HOT TOPIC NAMES ACTRESS XOCHITL GOMEZ AS CHIEF STYLE OFFICER FOR IN-HOUSE FASHION BRAND SOCIAL COLLISION®
LOS ANGELES, Feb. 21, 2024 /PRNewswire/ -- Hot Topic, the leading retail destination for music, entertainment, and pop culture merchandise, is excited to announce actress Xochitl Gomez as its first-ever Chief Style Officer for Social Collision® – an in-house brand influenced by punk music and fashion. The appointment comes after Gomez's successful stint as the face and stylist of Hot Topic's 2023 Back-To-School campaign, and it reaffirms her ongoing partnership with the retailer. In her new role, Gomez will bring her unique style and Gen-Z flair to the Social Collision® brand.
- LOS ANGELES, Feb. 21, 2024 /PRNewswire/ -- Hot Topic, the leading retail destination for music, entertainment, and pop culture merchandise, is excited to announce actress Xochitl Gomez as its first-ever Chief Style Officer for Social Collision® – an in-house brand influenced by punk music and fashion.
- In her new role, Gomez will bring her unique style and Gen-Z flair to the Social Collision® brand.
- "I'm absolutely honored and excited to step into the role of Chief Style Officer for Social Collision," shared Gomez.
- As Chief Style Officer for Social Collision®, Xochitl Gomez will collaborate closely with the Hot Topic Product Development, Design and Marketing Teams to design and market Social Collision® fashion drops throughout the year, infusing the collections with her unique perspective and ensuring they resonate with today's expressive, eclectic youth.