Retailers Struggle To Capture Long-Term Value From Their Peak App Acquisition Gains
Airship , the mobile app experience company, today shared findings that indicate peak installers are not all they’re cracked up to be.
- Airship , the mobile app experience company, today shared findings that indicate peak installers are not all they’re cracked up to be.
- (Graphic: Airship)
For apps, peak install periods are the most significant value creation opportunities — and also the most costly due to more paid install competition. - Peak Week: Six of the top seven peak shopping app install days were Nov. 19-25, which is much more tightly grouped than prior years.
- A three percentage point difference at Week 15 — +27% greater than peak week’s rate — can equate to massive future value.