Recent Holiday Sales Convey Mixed Signals for Tech Industry, Reports Circana
While sales declined during both of these two big holiday promotion weeks, Black Friday Week performed better with a 3% year-over-year decline in unit sales, and 4% decline in dollar sales.
- While sales declined during both of these two big holiday promotion weeks, Black Friday Week performed better with a 3% year-over-year decline in unit sales, and 4% decline in dollar sales.
- The Black Friday shopping week proved to be more popular with consumers seeking value when making some of their bigger ticket tech purchases.
- “This year’s holiday tech consumers are more focused on the value of their purchase than just getting the lowest price,” said Paul Gagnon, consumer technology industry advisor for Circana .
- Compared to last year, October prices were lower than those seen so far during the core holiday shopping period.