The Audience Engine

Rakuten Advertising Unveils Audience Engine to Enhance Collaboration and Personalization of Affiliate Campaigns

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Tuesday, May 2, 2023

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SAN MATEO, Calif., May 2, 2023 /PRNewswire/ -- Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publishers can then deliver personalized messages and offers to incentivize those audiences.

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This collaboration between publishers and advertisers results in custom campaigns that ensure optimum performance and fair incentives for publishers.
"Audience Engine turns the traditional affiliate commission structure on its head by prioritizing audience value over clicks," says Nick Stamos, CEO at Rakuten Advertising.
"We were excited when Rakuten came to us with the Audience Engine opportunity," said Rose Blackmore, Global VP of Partnerships at DealMoon.
In addition, advertisers will be able to enhance affiliate campaign personalization by incorporating their Customer Relationship Management (CRM) data in Audience Engine.

IRI ProScores Now Available Through Experian

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Thursday, January 5, 2023

Technology, Entertainment, Consulting, Marketing, Communications, Professional Services, TV and Radio, Data Analytics, Data Management, Customization, Partnership, Analytics, Completeness, Organization, The Audience Engine, IRI, CPG, Low Emission Development Strategies Global Partnership (LEDS GP), Experian

For years, IRI’s connection to Experian has enabled TV organizations to order measurement and request IRI’s Verified, Complete and custom ProScores® purchase-based audiences on behalf of CPG clients.

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For years, IRI’s connection to Experian has enabled TV organizations to order measurement and request IRI’s Verified, Complete and custom ProScores® purchase-based audiences on behalf of CPG clients.
With this expanded relationship, IRI syndicated ProScores are natively available within Experian, enabling targeting and activation in a flexible self-serve manner.
To meet the immediate needs of TV organizations, IRI has syndicated over 1,500 ProScores segments within Experian.
“The integration of IRI ProScores and Experian’s TV capabilities comes at a pivotal time in the television industry,” said Jennifer Pelino, executive vice president and head of Global Media Solutions, IRI.

Publisher Monetization Company ArcSpan Technologies Hires Revenue Ops and CTV Vet Michael Gashonia to Lead Data Platform Operations

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Thursday, October 27, 2022

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NEW YORK, Oct. 27, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Michael Gashonia as Senior Director, Platform Operations. Michael brings a wealth of publisher revenue operations and CTV experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers.

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NEW YORK, Oct. 27, 2022 /PRNewswire/ -- ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Michael Gashonia as Senior Director, Platform Operations.
Michael brings a wealth of publisher revenue operations and CTV experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers.
"I look forward to working closely with Michael as ArcSpan introduces efficient and effective audience data solutions and generates incremental revenue for publishers."
ArcSpan Technologiesoffers a best-in-class addressable audience segmentation and revenue optimization platform for leading digital publishers and brands to navigate the "Identity Revolution.

First Party Audience Data Monetization Company ArcSpan Technologies Releases Contextual APP ™ Data Solution to Boost Publisher Revenue

Retrieved on:

Monday, August 1, 2022

NEW YORK, Aug. 1, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced the launch of ArcSpan's Contextual APP™ (referring to the integrated data functions "Analyze", "Process" and "Push"), a new solution within ArcSpan's Audience Engine™ platform that significantly empowers publishers to structure and monetize their contextual first-party audience data. Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Key Points:

Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways.
"...Contextual APP offers more integrated and scalable data solutions to drive revenue" said Chris Guenther, ArcSpan COO
ArcSpan's next-gen audience monetization platform, Audience Engine strengthens publishers' and retailers' media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies.
Data Process: ArcSpan's real-time data processor configures publisher contextual data according to IAB and other industry contextual data taxonomies.
"The overall ArcSpan Audience Engine Platform approach represents a series of coordinated enhancements to make first-party audience data selling more automated, integrated and scalable for publisher revenue teams.

Publisher Monetization Company ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science; Hires Kelly Merton and Artemio Rimando

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Wednesday, June 22, 2022

NEW YORK, June 22, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist. Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers.

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NEW YORK, June 22, 2022 /PRNewswire/ -- ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist.
Rimando brings nearly seven years' experience as a data analyst to ArcSpan gained across the mobile gaming, finance, telecommunications, and computer software verticals.
Kelly Merton, Vice President of Sales atArcSpan, commented, "The digital advertising industry is currently in a state of upheaval.
Artemio Rimando, Data Scientist atArcSpan, commented, "ArcSpan recognizes howadvanced AI technology can propel publisher monetization and protectdataprivacy for consumers and customers.

ArcSpan Technologies Names Data Science and Video Measurement Veteran Kathryn Burns to VP, Product

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Thursday, March 24, 2022

NEW YORK, March 24, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Kathryn Burns as Vice President, Product. As a member of ArcSpan's leadership team, Burns is tasked with overseeing the delivery of a robust product roadmap. The former data science, content standards and measurement product leader at OpenSlate (acquired by DoubleVerify) will manage both strategic and tactical features of ArcSpan's Audience Engine data monetization platform and will build the framework for future CTV product innovations for the company. Burns will report directly to Chris Guenther, ArcSpan's Chief Operating Officer.

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NEW YORK, March 24, 2022 /PRNewswire/ --ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Kathryn Burns as Vice President, Product.
As a member of ArcSpan's leadership team, Burns is tasked with overseeing the delivery of a robust product roadmap.
The former data science, content standards and measurement product leader at OpenSlate (acquired by DoubleVerify)will manage both strategic and tactical features of ArcSpan's Audience Engine data monetization platform and will build the framework for future CTV product innovations for the company.
Founded in 2020, ArcSpan helps leading digital publishers and retail brands take control of their audience monetization operations and navigate the evolving first-party data "Identity Revolution."

ArcSpan Technologies Raises $6MM in Seed Round to Accelerate Publisher Audience Monetization Software Platform; Introduces Business Advisory Board

Retrieved on:

Wednesday, December 15, 2021

With the funding, ArcSpan plans to accelerate the development of its SaaS technology platform and AI data solutions.

Key Points:

With the funding, ArcSpan plans to accelerate the development of its SaaS technology platform and AI data solutions.
In addition, ArcSpan will recruit key team hires across technology, product and sales roles.
Founded in 2020, ArcSpan helps leading digital publishers and brands take control of their audience monetization operations and navigate the evolving first-party data "Identity Revolution."
Their interest in what we are doing validates ArcSpan's mission in the evolving audience monetization landscape, and their guidance will be invaluable."

Adtech Leaders Launch ArcSpan Media, First Purpose-built Addressable Audience Monetization Platform for Publishers

Retrieved on:

Thursday, October 21, 2021

The company was founded to help leading digital publishers and brands take control of their audience monetization operations and navigate the evolving first-party data "Identity Revolution."

Key Points:

The company was founded to help leading digital publishers and brands take control of their audience monetization operations and navigate the evolving first-party data "Identity Revolution."
ArcSpan is also excited to announce the recruitment of three extremely talented and highly respected adtech leaders who have joined the executive management team.
"Publishers lament that as little as 20% of their total audience end up organized in addressable audience segments.
ArcSpan Mediais an exciting start-up that is building a best-in-class addressable audience segmentation and revenue optimization platform for leading digital publishers and brands to navigate the "Identity Revolution.