Innovation, AI, PMG, The Trade Desk, ChatGPT, QR, Consumer Electronics Show, Love, Electronics, CTV, CES, WPP plc, Zoom, OpenX, Television

Telly believes the television should be the “one and all” device for today’s connected home.

Key Points: 
  • Telly believes the television should be the “one and all” device for today’s connected home.
  • #1 Ad Recall: Kia partnered with Telly to launch persistent advertising, leveraging Telly’s full take-over ad units on its integrated second smart screen.
  • This innovative addition to Telly's lineup brings advanced AI capabilities into the living room, enhancing a user’s interactions with their television.
  • The AI powered 'Hey Telly' assistant offers customizable avatars and personalities, adapting and personalizing to each user’s preferences over time.

AAF's Most Promising Multicultural Students Named for 2024

Retrieved on: 
Tuesday, January 9, 2024
FCB, Student, American Advertising Federation, AAF, Advertising, Omnicom Group, Amazon, School, University, The Trade Desk, Whirlpool, Sony Entertainment, Publicis, Dentsu, IPG, Vox Media, RPA

WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students. Entering its 27th year, the Most Promising program is one of the organization's premier initiatives promoting diversity, equity, and inclusion within the advertising industry.

Key Points: 
  • WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students .
  • The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024.
  • The Most Promising program gives advertising, media, communications, and tech companies the opportunity to connect with 50 top-performing and high-achieving diverse college students from across the nation.
  • "The Most Promising Multicultural Students Class of 2024 has met all criteria and vetting processes by an outstanding experienced and respected Council of Judges," said Steve Pacheco, CEO of the AAF.

Instacart Unveils Ads on Its AI-Powered Smart Carts

Retrieved on: 
Monday, January 8, 2024
Cream, Sprouts, Dreyer's, Retail, Del Monte Foods, Schnucks, Partnership, Acquisition, Bristol Farms, Fairway Market, Customer, Supermarket, AI, General Mills, ShopRite, Engineering, Price Chopper, Ice cream, Advertising, Growth, The Trade Desk, CPG, ROI, Online shopping

SAN FRANCISCO, Jan. 8, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts. Instacart will begin piloting ads on Caper Carts at Good Food Holdings banner stores, bringing personalized and dynamic recommendations into the physical aisles of the grocery store. Ads on Caper Carts will soon give customers more customized recommendations and introduce experiences to help them discover new brands and products. This first-of-its-kind advertising opportunity connects brands and retailers with customers directly in the aisles – who, on average, spend more than 30 minutes shopping in-store with a Caper Cart.

Key Points: 
  • Instacart will begin piloting ads on Caper Carts at Good Food Holdings banner stores, bringing personalized and dynamic recommendations into the physical aisles of the grocery store.
  • Ads on Caper Carts will soon give customers more customized recommendations and introduce experiences to help them discover new brands and products.
  • With Carrot Ads, retail partners are leveraging the best of Instacart Ads, including the company's industry-leading technology, products, engineering, sales talent, and data insights.
  • In addition to customized Instacart ad experiences on app, we can now utilize another touchpoint on the shopper journey through in-store Caper Carts ads.

Aerospike Achieves the new AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023
Marketing, Database, Adtech (company), Running, AWS, Amazon, Freewheel, Amazon Web Services, Privacy, Advertising, Data management, APN, The Trade Desk

MOUNTAIN VIEW, Calif., Nov. 29, 2023 (GLOBE NEWSWIRE) -- Aerospike , Inc. today announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Advertising Platforms category.

Key Points: 
  • MOUNTAIN VIEW, Calif., Nov. 29, 2023 (GLOBE NEWSWIRE) -- Aerospike , Inc. today announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Advertising Platforms category.
  • AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates Aerospike in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • To achieve the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references.