The Trade Desk

IAB Tech Lab Announces Changes to OpenRTB Specification Update Cadence

Retrieved on: 
Thursday, November 9, 2023

NEW YORK, Nov. 9, 2023 /PRNewswire/ -- Focusing on being more responsive to the fast-paced, dynamic changes in the digital advertising ecosystem, IAB Tech Lab, the global digital advertising technical standards-setting body, announced a significant shift in its release cadence at the end of 2022. The OpenRTB specification transitioned from a single annual release to a more agile and responsive approach with multiple, smaller releases based on industry needs, resulting in two full releases and one additional release planned for December of 2023

Key Points: 
  • Historically, IAB Tech Lab released a comprehensive, nearly 100-page OpenRTB specification update once a year.
  • In 2023, IAB Tech Lab made significant strides in enhancing the OpenRTB specification to serve the advertising community better.
  • To streamline the integration of new attributes into the OpenRTB specification, IAB Tech Lab is introducing a provisional attribute mechanism.
  • For more information about these changes or to stay updated on the OpenRTB specification, please visit https://iabtechlab.com/standards/openrtb/ .

Wunderkind's Publisher Growth Suite Bridges The Gap Between Ad Tech and MarTech For Media Organizations

Retrieved on: 
Thursday, November 9, 2023

NEW YORK, Nov. 9, 2023 /PRNewswire-PRWeb/ -- Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Key Points: 
  • The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.
  • The full-stack technology infrastructure bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.
  • Additionally, Wunderkind's Publisher Growth Suite now offers a unique self-sustaining financial model — whereby publishers activate WunderKIND Ads to generate a new and meaningful revenue stream that can absorb platform costs.
  • This new model allows us to scale that growth and drive additional ad revenue at no cost to us!

LiveRamp Announces Second Quarter Results

Retrieved on: 
Wednesday, November 8, 2023

A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.

Key Points: 
  • A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.
  • Joint customers of Sendbird and LiveRamp can now power personalized marketing and consumer experiences using LiveRamp's identity solutions.
  • LiveRamp ended the quarter with 99 customers whose subscription contracts exceed $1 million in annual revenue, compared to 92 in the prior year period.
  • LiveRamp ended the quarter with 895 direct subscription customers, compared to 920 in the prior year period.

Programmatic Advertising Spending Market size to increase by USD 433.7 billion between 2022 to 2027, Adform AS, Adobe Inc., Alphabet Inc. and more among key companies - Technavio

Retrieved on: 
Tuesday, November 7, 2023

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027.

Key Points: 
  • NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027.
  • In addition, the growth momentum of the market will progress at a CAGR of 32.23% during the forecast period, according to Technavio.
  • High penetration of digital advertising is notably driving the programmatic advertising spending market.
  • The growth of the programmatic advertising spending market in North America is due to the mature technological market in the region that drives the market.

Comscore Launches AI-Powered Political Audience Targeting Solutions Ahead of 2024 Election Season, Initially Exclusive to Media Buyers on The Trade Desk

Retrieved on: 
Tuesday, October 24, 2023

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local TV exposure. The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.

Key Points: 
  • The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
  • Heading into the 2024 election year that's forecasted to exceed a record $10 billion in political ad spend1, these new segments allow marketers to reach political audiences in a privacy-centric way, using Comscore's unique, customizable political TV ad exposure segments.
  • "As more political advertisers look for ways for greater reach with right audiences, digital advertising becomes a critically important component to media campaigns.
  • "Media buyers will now have the ability to extend reach and drive incrementality over linear, to effectively compete in this hyper-competitive race."

The Trade Desk Announces Date of Third Quarter 2023 Financial Results and Conference Call

Retrieved on: 
Thursday, October 19, 2023

The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the third quarter ended Sept 30, 2023 after the market closes on Thursday, November 9, 2023.

Key Points: 
  • The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the third quarter ended Sept 30, 2023 after the market closes on Thursday, November 9, 2023.
  • The Trade Desk will host a webcast and conference call to discuss third quarter financial results at 2:00 P.M. Pacific Time.
  • Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ .
  • The audio replay will be available via telephone until November 16, 2023.

Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands

Retrieved on: 
Thursday, October 19, 2023

SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, today announced a new partnership to help select CPG advertisers enrich their programmatic campaigns with the power of retail media. The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

Key Points: 
  • Pilot partners, including Beam Suntory and GroupM, will soon be able to build and activate Instacart-informed audiences across omnichannel media buys through The Trade Desk.
  • Instacart will make category-based purchase data available for brands on The Trade Desk, enabling them to build larger, high-intent audiences that reflect consumer shopping behaviors across Instacart's Marketplace of more than 1,400 retail banners in North America.
  • Now, we can help brands expand their reach to audiences off our Marketplace via our partnership with The Trade Desk.
  • "Instacart brings a wealth of valuable life stage and verified purchase data to our platform for CPG advertisers," said Ben Sylvan, Vice President, Data Partnerships, The Trade Desk.

Narrative I/O and Snowflake to Syndicate Data to The Trade Desk

Retrieved on: 
Thursday, October 12, 2023

NEW YORK, Oct. 12, 2023 /PRNewswire/ -- Narrative I/O, a leader in data collaboration, today announced a collaboration with Snowflake, the Data Cloud company, to allow third-party data providers to surface data within The Trade Desk via Snowflake Marketplace, creating effective and data-driven digital media campaigns. 

Key Points: 
  • NEW YORK, Oct. 12, 2023 /PRNewswire/ -- Narrative I/O, a leader in data collaboration, today announced a collaboration with Snowflake , the Data Cloud company, to allow third-party data providers to surface data within The Trade Desk via Snowflake Marketplace , creating effective and data-driven digital media campaigns.
  • Narrative I/O & Snowflake partner for fast, cost-efficient data distribution to The Trade Desk.
  • This Narrative / Snowflake initiative will give joint customers an efficient and cost-effective solution to activate and distribute audiences from Snowflake Marketplace to The Trade Desk platform.
  • "With the Snowflake and Narrative relationship, data suppliers on The Trade Desk can expect faster, more cost-effective data access, revolutionizing the way they leverage data to drive success," said Tim Mahlman, CEO of Narrative.

Found Launches New Campaign with Creative Studio CōLab to Redefine Healthy Weight Loss

Retrieved on: 
Monday, October 2, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231002371566/en/
    The campaign, which was developed in partnership with creative studio CōLab , features a :30 hero video entitled “ Not for Every Body ” that takes a look at weight loss approaches that might work for some, but aren’t for everyone.
  • Every day, people struggle with weight loss and fitness regimes that aren’t right for them.
  • The “Not for Every Body” campaign shares how Found’s approach is tailored to an individual’s needs and biology.
  • Found worked with CōLab, a creative studio that specializes in startup marketing and design, to develop the campaign, which started with shifting Found’s marketing strategy from performance-focused to a full-funnel brand approach.

AdCellerant Enhances Partner Success Through AI-Powered Solutions

Retrieved on: 
Tuesday, September 19, 2023

DENVER, Sept. 19, 2023 /PRNewswire/ -- As a leader in digital marketing and technology solutions, AdCellerant is excited to share its latest whitepaper, "AI-Powered Solutions At AdCellerant: Enhancing Success Together." This comprehensive whitepaper explores Artificial Intelligence (AI) and Generative AI (GenAI) 's transformative impact on the digital advertising landscape.

Key Points: 
  • DENVER, Sept. 19, 2023 /PRNewswire/ -- As a leader in digital marketing and technology solutions, AdCellerant is excited to share its latest whitepaper, " AI-Powered Solutions At AdCellerant: Enhancing Success Together ."
  • AdCellerant is excited to share its latest whitepaper, AI-Powered Solutions At AdCellerant: Enhancing Success Together.
  • While GenAI can provide insights and solutions, AdCellerant partners will always receive dedicated account management, operations focused on campaign improvement, and a voice to express improvements for innovation with our technology and solutions.
  • If you're not a current partner of AdCellerant but would like to explore how AI is integrated seamlessly into our solutions and how our platform can be your one-stop shop for navigating the entire sales funnel, book a demo with us today.