Search advertising

Perion Network Announces Preliminary Q1 2024 Financial Results

Retrieved on:

Monday, April 8, 2024

Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.

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Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.
In the first quarter of 2024, Perion experienced a decline in Search Advertising activity, attributable to changes in advertising pricing and mechanisms implemented by Microsoft Bing in its Search Distribution marketplace.
These adjustments led to a reduction in Revenue Per Thousand Impressions (RPM) for both Perion and other Microsoft Bing distribution partners.
As a result of the Microsoft Bing modifications, Perion expects Q1 2024 revenue and adjusted EBITDA1 of $157 million and $20 million, respectively.

AdTech Market to Reach $2.9 Trillion, Globally, by 2031 at 14.7% CAGR: Allied Market Research

Retrieved on:

Thursday, March 30, 2023

PORTLAND, Ore., March 30, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "AdTech Market by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031" According to the report, the global adtech industry was valued at $748.20 billion in 2021 and is estimated to generate $2.9 trillion by 2031, witnessing a CAGR of 14.7% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Key Points:

However, data security and high investment costs is likely to hinder the market growth during the forecast period.
The outbreak of the COVID-19 pandemic had a less negative impact on the adtech market growth.
Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the adtech market in 2021 and is expected to dominate the market in 2031.
Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global adtech market.

AdTech Market to Reach $2.9 Trillion, Globally, by 2031 at 14.7% CAGR: Allied Market Research

Retrieved on:

Thursday, March 30, 2023

PORTLAND, Ore., March 30, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "AdTech Market by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031" According to the report, the global adtech industry was valued at $748.20 billion in 2021 and is estimated to generate $2.9 trillion by 2031, witnessing a CAGR of 14.7% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Key Points:

However, data security and high investment costs is likely to hinder the market growth during the forecast period.
The outbreak of the COVID-19 pandemic had a less negative impact on the adtech market growth.
Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the adtech market in 2021 and is expected to dominate the market in 2031.
Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global adtech market.

SplitMetrics Named a High Performer and a Leader in G2 Winter 2023 Report

Retrieved on:

Wednesday, January 25, 2023

High performance organization, Advertising, Ecosystem, Automation, Running, G2, Mobile advertising, Search advertising, App Store (iOS/iPadOS), App store optimization, Mobile phone, Retail

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- The newest G2 Grid® Winter 2023 report marks a second consecutive quarter that the company's flagship service SplitMetrics Acquire is recognised as a High Performer in the Search Advertising and Mobile Advertising categories. SplitMetrics Optimize platform also scored a victory by being ranked as a Leader in the App Store Optimization category.

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SplitMetrics products achieved the titles of a High Performer and a Leader in a ranking by G2, the world's leading software peer-to-peer review platform.
NEW YORK, Jan. 25, 2023 /PRNewswire/ -- The newest G2 Grid® Winter 2023 report marks a second consecutive quarter that the company's flagship service SplitMetrics Acquire is recognised as a High Performer in the Search Advertising and Mobile Advertising categories.
In winter 2023, SplitMetrics Acquire maintained its high customer satisfaction score, simultaneously noticeably improving its market presence by 50%.
SplitMetrics Optimize has been named a Leader in the G2 Grid® Report for App Store Optimization, achieving a 68 customer satisfaction score and 61 market presence score.

Global Industry Analysts Predicts the World Artificial Intelligence (AI) in Marketing Market to Reach $50.1 Billion by 2026

Retrieved on:

Thursday, August 26, 2021

SAN FRANCISCO, Aug. 26, 2021 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Artificial Intelligence (AI) in Marketing - Global Market Trajectory & Analytics" .

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SAN FRANCISCO, Aug. 26, 2021 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Artificial Intelligence (AI) in Marketing - Global Market Trajectory & Analytics" .
Preview Registry
Amid the COVID-19 crisis, the global market for Artificial Intelligence (AI) in Marketing estimated at US$11.8 Billion in the year 2020, is projected to reach a revised size of US$50.1 Billion by 2026, growing at a CAGR of 26.9% over the analysis period.
The U.S. Market is Estimated at $4.2 Billion in 2021, While China is Forecast to Reach $7.8 Billion by 2026
The Artificial Intelligence (AI) in Marketing market in the U.S. is estimated at US$4.2 Billion in the year 2021.
Global Industry Analysts, Inc., ( www.strategyr.com ) is a renowned market research publisher the world`s only influencer driven market research company.

An Advertising Ally for the Evolving, Data-Driven Marketplace - 'Renaissance Commerce' Elevates Digital-Ad Campaigns by Working with a Range of Cost-Effective Strategies

Retrieved on:

Wednesday, July 21, 2021

Marketing, Communication design, Digital marketing, Online advertising, Advertising, Search advertising, Google, Brand awareness

"Driving sales, increasing brand awareness, and promoting a company is an extremely nuanced process that takes expertise and experience, especially in the digital space," said Doug Darroch.

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"Driving sales, increasing brand awareness, and promoting a company is an extremely nuanced process that takes expertise and experience, especially in the digital space," said Doug Darroch.
You can reach out to the exact customer-base you're looking for and get their attention when they're in the mood to shop.
But the best part is that digital advertising is generally available for almost any ad budget."
This comprehensive game plan includes:
Google Ads: Google Ads is the largest provider of search advertising in the digital market.

Report: Amazon Sponsored Display On The Rise, How Brands Are Using New Ad Unit To Defend Product Detail Pages

Retrieved on:

Wednesday, June 9, 2021

Marketing, Online advertising, Advertising, Market segmentation, Targeted advertising, Pay-per-click, Search advertising

Moreover, Sponsor Display Product Targeting ads are similar to search ads, making them feel less invasive, more organic and ultimately more effective.

Key Points:

Moreover, Sponsor Display Product Targeting ads are similar to search ads, making them feel less invasive, more organic and ultimately more effective.
"Given their location, an advertiser must now think of defending their product pages the same way they defend branded search.
Shoppers do click on advertisements once they are on a Product Detail Page, in fact, Perpetua's Sponsored Display Report found 42% of Sponsored Products clicks, and 30% of Sponsored Product sales come from Product Detail Pages.
Using a 14 day attribution window, 80% of expected sales from Sponsored Product & Display PAT happen one day following the initial click.

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Retrieved on:

Wednesday, February 24, 2021

Articles, Economy, Business, Digital marketing, E-commerce, Marketing, Omnichannel, Search advertising, Analytics, Shawn Riegsecker, Keyword, Online advertising

QuanticMinds martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization.

Key Points:

QuanticMinds martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization.
Integrating QuanticMind strengthens Basis by providing:
A paid search ad platform utilizing predictive analytics algorithms for keyword bid management optimization on search engines, shopping, and retail sites.
Centro is far ahead in building for marketers the most comprehensive omnichannel digital advertising platform.
QuanticMind drives our vision by enabling us to weave PPC and search advertising seamlessly alongside all other digital capabilities, Shawn Riegsecker, CEO of Centro.

Adthena Launches ‘Local View,’ the Future of Location-Based Search Intelligence

Retrieved on:

Tuesday, December 1, 2020

Marketing, Communication design, Search advertising, Advertising, Local search, Search engine, Online advertising

With Local View, marketers can see unique local trends in search, evaluate performance by location, and track and act on competitive moves.

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With Local View, marketers can see unique local trends in search, evaluate performance by location, and track and act on competitive moves.
Without transparency on emerging trends, relevant search terms and competitor moves at the local level, brands are struggling to build effective location-based search advertising campaigns.
Local View provides in-depth analysis of consumer and competitor opportunities within a brands local search ecosystem (e.g., Nielsen DMA, state, city, etc.).
Adthena holds several leading industry awards, including the Drum Search Awards USA and the Search Engine Land Awards, and was shortlisted for the US and European Search Awards 2020.

Perion and Microsoft Renew Their Strategic Partnership for Four Years

Retrieved on:

Monday, November 2, 2020

Data management, Technology, Mobile, Wireless, Software, Networks, Internet, Companies, Online advertising, Computer companies, Perion Network, Microsoft Advertising, Microsoft, Search advertising, CodeFuel, Perion Network Ltd.

Leveraging CodeFuels publishers network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.

Key Points:

Leveraging CodeFuels publishers network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.
Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety, said Doron Gerstel, CEO of Perion.
In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers, said Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising.
Perion does not assume any obligation to update these forward-looking statements.Source: Perion Network Ltd.
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