Audience

Audience Town Announces an Additional Funding Round Led by Existing Investors to Accelerate Growth of Consumer Analytics Platform & Marketing Attribution for Real Estate Brands and Technology Partners

Retrieved on: 
Tuesday, January 30, 2024

Audience Town , the consumer intelligence platform that has advanced data analytics and insights for the real estate industry, today announced an additional round of funding led by existing lead investors Wasatch Equity Partners .

Key Points: 
  • Audience Town , the consumer intelligence platform that has advanced data analytics and insights for the real estate industry, today announced an additional round of funding led by existing lead investors Wasatch Equity Partners .
  • The funding will be used to accelerate Audience Town’s upgraded analytics platform and allow partnership with leading real estate platforms across technology, listings, and data.
  • The funding will advance the development of Audience Town’s new and rapidly growing community-based analytics platform, now in closed BETA, which will officially launch for general availability in February 2024.
  • The new community analytics platform includes the groundbreaking attribution solution, which revolutionizes the way real estate marketing teams credit sales to each lead & marketing channel.

Marketing Electric Vehicles Requires an Entirely Different Communication Strategy from Consumer Consideration to Purchase

Retrieved on: 
Friday, February 2, 2024

ATLANTA, Feb. 2, 2024 /PRNewswire-PRWeb/ -- Today, John Fitzpatrick of Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, will speak on a panel at this year's J.D. Power Auto Summit. Leading into the NADA Show 2024, the Summit features industry leaders addressing some of the most complex auto industry challenges, and this panel discussion specifically focuses on new rules and policies for EVs that dealers and OEMs need to understand to educate the consumer.

Key Points: 
  • Power Auto Summit at NADA 2024 on Feb. 1 on the topic of EV versus ICE automotive buyer motivators and fears.
  • In 2023, a record 1.2 million U.S. vehicle buyers purchased electric vehicles.
  • "Our extensive automotive marketing data and research indicates that many consumers search for electric vehicles and then go to a dealer to learn more," said John Fitzpatrick, president and CEO of Force Marketing.
  • At the Force Marketing booth #1707W from February 2-4, visitors can learn about the company's marketing solutions designed to increase customer lifetime value.

Health Union Launches First-of-their-Kind Programmatic Solutions That Reach Actively Engaged Health Audiences

Retrieved on: 
Monday, January 29, 2024

PHILADELPHIA, Jan. 29, 2024 /PRNewswire/ -- Health Union, the only digital health company continuously working to bring millions of people together in the shared experience of living with chronic and complex conditions, has announced the launch of two new programmatic solutions, Amplify+ and Audience PMP. These new, innovative solutions help brand partners reach the right audiences through smarter, more effective targeting. With the inclusion of recent, behaviorally-based signals, brand partners can now expand reach to actively engaged audiences, at scale, during activatable moments in the health journey.

Key Points: 
  • These new, innovative solutions help brand partners reach the right audiences through smarter, more effective targeting.
  • With the inclusion of recent, behaviorally-based signals, brand partners can now expand reach to actively engaged audiences, at scale, during activatable moments in the health journey.
  • "For over a decade, Health Union's condition-specific online health communities have been transforming the way brands engage with high-quality audiences," said Scott Schappell, Health Union Chief Revenue Officer.
  • These one-of-a-kind segments not only fit the profile that brand partners want to reach, but the audiences are also actively engaged and likely to take action.

Acxiom Health's Audience Quality Outperforms Competition by 25% in Healthcare and Pharmaceutical Marketing Campaigns

Retrieved on: 
Wednesday, January 17, 2024

Acxiom ®, the customer intelligence company, introduces Acxiom Health , the latest evolution in its data-driven healthcare and pharmaceutical marketing practice.

Key Points: 
  • Acxiom ®, the customer intelligence company, introduces Acxiom Health , the latest evolution in its data-driven healthcare and pharmaceutical marketing practice.
  • Acxiom Health’s Audiences Key Achievements:
    Showed 67% greater success in display and video advertising compared to other audience providers.
  • "Acxiom Health transcends traditional healthcare and pharmaceutical marketing by ensuring every interaction is meaningful and relevant through data-enhanced, personalized experiences .
  • For more details on how Acxiom Health elevates healthcare and pharmaceutical marketing or our data privacy practices, please visit acxiom.com/healthcare .

Sports Innovation Lab Audiences to Launch at CES, Bringing a New Level of Addressability to Sports

Retrieved on: 
Wednesday, December 20, 2023

BOSTON, Dec. 20, 2023 /PRNewswire-PRWeb/ -- Sports Innovation Lab today announced the upcoming release of Sports Innovation Lab Audiences, a new addressable media offering available for purchase on major data marketplaces such as LiveRamp and for use across technology and media partners, agencies, over-the-top (OTT) channels, and more.

Key Points: 
  • Sports Innovation Lab Audiences are built utilizing transactional data on the purchases of more than 25 million United States consumers.
  • In contrast to the mostly cookie-based and probabilistic audiences currently available to sports advertisers today, Sports Innovation Lab Audiences are built utilizing transactional data on the purchases of more than 25 million United States consumers.
  • This makes Sports Innovation Lab Audiences the most scaled addressable sports-specific segment data available today.
  • Along with NASCAR, Scripps Sports represents the first multi-platform media company to activate Sports Innovation Lab Audiences as part of their burgeoning women's sports inventory portfolio.

ZoomInfo Achieves the new AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023

AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS-validated solutions and services that help accelerate their advertising and marketing transformation.

Key Points: 
  • AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS-validated solutions and services that help accelerate their advertising and marketing transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates ZoomInfo as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.
  • “ZoomInfo is proud to achieve the AWS Advertising and Marketing Technology Competency in the Data & Audience Management category,” ZoomInfo Chief Revenue Officer James Roth said.

Amplitude Achieves AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023

Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform , today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.

Key Points: 
  • Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform , today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.
  • AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates Amplitude in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • To achieve the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references.

Oakland Hip Hop Orchestra Featured In Award-Winning Documentary Released On DVD and Streaming This Week By Cinema Libre Studio

Retrieved on: 
Monday, November 13, 2023

BURBANK, Calif., Nov. 13, 2023 /PRNewswire-PRWeb/ -- "Method Sampling: How to Build the Future," an award-winning documentary about the creative process for new music, was released this week by Cinema Libre Studio. The one-hour documentary features Ensemble Mik Nawooj, a Bay Area Hip Hop Orchestra, and recently won 'Best Musical Documentary' at the Downtown Los Angeles Film Festival. The film was released this week in the US and Canada on DVD and streaming platforms including Amazon, Apple TV, Google TV, Vimeo and YouTube TV.

Key Points: 
  • Method Sampling: How to Build the Future Together wins Best Music Documentary at the Downtown Los Angeles Film Festival and is released on DVD and streaming this week.
  • BURBANK, Calif., Nov. 13, 2023 /PRNewswire-PRWeb/ -- "Method Sampling: How to Build the Future," an award-winning documentary about the creative process for new music, was released this week by Cinema Libre Studio.
  • The one-hour documentary features Ensemble Mik Nawooj, a Bay Area Hip Hop Orchestra, and recently won 'Best Musical Documentary' at the Downtown Los Angeles Film Festival.
  • The film was released this week in the US and Canada on DVD and streaming platforms including Amazon, Apple TV, Google TV, Vimeo and YouTube TV.

CPSI Appoints Vinay Bassi as New Chief Financial Officer

Retrieved on: 
Tuesday, November 7, 2023

CPSI (NASDAQ: CPSI), a community healthcare solutions company, today announced that it has appointed Vinay Bassi as Chief Financial Officer, effective January 1, 2024.

Key Points: 
  • CPSI (NASDAQ: CPSI), a community healthcare solutions company, today announced that it has appointed Vinay Bassi as Chief Financial Officer, effective January 1, 2024.
  • The Company’s current Chief Financial Officer, Matt Chambless, will remain as an advisor to the Company for a period of time following January 1, 2024, in order to support the transition from Mr. Chambless to Mr. Bassi.
  • View the full release here: https://www.businesswire.com/news/home/20231106790711/en/
    CPSI Appoints Vinay Bassi as New Chief Financial Officer (Photo: Business Wire)
    “We look forward to welcoming Vinay to CPSI in the new year,” said Chris Fowler, Chief Executive Officer of CPSI.
  • Starting in 2016, he also served Nielsen in various senior operational and financial roles, including as Chief Financial Officer to the Chief Operating Officer and Senior Vice President of Corporate FP&A, Global M&A and Investments.

COMSCORE ADDS SOCIAL INCREMENTAL AUDIENCES TO ITS FLAGSHIP DIGITAL MEASUREMENT TOOL, FURTHER EXPANDING ITS CROSS-PLATFORM CAPABILITIES

Retrieved on: 
Thursday, October 26, 2023

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Comscore (NASDAQ: SCOR) a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital population.

Key Points: 
  • By providing a complete view of digital audiences, Comscore's new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.
  • "We take enormous pride in the scale of our highly engaged audiences on social media.
  • Our Social Incremental methodology, which is inherently privacy-first, allows publishers with significant social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint."
  • Comscore's Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.