Universal McCann

Cognitiv Increases Client Base 7.5X, Proving Deep Learning Is the Future of Advertising

Retrieved on: 
Wednesday, February 21, 2024
Context, Algorithm, Curation, Contextual, Consumer, OLV, Deep learning, LTV, Entrepreneurship, Universal McCann, Xandr, Proxy, Universal, CTV, KPI, DSP, DSPS, Display, Investment company, Sales

NEW YORK, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of the industry’s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception.

Key Points: 
  • NEW YORK, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of the industry’s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception.
  • In 2023, Cognitiv grew their client base by 7.5X, driving exceptional results with their deep learning ad solutions.
  • “The Cognitiv difference is that all of our products are just an execution layer for neural networks built inside our Deep Learning Advertising Platform.
  • "Cognitiv's Deep Learning Advertising Platform delivers a number of unique capabilities that put it in a class by itself.

AXS Names Marc Ruxin Chief Strategy Officer

Retrieved on: 
Tuesday, February 6, 2024
Technology, Entertainment, Marketing, Other Technology, Communications, Software, Events, Concerts, General Entertainment, Retail, Online Retail, AXS, Internet, Multimedia, Family, International, Universal McCann, Music, Pandora, Silicon, Sport, Universal, Rdio, AEG, Management

AXS, a global leader in ticketing, today announced the addition of Marc Ruxin as Chief Strategy Officer.

Key Points: 
  • AXS, a global leader in ticketing, today announced the addition of Marc Ruxin as Chief Strategy Officer.
  • Ruxin will report directly to AXS CEO, Bryan Perez and will work closely with business leaders around the world.
  • View the full release here: https://www.businesswire.com/news/home/20240206907926/en/
    AXS Names Marc Ruxin Chief Strategy Officer (Photo: Business Wire)
    "As the live event business continues to experience unprecedented global growth across sports, music, and festivals, AXS, and the AEG family, are perfectly positioned to become the most consumer-friendly and fan-forward business in the world,” said Ruxin.
  • He has held positions as Chief Operating Officer and Chief Marketing Officer of the music streaming service Rdio (acquired by Pandora) and Chief Innovation Officer at Universal McCann and McCann Erikson where he played a pivotal role in driving their digital transformation.

Scripps hires media industry executive Tony Song to lead national network sales and advanced TV

Retrieved on: 
Monday, February 5, 2024
Partnership, AMC, Digital, SSP, News, Universal McCann, Scripps, BET, Head, Marketing, E. W. Scripps Company, Linearity, Social media, AMC Networks, Sport, University, BBDO, CTV, Music

Scripps Company (NASDAQ: SSP) has hired Tony Song, a seasoned media sales and marketing executive, to the newly created role of head of network sales and advanced TV, effective Feb. 7.

Key Points: 
  • Scripps Company (NASDAQ: SSP) has hired Tony Song, a seasoned media sales and marketing executive, to the newly created role of head of network sales and advanced TV, effective Feb. 7.
  • Song will spearhead Scripps' go-to-market strategy and drive long-term revenue growth across all Scripps' national assets, with a strong focus on advanced TV, connected TV, sports and news.
  • With over 25 years of industry experience, Song joins Scripps from AMC Networks, where he served as senior vice president of ad sales and partnerships.
  • Prior to AMC Networks, Song led East Coast national media sales for BET and steered national television buying for media agencies MediaEdge, Universal McCann and BBDO.

Discuss Continues Record Growth and Market Momentum in 1H 2023

Retrieved on: 
Tuesday, July 18, 2023
Jinn, Qualitative research, Ipsos, Research, OpenAI, MRX, Nuclear fuel cycle, DIY, Organization, Qualtrics, Ecosystem, Universal McCann, Universal, SVP, Religious Experience Research Centre, Tom Quirk, Prelim, Retail, Management, DuckDuckGo, Engineering, Conversation

Those efforts have led to a 94% increase in DIY research on its platform in H1 2023 vs. H1 2022.

Key Points: 
  • Those efforts have led to a 94% increase in DIY research on its platform in H1 2023 vs. H1 2022.
  • To support its continued international growth, Discuss also added several new roles including David Bailey, it’s new EMEA and APAC Sales Director .
  • Discuss will be exhibiting in Booth #420 this week at The Quirks Event , July 19-20, 2023 in New York City.
  • Stop by to see a demo of the Discuss People Experience Platform or meet with a Discuss representative.

Primis Announces Exclusive Partnership with Internet Brands to Deliver Video Discovery to 200+ Internet Brands Domains

Retrieved on: 
Tuesday, December 6, 2022
Travel, Internet Brands, Home & Travel, The Interpublic Group of Companies, Business, TEL, IPG, CarsDirect, SMB, WebMD, Partnership, Advertising, NYSE, Internet, Success, Health, Universal McCann, Growth, Fodor's, Video game, Online shopping, Qasr Ibrim, Medscape

After a long working relationship, this exclusive agreement brings Primis Video Discovery technology to more than 200 Internet Brands domains, expanding the scope of the two companies' pre-existing partnership.

Key Points: 
  • After a long working relationship, this exclusive agreement brings Primis Video Discovery technology to more than 200 Internet Brands domains, expanding the scope of the two companies' pre-existing partnership.
  • Primis' unique discovery technology and 'Primis Next' feature is built to actively grow video content views, generating more pre-roll for publishers.
  • Judson Penumaka, General Manager, Revenue Operations & Business Development at Internet Brands, explained the company's decision to select Primis.
  • "Our expanded partnership will now feature the Primis video player across our broad portfolio of consumer websites.

EMC Outdoor Announces the Addition of Helen Kim as SVP of Client Services

Retrieved on: 
Tuesday, October 18, 2022
LG Electronics, Horizon, Mars (chocolate bar), Xbox, VP, Strategic planning, McLarney, OOH, Universal McCann, Operation, Out-of-home advertising, Senior, SVP, Electronics, Universal, Industry, Wendy's, EMC, Leadership, Management

PHILADELPHIA, Oct. 18, 2022 /PRNewswire/ -- EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.

Key Points: 
  • Industry veteran Helen Kim has joined long-standing Out of Home specialist agency EMC Outdoor as Senior Vice President of Client Services.
  • PHILADELPHIA, Oct. 18, 2022 /PRNewswire/ -- EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.
  • EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.
  • EMC President, Christie Massey said, "Helen's extensive background in OOH and client relationship management has already had a positive impact on our company.

Sellers.guide by Primis Announces The State of Transparency Report

Retrieved on: 
Wednesday, September 21, 2022
Qasr Ibrim, The Interpublic Group of Companies, Wizard, IPG, Company, DSPS, Industry, NYSE, TEL, Universal McCann, Security (finance)

TEL AVIV, Israel, Sept. 21, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced its latest initiative today: The State of Transparency.

Key Points: 
  • TEL AVIV, Israel, Sept. 21, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced its latest initiative today: The State of Transparency.
  • The State of Transparency is made up of three parts:
    The State of Transparency Seller Reports will be a recurring dive into several factors within ads.txt files that are contributing to the lack of transparency in ad tech.
  • Resellers Listed as Publishers: ad tech companies or vendors/resellers, that portray themselves as publishers in ad exchanges' sellers.json files.
  • The State of Transparency will launch on September 19 and will feature a new analysis every two weeks.

Sellers.guide by Primis Partners with Similarweb to Launch New Feature: Similar Sites

Retrieved on: 
Tuesday, September 13, 2022
The Interpublic Group of Companies, SimilarWeb, Wizard, IPG, Company, Strategic partnership, Industry, NYSE, Maintenance, TEL, Universal McCann, Video game, Qasr Ibrim

TEL AVIV, Israel, Sept. 13, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of Similar Sites, a new feature to help publishers compare their files to similar domains, with data provided by Similarweb .

Key Points: 
  • TEL AVIV, Israel, Sept. 13, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of Similar Sites, a new feature to help publishers compare their files to similar domains, with data provided by Similarweb .
  • Since the launch of Sellers.guide back in May 2021, Primis has continued its pursuit to address and solve the complexities of ads.txt maintenance.
  • When using Similar Sites, publishers can review their scores and see how they compare to their peer groups.
  • Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).

Canela Media Appoints Oswald Méndez as Chief Marketing Officer

Retrieved on: 
Tuesday, September 6, 2022
Pura, Regional Mexican, McCann (company), Latin pop, Classics, EVP, Creativity, Universal McCann, Music, MundoMax, Leadership, Series, Knowledge, Face, Ecosystem, Acquisition, BBC America, Industry, Growth, CMO, Video game, Public relations, Online shopping, Romantic, Marketing

NEW YORK, Sept. 6, 2022 /PRNewswire-PRWeb/ -- Canela Media, a leading, minority and female-owned technology driven company committed to redefining digital media experiences for the Hispanic community, today announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer.

Key Points: 
  • NEW YORK, Sept. 6, 2022 /PRNewswire-PRWeb/ -- Canela Media , a leading, minority and female-owned technology driven company committed to redefining digital media experiences for the Hispanic community, today announced it has appointed Oswald Mndez to the newly created position of Chief Marketing Officer.
  • Canela Media's founder and CEO Isabel Rafferty said, "I am very excited to have Oswald Mndez join Canela Media's executive team.
  • Mndez comes to Canela having driven growth and innovation in leadership roles at globally recognized media brands.
  • Prior to that, Mndez successfully launched media brands such as FOX Hispanic Media and MundoFox.

Primis Appoints Amir Rudner as VP of R&D

Retrieved on: 
Tuesday, August 30, 2022
Entrepreneurship, VP, D, R, AMP, IPG, Universal McCann, SDK, NYSE, Company, The Interpublic Group of Companies, Leadership, TEL, Management, Video game, Qasr Ibrim

TEL AVIV, Israel, Aug. 30, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the appointment of Amir Rudner as the company's new VP of R&D.

Key Points: 
  • TEL AVIV, Israel, Aug. 30, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the appointment of Amir Rudner as the company's new VP of R&D.
  • Eyal Betzalel, Co-CEO and Co-Founder of Primis, explained the change of structure as a product of the company's rapid expansion and Rudner's hard work and leadership.
  • "Amir has been a fundamental part of our company for many years and has grown with us," said Betzalel.
  • "I am thrilled about this opportunity and look forward to reaching new heights within the R&D department and Primis as a whole," said Rudner.