Salesforce Reveals 2020 was the Biggest Holiday Season Ever for Digital Sales, Up 50 Percent Year-Over-Year to $1.1 Trillion Globally
Salesforce data shows a 50 percent increase in digital spend over the 2019 shopping season, making it one of the biggest digital holiday shopping seasons to date.
- Salesforce data shows a 50 percent increase in digital spend over the 2019 shopping season, making it one of the biggest digital holiday shopping seasons to date.
- Salesforce combined insights from over one billion global shoppers across more than 40 countries powered by Commerce Cloud during the holiday seasonbetween November 1 and December 31, 2020.
- Active Apparel (35 percent), Footwear (39 percent) and General Apparel (40 percent) experienced the least growth in revenue this holiday season.
- Commerce Cloud: Digital sales powered by Commerce Cloud grew 76 percent year-over-year this holiday season.